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Airbnb market data · 202512 months to October 2025

Puerto Peñasco, Mexico Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

AirROI's latest figures for Puerto Peñasco run through October 2025.

Active Airbnb listings
96
Avg. booking lead time
45 days
Listings showing a permit
1%
Peak revenue month
June
Lowest revenue month
January

The short answer

Puerto Peñasco Airbnb Market at a Glance

Listings averaged MX$5,612 a night and were booked on 26% of available nights.

Timing matters: in June, the best month, the average listing earned about 2.3 times as much as in January, the slowest.

With 96 active listings, Puerto Peñasco is the 15th-largest of 24 Sonora markets AirROI tracks. From a year earlier, average revenue rose 30% while the number of active listings shrank 15%.

Map of Airbnb listings in Puerto Peñasco Browse the live Puerto Peñasco Airbnb market See Every Puerto Peñasco Listing

Revenue

How Much Do Airbnb Hosts Make in Puerto Peñasco?

Gross bookings per Puerto Peñasco listing averaged MX$336,524 over the 12 months to October 2025 (Sonora average: MX$246,337), before cleaning, platform and management costs and taxes.

The average Puerto Peñasco listing brought in MX$63,400 in June, its best month, and MX$28,200 in January, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn MX$88,300+ a month, about 2.9 times the typical property.
  • Strong performers (top 25%) earn MX$57,100 or more, roughly MX$27,000 a month above the median.
  • Typical properties (median) earn about MX$30,600 a month.
  • Entry-level properties (bottom 25%) earn MX$16,200 or less, about half of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

June earned about 2.3 times what January did

Average revenue per active listing, by month

The dashed line is the average of the months shown, MX$42,500.

Puerto Peñasco Airbnb Data by Month

Latest 12 months in the October 2025 data.

June led on revenue and bookings; nightly rates peaked in May.

Average monthly Airbnb revenue, occupancy, nightly rate and booking lead time per active listing in Puerto Peñasco, Nov 2024 to Oct 2025
MonthAvg. RevenueOccupancyAvg. Nightly RateBooking Lead Time
Nov 2024MX$35,74524.5%MX$5,85467 days
Dec 2024MX$42,89026.0%MX$5,854114 days
Jan 2025MX$28,16417.2%MX$5,68426 days
Feb 2025MX$32,18024.1%MX$5,66739 days
Mar 2025MX$52,72732.5%MX$6,03550 days
Apr 2025MX$44,60929.1%MX$6,10047 days
May 2025MX$55,61233.5%MX$6,16474 days
Jun 2025MX$63,44937.0%MX$5,94836 days
Jul 2025MX$46,88935.9%MX$4,60526 days
Aug 2025MX$33,72527.5%MX$4,52228 days
Sep 2025MX$33,49425.4%MX$4,56134 days
Oct 2025MX$40,69928.2%MX$4,76548 days

Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.

Location, size and how a home is run move its income far more than a city average shows. For a range on one Puerto Peñasco address, run it through the free Airbnb calculator.

Profit

Is an Airbnb in Puerto Peñasco Profitable?

Yes, when it's run well. The average Puerto Peñasco Airbnb took in MX$336,524 in the 12 months to October 2025, and run by its owner at everyday costs, about MX$20,500 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about MX$38,600 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

Puerto Peñasco Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Puerto Peñasco Airbnb
LineAverage listingTop-quarter listing
Money in
Gross bookingsMX$336,524MX$627,900
Running costs
Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee−MX$52,200−MX$97,300
Utilities and internetAbout 5% of bookings−MX$16,800−MX$31,400
Guest suppliesToiletries, coffee, paper goods: about 2%−MX$6,700−MX$12,600
Repairs and upkeepIncluding linens and small replacements: about 3%−MX$10,100−MX$18,800
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−MX$3,400−MX$3,400
Permit and registrationWhere one is required−MX$1,700−MX$1,700
ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookingsMX$0MX$0
Pricing and messaging toolsOptional; Airbnb's own tools are freeMX$0MX$0
Lodging taxesAdded to the guest's bill and passed onMX$0MX$0
Total running costsAbout 27% of bookings−MX$90,900−MX$165,200
Left for housing costs, then profitMX$245,624about MX$20,500 a monthMX$462,700about MX$38,600 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo feesDepend on the home

