The Perfect Spot! House Sea Esta Villa Entire home · 4 bedrooms Rated 4.76 - Revenue
- MX$1.5M
- Occupancy
- 51.6%
- Daily rate
- MX$7,415
Airbnb market data · 202512 months to October 2025
The average Airbnb in Puerto Peñasco brought in MX$336,524 over the 12 months through October 2025.
AirROI's latest figures for Puerto Peñasco run through October 2025.
The short answer
Listings averaged MX$5,612 a night and were booked on 26% of available nights.
Timing matters: in June, the best month, the average listing earned about 2.3 times as much as in January, the slowest.
With 96 active listings, Puerto Peñasco is the 15th-largest of 24 Sonora markets AirROI tracks. From a year earlier, average revenue rose 30% while the number of active listings shrank 15%.
Browse the live Puerto Peñasco Airbnb market See Every Puerto Peñasco ListingRevenue
Gross bookings per Puerto Peñasco listing averaged MX$336,524 over the 12 months to October 2025 (Sonora average: MX$246,337), before cleaning, platform and management costs and taxes.
The average Puerto Peñasco listing brought in MX$63,400 in June, its best month, and MX$28,200 in January, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earned about 2.3 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, MX$42,500.
Latest 12 months in the October 2025 data.
June led on revenue and bookings; nightly rates peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Nov 2024 | MX$35,745 | 24.5% | MX$5,854 | 67 days |
| Dec 2024 | MX$42,890 | 26.0% | MX$5,854 | 114 days |
| Jan 2025 | MX$28,164 | 17.2% | MX$5,684 | 26 days |
| Feb 2025 | MX$32,180 | 24.1% | MX$5,667 | 39 days |
| Mar 2025 | MX$52,727 | 32.5% | MX$6,035 | 50 days |
| Apr 2025 | MX$44,609 | 29.1% | MX$6,100 | 47 days |
| May 2025 | MX$55,612 | 33.5% | MX$6,164 | 74 days |
| Jun 2025 | MX$63,449 | 37.0% | MX$5,948 | 36 days |
| Jul 2025 | MX$46,889 | 35.9% | MX$4,605 | 26 days |
| Aug 2025 | MX$33,725 | 27.5% | MX$4,522 | 28 days |
| Sep 2025 | MX$33,494 | 25.4% | MX$4,561 | 34 days |
| Oct 2025 | MX$40,699 | 28.2% | MX$4,765 | 48 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Puerto Peñasco address, run it through the free Airbnb calculator.
Profit
Yes, when it's run well. The average Puerto Peñasco Airbnb took in MX$336,524 in the 12 months to October 2025, and run by its owner at everyday costs, about MX$20,500 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about MX$38,600 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | MX$336,524 | MX$627,900 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −MX$52,200 | −MX$97,300 |
| Utilities and internetAbout 5% of bookings | −MX$16,800 | −MX$31,400 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$6,700 | −MX$12,600 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$10,100 | −MX$18,800 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$3,400 | −MX$3,400 |
| Permit and registrationWhere one is required | −MX$1,700 | −MX$1,700 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 27% of bookings | −MX$90,900 | −MX$165,200 |
| Left for housing costs, then profit | MX$245,624about MX$20,500 a month | MX$462,700about MX$38,600 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Puerto Peñasco's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Puerto Peñasco home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$52,300 a month, against MX$28,000 for the average one.
Occupancy
Puerto Peñasco listings were booked on 26% of the nights they were open over the past year, 2 percentage points below the Sonora average (28%) and 7 points below the Mexico average (33%). Occupancy climbs to 37% in June and falls to 17% in January.
The busiest tenth of listings are booked about 4.4 times as often as the bottom quarter.
June was the busiest month in Puerto Peñasco, January the quietest
Share of open nights booked, by month
The 12-month rate of 26% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Puerto Peñasco, known as ADR (average daily rate), was MX$5,612 over the past year, about 62% above the Sonora average of MX$3,465 and about twice the Mexico average of MX$2,675. Rates peak in April and May at about MX$6,165 and bottom out in August and September at about MX$4,520.
The top 10% charge about 2.9 times the rate of the bottom quarter.
May rates ran 36% above August's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, MX$5,480.
