Matamoros, Tamaulipas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Matamoros, Tamaulipas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,500 per year — at a $49 nightly rate, 27.1% occupancy, and a $13 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 183 active listings, Matamoros is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 165.2% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Matamoros?
In Matamoros, the headline Airbnb metrics are $3,500 in average annual revenue,27.1% occupancy, $49 ADR, and $13 in RevPAR, and guests book about 10 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Matamoros?
Understanding the monthly revenue variations for Airbnb listings in Matamoros is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matamoros is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matamoros across different performance tiers:
- Best-in-class properties (Top 10%) achieve $992+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $616 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $322 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $141, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matamoros
What Is the Monthly Airbnb Occupancy Rate in Matamoros?
Maximize your bookings by understanding the Matamoros STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matamoros:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matamoros
What Is the Average Airbnb Nightly Rate in Matamoros?
Effective short term rental pricing strategy in Matamoros involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matamoros typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $91+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $62 or more.
- Typical properties (Median) charge around $44 per night.
- Entry-level properties (Bottom 25%) earn around $31 per night.
Average Daily Rate (ADR) Trend by Month in Matamoros
What Is the RevPAR for Airbnb in Matamoros?
RevPAR in Matamoros is currently $13. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $6 RevPAR.
- Typical properties (Median) generate $11 RevPAR.
- Strong performers (Top 25%) earn $18 RevPAR.
- Best-in-class (Top 10%) achieve $27 RevPAR.
Average Monthly RevPAR Trend in Matamoros
RevPAR Insights for Matamoros
- The average RevPAR in Matamoros is $13. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($27) and bottom 25% ($6) is $21, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Matamoros benchmarks. If your RevPAR falls below the median of $11, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $18+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Matamoros?
Matamoros's peak Airbnb season falls in December, August, November, while the softest stretch is February, April, June. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, August, November)
- Revenue averages $532 per month
- Occupancy rates average 34.0%
- Daily rates average $52
Shoulder Season
- Revenue averages $438 per month
- Occupancy maintains around 28.2%
- Daily rates hold near $52
Low Season (February, April, June)
- Revenue drops to average $378 per month
- Occupancy decreases to average 26.5%
- Daily rates adjust to average $51
Seasonality Insights for Matamoros
- The Airbnb seasonality pattern in Matamoros shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matamoros's highest earning potential, with monthly revenues climbing to $618, occupancy reaching 35.1%, and ADRs peaking at $58.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $344, occupancy could drop to 22.4%, and ADRs may adjust to $46.
- Lower occupancy paired with meaningful seasonality means hosts in Matamoros need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Matamoros seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Matamoros?
Low regulation and minimal registration activity in Matamoros, Tamaulipas, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Matamoros to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Matamoros?
Matamoros is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Matamoros offers a vibrant cultural experience. It's close to many landmarks, shops, and restaurants that attract tourists looking to explore local history and culture. | Zócalo de Matamoros, Casa de la Cultura, Museo de Historia, Teatro Reforma, Plaza Hidalgo |
| Colonia Unidad Nacional | A residential area that is growing in popularity for short rentals due to its proximity to schools and businesses, appealing to families and workers. | Plaza Fiesta, Parque Olímpico, Cinemex, Supermercados, Centro Comercial |
| Nuevo Matamoros | A developing area that offers modern amenities and is popular among business travelers due to its proximity to the US-Mexico border. | Centro de Negocios, Parque Temático, Zonas de Comercio, Restaurantes locales |
| Puerta de Matamoros | Located near the international bridge, this area attracts tourists crossing the border and offers various short-term rental properties. | International Bridge, Local Markets, Valle de Matamoros, Cafés |
| El Casco | A quaint neighborhood known for its local flavor and traditional architecture. Offers an authentic experience of living in Matamoros. | Mercado Juárez, Plaza de la Libertad, Iglesia de San Juan, Restaurantes típicos |
| Colonia Jardín | A peaceful zone that is ideal for families seeking spacious accommodations. This area is known for parks and recreational spaces. | Parque Jardín, Biblioteca Municipal, Áreas recreativas, Cafeterías familiares |
| Colonia 20 de Noviembre | This area features a mix of residential and commercial properties, attracting visitors looking for budget-friendly options close to local attractions. | Centros comerciales, Mercados locales, Restaurantes económicos, Centros recreativos |
| Colonia Buenavista | Known for its tranquil streets and access to parks, this area is perfect for vacationers who desire a relaxed and local atmosphere. | Parque del Pueblo, Cafés y pastelerías, Comida callejera, Centros comunitarios |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Matamoros offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Matamoros?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matamoros
- The Matamoros Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.8% of the 183 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Matamoros, Apartment/Condo properties are the most common (67.8%), reflecting the local real estate landscape.
