Airbnb market data · 202612 months to October 2026
Sala Al Jadida, Morocco Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Sala Al Jadida brought in MAD 29,459 over the 12 months through October 2026, across just 25 active listings, so a single property can move that figure.
The short answer
Sala Al Jadida Airbnb Market at a Glance
Sala Al Jadida is priced below the Rabat-Salé-Kénitra average. Listings averaged MAD 478 a night, about half that average of MAD 900, and were booked on 35% of available nights, close to its 36% occupancy.
Timing matters: in July, the best month, the average listing earned about four times as much as in February, the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Sala Al Jadida is the 11th-largest of 13 Rabat-Salé-Kénitra markets AirROI tracks.
Browse the live Sala Al Jadida Airbnb market See Every Sala Al Jadida ListingRevenue
How Much Do Airbnb Hosts Make in Sala Al Jadida?
Gross bookings per Sala Al Jadida listing averaged MAD 29,459 over the 12 months to October 2026 (Rabat-Salé-Kénitra average: MAD 74,123), before cleaning, platform and management costs and taxes.
The average Sala Al Jadida listing brought in MAD 10,100 in July, its best month, and MAD 2,520 in February, its slowest. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
Across Sala Al Jadida's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MAD 10,800+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn MAD 7,890 or more, roughly MAD 3,700 a month above the median.
- Typical properties (median) earn about MAD 4,150 a month.
- Entry-level properties (bottom 25%) earn MAD 1,780 or less, about 43% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about four times what February did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, MAD 5,170.
Sala Al Jadida Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and bookings; nightly rates peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | MAD 3,415 | 33.9% | MAD 540 | MAD 110 | 3 days | 7 nights |
| Nov 2025 | MAD 3,866 | 51.1% | MAD 537 | MAD 129 | 7 days | 11 nights |
| Dec 2025 | MAD 7,273 | 41.9% | MAD 577 | MAD 235 | 9 days | 4.9 nights |
| Jan 2026 | MAD 5,977 | 32.7% | MAD 569 | MAD 193 | 16 days | 5.1 nights |
| Feb 2026 | MAD 2,519 | 31.6% | MAD 548 | MAD 90 | 6 days | 6.7 nights |
| Mar 2026 | MAD 3,094 | 22.6% | MAD 531 | MAD 100 | 8 days | 3.9 nights |
| Apr 2026 | MAD 3,367 | 22.8% | MAD 557 | MAD 112 | 7 days | 3.8 nights |
| May 2026 | MAD 4,834 | 32.3% | MAD 591 | MAD 156 | 13 days | 4.3 nights |
| Jun 2026 | MAD 5,097 | 37.1% | MAD 608 | MAD 170 | 15 days | 5.4 nights |
| Jul 2026 | MAD 10,058 | 52.6% | MAD 569 | MAD 324 | 33 days | 10.1 nights |
| Aug 2026 | MAD 7,332 | 48.0% | MAD 574 | MAD 237 | 39 days | 6.1 nights |
| Sep 2026 | MAD 5,263 | 41.4% | MAD 555 | MAD 175 | 8 days | 5.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Sala Al Jadida listing earns about MAD 4,150 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Sala Al Jadida Profitable?
Yes, as extra income from a home or room you already have. The average Sala Al Jadida Airbnb took in MAD 29,459 in the 12 months to October 2026, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about MAD 3,250 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Sala Al Jadida Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MAD 27,769 | MAD 52,820 |
| Cleaning fees guests pay6% of Sala Al Jadida bookings | MAD 1,690 | MAD 3,210 |
| Gross bookings | MAD 29,459 | MAD 56,030 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of Sala Al Jadida listings on Simplified Pricing, 3% for the rest | −MAD 4,120 | −MAD 7,840 |
| Cleaning and laundryPaid for by the cleaning fee; MAD 0 if you clean yourself | −MAD 1,690 | −MAD 3,210 |
| Utilities and internetAbout 5% of bookings | −MAD 1,470 | −MAD 2,800 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MAD 590 | −MAD 1,120 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MAD 880 | −MAD 1,680 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MAD 290 | −MAD 290 |
| Permit and registrationWhere one is required | −MAD 150 | −MAD 150 |
| ManagementMAD 0 when you run it; co-hosts charge from about 10% of nightly bookings | MAD 0 | MAD 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MAD 0 | MAD 0 |
| Lodging taxesAdded to the guest's bill and passed on | MAD 0 | MAD 0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −MAD 9,190 | −MAD 17,090 |
| Left for housing costs, then profit | MAD 20,269about MAD 1,690 a month | MAD 38,940about MAD 3,250 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Sala Al Jadida Airbnb Profit
The estimate starts from Sala Al Jadida's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sala Al Jadida home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Sala Al Jadida's Top Earners Get There
- More nights booked. The busiest quarter of Sala Al Jadida listings are booked on 52% or more of their nights, against 32% for the median listing. Ten more booked nights a year at the median rate of MAD 510 adds about MAD 5,080 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MAD 650 a night or more, against a median of MAD 510. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MAD 2,780 a year.
