Modern and elegant house Entire home · 3 bedrooms Rated 4.50 - Revenue
- MX$497,824
- Occupancy
- 38.3%
- Daily rate
- MX$5,362
Prices in
Airbnb market data · 202612 months to September 2026
Navojoa, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Navojoa brought in MX$99,911 over the 12 months through September 2026, about 57% less than the Sonora average of MX$230,680.
The short answer
Navojoa Airbnb Market at a Glance
Navojoa is cheaper but busier than the Sonora average. Listings averaged MX$1,222 a night and were booked on 31% of available nights, against MX$3,310 and 28% for the Sonora average.
July, usually the best month, brings in about 87% more per listing than September, usually the slowest. With only 35 active listings, a few bookings can reorder the months.
With 35 active listings, Navojoa is the 20th-largest of 24 Sonora markets AirROI tracks.
Browse the live Navojoa Airbnb market See Every Navojoa ListingRevenue
How Much Do Airbnb Hosts Make in Navojoa?
Gross bookings per Navojoa listing averaged MX$99,911 over the 12 months to September 2026 (Sonora average: MX$230,680), before cleaning, platform and management costs and taxes.
In a typical year, the average Navojoa listing brings in MX$14,900 in July, its best month, and MX$7,940 in September, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.9 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn MX$30,600+ a month, about 3.3 times the typical property.
- Strong performers (top 25%) earn MX$19,100 or more, roughly MX$10,000 a month above the median.
- Typical properties (median) earn about MX$9,140 a month.
- Entry-level properties (bottom 25%) earn MX$3,840 or less, about 42% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.9 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average MX$18,800 MX$7,620
The dashed line is the average of the months shown, MX$11,700. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Navojoa Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
June 2026 led on revenue. Nightly rates peaked in May 2026 and bookings in December 2025, so the best-paying month is not always the busiest or the priciest. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$8,255 | 31.7% | MX$1,111 | MX$275 | 25 days | 3.9 nights |
| Oct 2025 | MX$9,628 | 26.7% | MX$1,110 | MX$311 | 24 days | 2.2 nights |
| Nov 2025 | MX$11,451 | 33.3% | MX$1,113 | MX$382 | 21 days | 2.7 nights |
| Dec 2025 | MX$16,070 | 41.2% | MX$1,123 | MX$518 | 29 days | 4.6 nights |
| Jan 2026 | MX$16,139 | 32.0% | MX$1,112 | MX$521 | 27 days | 3.7 nights |
| Feb 2026 | MX$9,712 | 33.6% | MX$1,110 | MX$347 | 15 days | 4.7 nights |
| Mar 2026 | MX$14,930 | 29.4% | MX$1,140 | MX$482 | 18 days | 3 nights |
| Apr 2026 | MX$18,578 | 40.8% | MX$1,162 | MX$619 | 25 days | 5.8 nights |
| May 2026 | MX$15,349 | 39.3% | MX$1,341 | MX$495 | 19 days | 5.3 nights |
| Jun 2026 | MX$18,790 | 37.3% | MX$1,321 | MX$626 | 14 days | 5.7 nights |
| Jul 2026 | MX$17,226 | 36.9% | MX$1,315 | MX$556 | 24 days | 5.8 nights |
| Aug 2026 | MX$11,988 | 29.3% | MX$1,317 | MX$387 | 4 days | 4.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Navojoa listing earns about MX$9,140 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Navojoa Profitable?
Yes, when it's run well. The average Navojoa Airbnb took in MX$99,911 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$208,900, and run by its owner at everyday costs, about MX$13,150 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Navojoa Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$96,671 | MX$202,130 |
| Cleaning fees guests pay3% of Navojoa bookings | MX$3,240 | MX$6,770 |
| Gross bookings | MX$99,911 | MX$208,900 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 60% of Navojoa listings on Simplified Pricing, 3% for the rest | −MX$10,490 | −MX$21,940 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$3,240 | −MX$6,770 |
| Utilities and internetAbout 5% of bookings | −MX$5,000 | −MX$10,450 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$2,000 | −MX$4,180 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$3,000 | −MX$6,270 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$1,000 | −MX$1,000 |
| Permit and registrationWhere one is required | −MX$500 | −MX$500 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −MX$25,230 | −MX$51,110 |
| Left for housing costs, then profit | MX$74,681about MX$6,220 a month | MX$157,790about MX$13,150 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Navojoa Airbnb Profit
The estimate starts from Navojoa's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Navojoa home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Navojoa's Top Earners Get There
- More nights booked. The busiest quarter of Navojoa listings are booked on 50% or more of their nights, against 30% for the median listing. Ten more booked nights a year at the median rate of MX$995 adds about MX$9,940 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$1,280 a night or more, against a median of MX$995. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$9,670 a year.