Estimate Your Own Puerto Peñasco Airbnb Profit

The estimate starts from Puerto Peñasco's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Puerto Peñasco home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Puerto Peñasco's Top Earners Get There

  • More nights booked. The busiest quarter of Puerto Peñasco listings are booked on 39% or more of their nights, against 23% for the median listing. Ten more booked nights a year at the median rate of MX$4,550 adds about MX$45,500 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge MX$6,585 a night or more, against a median of MX$4,550. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$33,700 a year.
  • Open for the busy months. June brought the average listing about MX$63,400, against MX$28,200 in January, so a calendar that is open and full in the busy months carries the year.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$52,300 a month, against MX$28,000 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Puerto Peñasco?

Puerto Peñasco listings were booked on 26% of the nights they were open over the past year, 2 percentage points below the Sonora average (28%) and 7 points below the Mexico average (33%). Occupancy climbs to 37% in June and falls to 17% in January.

The busiest tenth of listings are booked about 4.4 times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 58%+ of open nights, 35 points above the median.
  • Strong performers (top 25%) fill 39% or more, roughly three nights a week.
  • Typical properties (median) fill about 23% of open nights.
  • Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.

June was the busiest month in Puerto Peñasco, January the quietest

Share of open nights booked, by month

The 12-month rate of 26% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Puerto Peñasco?

The average nightly rate in Puerto Peñasco, known as ADR (average daily rate), was MX$5,612 over the past year, about 62% above the Sonora average of MX$3,465 and about twice the Mexico average of MX$2,675. Rates peak in April and May at about MX$6,165 and bottom out in August and September at about MX$4,520.

The top 10% charge about 2.9 times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge MX$9,660+ a night, about 2.1 times the median.
  • Strong performers (top 25%) charge MX$6,585 or more, about MX$2,000 above the median.
  • Typical properties (median) charge about MX$4,550 a night.
  • Entry-level properties (bottom 25%) charge MX$3,360 or less, about three-quarters of the median.

May rates ran 36% above August's

Average nightly rate (ADR), by month

The dashed line is the average of the months shown, MX$5,480.

Seasonality

Best and Worst Months for Airbnb in Puerto Peñasco

Puerto Peñasco has one high season, March through July, which makes it a moderately seasonal market.

Average monthly Airbnb revenue, occupancy and nightly rate in Puerto Peñasco by season
SeasonRevenue per monthOccupancyNightly rate
High seasonMarch–JulyMX$52,70034%MX$5,770
Shoulder seasonOctober, DecemberMX$41,80027%MX$5,310
Low seasonJanuary–February, August–September, NovemberMX$32,70024%MX$5,258

How Far in Advance Do Guests Book Airbnb in Puerto Peñasco?

Guests book Puerto Peñasco stays 45 days ahead on average (about six weeks). December stays are booked furthest out, about 114 days ahead, and July stays closest to arrival, about 26 days. A typical December booking is made in late August.

December stays are booked furthest ahead

Average days between booking and check-in, by month of stay

The 12-month figure of 45 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Puerto Peñasco

1% of the 96 active listings in Puerto Peñasco display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Puerto Peñasco.