- Open for the busy months. July brought the average listing about MAD 10,100, against MAD 2,520 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Sala Al Jadida listings average 4.82 stars, and 28% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MAD 4,670 a month, against MAD 2,450 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Sala Al Jadida?
Sala Al Jadida listings were booked on 35% of the nights they were open over the past year, in line with the Rabat-Salé-Kénitra average and in line with the Morocco average. Occupancy swings from 23% in March to 53% in July.
Across Sala Al Jadida's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 68%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 52% or more, roughly four nights a week.
- Typical properties (median) fill about 32% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
July was the busiest month in Sala Al Jadida, March the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Sala Al Jadida?
The average nightly rate in Sala Al Jadida, known as ADR (average daily rate), was MAD 478 over the past year, about 47% below the Rabat-Salé-Kénitra average of MAD 900 and about 58% below the Morocco average of MAD 1,140. Averaged month by month, rates peak in June at about MAD 610 and bottom out in March and November at about MAD 530.
Across Sala Al Jadida's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MAD 970+ a night, about twice the median.
- Strong performers (top 25%) charge MAD 650 or more, about MAD 140 above the median.
- Typical properties (median) charge about MAD 510 a night.
- Entry-level properties (bottom 25%) charge MAD 305 or less, about 60% of the median.
June rates ran 14% above March's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, MAD 563. The 12-month ADR of MAD 478 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Sala Al Jadida?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sala Al Jadida it averaged MAD 171 over the past year, from about MAD 90 in February to about MAD 324 in July.
Across Sala Al Jadida's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn MAD 353+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn MAD 240 or more, about MAD 90 a night above the median.
- Typical properties (median) earn about MAD 151 per open night.
- Entry-level properties (bottom 25%) earn MAD 86 or less, about 57% of the median.
July RevPAR was about 3.6 times February's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, MAD 169.
Seasonality
Best and Worst Months for Airbnb in Sala Al Jadida
With only 25 active listings, the monthly pattern in Sala Al Jadida is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Sala Al Jadida?
Guests book Sala Al Jadida stays 19 days ahead on average (about three weeks), so many trips are booked close to arrival. August stays are booked furthest out, about 39 days ahead, and October stays closest to arrival, about 3 days. A typical August booking is made in early July.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 19 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Sala Al Jadida
None of the 25 active listings in Sala Al Jadida display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sala Al Jadida.
Neighborhoods
Best Neighborhoods for Airbnb in Sala Al Jadida
AirROI's area guide picks four Sala Al Jadida neighborhoods that draw short-term rental guests, led by Technopolis, Mail Central and Zone des Villas. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Technopolis | This dedicated business and technology park attracts corporate consultants, tech professionals, and university affiliates attending conferences or short-term work assignments. Accommodations here offer direct road connections to the A5 motorway and quick access to Rabat-Salé Airport. | Parc Technopolis, Université Internationale de Rabat (UIR), Campus Université Mohammed VI Polytechnique (UM6P), Inwi Datacenter Technopolis |
| Mail Central | Serving as the civic heart of the planned town, this strip provides walkable access to grocery stores, cafes, and everyday services. Guests are primarily budget-conscious families and domestic travellers looking for self-catering apartments near public transit corridors. | Parc du Mail Central, Avenue Lalla Meryem, Mosquée Al Firdaous, Marché Central Sala Al Jadida |
| Zone des Villas | Characterised by standalone homes and lower-density residential streets, this sector draws extended families and visiting diaspora members seeking larger properties with private parking. It sits directly adjacent to primary arterial roads that link to the surrounding forest and regional highway network. | Forêt de la Maâmora, Avenue Hassan II, Mosquée Mohammed VI Sala Al Jadida, Complexe Sportif Sala Al Jadida |