- Open for the busy months. In a typical year, July brings the average listing about MX$14,900, against MX$7,940 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Navojoa listings average 4.82 stars, and 40% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$17,410 a month, against MX$8,330 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Navojoa?
Navojoa listings were booked on 31% of the nights they were open over the past year, 3 percentage points above the Sonora average (28%) and 2 points below the Mexico average (33%). In a typical year, occupancy climbs to 43% in December and falls to 29% in March.
The busiest tenth of listings are booked about 5.4 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 39 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly four nights a week.
- Typical properties (median) fill about 30% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
December is usually the busiest month in Navojoa, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 34% 45% 27%
The 12-month rate of 31% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Navojoa?
The average nightly rate in Navojoa, known as ADR (average daily rate), was MX$1,222 over the past year, about 63% below the Sonora average of MX$3,310 and about 52% below the Mexico average of MX$2,565. Averaged month by month over the past two years, rates peak in May and August at about MX$1,215 and bottom out in September and December at about MX$1,000.
Prices span a wide range: the top 10% charge about three times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge MX$2,045+ a night, about twice the median.
- Strong performers (top 25%) charge MX$1,280 or more, about MX$290 above the median.
- Typical properties (median) charge about MX$995 a night.
- Entry-level properties (bottom 25%) charge MX$680 or less, about two-thirds of the median.
August rates run 22% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average MX$1,340 MX$876
The dashed line is the average of the months shown, MX$1,100. The 12-month ADR of MX$1,222 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Navojoa?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Navojoa it averaged MX$407 over the past year, from about MX$265 in a typical September to about MX$479 in a typical July.
A small group of listings earns several times more per open night than the rest.
- Best-in-class properties (top 10%) earn MX$901+ per open night, about 3.6 times the median.
- Strong performers (top 25%) earn MX$556 or more, about MX$310 a night above the median.
- Typical properties (median) earn about MX$249 per open night.
- Entry-level properties (bottom 25%) earn MX$128 or less, about half of the median.
July RevPAR is about 1.8 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average MX$626 MX$254
The dashed line is the average of the months shown, MX$385. The 12-month RevPAR of MX$407 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Navojoa
With only 35 active listings, the monthly pattern in Navojoa is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in September.
Average revenue by month in Navojoa
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average MX$14,900 MX$7,940
The dashed line is the average of the 12 calendar months, MX$11,700.
Revenue by month in Navojoa in numbers
| Month | Revenue per listing |
|---|---|
| January | MX$12,500 |
| February | MX$9,090 |
| March | MX$11,500 |
| April | MX$13,500 |
| May | MX$12,100 |
| June | MX$13,600 |
| July | MX$14,900 |
| August | MX$11,000 |
| September | MX$7,940 |
| October | MX$9,640 |
| November | MX$11,000 |
| December | MX$13,700 |
How Far in Advance Do Guests Book Airbnb in Navojoa?
Guests book Navojoa stays 20 days ahead on average (about three weeks), so many trips are booked close to arrival. December stays are booked furthest out, about 27 days ahead, and August stays closest to arrival, about 11 days. A typical December booking is made in mid-November.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 19 days 29 days 4 days
Permits
Airbnb Permits and Registration in Navojoa
None of the 35 active listings in Navojoa display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Navojoa.