Seasonality
Puerto Peñasco has one high season, March through July, which makes it a moderately seasonal market.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMarch–July | MX$52,700 | 34% | MX$5,770 |
| Shoulder seasonOctober, December | MX$41,800 | 27% | MX$5,310 |
| Low seasonJanuary–February, August–September, November | MX$32,700 | 24% | MX$5,258 |
Guests book Puerto Peñasco stays 45 days ahead on average (about six weeks). December stays are booked furthest out, about 114 days ahead, and July stays closest to arrival, about 26 days. A typical December booking is made in late August.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 45 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
1% of the 96 active listings in Puerto Peñasco display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Puerto Peñasco.
Neighborhoods
AirROI's area guide picks seven Puerto Peñasco neighborhoods that draw short-term rental guests, led by Sandy Beach, Puerto Peñasco Town Center and Cholla Bay. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Sandy Beach | A popular destination with stunning beachfront resorts and a vibrant nightlife. Great for tourists seeking a lively atmosphere and water activities. | Sandy Beach, Sonoran Sea Resort, Wrecked at the Reef, Sky Bar, Marina Fiesta |
| Puerto Peñasco Town Center | The cultural heart of Puerto Peñasco with local markets, restaurants, and shopping. Perfect for travelers wanting to experience local culture and cuisine. | Old Port, La Malecon, Fisherman's Monument, Local Markets, Restaurants and Bars |
| Cholla Bay | A charming bay area known for its scenic views and laid-back vibe. Attracts visitors interested in water sports and a more local experience. | Cholla Bay Beach, Cholla Bay Boat Ramp, Restaurants at Cholla Bay, Watch for Marine Life |
| Mirador | A residential area with a mix of local charm and tourist amenities. Close to beaches and shopping, making it convenient for vacationers. | Playa Bonita Beach, Mirador Beach, Cultural Center of Puerto Peñasco, Shopping Malls |
| La Choya | A peaceful neighborhood known for its upscale condominiums and sea views. A great choice for retirees and those looking for luxury accommodations. | La Choya Beach, Golf Courses, Luxury Resorts, Spa Services |
| Las Palomas | Home to a famous beachfront resort where many tourists flock for its luxurious amenities and beautiful scenery. Attracts both families and couples. | Las Palomas Beach & Golf Resort, Resort Pools, Spa Services, Popular with Tourists |
| Estrella del Mar | A tranquil community located away from the hustle and bustle, offering a more relaxed environment for those wanting peace and quiet. | Estrella del Mar Beach, Local Parks, Scenic Coastal Views, Community Events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Puerto Peñasco are entire homes (92%), with private rooms at 8%. Apartments and condos are the most common property type at 56%, about 1.5 times the share of houses (36%).
Nearly all listings rent the whole place
Puerto Peñasco Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 91.7% | 88 |
| Private room | 8.3% | 8 |
Listings by property type
Puerto Peñasco Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 56.3% | 54 |
| House | 36.5% | 35 |
| Hotel/Boutique | 5.2% | 5 |
| Others | 1.0% | 1 |
| Cabin/Outdoor | 1.0% | 1 |
Among homes with two or more bedrooms, two-bedroom homes are the most common in Puerto Peñasco (34% of listings), and 46% of listings have three or more bedrooms. The chart's studio and one-bedroom column also counts private rooms, since Airbnb lists a rented room as one bedroom.
Puerto Peñasco listings by number of bedrooms
Listings with each number of bedrooms
| Bedrooms | Share of listings | Listings |
|---|---|---|
| Studio or 1 bedroom | 19.4% | 18 |
| 2 bedrooms | 34.4% | 32 |
| 3 bedrooms | 24.7% | 23 |
| 4 bedrooms | 9.7% | 9 |
| 5+ bedrooms | 11.8% | 11 |
The most common capacity in Puerto Peñasco is six guests (39% of listings), and 81% of listings sleep six or more.
Puerto Peñasco listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 4 guests | 16.8% | 16 |
| 5 guests | 2.1% | 2 |
| 6 guests | 38.9% | 37 |
| 7 guests | 6.3% | 6 |
| 8+ guests | 35.8% | 34 |
Free on-site parking is close to standard in Puerto Peñasco: 86% of listings offer it.
Share of Puerto Peñasco listings with each common amenity
Guests
Puerto Peñasco runs on foreign visitors: nine in ten guests who left reviews live outside Mexico. The United States leads with 89% of reviewers, ahead of the Netherlands at 0%. Guests speak a mix of languages: English leads at 55%, followed by Spanish and Portuguese.