- Houses represent a significant 24.6% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Matamoros Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matamoros
- The dominant room capacity in Matamoros is 1 bedroom listings, making up 44.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.1% of the active Airbnb listings in Matamoros, indicating a high concentration in these sizes.
Matamoros Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matamoros
- The most common guest capacity trend in Matamoros vacation rentals is listings accommodating 2 guests (24.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Matamoros STR market, accounting for 47.6% of listings.
- 21.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matamoros.
- On average, properties in Matamoros are equipped to host 3.6 guests.
How Do Listings in Matamoros Compare on Quality?
Listing quality in Matamoros can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Matamoros
- The average of 18 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 31.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Matamoros averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Matamoros?
Amenity Prevalence
Amenity Insights for Matamoros
- Essential amenities in Matamoros that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matamoros: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matamoros to stay competitive.
Which Airbnb Amenities Boost Revenue in Matamoros?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Matamoros, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Blender | 36.6% | $5,149 | $2,547 | 102.2% |
Dishes and silverware | 72.7% | $4,059 | $2,011 | 101.8% |
Refrigerator | 74.9% | $3,948 | $2,164 | 82.5% |
Wine glasses | 15.3% | $5,413 | $3,154 | 71.6% |
Cooking basics | 72.7% | $3,950 | $2,302 | 71.6% |
Dryer | 11.5% | $5,370 | $3,257 | 64.9% |
Barbecue utensils | 8.2% | $5,453 | $3,325 | 64.0% |
Stove | 60.7% | $4,115 | $2,552 | 61.3% |
Conditioner | 13.7% | $5,102 | $3,246 | 57.2% |
Room-darkening shades | 40.4% | $4,458 | $2,849 | 56.5% |
Revenue Impact Insights for Matamoros
- Blender tops the revenue impact list with a 102.2% uplift — listings with this amenity earn $5,149 vs. $2,547 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Matamoros STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matamoros. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatamoros Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Matamoros
- The typical guest profile for Airbnb in Matamoros consists of primarily domestic travelers (70%), often arriving from nearby Ciudad Victoria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 70.0% of guests.
- Key international markets include Mexico (70%) and United States (29.1%).
- Top languages spoken are Spanish (56.3%) followed by English (38%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Ciudad Victoria and Mexico City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Matamoros?
Listings in Matamoros average 4.79 out of 5 overall, with about 63.7 reviews per active listing and 40.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Matamoros
- An average rating of 4.79 places Matamoros in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.87), while Cleanliness (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Matamoros Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matamoros
- The most common availability pattern in Matamoros falls within the 271-366 days range, representing 69.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Matamoros (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Matamoros?
Average Booking Lead Time by Month
Booking Lead Time Insights for Matamoros
- The overall average booking lead time for vacation rentals in Matamoros is 10 days.
- Guests book furthest in advance for stays during April (average 13 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (11 days avg.) sees the longest lead times, while Winter (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (10 days) as a baseline for your pricing and availability strategy in Matamoros.
- Target marketing efforts for the Fall season well in advance (at least 11 days) to capture early planners.
- Monitor your own booking lead times against these Matamoros averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Matamoros?
Guests in Matamoros stay about 3.8 nights on average, generating roughly 2,850 reservations and 15.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Matamoros
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Matamoros
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Sep (4 nights) and shorten in Mar (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Matamoros Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
130 listings
71% of total
2 Nights
31 listings
16.9% of total
3 Nights
5 listings
2.7% of total
4-6 Nights
3 listings
1.6% of total
30+ Nights
14 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Matamoros is 1 Night, adopted by 71% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.9%) of the Matamoros Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 71% of Matamoros hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matamoros.
Matamoros Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
110 listings
60.1% of total
Moderate
36 listings
19.7% of total
Firm
35 listings
19.1% of total
Strict
2 listings
1.1% of total
Cancellation Policy Insights for Matamoros
- The prevailing Airbnb cancellation policy trend in Matamoros is Flexible, used by 60.1% of listings.
- The market strongly favors guest-friendly terms, with 79.8% of listings offering Flexible or Moderate policies. This suggests guests in Matamoros may expect booking flexibility.
