Large House with Pool Entire home · 3 bedrooms Rated 4.77 - Revenue
- MX$212,640
- Occupancy
- 21.5%
- Daily rate
- MX$3,423
Airbnb market data · 202612 months to September 2026
The average Airbnb in Miramar brought in MX$39,063 over the 12 months through September 2026, about 58% less than the Tamaulipas average of MX$92,913.
The short answer
Rates and bookings both trail the Tamaulipas average. Listings averaged MX$962 a night and were booked on 26% of available nights, against MX$1,310 and 29% for the Tamaulipas average.
Timing matters: in August, the best month, the average listing earned about 4.3 times as much as in October, the slowest. With only 42 active listings, a few bookings can reorder the months.
With 42 active listings, Miramar is the eighth-largest of 8 Tamaulipas markets AirROI tracks.
Browse the live Miramar Airbnb market See Every Miramar ListingRevenue
Gross bookings per Miramar listing averaged MX$39,063 over the 12 months to September 2026 (Tamaulipas average: MX$92,913), before cleaning, platform and management costs and taxes.
The average Miramar listing brought in MX$13,500 in August, its best month, and MX$3,170 in October, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 4.3 times what October did
Average revenue per active listing, by month, September 2025 to August 2026
The dashed line is the average of the months shown, MX$6,870.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$5,139 | 23.8% | MX$910 | MX$171 | 8 days | 6.2 nights |
| Oct 2025 | MX$3,167 | 16.1% | MX$909 | MX$102 | 2 days | 5 nights |
| Nov 2025 | MX$3,174 | 15.0% | MX$902 | MX$106 | 4 days | 4.5 nights |
| Dec 2025 | MX$7,628 | 33.2% | MX$913 | MX$246 | 6 days | 6.2 nights |
| Jan 2026 | MX$4,893 | 14.4% | MX$895 | MX$158 | 9 days | 5.3 nights |
| Feb 2026 | MX$5,206 | 22.4% | MX$903 | MX$186 | 10 days | 8.1 nights |
| Mar 2026 | MX$7,239 | 35.3% | MX$956 | MX$234 | 21 days | 6.6 nights |
| Apr 2026 | MX$6,139 | 22.5% | MX$954 | MX$205 | 8 days | 3.7 nights |
| May 2026 | MX$6,318 | 26.5% | MX$1,046 | MX$204 | 7 days | 5.3 nights |
| Jun 2026 | MX$8,213 | 32.1% | MX$1,064 | MX$274 | 13 days | 5.2 nights |
| Jul 2026 | MX$11,857 | 36.3% | MX$1,092 | MX$382 | 18 days | 7.8 nights |
| Aug 2026 | MX$13,492 | 39.8% | MX$1,093 | MX$435 | 21 days | 5.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Miramar listing earns about MX$5,160 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, as extra income from a home or room you already have. The average Miramar Airbnb took in MX$39,063 in the 12 months to September 2026, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about MX$4,170 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$37,323 | MX$67,090 |
| Cleaning fees guests pay4% of Miramar bookings | MX$1,740 | MX$3,130 |
| Gross bookings | MX$39,063 | MX$70,220 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 83% of Miramar listings on Simplified Pricing, 3% for the rest | −MX$5,240 | −MX$9,420 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$1,740 | −MX$3,130 |
| Utilities and internetAbout 5% of bookings | −MX$1,950 | −MX$3,510 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$780 | −MX$1,400 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$1,170 | −MX$2,110 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$390 | −MX$390 |
| Permit and registrationWhere one is required | −MX$200 | −MX$200 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −MX$11,470 | −MX$20,160 |
| Left for housing costs, then profit | MX$27,593about MX$2,300 a month | MX$50,060about MX$4,170 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Miramar's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Miramar home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$5,850 a month, against MX$3,260 for the average one.
Occupancy
Miramar listings were booked on 26% of the nights they were open over the past year, 3 percentage points below the Tamaulipas average (29%) and 7 points below the Mexico average (33%). Occupancy swings from 14% in January to 40% in August.
The busiest tenth of listings are booked about 5.7 times as often as the bottom quarter.
August was the busiest month in Miramar, January the quietest
Share of open nights booked, by month, September 2025 to August 2026
Nightly rates
The average nightly rate in Miramar, known as ADR (average daily rate), was MX$962 over the past year, about 27% below the Tamaulipas average of MX$1,310 and about 62% below the Mexico average of MX$2,565. Rates peak in July and August at about MX$1,095 and bottom out in January and November at about MX$895.
The top 10% charge about 2.8 times the rate of the bottom quarter.
August rates ran 22% above January's
Average nightly rate (ADR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, MX$970.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Miramar it averaged MX$229 over the past year, from about MX$102 in October to about MX$435 in August.
Per open night, by tier:
August RevPAR was about 4.3 times October's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, MX$225.
