6 Blocks Consulate|2REC/1BA|4 CaMas|Parking Entire home · 2 bedrooms Rated 4.86 - Revenue
- MX$327,533
- Occupancy
- 59.9%
- Daily rate
- MX$1,405
Airbnb market data · 202612 months to September 2026
The average Airbnb in Nuevo Laredo brought in MX$88,627 over the 12 months through September 2026, in line with the Tamaulipas average of MX$92,913.
The short answer
Nuevo Laredo is priced below the Tamaulipas average. Listings averaged MX$1,093 a night, about 17% less than that average of MX$1,310, and were booked on 31% of available nights, close to its 29% occupancy.
June, usually the best month, brings in about 74% more per listing than April, usually the slowest.
With 89 active listings, Nuevo Laredo is the seventh-largest of 8 Tamaulipas markets AirROI tracks. From a year earlier, the number of active listings grew 85%.
Browse the live Nuevo Laredo Airbnb market See Every Nuevo Laredo ListingRevenue
Gross bookings per Nuevo Laredo listing averaged MX$88,627 over the 12 months to September 2026 (Tamaulipas average: MX$92,913), before cleaning, platform and management costs and taxes.
In a typical year, the average Nuevo Laredo listing brings in MX$13,700 in June, its best month, and MX$7,910 in April, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earns about 1.7 times what April does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$10,800. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in June 2026 and bookings in November 2025, so the best-paying month is not always the busiest or the priciest. Across the past two years, June is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$9,644 | 33.3% | MX$1,016 | MX$321 | 17 days | 3 nights |
| Oct 2025 | MX$9,228 | 30.9% | MX$1,023 | MX$298 | 11 days | 3.9 nights |
| Nov 2025 | MX$10,451 | 37.0% | MX$1,017 | MX$348 | 14 days | 3.4 nights |
| Dec 2025 | MX$11,044 | 36.6% | MX$1,028 | MX$356 | 13 days | 3.2 nights |
| Jan 2026 | MX$9,259 | 31.2% | MX$1,013 | MX$299 | 12 days | 3.6 nights |
| Feb 2026 | MX$8,491 | 32.9% | MX$1,011 | MX$303 | 9 days | 4.6 nights |
| Mar 2026 | MX$12,264 | 36.9% | MX$1,036 | MX$396 | 6 days | 4 nights |
| Apr 2026 | MX$8,857 | 27.3% | MX$1,045 | MX$295 | 7 days | 4.3 nights |
| May 2026 | MX$10,644 | 29.7% | MX$1,168 | MX$343 | 9 days | 5.3 nights |
| Jun 2026 | MX$15,740 | 36.2% | MX$1,193 | MX$525 | 10 days | 6.4 nights |
| Jul 2026 | MX$16,772 | 33.5% | MX$1,189 | MX$541 | 11 days | 6 nights |
| Aug 2026 | MX$13,851 | 37.0% | MX$1,175 | MX$447 | 10 days | 4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Nuevo Laredo listing earns about MX$8,710 a month, but one property can land well above or below that. The free Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Nuevo Laredo Airbnb took in MX$88,627 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$165,570, and run by its owner at everyday costs, about MX$9,820 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$83,767 | MX$156,500 |
| Cleaning fees guests pay5% of Nuevo Laredo bookings | MX$4,860 | MX$9,070 |
| Gross bookings | MX$88,627 | MX$165,570 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 76% of Nuevo Laredo listings on Simplified Pricing, 3% for the rest | −MX$11,120 | −MX$20,780 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$4,860 | −MX$9,070 |
| Utilities and internetAbout 5% of bookings | −MX$4,430 | −MX$8,280 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$1,770 | −MX$3,310 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$2,660 | −MX$4,970 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$890 | −MX$890 |
| Permit and registrationWhere one is required | −MX$440 | −MX$440 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −MX$26,170 | −MX$47,740 |
| Left for housing costs, then profit | MX$62,457about MX$5,200 a month | MX$117,830about MX$9,820 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Nuevo Laredo's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Nuevo Laredo home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$13,800 a month, against MX$7,390 for the average one.