Neighborhoods
Best Neighborhoods for Airbnb in Navojoa
AirROI's area guide picks eight Navojoa neighborhoods that draw short-term rental guests, led by Centro Histórico de Navojoa, Parque de la Amistad and Navojoa Riverwalk. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico de Navojoa | The historic center features colonial architecture and local culture, attracting visitors interested in history and authentic Mexican experiences. | Parroquia de la Inmaculada Concepción, Plaza 5 de Febrero, Museo Costumbrista de Sonora, Teatro Auditorio de Navojoa, Mercado Municipal de Navojoa |
| Parque de la Amistad | A popular park in Navojoa ideal for families and events, providing recreational spaces and green areas for relaxation. | Playgrounds, Walking paths, Cultural events, Open-air concerts, Food stalls |
| Navojoa Riverwalk | A scenic area along the river with walking paths and picnic spots, perfect for nature lovers and outdoor activities. | River recreational areas, Fishing spots, Cycling paths, Birdwatching opportunities |
| Cerro de la Cruz | A viewpoint offering panoramic views of Navojoa, great for tourists seeking stunning landscapes and hiking activities. | Hiking trails, Viewpoint, Nature photography |
| Plaza de las Américas | A bustling commercial area with shopping and dining options, attracting both locals and visitors looking for convenience. | Shopping centers, Restaurants, Entertainment venues |
| Las Bocas | Local beaches nearby attract tourists in search of water activities and relaxation in a natural setting. | Beach activities, Fishing, Food vendors, Local cuisine |
| Nayarit Market | A traditional market showcasing local crafts and foods, perfect for tourists wanting to experience local culture and cuisine. | Fresh local produce, Crafts and handmade goods, Cultural atmosphere |
| La Cueva del Diablo | A nearby natural attraction with hiking and exploration opportunities, great for adventurous tourists and nature enthusiasts. | Caves, Rock formations, Outdoor exploration |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Navojoa Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Navojoa are entire homes (94%), with private rooms at 6%. Apartments and condos are the most common property type at 51%, ahead of houses (43%).
Nearly all listings rent the whole place
Navojoa Airbnb listings by room type
- Entire home 94%
- Private room 6%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 94.3% | 33 |
| Private room | 5.7% | 2 |
Listings by property type
Navojoa Airbnb listings by property type
- Apartment/Condo 51%
- House 43%
- Hotel/Boutique 3%
- Others 3%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 51.4% | 18 |
| House | 42.9% | 15 |
| Hotel/Boutique | 2.9% | 1 |
| Others | 2.9% | 1 |
How Many Bedrooms Do Airbnb Listings in Navojoa Have?
Navojoa's homes run small: studios and one-bedrooms make up 55% of entire homes, and only 15% of homes have three or more bedrooms. Shares are of the 33 entire homes that give a bedroom count; rented rooms are left out.
Navojoa entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
55%
30%
12%
3%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 54.5% | 18 |
| 2 bedrooms | 30.3% | 10 |
| 3 bedrooms | 12.1% | 4 |
| 4 bedrooms | 3.0% | 1 |
What Each Home Size Earns in Navojoa
A typical one-bedroom home in Navojoa earned MX$31,100 over the past year, against MX$93,000 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 18 | MX$31,100 | MX$39,900 | MX$808 | 27% |
| 2 bedrooms | 10 | MX$93,000 | MX$107,000 | MX$1,322 | 36% |
How Many Guests Do Airbnbs in Navojoa Sleep?
Most Navojoa listings are sized for couples and small families: 79% sleep four guests or fewer, and just 9% take eight or more.
Navojoa listings by guest capacity
Share of listings by the number of guests they sleep
35%
12%
32%
3%
6%
3%
9%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 35.3% | 12 |
| 3 guests | 11.8% | 4 |
| 4 guests | 32.4% | 11 |
| 5 guests | 2.9% | 1 |
| 6 guests | 5.9% | 2 |
| 7 guests | 2.9% | 1 |
| 8+ guests | 8.8% | 3 |
How Navojoa Airbnb Listings Are Set Up
Navojoa hosts set up an average of 2.2 beds per listing. Only 37% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 8
- Beds per listing
- 2.2
- Show exact location
- 37%
What Amenities Do Airbnb Listings in Navojoa Offer?
Free on-site parking is close to standard in Navojoa: 83% of listings offer it, and 51% offer self check-in.
Share of Navojoa listings with each common amenity
Guests
Who Books Airbnbs in Navojoa?