Seasonality
With only 42 active listings, the monthly pattern in Miramar is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in October.
Guests book Miramar stays 10 days ahead on average, so many trips are booked close to arrival. March stays are booked furthest out, about 21 days ahead, and October stays closest to arrival, about 2 days. A typical March booking is made in late February.
March stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
The 12-month figure of 10 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 42 active listings in Miramar display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Miramar.
Neighborhoods
AirROI's area guide picks eight Miramar neighborhoods that draw short-term rental guests, led by Playa Miramar, Centro de Miramar and Laguna del Carpinteiro. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Playa Miramar | A popular beach destination with beautiful sandy beaches, attracting tourists seeking relaxation and water activities. Ideal for vacation rentals catering to families and beach lovers. | Miramar Beach, Water sports rentals, Beachfront restaurants, Miramar Boardwalk, Local seafood markets |
| Centro de Miramar | The heart of Miramar with local shops, restaurants, and cultural spots. Great for guests who want to experience the local lifestyle and culture of this vibrant town. | Plaza Principal, Local markets, Historic churches, Cafés and restaurants, Cultural events |
| Laguna del Carpinteiro | A serene natural area near Miramar, perfect for those looking for tranquility and nature-related activities. This area attracts eco-tourists and those who appreciate wildlife. | Laguna del Carpinteiro, Bird watching, Nature trails, Fishing spots, Picnic areas |
| Miramar Marina | An area for boating and fishing, popular with tourists who want to engage in water activities. Ideal for guests interested in fishing trips and sailing. | Marina facilities, Fishing tours, Boat rentals, Waterfront dining, Fishing tournaments |
| Vista Contemporánea | A developing residential area that attracts longer-term stays. It's ideal for business travelers or expatriates who need comfortable accommodations for extended periods. | Modern housing, Close to business districts, Parks, Shopping centers, Local schools |
| Cerro del Chivo | An elevated area providing stunning views of the coastline. Popular for guests who appreciate scenic beauty and hiking trails nearby. | Hiking trails, Observatory points, Panoramic views, Nature parks, Photography spots |
| Parcelas | A rural area surrounding Miramar, ideal for those seeking a peaceful retreat. Attracts guests who want to escape city life and enjoy nature. | Countryside views, Organic farms, Nature retreats, Local farm-to-table restaurants, Peaceful landscapes |
| Playa de los Muertos | A beach that is less crowded than others, providing a more secluded experience. Great for travelers looking for a quiet beach getaway with access to local food stalls. | Quiet beaches, Food stalls, Sunset views, Beach volleyball, Swimming spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 74% of listings in Miramar, alongside 10 private-room listings (24%). Apartments and condos are the most common property type at 48%, ahead of houses (33%).
Mostly entire homes, with a private-room segment
Miramar Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 73.8% | 31 |
| Private room | 23.8% | 10 |
| Shared room | 2.4% | 1 |
Listings by property type
Miramar Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 47.6% | 20 |
| House | 33.3% | 14 |
| Hotel/Boutique | 14.3% | 6 |
| Others | 4.8% | 2 |
One- and two-bedroom homes are equally common in Miramar (42% of entire homes each), followed by three-bedroom homes (13%). Shares are of the 31 entire homes that give a bedroom count; rented rooms are left out.
Miramar entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 41.9% | 13 |
| 2 bedrooms | 41.9% | 13 |
| 3 bedrooms | 12.9% | 4 |
| 4 bedrooms | 3.2% | 1 |
A typical one-bedroom home in Miramar earned MX$25,000 over the past year, against MX$37,300 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 13 | MX$25,000 | MX$27,000 | MX$630 | 27% |
| 2 bedrooms | 13 | MX$37,300 | MX$39,800 | MX$774 | 29% |
The most common capacity in Miramar is two guests (24% of listings), and 36% of listings sleep six or more. Shares are of the 33 listings with a guest capacity on file (79% of the market).
Miramar listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 24.2% | 8 |
| 3 guests | 12.1% | 4 |
| 4 guests | 18.2% | 6 |
| 5 guests | 9.1% | 3 |
| 6 guests | 12.1% | 4 |
| 7 guests | 9.1% | 3 |
| 8+ guests | 15.2% | 5 |
Miramar hosts set up an average of 2.8 beds per listing. 50% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is common in Miramar: 74% of listings offer it, and 48% offer self check-in.
Share of Miramar listings with each common amenity
Guests
Miramar draws mostly domestic guests: nine in ten of those who left reviews live in Mexico. Mexico City alone accounts for 18% of reviews. Of the 9% from abroad, most come from the United States and Ecuador. Spanish is spoken by 62% of guests, and English by 30%.