Occupancy
Nuevo Laredo listings were booked on 31% of the nights they were open over the past year, 2 percentage points above the Tamaulipas average (29%) and 2 points below the Mexico average (33%). In a typical year, occupancy climbs to 45% in November and falls to 28% in May.
The busiest tenth of listings are booked about 4.6 times as often as the bottom quarter.
November is usually the busiest month in Nuevo Laredo, May the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 31% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Nuevo Laredo, known as ADR (average daily rate), was MX$1,093 over the past year, about 17% below the Tamaulipas average of MX$1,310 and about 57% below the Mexico average of MX$2,565. In a typical year, rates peak in June and July at about MX$1,095 and bottom out in November and December at about MX$960.
The top 10% charge about twice the rate of the bottom quarter.
June rates run 14% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$1,010. The 12-month ADR of MX$1,093 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Nuevo Laredo it averaged MX$357 over the past year, from about MX$264 in a typical April to about MX$458 in a typical June.
Per open night, by tier:
June RevPAR is about 1.7 times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$353.
Seasonality
Nuevo Laredo has two high seasons, June–July and November–December, which makes it a moderately seasonal market. Business is slowest in April and May, with a midwinter lull in January–February as well.
Average revenue by month in Nuevo Laredo
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$10,800.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | MX$8,920 |
| February | Low season | MX$9,160 |
| March | Shoulder season | MX$11,200 |
| April | Low season | MX$7,910 |
| May | Low season | MX$8,990 |
| June | High season | MX$13,700 |
| July | High season | MX$13,000 |
| August | Shoulder season | MX$10,800 |
| September | Shoulder season | MX$10,000 |
| October | Shoulder season | MX$11,100 |
| November | High season | MX$12,000 |
| December | High season | MX$12,300 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–July, November–December | MX$12,800 | 40% | MX$1,027 |
| Shoulder seasonMarch, August–October | MX$10,800 | 37% | MX$1,000 |
| Low seasonJanuary–February, April–May | MX$8,750 | 32% | MX$1,007 |
Guests book Nuevo Laredo stays 11 days ahead on average, so many trips are booked close to arrival. December stays are booked furthest out, about 18 days ahead, and March stays closest to arrival, about 8 days. A typical December booking is made in late November.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 89 active listings in Nuevo Laredo display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Nuevo Laredo.
Neighborhoods
AirROI's area guide picks eight Nuevo Laredo neighborhoods that draw short-term rental guests, led by Centro Histórico, Colonia Zaragoza and Colonia Guerrero. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico | The historical center of Nuevo Laredo is rich in culture and tradition, making it a prime location for visitors interested in exploring the city's heritage. It features vibrant local markets and easy access to key attractions. | Plaza Hidalgo, Teatro Garcia Carrillo, Palacio Federal, Paseo de la Reforma, Museo de Nuevo Laredo |
| Colonia Zaragoza | A residential area that offers a local experience while being close to the border. Ideal for visitors needing quick access to the international bridge and local dining options. | Parque Viveros, local eateries, border proximity, community events |
| Colonia Guerrero | Known for its lively atmosphere and local businesses, this area attracts travelers interested in experiencing day-to-day life in Nuevo Laredo. | Mercado Juárez, local shops and restaurants, weekly farmers market, community parks |
| Colonia el Progreso | A neighborhood with various modern amenities, appealing to families and business travelers looking for comfort and convenience. | Shopping centers, boutique stores, restaurants, parks |
| Colonia Delicias | A quieter residential area that offers a more relaxed environment, suitable for travelers looking for short or long-term stays with family-oriented activities. | Playgrounds, parks, local cafes |
| Colonia La Fe | This area provides access to a mix of cultural sites and modern conveniences, making it attractive for visitors wanting to explore both history and modern culture. | Cultural centers, local events, tranquil parks |
| Fraccionamiento Las Fuentes | An upscale neighborhood with newer developments, preferred by business travelers seeking comfort and luxury during their stays. | shopping complexes, golf courses, fine dining, fitness centers |
| Fraccionamiento Nueva Era | This modern neighborhood is popular with young professionals and families, known for its amenities and community spirit. | malls, educational centers, community activities, parks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 85% of listings in Nuevo Laredo, alongside 13 private-room listings (15%). Apartments and condos are the most common property type at 52%, ahead of houses (42%).