Navojoa draws mostly domestic guests: 86% of those who left reviews live in Mexico. Hermosillo alone accounts for 22% of reviews. Of the 14% from abroad, most come from the United States and Switzerland. Spanish is spoken by 62% of guests, and English by 34%.
86% of Navojoa guests are domestic
Where guests who left reviews live
- Domestic 86%
- International 14%
Where Navojoa guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Hermosillo | 21.6% |
| Mexico City | 9.4% |
| Culiacán | 6.5% |
| Nogales | 5.8% |
| Tijuana | 5.8% |
Where Navojoa guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Mexico | 86.0% |
| United States | 13.3% |
| Switzerland | 0.7% |
Languages spoken by Navojoa guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| Spanish | 61.9% |
| English | 34.1% |
| Portuguese | 3.2% |
| German | 0.8% |
What Are Airbnb Guest Ratings in Navojoa?
Navojoa Airbnbs average 4.82 stars, and 40% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.78.
Communication scores highest in Navojoa; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.79 |
| Cleanliness | 4.83 |
| Communication | 4.89 |
| Location | 4.81 |
| Check-in | 4.85 |
| Value | 4.78 |
Booking patterns
How Guests Book in Navojoa: Stays, Rules and Fees
86% of Navojoa listings are open to guests more than 180 days a year, but only 14% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Navojoa listings are open to guests
Share of listings by days a year
- 271-366 days 66%
- 181-270 days 20%
- 91-180 days 14%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 65.7% | 23 |
| 181-270 days | 20.0% | 7 |
| 91-180 days | 14.3% | 5 |
Days a year Navojoa listings are booked or blocked
Share of listings by days a year
- 181-270 days 14%
- 91-180 days 23%
- 31-90 days 23%
- 1-30 days 40%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 14.3% | 5 |
| 91-180 days | 22.9% | 8 |
| 31-90 days | 22.9% | 8 |
| 1-30 days | 40.0% | 14 |
What Is the Average Length of Stay for Airbnb in Navojoa?
The average Navojoa booking lasts 4.8 nights, longest in January and shortest in March. Listings took about 16 bookings each over the year. 84% of listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 11 a.m. and noon.
Average length of stay by month in Navojoa
Average nights per booking, by month of stay
Average 4 nights 4.8 nights 2.6 nights
Two-year average by calendar month.
Navojoa Airbnb Minimum Stay Requirements
All listings in Navojoa accept stays of one or two nights.
Minimum stay set by Navojoa listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Navojoa?
Flexible is the most common cancellation policy in Navojoa, used by 66% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about eight in ten listings offer Flexible or Moderate terms, against 11% on Firm or stricter ones.
Cancellation policies of Navojoa listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Navojoa?
54% of Navojoa listings charge a cleaning fee. The typical fee is MX$158, and some higher fees lift the average to MX$210. Spread over the average stay of 4.8 nights, that adds roughly MX$35 a night to what guests pay. For listings that charge one, cleaning fees make up about 3% of gross revenue.
- Median cleaning fee
- MX$158
- Average cleaning fee
- MX$210
- Listings charging a fee
- 54.3%
- Share of gross revenue
- 3.2%
Top earners
Top-Earning Airbnbs and Hosts in Navojoa
The top-grossing Airbnb in Navojoa, a three-bedroom home, took in MX$498,000 over the past year, about five times the city's average of MX$99,900.
Modern and elegant house Entire home · 3 bedrooms Rated 4.50 
Casa Juárez, 4 bedrooms, 3 bathrooms, central. Entire home · 4 bedrooms Rated 4.76 - Revenue
- MX$494,776
- Occupancy
- 71.4%
- Daily rate
- MX$2,184
House with a private pool Entire home · 3 bedrooms Rated 4.95 - Revenue
- MX$355,994
- Occupancy
- 27.3%
- Daily rate
- MX$3,555
Private residential | Walmart and IMSS 1 min Entire home · 3 bedrooms Rated 4.79 - Revenue
- MX$273,081
- Occupancy
- 58.3%
- Daily rate
- MX$1,272
Prairie House with 2 comfortable rooms. Entire home · 2 bedrooms Rated 4.83 - Revenue
- MX$219,803
- Occupancy
- 60.0%
- Daily rate
- MX$1,044
THE MINE HOUSE Entire home · 2 bedrooms Rated 4.98 - Revenue
- MX$177,857
- Occupancy
- 40.2%
- Daily rate
- MX$1,253
Who Are the Airbnb Hosts in Navojoa?
