Issen, Souss-Massa Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Issen, Souss-Massa? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,893 per year — at a $146 nightly rate, 36.8% occupancy, and a $69 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 35 active listings, Issen is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 52.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Issen?
In Issen, the headline Airbnb metrics are $11,893 in average annual revenue,36.8% occupancy, $146 ADR, and $69 in RevPAR, and guests book about 51 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Issen?
Understanding the monthly revenue variations for Airbnb listings in Issen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Issen is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Issen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,759+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,902 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,033 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $463, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Issen
What Is the Monthly Airbnb Occupancy Rate in Issen?
Maximize your bookings by understanding the Issen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Issen:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Issen
What Is the Average Airbnb Nightly Rate in Issen?
Effective short term rental pricing strategy in Issen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Issen typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $206+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Issen
What Is the RevPAR for Airbnb in Issen?
RevPAR in Issen is currently $69. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $29 RevPAR.
- Typical properties (Median) generate $55 RevPAR.
- Strong performers (Top 25%) earn $88 RevPAR.
- Best-in-class (Top 10%) achieve $138 RevPAR.
Average Monthly RevPAR Trend in Issen
RevPAR Insights for Issen
- The average RevPAR in Issen is $69. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($138) and bottom 25% ($29) is $110, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Issen benchmarks. If your RevPAR falls below the median of $55, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $88+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Issen Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Issen?
Issen's peak Airbnb season falls in August, January, July, while the softest stretch is April, June, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, January, July)
- Revenue averages $3,355 per month
- Occupancy rates average 43.0%
- Daily rates average $159
Shoulder Season
- Revenue averages $1,822 per month
- Occupancy maintains around 29.4%
- Daily rates hold near $147
Low Season (April, June, December)
- Revenue drops to average $1,312 per month
- Occupancy decreases to average 22.7%
- Daily rates adjust to average $144
Seasonality Insights for Issen
- Airbnb seasonality in Issen is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Issen's highest earning potential, with monthly revenues climbing to $3,863, occupancy reaching 59.2%, and ADRs peaking at $160.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,188, occupancy could drop to 17.1%, and ADRs may adjust to $133.
- Lower occupancy paired with meaningful seasonality means hosts in Issen need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Issen, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Issen?
Low regulation and minimal registration activity in Issen, Souss-Massa, Morocco point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Issen to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Issen?
With a compact short-term rental market, Issen gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Issen Town Center | The heart of Issen, providing access to local markets, restaurants, and cultural experiences. Great for travelers looking to experience authentic Moroccan life and hospitality. | Local souks, Issen museum, Café central, Historical sites, Mosques |
| Agadir Beach | A short drive away, this area offers beautiful beaches and is a prime tourist destination in the Souss-Massa region, attracting sun-seekers and beach lovers. | Agadir Beach, Agadir Marina, Souk El Had, Agadir Oufella, Paradise Valley |
| Ifri', | Known for its stunning natural landscapes and hiking opportunities, Ifri' attracts nature lovers and adventure seekers looking to explore the beautiful surroundings of Issen. | Ifri' National Park, Hiking Trails, Scenic Views, Wildlife, Local flora |
| Taroudant | Often referred to as 'Little Marrakech', Taroudant is famous for its ancient ramparts and vibrant markets, drawing tourists interested in history and culture. | Taroudant Ramparts, Local markets, Arts and crafts, Historical sites, Cultural festivals |
| Taliouine | This area is famous for its saffron production and offers a unique agricultural tourism experience, perfect for those interested in Moroccan traditions and local produce. | Saffron fields, Traditional workshops, Markets, Local cuisine, Cultural experiences |
| Taghazout | A well-known surf destination, Taghazout attracts a young, active crowd looking to enjoy the beaches and outdoor activities like surfing and yoga retreats. | Surf spots, Yoga studios, Beaches, Cafes, Art galleries |
| Souss-Massa National Park | This national park offers unique flora and fauna and is a significant attraction for eco-tourists and nature enthusiasts. | Wildlife watching, Hiking trails, Scenic views, Natural landscapes, Bird watching |
| Ait Baha | A picturesque village near Issen known for its traditional Berber culture and beautiful landscapes, drawing visitors looking for an authentic experience. | Traditional Berber homes, Cultural experiences, Local crafts, Scenic drives, Nature walks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Issen offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Issen?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Issen
- The Issen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Issen, House properties are the most common (97.1%), reflecting the local real estate landscape.