Mostly entire homes, with a private-room segment
Nuevo Laredo Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 85.4% | 76 |
| Private room | 14.6% | 13 |
Listings by property type
Nuevo Laredo Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 51.7% | 46 |
| House | 41.6% | 37 |
| Hotel/Boutique | 6.7% | 6 |
Two-bedroom homes are the most common size in Nuevo Laredo (57% of entire homes), followed by one-bedroom homes (25%). Shares are of the 75 entire homes that give a bedroom count; rented rooms are left out.
Nuevo Laredo entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 4.0% | 3 |
| 1 bedroom | 25.3% | 19 |
| 2 bedrooms | 57.3% | 43 |
| 3 bedrooms | 13.3% | 10 |
A typical one-bedroom home in Nuevo Laredo earned MX$44,800 over the past year, against MX$55,400 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 19 | MX$44,800 | MX$56,100 | MX$835 | 24% |
| 2 bedrooms | 43 | MX$89,900 | MX$110,000 | MX$1,246 | 33% |
| 3 bedrooms | 10 | MX$55,400 | MX$94,000 | MX$1,531 | 30% |
Most Nuevo Laredo listings are sized for couples and small families: 64% sleep four guests or fewer, and just 14% take eight or more. Shares are of the 80 listings with a guest capacity on file (90% of the market).
Nuevo Laredo listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 16.3% | 13 |
| 3 guests | 8.8% | 7 |
| 4 guests | 38.8% | 31 |
| 5 guests | 11.3% | 9 |
| 6 guests | 10.0% | 8 |
| 7 guests | 1.3% | 1 |
| 8+ guests | 13.8% | 11 |
Nuevo Laredo hosts set up an average of 2.7 beds per listing. Only 47% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Nuevo Laredo: 76% of listings offer it, and 58% offer self check-in.
Share of Nuevo Laredo listings with each common amenity
Guests
Most Nuevo Laredo guests are domestic, but a sizeable minority come from abroad: 26% of those who left reviews live outside Mexico, led by visitors from the United States and Colombia. Guests speak a mix of languages: Spanish leads at 57%, followed by English and French.
74% of Nuevo Laredo guests are domestic
Where guests who left reviews live
Where Nuevo Laredo guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Mexico City | 11.8% |
| Nuevo Laredo | 5.8% |
| Monterrey | 5.6% |
| Laredo | 4.1% |
| Saltillo | 3.6% |
Where Nuevo Laredo guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Mexico | 74.0% |
| United States | 25.4% |
| Colombia | 0.2% |
| Canada | 0.2% |
| United Kingdom | 0.2% |
Languages spoken by Nuevo Laredo guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 57.2% |
| English | 38.5% |
| French | 1.7% |
| Japanese | 0.5% |
| Portuguese | 0.5% |
Nuevo Laredo Airbnbs average 4.76 stars, and 44% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and cleanliness is the lowest, at 4.74.
Communication scores highest in Nuevo Laredo; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.80 |
| Cleanliness | 4.74 |
| Communication | 4.87 |
| Location | 4.82 |
| Check-in | 4.86 |
| Value | 4.75 |
Booking patterns
94% of Nuevo Laredo listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Nuevo Laredo listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 64.0% | 57 |
| 181-270 days | 30.3% | 27 |
| 91-180 days | 5.6% | 5 |
Days a year Nuevo Laredo listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 5.6% | 5 |
| 91-180 days | 32.6% | 29 |
| 31-90 days | 42.7% | 38 |
| 1-30 days | 19.1% | 17 |
The average Nuevo Laredo booking lasts 4.7 nights, longest in June and shortest in December. Listings took about 16 bookings each over the year, some 1,400 in all. 54% of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Nuevo Laredo
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Nuevo Laredo accept stays of one or two nights.