89% of Puerto Peñasco guests come from abroad
Where guests who left reviews live
Where Puerto Peñasco guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Phoenix | 16.9% |
| Tucson | 8.8% |
| El Paso | 5.0% |
| Mesa | 3.8% |
| Gilbert | 3.4% |
Where Puerto Peñasco guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 89.0% |
| Mexico | 10.6% |
| Netherlands | 0.4% |
Languages spoken by Puerto Peñasco guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 55.1% |
| Spanish | 38.8% |
| Portuguese | 1.5% |
| Russian | 1.0% |
| French | 1.0% |
Booking patterns
94% of Puerto Peñasco listings are open to guests more than 180 days a year, but only 7% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Puerto Peñasco listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 76.0% | 73 |
| 181-270 days | 17.7% | 17 |
| 91-180 days | 6.3% | 6 |
Days a year Puerto Peñasco listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 7.3% | 7 |
| 91-180 days | 16.7% | 16 |
| 31-90 days | 42.7% | 41 |
| 1-30 days | 33.3% | 32 |
Nearly two-thirds of listings in Puerto Peñasco accept stays of one or two nights. A smaller group, 19%, takes only stays of 30 nights or more.
Minimum stay set by Puerto Peñasco listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Strict is the most common cancellation policy in Puerto Peñasco, used by 39% of listings; it gives a full refund only within 48 hours of booking, and half back up to a week before check-in. Hosts here lean strict: nearly six in ten listings use Firm or stricter terms, against 42% on Flexible or Moderate.
Cancellation policies of Puerto Peñasco listings, from most to least flexible
Share of listings by the policy they use
Top earners
The top-grossing Airbnb in Puerto Peñasco, a four-bedroom home, took in MX$1,480,000 over the past year, about 4.4 times the city's average of MX$337,000.
The Perfect Spot! House Sea Esta Villa Entire home · 4 bedrooms Rated 4.76
Summer 601 at Encantame Towers Entire home · 3 bedrooms Rated 5.00
Brand New Beautiful House La Brisas Entire home · 3 bedrooms Rated 5.00
5 bed/5 bath total-2 adjacent condos-ocean views Entire home · 5 bedrooms Rated 4.89
Luxury Encantame Towers 2 -Bedroom DLX Verano E905 Entire home · 2 bedrooms Rated 5.00
PLAYA VIDA Oceanfront Luxury Condo Entire home · 2 bedrooms Rated 5.00 Nearby markets
AirROI also tracks listings in this area under another name: Puerto Penasco (741 active listings) has its own page and is left out of the comparison below.
Of the four nearby markets in the table, all within 31 km, Playa Encanto (4 km away) earned the most per listing, about 54% more than Puerto Peñasco.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Playa Encanto 4 km | 147 | MX$519,699 | MX$6,569 | 31% |
| Las Conchas 16 km | 147 | MX$395,471 | MX$5,440 | 27% |
| Rocky Point 22 km | 1,633 | MX$327,113 | MX$4,539 | 26% |
| Bahía La Choya 31 km | 42 | MX$148,083 | MX$3,630 | 21% |
See all 24 Sonora Airbnb markets
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Puerto Peñasco:
FAQ
An active Puerto Peñasco Airbnb grossed MX$336,524 on average in the 12 months to October 2025, according to AirROI's tracking of 96 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$57,100 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Puerto Peñasco listings earn between MX$16,200 and MX$57,100 in a typical month, and the top tenth MX$88,300 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Puerto Peñasco were booked on 26% of available nights over the past year. That compares with 28% for the Sonora average. June was the busiest month.
The average booked night in Puerto Peñasco cost MX$5,612 before fees. Half of listings charge between MX$3,360 and MX$6,585, so bedroom count and location move the price more than the average suggests.
In Puerto Peñasco, 1% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Puerto Peñasco Airbnb grossed MX$336,524 in the 12 months to October 2025, 37% above the Sonora average of MX$246,337. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, MX$245,624 a year (about MX$20,500 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about MX$38,600 a month. Check a specific home in the Airbnb calculator.
June paid best over the past year, at MX$63,400 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
Puerto Peñasco stays were booked 45 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
Sandy Beach, Puerto Peñasco Town Center and Cholla Bay draw the most short-term rental interest in Puerto Peñasco. The neighborhood guide explains what brings guests to each.
AirROI counted 96 active Airbnb listings in Puerto Peñasco as of October 2025. The closest tracked market is Playa Encanto, 4 km away.
Method
Figures on this page cover 96 active Airbnb listings in Puerto Peñasco from November 2024 to October 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.