- Strict cancellation policies are quite rare (1.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 60.1% market standard in Matamoros.
- Given the high prevalence of Flexible policies (60.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 1.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Matamoros.
How Much Are Airbnb Cleaning Fees in Matamoros?
Cleaning fees in Matamoros are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Matamoros
- About 51.9% of Matamoros listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $11 is close to the median ($8), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Matamoros median of $8. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Matamoros Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matamorosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment 1 min from the consulate
Entire Place • 1 bedroom
Casa
Entire Place • 3 bedrooms
Downtown residence near international bridges
Entire Place • 3 bedrooms
Casa Carolina (sleeps 9)
Entire Place • 4 bedrooms
Matamoros apartment, near the Tomato Bridge
Entire Place • 2 bedrooms
Comfortable, centrally located house!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Matamoros?
Learn from the best! This table showcases top-performing Airbnb hosts in Matamoros based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Liliana Y Héctor | 6 | $41,643 | 528 | 4.92/5.0 |
| Rafael | 4 | $40,064 | 311 | 4.72/5.0 |
| Ysel | 3 | $32,106 | 113 | 4.98/5.0 |
| Elisa Azucena | 7 | $29,083 | 777 | 4.71/5.0 |
| Jose G | 3 | $25,803 | 199 | 4.85/5.0 |
| Jorge | 10 | $24,364 | 983 | 4.79/5.0 |
| Alma Edith | 15 | $23,375 | 1340 | 4.67/5.0 |
| Mike | 4 | $22,027 | 283 | 4.88/5.0 |
| Gerardo | 1 | $20,816 | 125 | 4.99/5.0 |
| Cristhian | 2 | $18,588 | 262 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matamoros.
Who Are the Airbnb Hosts in Matamoros?
Matamoros is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Matamoros
- With 58.5% Superhosts, Matamoros has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 79.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 11.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Matamoros averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Matamoros's Airbnb Market Compare to Nearby Cities?
How does the Matamoros Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with La Feria, Matamoros has 17 percentage points lower occupancy and about $95 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| South Padre Island | 2,319 | $2,838 | $351.61 | 35% |
| Port Mansfield | 29 | $2,791 | $381.62 | 32% |
| Alton | 13 | $2,425 | $388.23 | 22% |
| Rio Hondo | 46 | $2,284 | $315.98 | 30% |
| Port Isabel | 248 | $2,130 | $263.58 | 36% |
| La Feria | 12 | $1,633 | $144.30 | 44% |
| Rancho Viejo | 26 | $1,524 | $162.75 | 36% |
| Harlingen | 125 | $1,431 | $143.52 | 41% |
| Mercedes | 14 | $1,413 | $124.95 | 38% |
| Mission | 128 | $1,387 | $159.50 | 34% |
Frequently Asked Questions About Airbnb in Matamoros
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Matamoros.
How much do Airbnb hosts make in Matamoros?
Matamoros hosts earn about $3,500 per year on average, with an average nightly rate of $49 and RevPAR of $13. Those figures describe the typical revenue environment for active listings in Matamoros, Tamaulipas, not the ceiling for the best operators. Source: AirROI 2026 data, Matamoros market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Matamoros?
The average Airbnb occupancy rate in Matamoros is 27.1%. December is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Matamoros?
Listings in Matamoros average $49 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Matamoros?
Matamoros currently has about 183 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Matamoros?
AirROI currently classifies the short-term rental regulation level in Matamoros as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Matamoros?
RevPAR in Matamoros is about $13. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Matamoros?
Occupancy of 27.1% means Matamoros is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,500, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Matamoros?
The average booking lead time in Matamoros is about 10 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Matamoros?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Matamoros include Centro Histórico, Colonia Unidad Nacional, Nuevo Matamoros. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Matamoros?
entire_home listings make up 79.8% of the active supply in Matamoros. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Matamoros compare to nearby Airbnb markets?
Among neighboring markets, South Padre Island posts $34,060 in average annual revenue with 35.0% occupancy, compared to Matamoros's $3,500 and 27.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Matamoros?
The average Airbnb stay length in Matamoros is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Matamoros?
Airbnb listings in Matamoros average 4.79 out of 5 overall. About 40.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Matamoros?
Blender and Dishes and silverware are among the strongest revenue-linked amenities in Matamoros. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Matamoros?
Yes. About 51.9% of active Airbnb listings in Matamoros charge a cleaning fee, and the average fee is $11. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Matamoros?
A 58.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.