Minimum stay set by Nuevo Laredo listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Nuevo Laredo, used by 57% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about seven in ten listings offer Flexible or Moderate terms, against 28% on Firm or stricter ones.
Cancellation policies of Nuevo Laredo listings, from most to least flexible
Share of listings by the policy they use
About six in ten Nuevo Laredo listings charge a cleaning fee. The typical fee is about MX$298. Spread over the average stay of 4.7 nights, that adds roughly MX$65 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Nuevo Laredo, a two-bedroom unit, took in MX$328,000 over the past year, about 3.7 times the city's average of MX$88,600. Five of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
6 Blocks Consulate|2REC/1BA|4 CaMas|Parking Entire home · 2 bedrooms Rated 4.86
NaDie tE ConSenTirá CoMo NoSotRos - Anam/Consulate Entire home · 2 bedrooms Rated 5.00
Safe House 8min Consulate, 10min Bridge, 1min ANAM Entire home · 3 bedrooms Rated 4.89
Safe and quiet. Spacious house. Weekly discount. Entire home · 2 bedrooms Rated 4.86
12 minutes from the Consulate · 2 bedrooms Entire home · 2 bedrooms Rated 4.69
CASA LUNA - 5 minutes from the Consulate Entire home · 2 bedrooms Rated 4.94 Fewer than 1% of Nuevo Laredo listings are classed as professionally managed, though 40% of listings have a co-host. Seven in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 76% of listings.
Nearby markets
The only nearby market in the table, Laredo (10 km away), earned about 2.6 times as much as Nuevo Laredo per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Laredo United States · 10 km | 320 | MX$231,293 | MX$2,411 | 37% |
See all 8 Tamaulipas Airbnb markets
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Nuevo Laredo:
FAQ
An active Nuevo Laredo Airbnb grossed MX$88,627 on average in the 12 months to September 2026, according to AirROI's tracking of 89 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$16,300 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Nuevo Laredo listings earn between MX$4,280 and MX$16,300 in a typical month, and the top tenth MX$24,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Nuevo Laredo were booked on 31% of available nights over the past year. That compares with 29% for the Tamaulipas average. November is usually the busiest month.
The average booked night in Nuevo Laredo cost MX$1,093 before fees. Half of listings charge between MX$755 and MX$1,285, so bedroom count and location move the price more than the average suggests.
None of the active Nuevo Laredo listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Nuevo Laredo Airbnb grossed MX$88,627 in the 12 months to September 2026, in line with the Tamaulipas average, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$9,820 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
June usually pays best, averaging MX$13,700 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Nuevo Laredo listing was open to book earned MX$357 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$629 or more.
Nuevo Laredo stays were booked 11 days before arrival on average over the past year, so a listing can still fill close to the date.
The average Nuevo Laredo Airbnb stay lasted 4.7 nights over the past year. A listing took 16 reservations over the year on average.
Guests rate Nuevo Laredo Airbnbs 4.76 out of 5 on average. Guests score communication highest and cleanliness lowest.
Centro Histórico, Colonia Zaragoza and Colonia Guerrero draw the most short-term rental interest in Nuevo Laredo. The neighborhood guide explains what brings guests to each.
AirROI counted 89 active Airbnb listings in Nuevo Laredo as of September 2026. The closest tracked market is Laredo, 10 km away.
In Nuevo Laredo, about six in ten listings add a cleaning fee, and the typical fee is about MX$298.
Method
Figures on this page cover 89 active Airbnb listings in Nuevo Laredo from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.