Neighborhoods

Best Neighborhoods for Airbnb in Puerto Peñasco

AirROI's area guide picks seven Puerto Peñasco neighborhoods that draw short-term rental guests, led by Sandy Beach, Puerto Peñasco Town Center and Cholla Bay. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Puerto Peñasco
AreaWho it suitsLandmarks nearby
Sandy BeachA popular destination with stunning beachfront resorts and a vibrant nightlife. Great for tourists seeking a lively atmosphere and water activities.Sandy Beach, Sonoran Sea Resort, Wrecked at the Reef, Sky Bar, Marina Fiesta
Puerto Peñasco Town CenterThe cultural heart of Puerto Peñasco with local markets, restaurants, and shopping. Perfect for travelers wanting to experience local culture and cuisine.Old Port, La Malecon, Fisherman's Monument, Local Markets, Restaurants and Bars
Cholla BayA charming bay area known for its scenic views and laid-back vibe. Attracts visitors interested in water sports and a more local experience.Cholla Bay Beach, Cholla Bay Boat Ramp, Restaurants at Cholla Bay, Watch for Marine Life
MiradorA residential area with a mix of local charm and tourist amenities. Close to beaches and shopping, making it convenient for vacationers.Playa Bonita Beach, Mirador Beach, Cultural Center of Puerto Peñasco, Shopping Malls
La ChoyaA peaceful neighborhood known for its upscale condominiums and sea views. A great choice for retirees and those looking for luxury accommodations.La Choya Beach, Golf Courses, Luxury Resorts, Spa Services
Las PalomasHome to a famous beachfront resort where many tourists flock for its luxurious amenities and beautiful scenery. Attracts both families and couples.Las Palomas Beach & Golf Resort, Resort Pools, Spa Services, Popular with Tourists
Estrella del MarA tranquil community located away from the hustle and bustle, offering a more relaxed environment for those wanting peace and quiet.Estrella del Mar Beach, Local Parks, Scenic Coastal Views, Community Events

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Puerto Peñasco Airbnb Listings by Type and Size

More than nine in ten Airbnbs in Puerto Peñasco are entire homes (92%), with private rooms at 8%. Apartments and condos are the most common property type at 56%, about 1.5 times the share of houses (36%).

Nearly all listings rent the whole place

Puerto Peñasco Airbnb listings by room type

  • Entire home 92%
  • Private room 8%
Room types in numbers
Puerto Peñasco Airbnb listings by room type
Room typeShare of listingsListings
Entire home91.7%88
Private room8.3%8

Listings by property type

Puerto Peñasco Airbnb listings by property type

  • Apartment/Condo 56%
  • House 36%
  • Hotel/Boutique 5%
  • Others 1%
  • Cabin/Outdoor 1%
Property types in numbers
Puerto Peñasco Airbnb listings by property type
Property typeShare of listingsListings
Apartment/Condo56.3%54
House36.5%35
Hotel/Boutique5.2%5
Others1.0%1
Cabin/Outdoor1.0%1

How Many Bedrooms Do Airbnb Listings in Puerto Peñasco Have?

Among homes with two or more bedrooms, two-bedroom homes are the most common in Puerto Peñasco (34% of listings), and 46% of listings have three or more bedrooms. The chart's studio and one-bedroom column also counts private rooms, since Airbnb lists a rented room as one bedroom.

Puerto Peñasco listings by number of bedrooms

Listings with each number of bedrooms

Bedroom counts in numbers
Puerto Peñasco listings by number of bedrooms
BedroomsShare of listingsListings
Studio or 1 bedroom19.4%18
2 bedrooms34.4%32
3 bedrooms24.7%23
4 bedrooms9.7%9
5+ bedrooms11.8%11

How Many Guests Do Airbnbs in Puerto Peñasco Sleep?

The most common capacity in Puerto Peñasco is six guests (39% of listings), and 81% of listings sleep six or more.

Puerto Peñasco listings by guest capacity

Share of listings by the number of guests they sleep

Guest capacity in numbers
Puerto Peñasco listings by guest capacity
Guest capacityShare of listingsListings
4 guests16.8%16
5 guests2.1%2
6 guests38.9%37
7 guests6.3%6
8+ guests35.8%34

What Amenities Do Airbnb Listings in Puerto Peñasco Offer?

Free on-site parking is close to standard in Puerto Peñasco: 86% of listings offer it.

Share of Puerto Peñasco listings with each common amenity

  • Air conditioning 99%
  • TV 97%
  • Kitchen 97%
  • Wifi 94%
  • Free parking on premises 86%
  • Refrigerator 85%
  • Dishes and silverware 84%
  • Hot water 84%
  • Heating 84%
  • Microwave 81%

Guests

Who Books Airbnbs in Puerto Peñasco?

Puerto Peñasco runs on foreign visitors: nine in ten guests who left reviews live outside Mexico. The United States leads with 89% of reviewers, ahead of the Netherlands at 0%. Guests speak a mix of languages: English leads at 55%, followed by Spanish and Portuguese.

