Luxury apartment - Imi Ouaddar Entire home · 3 bedrooms Rated 4.75 - Revenue
- MAD 211,671
- Occupancy
- 63.1%
- Daily rate
- MAD 1,432
Airbnb market data · 202612 months to October 2026
The average Airbnb in Imi Ouaddar brought in MAD 60,195 over the 12 months through October 2026, about 32% less than the Souss-Massa average of MAD 89,107.
The short answer
Imi Ouaddar earns on price rather than volume. Listings averaged MAD 1,038 a night and were booked on 36% of available nights, against MAD 860 and 39% for the Souss-Massa average.
Timing matters: in August, the best month, the average listing earned about 4.3 times as much as in January, the slowest.
With 58 active listings, Imi Ouaddar is the ninth-largest of 17 Souss-Massa markets AirROI tracks.
Browse the live Imi Ouaddar Airbnb market See Every Imi Ouaddar ListingRevenue
Gross bookings per Imi Ouaddar listing averaged MAD 60,195 over the 12 months to October 2026 (Souss-Massa average: MAD 89,107), before cleaning, platform and management costs and taxes.
The average Imi Ouaddar listing brought in MAD 23,400 in August, its best month, and MAD 5,490 in January, its slowest. The three strongest months bring in 44% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 4.3 times what January did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, MAD 11,500.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | MAD 12,223 | 49.4% | MAD 995 | MAD 394 | 1 day | 27.3 nights |
| Nov 2025 | MAD 17,840 | 15.0% | MAD 986 | MAD 595 | 30 days | 3.5 nights |
| Dec 2025 | MAD 6,438 | 25.9% | MAD 980 | MAD 208 | 7 days | 4.9 nights |
| Jan 2026 | MAD 5,488 | 24.6% | MAD 962 | MAD 177 | 15 days | 8.4 nights |
| Feb 2026 | MAD 9,080 | 42.6% | MAD 945 | MAD 324 | 22 days | 10.5 nights |
| Mar 2026 | MAD 8,154 | 39.1% | MAD 926 | MAD 263 | 17 days | 4.4 nights |
| Apr 2026 | MAD 7,991 | 30.1% | MAD 947 | MAD 266 | 23 days | 6 nights |
| May 2026 | MAD 7,646 | 28.6% | MAD 975 | MAD 247 | 16 days | 5 nights |
| Jun 2026 | MAD 9,262 | 28.3% | MAD 1,101 | MAD 309 | 13 days | 5 nights |
| Jul 2026 | MAD 19,226 | 46.3% | MAD 1,281 | MAD 620 | 40 days | 9.1 nights |
| Aug 2026 | MAD 23,438 | 60.0% | MAD 1,363 | MAD 756 | 37 days | 7.5 nights |
| Sep 2026 | MAD 10,622 | 40.6% | MAD 1,131 | MAD 354 | 18 days | 4.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Imi Ouaddar market, enter its address and size in the Airbnb revenue calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Imi Ouaddar Airbnb took in MAD 60,195 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MAD 111,400, and run by its owner at everyday costs, about MAD 6,680 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MAD 57,715 | MAD 106,800 |
| Cleaning fees guests pay4% of Imi Ouaddar bookings | MAD 2,480 | MAD 4,600 |
| Gross bookings | MAD 60,195 | MAD 111,400 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Imi Ouaddar listings on Simplified Pricing, 3% for the rest | −MAD 7,900 | −MAD 14,630 |
| Cleaning and laundryPaid for by the cleaning fee; MAD 0 if you clean yourself | −MAD 2,480 | −MAD 4,600 |
| Utilities and internetAbout 5% of bookings | −MAD 3,010 | −MAD 5,570 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MAD 1,200 | −MAD 2,230 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MAD 1,810 | −MAD 3,340 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MAD 600 | −MAD 600 |
| Permit and registrationWhere one is required | −MAD 300 | −MAD 300 |
| ManagementMAD 0 when you run it; co-hosts charge from about 10% of nightly bookings | MAD 0 | MAD 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MAD 0 | MAD 0 |
| Lodging taxesAdded to the guest's bill and passed on | MAD 0 | MAD 0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −MAD 17,300 | −MAD 31,270 |
| Left for housing costs, then profit | MAD 42,895about MAD 3,570 a month | MAD 80,130about MAD 6,680 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Imi Ouaddar's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Imi Ouaddar home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MAD 9,280 a month, against MAD 5,020 for the average one.