- Houses represent a significant 97.1% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 2.9%) offer potential for unique stay experiences.
Issen Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Issen
- The dominant room capacity in Issen is 2 bedrooms listings, making up 77.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 85.7% of the active Airbnb listings in Issen, indicating a high concentration in these sizes.
Issen Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Issen
- The most common guest capacity trend in Issen vacation rentals is listings accommodating 6 guests (37.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 5 guests dominate the Issen STR market, accounting for 68.5% of listings.
- 45.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Issen.
- On average, properties in Issen are equipped to host 5.3 guests.
How Do Listings in Issen Compare on Quality?
Listing quality in Issen can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Issen
- At 23.2 photos per listing on average, Issen hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 14.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Issen averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Issen?
Amenity Prevalence
Amenity Insights for Issen
- Essential amenities in Issen that guests expect include: Free parking on premises, Air conditioning, Pool, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Wifi, Outdoor dining area are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Issen: Free parking on premises, Air conditioning, Pool, TV, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, TV, Kitchen.
- Consider adding popular differentiators like Washer or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Issen to stay competitive.
Which Airbnb Amenities Boost Revenue in Issen?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Issen, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 54.3% | $21,038 | $1,033 | 1936.4% |
First aid kit | 14.3% | $38,489 | $7,460 | 415.9% |
High chair | 14.3% | $34,301 | $8,158 | 320.5% |
Ping pong table | 17.1% | $30,030 | $8,140 | 268.9% |
Cleaning before checkout | 20.0% | $28,450 | $7,753 | 266.9% |
Toaster | 25.7% | $25,696 | $7,115 | 261.2% |
Barbecue utensils | 17.1% | $29,177 | $8,317 | 250.8% |
Sun loungers | 25.7% | $24,177 | $7,641 | 216.4% |
Crib | 25.7% | $24,123 | $7,659 | 215.0% |
Hot water kettle | 31.4% | $21,990 | $7,265 | 202.7% |
Revenue Impact Insights for Issen
- Pets allowed tops the revenue impact list with a 1936.4% uplift — listings with this amenity earn $21,038 vs. $1,033 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Issen STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Issen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIssen Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Issen
- The typical guest profile for Airbnb in Issen consists of predominantly international visitors (94%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 6.0% of guests.
- Key international markets include France (70%) and United Kingdom (10%).
- Top languages spoken are French (41.2%) followed by English (26.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Offer listing details and communication support in French.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Issen?
Listings in Issen average 4.83 out of 5 overall, with about 11.7 reviews per active listing and 14.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Issen
- With an overall rating of 4.83, Issen listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.88), while Location (4.55) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 14.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 14.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Issen Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Issen
- The most common availability pattern in Issen falls within the 271-366 days range, representing 80% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Issen (51.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Issen?
Average Booking Lead Time by Month
Booking Lead Time Insights for Issen
- The overall average booking lead time for vacation rentals in Issen is 51 days.
- Guests book furthest in advance for stays during August (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Issen.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Issen averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Issen?
Guests in Issen stay about 8 nights on average, generating roughly 257 reservations and 7.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Issen
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Issen
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- Stay lengths peak in Jul (10.8 nights) and shorten in Jan (1.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Issen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
17.1% of total
2 Nights
12 listings
34.3% of total
3 Nights
3 listings
8.6% of total
4-6 Nights
9 listings
25.7% of total
30+ Nights
5 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Issen is 2 Nights, adopted by 34.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Issen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.3% of Issen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.1% currently do.
- A 2-night minimum appears standard (34.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Issen.
Issen Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.9% of total
Flexible
5 listings
14.3% of total
Moderate
2 listings
5.7% of total
Firm
25 listings
71.4% of total
Strict
2 listings
5.7% of total
Cancellation Policy Insights for Issen
- The prevailing Airbnb cancellation policy trend in Issen is Firm, used by 71.4% of listings.
- A majority (77.1%) of hosts in Issen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (5.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 71.4% market standard in Issen.