| Hay Kifah | This high-density residential neighbourhood offers budget apartment units within walking distance of local retail shops and bus connections. Renters here are predominantly students, medical visitors, and independent contract workers commuting to nearby public facilities. | Avenue Abderrahim Bouabid, Avenue Al Wahda, Hôpital Provincial Moulay Abdellah, Avenue Al Massira Al Khadra |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Sala Al Jadida vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 31 km, Harhoura (23 km away, 98 listings) earned the most per listing, about 3.5 times as much as Sala Al Jadida. Rabat was the busiest, booked on 38% of nights against 35% in Sala Al Jadida.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Salé 7 km | 308 | MAD 60,019 | MAD 751 | 35% |
| Rabat 10 km | 2,030 | MAD 85,738 | MAD 940 | 38% |
| Bouknadel 16 km | 57 | MAD 72,559 | MAD 1,116 | 35% |
| Ameur 16 km | 51 | MAD 87,978 | MAD 1,362 | 32% |
| Temara 21 km | 297 | MAD 59,510 | MAD 893 | 34% |
| Harhoura 23 km | 98 | MAD 102,277 | MAD 1,170 | 33% |
| Mehdya 29 km | 83 | MAD 46,867 | MAD 725 | 28% |
| Kenitra 31 km | 416 | MAD 42,027 | MAD 627 | 33% |
Other Airbnb Markets in Rabat-Salé-Kénitra
- Skhirat Airbnb data 132 listings
- Moulay Bousselham Airbnb data 35 listings
See all 13 Rabat-Salé-Kénitra Airbnb markets
Markets Similar to Sala Al Jadida
Markets elsewhere in Morocco with a similar nightly rate and occupancy to Sala Al Jadida:
- Anza Airbnb data Morocco · MAD 571/night · 36.0%
FAQ
Sala Al Jadida Airbnb FAQ
How much do Airbnb hosts make in Sala Al Jadida?
An active Sala Al Jadida Airbnb grossed MAD 29,459 on average in the 12 months to October 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MAD 7,890 or more in a typical month.
How much can I make on Airbnb in Sala Al Jadida?
It depends most on the home's size, location and how it's run. The middle half of Sala Al Jadida listings earn between MAD 1,780 and MAD 7,890 in a typical month, and the top tenth MAD 10,800 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Sala Al Jadida?
Listings in Sala Al Jadida were booked on 35% of available nights over the past year. That compares with 36% for the Rabat-Salé-Kénitra average. July was the busiest month.
How much does an Airbnb cost per night in Sala Al Jadida?
The average booked night in Sala Al Jadida cost MAD 478 before fees. Half of listings charge between MAD 305 and MAD 650, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Sala Al Jadida?
None of the active Sala Al Jadida listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Sala Al Jadida?
It can be, as extra income from a home or room you already have. The average Sala Al Jadida Airbnb grossed MAD 29,459 in the 12 months to October 2026, 60% below the Rabat-Salé-Kénitra average of MAD 74,123, though with only 25 active listings a single property can move that figure, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about MAD 3,250 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Sala Al Jadida?
July paid best over the past year, at MAD 10,100 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Sala Al Jadida?
Each night a Sala Al Jadida listing was open to book earned MAD 171 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MAD 353 or more.
How far in advance do guests book Airbnbs in Sala Al Jadida?
Sala Al Jadida stays were booked 19 days (about three weeks) before arrival on average over the past year, so a listing can still fill close to the date.
How long do guests stay at Airbnbs in Sala Al Jadida?
The average Sala Al Jadida Airbnb stay lasted 5.6 nights over the past year. A listing took 10 reservations over the year on average.
How are Airbnbs in Sala Al Jadida rated?
Guests rate Sala Al Jadida Airbnbs 4.82 out of 5 on average. Guests score communication highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Sala Al Jadida?
Technopolis, Mail Central and Zone des Villas draw the most short-term rental interest in Sala Al Jadida. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Sala Al Jadida?
AirROI counted 25 active Airbnb listings in Sala Al Jadida as of October 2026. The closest tracked market is Salé, 7 km away.
How much are Airbnb cleaning fees in Sala Al Jadida?
In Sala Al Jadida, nearly three in ten listings add a cleaning fee, and the typical fee is about MAD 111.
How many tourists visit Sala Al Jadida, Morocco?
All of Morocco had 19.8 million visitors in 2025, Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire reports. AirROI estimates 243 Airbnb stays in Sala Al Jadida, Morocco in the 12 months to October 2026, which counts bookings and not tourists. See Morocco tourism statistics.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Sala Al Jadida from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Moroccan dirhams at MAD 9.26 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.