89% of Puerto Peñasco guests come from abroad

Where guests who left reviews live

  • International 89%
  • Domestic 11%

Where Puerto Peñasco guests come from: top cities

Share of guests who left reviews

  • Phoenix 17%
  • Tucson 9%
  • El Paso 5%
  • Mesa 4%
  • Gilbert 3%
Top origin cities in numbers
Where Puerto Peñasco guests come from: top cities
Origin cityShare of guests
Phoenix16.9%
Tucson8.8%
El Paso5.0%
Mesa3.8%
Gilbert3.4%

Where Puerto Peñasco guests come from: top countries

Share of guests who left reviews

  • United States 89%
  • Mexico 11%
  • Netherlands 0%
Top origin countries in numbers
Where Puerto Peñasco guests come from: top countries
Origin countryShare of guests
United States89.0%
Mexico10.6%
Netherlands0.4%

Languages spoken by Puerto Peñasco guests

Share of guests who left reviews

  • English 55%
  • Spanish 39%
  • Portuguese 2%
  • Russian 1%
  • French 1%
Top languages in numbers
Languages spoken by Puerto Peñasco guests
LanguageShare of guests
English55.1%
Spanish38.8%
Portuguese1.5%
Russian1.0%
French1.0%

Booking patterns

How Guests Book in Puerto Peñasco: Stays, Rules and Fees

94% of Puerto Peñasco listings are open to guests more than 180 days a year, but only 7% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 43% of listings; blocked nights include any the host closes off.

Days a year Puerto Peñasco listings are open to guests

Share of listings by days a year

  • 271-366 days 76%
  • 181-270 days 18%
  • 91-180 days 6%
Open days in numbers
Days a year Puerto Peñasco listings are open to guests
Days a yearShare of listingsListings
271-366 days76.0%73
181-270 days17.7%17
91-180 days6.3%6

Days a year Puerto Peñasco listings are booked or blocked

Share of listings by days a year

  • 181-270 days 7%
  • 91-180 days 17%
  • 31-90 days 43%
  • 1-30 days 33%
Booked or blocked days in numbers
Days a year Puerto Peñasco listings are booked or blocked
Days a yearShare of listingsListings
181-270 days7.3%7
91-180 days16.7%16
31-90 days42.7%41
1-30 days33.3%32

Puerto Peñasco Airbnb Minimum Stay Requirements

Nearly two-thirds of listings in Puerto Peñasco accept stays of one or two nights. A smaller group, 19%, takes only stays of 30 nights or more.

Minimum stay set by Puerto Peñasco listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 13% 12 listings
  • 2 Nights 51% 49 listings
  • 3 Nights 15% 14 listings
  • 4-6 Nights 1% 1 listing
  • 7-29 Nights 2% 2 listings
  • 30+ Nights 19% 18 listings

What Cancellation Policies Do Airbnb Hosts Use in Puerto Peñasco?

Strict is the most common cancellation policy in Puerto Peñasco, used by 39% of listings; it gives a full refund only within 48 hours of booking, and half back up to a week before check-in. Hosts here lean strict: nearly six in ten listings use Firm or stricter terms, against 42% on Flexible or Moderate.

Cancellation policies of Puerto Peñasco listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 10% 10 listings
  • Moderate 31% 30 listings
  • Limited 1% 1 listing
  • Firm 18% 17 listings
  • Strict 39% 37 listings
  • Super Strict 30 Days 1% 1 listing

Top earners

Top-Earning Airbnbs and Hosts in Puerto Peñasco

The top-grossing Airbnb in Puerto Peñasco, a four-bedroom home, took in MX$1,480,000 over the past year, about 4.4 times the city's average of MX$337,000.