- Using a Strict policy might deter some guests, as only 5.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Issen.
How Much Are Airbnb Cleaning Fees in Issen?
Cleaning fees in Issen are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Issen
- 85.7% of listings charge a cleaning fee, making it standard practice in Issen. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $64 is close to the median ($56), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Issen median of $56. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Issen Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Issenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Retreat with Private Pool and Hammam
Entire Place • 5 bedrooms
Villa 6 people private pool
Entire Place • 2 bedrooms
Beautiful villa with private pool / Dyar Shemsi
Entire Place • 2 bedrooms
Luxurious villa with private swimming pool without overlooking
Entire Place • 2 bedrooms
Cactus Villa with private heated pool, no overlook
Entire Place • 2 bedrooms
Charming Villa & Heated Pool, not overlooked
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Issen?
Learn from the best! This table showcases top-performing Airbnb hosts in Issen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tarik | 1 | $136,034 | 31 | 4.97/5.0 |
| Tayeb | 13 | $104,926 | 123 | 4.75/5.0 |
| Sofia | 3 | $31,164 | 14 | 4.94/5.0 |
| Sam | 1 | $23,515 | 8 | 4.88/5.0 |
| Lahcen | 1 | $20,242 | 87 | 4.98/5.0 |
| Luc | 5 | $19,466 | 23 | 4.78/5.0 |
| Louisa | 1 | $14,001 | 16 | 4.81/5.0 |
| Imane | 1 | $13,808 | 23 | 4.96/5.0 |
| Widad | 2 | $12,847 | 6 | 4.75/5.0 |
| Said | 1 | $10,853 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Issen.
Who Are the Airbnb Hosts in Issen?
Issen has a relatively balanced host base.
Host Profile Insights for Issen
- A 48.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 42.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Issen averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Issen's Airbnb Market Compare to Nearby Cities?
How does the Issen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with caïdat d'Aquermoud, Issen has 13 percentage points lower occupancy and about $207 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| caïdat d'Aquermoud | 10 | $4,599 | $353.24 | 50% |
| Tameslouht | 89 | $3,667 | $442.34 | 32% |
| caïdat d'Ounagha | 14 | $2,999 | $253.03 | 31% |
| caïdat de Smimou | 15 | $2,937 | $233.58 | 41% |
| Aguerd اكرض | 70 | $2,869 | $327.98 | 38% |
| Ounagha | 86 | $1,963 | $246.39 | 34% |
| Marrakesh | 7,941 | $1,427 | $156.12 | 40% |
| Drarga | 17 | $1,348 | $163.33 | 30% |
| Ghazoua | 17 | $1,306 | $166.08 | 34% |
| Inezgane | 11 | $1,282 | $310.20 | 28% |
Frequently Asked Questions About Airbnb in Issen
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Issen.
How much do Airbnb hosts make in Issen?
Issen hosts earn about $11,893 per year on average, with an average nightly rate of $146 and RevPAR of $69. Those figures describe the typical revenue environment for active listings in Issen, Souss-Massa, not the ceiling for the best operators. Source: AirROI 2026 data, Issen market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Issen?
The average Airbnb occupancy rate in Issen is 36.8%. August is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Issen?
Listings in Issen average $146 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Issen?
Issen currently has about 35 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Issen?
AirROI currently classifies the short-term rental regulation level in Issen as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Issen?
RevPAR in Issen is about $69. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Issen?
Occupancy of 36.8% means Issen is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,893, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Issen?
The average booking lead time in Issen is about 51 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Issen?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Issen include Issen Town Center, Agadir Beach, Ifri',. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Issen?
entire_home listings make up 100.0% of the active supply in Issen. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Issen compare to nearby Airbnb markets?
Among neighboring markets, caïdat d'Aquermoud posts $55,188 in average annual revenue with 50.4% occupancy, compared to Issen's $11,893 and 36.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Issen?
The average Airbnb stay length in Issen is about 8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Issen?
Airbnb listings in Issen average 4.83 out of 5 overall. About 14.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Issen?
Pets allowed and First aid kit are among the strongest revenue-linked amenities in Issen. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Issen?
Yes. About 85.7% of active Airbnb listings in Issen charge a cleaning fee, and the average fee is $64. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Issen?
A 48.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.