Fewer than 1% of Navojoa listings are classed as professionally managed. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 60% of listings.
- Superhosts
- 60.0%
- Professional management
- 0.0%
- Cohosted listings
- 17.1%
- Instant Book enabled
- 57.1%
- Simplified Pricing
- 60.0%
Nearby markets
Navojoa vs. Nearby Airbnb Markets
Of the two nearby markets in the table, all within 68 km, Álamos (51 km away, 92 listings) earned the most per listing, about 16% more than Navojoa.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Álamos 51 km | 92 | MX$115,576 | MX$2,238 | 20% |
| Ciudad Obregón 68 km | 296 | MX$62,823 | MX$904 | 30% |
Other Airbnb Markets in Sonora
- Rocky Point Airbnb data 1,651 listings
- Hermosillo Airbnb data 1,366 listings
- Puerto Penasco Airbnb data 702 listings
- San Carlos Nuevo Guaymas Airbnb data 692 listings
- Bahía Kino Airbnb data 216 listings
- Guaymas Airbnb data 153 listings
- Las Conchas Airbnb data 151 listings
- Playa Encanto Airbnb data 143 listings
See all 24 Sonora Airbnb markets
Markets Similar to Navojoa
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Navojoa:
- Chihuahua Airbnb data Mexico · MX$1,223/night · 30.2%
- Tonalá Airbnb data Mexico · MX$1,280/night · 31.2%
- Aguascalientes City Airbnb data Mexico · MX$1,282/night · 30.9%
- Veracruz City Airbnb data Mexico · MX$1,159/night · 32.1%
- San Nicolás de los Garza Airbnb data Mexico · MX$1,160/night · 32.2%
- León Airbnb data Mexico · MX$1,184/night · 29.9%
FAQ
Navojoa Airbnb FAQ
How much do Airbnb hosts make in Navojoa?
An active Navojoa Airbnb grossed MX$99,911 on average in the 12 months to September 2026, according to AirROI's tracking of 35 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$19,100 or more in a typical month.
How much can I make on Airbnb in Navojoa?
It depends most on the home's size, location and how it's run. The middle half of Navojoa listings earn between MX$3,840 and MX$19,100 in a typical month, and the top tenth MX$30,600 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Navojoa?
Listings in Navojoa were booked on 31% of available nights over the past year. That compares with 28% for the Sonora average. December is usually the busiest month.
How much does an Airbnb cost per night in Navojoa?
The average booked night in Navojoa cost MX$1,222 before fees. Half of listings charge between MX$680 and MX$1,280, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Navojoa?
None of the active Navojoa listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Navojoa?
Yes, when it's run well. The average Navojoa Airbnb grossed MX$99,911 in the 12 months to September 2026, 57% below the Sonora average of MX$230,680, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$13,150 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Navojoa?
July usually pays best, averaging MX$14,900 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Navojoa?
Each night a Navojoa listing was open to book earned MX$407 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$901 or more.
How far in advance do guests book Airbnbs in Navojoa?
Navojoa stays were booked 20 days (about three weeks) before arrival on average over the past year, so a listing can still fill close to the date.
How long do guests stay at Airbnbs in Navojoa?
The average Navojoa Airbnb stay lasted 4.8 nights over the past year. A listing took 16 reservations over the year on average.
How are Airbnbs in Navojoa rated?
Guests rate Navojoa Airbnbs 4.82 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Navojoa?
Centro Histórico de Navojoa, Parque de la Amistad and Navojoa Riverwalk draw the most short-term rental interest in Navojoa. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Navojoa?
AirROI counted 35 active Airbnb listings in Navojoa as of September 2026. The closest tracked market is Álamos, 51 km away.
How much are Airbnb cleaning fees in Navojoa?
In Navojoa, 54% of listings add a cleaning fee. The median fee is MX$158, and some higher fees lift the average to MX$210.
Method
About This Data
Figures on this page cover 35 active Airbnb listings in Navojoa from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.