The Perfect Spot! House Sea Esta Villa The Perfect Spot! House Sea Esta Villa Entire home · 4 bedrooms Rated 4.76
Revenue
MX$1.5M
Occupancy
51.6%
Daily rate
MX$7,415
Summer 601 at Encantame Towers Summer 601 at Encantame Towers Entire home · 3 bedrooms Rated 5.00
Revenue
MX$1.4M
Occupancy
70.3%
Daily rate
MX$6,561
Brand New Beautiful House La Brisas Brand New Beautiful House La Brisas Entire home · 3 bedrooms Rated 5.00
Revenue
MX$1.3M
Occupancy
45.1%
Daily rate
MX$7,070
5 bed/5 bath total-2 adjacent condos-ocean views 5 bed/5 bath total-2 adjacent condos-ocean views Entire home · 5 bedrooms Rated 4.89
Revenue
MX$1.2M
Occupancy
35.4%
Daily rate
MX$9,131
Luxury Encantame Towers 2 -Bedroom DLX Verano E905 Luxury Encantame Towers 2 -Bedroom DLX Verano E905 Entire home · 2 bedrooms Rated 5.00
Revenue
MX$848,721
Occupancy
44.9%
Daily rate
MX$4,331
PLAYA VIDA Oceanfront Luxury Condo PLAYA VIDA Oceanfront Luxury Condo Entire home · 2 bedrooms Rated 5.00
Revenue
MX$818,964
Occupancy
45.3%
Daily rate
MX$4,506

Nearby markets

Puerto Peñasco vs. Nearby Airbnb Markets

AirROI also tracks listings in this area under another name: Puerto Penasco (741 active listings) has its own page and is left out of the comparison below.

Of the four nearby markets in the table, all within 31 km, Playa Encanto (4 km away) earned the most per listing, about 54% more than Puerto Peñasco.

Airbnb markets near Puerto Peñasco: distance, revenue, nightly rate and occupancy
MarketListingsAvg. annual revenueAvg. nightly rateOccupancy
Playa Encanto 4 km147MX$519,699MX$6,56931%
Las Conchas 16 km147MX$395,471MX$5,44027%
Rocky Point 22 km1,633MX$327,113MX$4,53926%
Bahía La Choya 31 km42MX$148,083MX$3,63021%

Other Airbnb Markets in Sonora

See all 24 Sonora Airbnb markets

Markets Similar to Puerto Peñasco

Markets elsewhere in Mexico with a similar nightly rate and occupancy to Puerto Peñasco:

FAQ

Puerto Peñasco Airbnb FAQ

How much do Airbnb hosts make in Puerto Peñasco?

An active Puerto Peñasco Airbnb grossed MX$336,524 on average in the 12 months to October 2025, according to AirROI's tracking of 96 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$57,100 or more in a typical month.

How much can I make on Airbnb in Puerto Peñasco?

It depends most on the home's size, location and how it's run. The middle half of Puerto Peñasco listings earn between MX$16,200 and MX$57,100 in a typical month, and the top tenth MX$88,300 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Puerto Peñasco?

Listings in Puerto Peñasco were booked on 26% of available nights over the past year. That compares with 28% for the Sonora average. June was the busiest month.

How much does an Airbnb cost per night in Puerto Peñasco?

The average booked night in Puerto Peñasco cost MX$5,612 before fees. Half of listings charge between MX$3,360 and MX$6,585, so bedroom count and location move the price more than the average suggests.

Do you need a permit for an Airbnb in Puerto Peñasco?

In Puerto Peñasco, 1% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in Puerto Peñasco?

Yes, when it's run well. The average Puerto Peñasco Airbnb grossed MX$336,524 in the 12 months to October 2025, 37% above the Sonora average of MX$246,337. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, MX$245,624 a year (about MX$20,500 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about MX$38,600 a month. Check a specific home in the Airbnb calculator.

When is Airbnb peak season in Puerto Peñasco?

June paid best over the past year, at MX$63,400 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.

How far in advance do guests book Airbnbs in Puerto Peñasco?

Puerto Peñasco stays were booked 45 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.

What are the best neighborhoods for Airbnb in Puerto Peñasco?

Sandy Beach, Puerto Peñasco Town Center and Cholla Bay draw the most short-term rental interest in Puerto Peñasco. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Puerto Peñasco?

AirROI counted 96 active Airbnb listings in Puerto Peñasco as of October 2025. The closest tracked market is Playa Encanto, 4 km away.

Method

About This Data

Figures on this page cover 96 active Airbnb listings in Puerto Peñasco from November 2024 to October 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.