91% of Miramar guests are domestic
Where guests who left reviews live
Where Miramar guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Mexico City | 17.6% |
| Puebla | 12.2% |
| Panuco | 5.4% |
| San Luis Potosi | 5.4% |
| Tampico | 4.1% |
Where Miramar guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Mexico | 90.5% |
| United States | 6.8% |
| Ecuador | 1.4% |
| Peru | 1.4% |
Languages spoken by Miramar guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 61.7% |
| English | 30.0% |
| German | 3.3% |
| Thai | 1.7% |
| Chinese | 1.7% |
Miramar Airbnbs average 4.77 stars, and 19% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.57, against 4.89 for host communication.
Communication scores highest in Miramar; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.78 |
| Cleanliness | 4.78 |
| Communication | 4.89 |
| Location | 4.57 |
| Check-in | 4.82 |
| Value | 4.74 |
Booking patterns
All Miramar listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 45% of listings; blocked nights include any the host closes off.
Days a year Miramar listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 85.7% | 36 |
| 181-270 days | 14.3% | 6 |
Days a year Miramar listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 14.3% | 6 |
| 31-90 days | 40.5% | 17 |
| 1-30 days | 45.2% | 19 |
The average Miramar booking lasts 5.4 nights, longest in February and shortest in April. Listings took about 7 bookings each over the year. About seven in ten listings that give a check-in time set it at 3 p.m., with check-out usually at noon.
Average length of stay by month in Miramar
Average nights per booking, by month of stay
Nearly all listings in Miramar accept stays of one or two nights.
Minimum stay set by Miramar listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Miramar, used by 60% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: nearly nine in ten listings offer Flexible or Moderate terms, against 12% on Firm or stricter ones.
Cancellation policies of Miramar listings, from most to least flexible
Share of listings by the policy they use
About six in ten Miramar listings charge a cleaning fee. The typical fee is about MX$175. Spread over the average stay of 5.4 nights, that adds roughly MX$30 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Miramar, a three-bedroom home, took in MX$213,000 over the past year, about 5.4 times the city's average of MX$39,100. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Large House with Pool Entire home · 3 bedrooms Rated 4.77
comfortable house in Altamira Entire home · 3 bedrooms Rated 4.77
Miramar Luxe Home 5 beds 3 bathrooms Entire home · 4 bedrooms Rated 3.71
Las Flores Apartment Entire home · 2 bedrooms Rated 4.73
Furnished apartment Entire home · 2 bedrooms Rated 4.82
Olivos Hosting Entire home · 1 bedroom Rated 4.71 Fewer than 1% of Miramar listings are classed as professionally managed, though 40% of listings have a co-host. Superhosts run 45% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 83% of listings.
Nearby markets
Of the three nearby markets in the table, all within 12 km, Altamira (2 km away, 93 listings) earned the most per listing, about 4.1 times as much as Miramar. Tampico was the busiest, booked on 31% of nights against 26% in Miramar.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Altamira 2 km | 93 | MX$161,621 | MX$2,831 | 26% |
| Ciudad Madero 11 km | 588 | MX$103,474 | MX$1,499 | 27% |
| Tampico 12 km | 536 | MX$108,588 | MX$1,357 | 31% |
See all 8 Tamaulipas Airbnb markets
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Miramar:
FAQ
An active Miramar Airbnb grossed MX$39,063 on average in the 12 months to September 2026, according to AirROI's tracking of 42 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$9,270 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Miramar listings earn between MX$2,500 and MX$9,270 in a typical month, and the top tenth MX$14,400 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Miramar were booked on 26% of available nights over the past year. That compares with 29% for the Tamaulipas average. August was the busiest month.
The average booked night in Miramar cost MX$962 before fees. Half of listings charge between MX$575 and MX$1,070, so bedroom count and location move the price more than the average suggests.
None of the active Miramar listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
It can be, as extra income from a home or room you already have. The average Miramar Airbnb grossed MX$39,063 in the 12 months to September 2026, 58% below the Tamaulipas average of MX$92,913, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about MX$4,170 a month. Check a specific home in the Airbnb estimator.
August paid best over the past year, at MX$13,500 per active listing, and October paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Miramar listing was open to book earned MX$229 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$410 or more.
Miramar stays were booked 10 days before arrival on average over the past year, so a listing can still fill close to the date.
The average Miramar Airbnb stay lasted 5.4 nights over the past year. A listing took 7 reservations over the year on average.
Guests rate Miramar Airbnbs 4.77 out of 5 on average. Guests score communication highest and location lowest.
Playa Miramar, Centro de Miramar and Laguna del Carpinteiro draw the most short-term rental interest in Miramar. The neighborhood guide explains what brings guests to each.
AirROI counted 42 active Airbnb listings in Miramar as of September 2026. The closest tracked market is Altamira, 2 km away.
In Miramar, about six in ten listings add a cleaning fee, and the typical fee is about MX$175.
Method
Figures on this page cover 42 active Airbnb listings in Miramar from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.