Occupancy
Imi Ouaddar listings were booked on 36% of the nights they were open over the past year, 3 percentage points below the Souss-Massa average (39%) and in line with the Morocco average. Occupancy swings from 15% in November to 60% in August.
The busiest tenth of listings are booked about 4.6 times as often as the bottom quarter.
August was the busiest month in Imi Ouaddar, November the quietest
Share of open nights booked, by month, October 2025 to September 2026
Nightly rates
The average nightly rate in Imi Ouaddar, known as ADR (average daily rate), was MAD 1,038 over the past year, about 21% above the Souss-Massa average of MAD 860 and about 9% below the Morocco average of MAD 1,140. Rates peak in August at about MAD 1,365 and bottom out in March at about MAD 925.
The top 10% charge about 2.7 times the rate of the bottom quarter.
August rates ran 47% above March's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, MAD 1,050.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Imi Ouaddar it averaged MAD 368 over the past year, from about MAD 177 in January to about MAD 756 in August.
Per open night, by tier:
August RevPAR was about 4.3 times January's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, MAD 376.
Seasonality
Imi Ouaddar has two high seasons, July–August and November, which makes it a highly seasonal market. Business is slowest from December to June.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–August | MAD 21,300 | 53% | MAD 1,322 |
| High seasonNovember | MAD 17,800 | 15% | MAD 986 |
| Shoulder seasonSeptember–October | MAD 11,400 | 45% | MAD 1,063 |
| Low seasonDecember–June | MAD 7,720 | 31% | MAD 977 |
Seasons are grouped by revenue per listing, so a better-paying season can fill fewer nights when higher rates carry it.
Guests book Imi Ouaddar stays 25 days ahead on average (about four weeks). July stays are booked furthest out, about 40 days ahead, and October stays closest to arrival, about 1 days. A typical July booking is made in early June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 25 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 58 active listings in Imi Ouaddar display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Imi Ouaddar.
Neighborhoods
AirROI's area guide picks six Imi Ouaddar neighborhoods that draw short-term rental guests, led by Taghazout Beach, Imi Ouaddar and Taghazout Village. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Taghazout Beach | A popular destination for surfers and beach lovers, known for its beautiful coastline and vibrant atmosphere. Perfect for tourists seeking relaxation and water sports. | Taghazout Surf Spot, Paradise Valley, Tamraght Beach, Agar Swim, Souk El Had market |
| Imi Ouaddar | A tranquil coastal area ideal for families and those looking for a quiet getaway. Attracts visitors wanting to enjoy the Marrakech coastline and local culture. | Imi Ouaddar Beach, Local cafes and restaurants, Camel rides, Surf schools, Nearby hiking trails |
| Taghazout Village | A charming village with a bohemian vibe, popular with backpackers and digital nomads. Offers a mix of surfing, yoga, and wellness retreats. | Taghazout Beach, Surf schools, Yoga retreats, Local markets, Beachfront cafes |
| Sidi Ifni | A historical town with a unique blend of Moroccan and Spanish architecture, attracting those interested in culture and history. | Sidi Ifni Beach, Mirador de Ifni, Traditional souks, Art galleries, Historical sites |
| Tiznit | A historic town known for its silver jewelry and traditional craft work. Offers a cultural experience and proximity to beaches. | Tiznit Citadel, Craft markets, Local cuisine, Nearby beaches, Berber architecture |
| Mirleft | A peaceful seaside town known for stunning landscapes and tranquility. Ideal for those looking to unwind and enjoy nature. | Mirleft Beach, Local hiking trails, Surf spots, Cozy cafes, Beautiful sunsets |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Imi Ouaddar is an entire home: 98% of listings, with private rooms at 2%. Apartments and condos account for 81% of the stock; houses come next at 16%.
Nearly all listings rent the whole place
Imi Ouaddar Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 98.3% | 57 |
| Private room | 1.7% | 1 |
Apartments dominate the property mix
Imi Ouaddar Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 81.0% | 47 |
| House | 15.5% | 9 |
| Hotel/Boutique | 3.4% | 2 |
Two-bedroom homes are the most common size in Imi Ouaddar (50% of entire homes), followed by one-bedroom homes (25%).
Imi Ouaddar entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 5.4% | 3 |
| 1 bedroom | 25.0% | 14 |
| 2 bedrooms | 50.0% | 28 |
| 3 bedrooms | 12.5% | 7 |
| 5+ bedrooms | 7.1% | 4 |
A typical one-bedroom home in Imi Ouaddar earned MAD 70,400 over the past year, against MAD 40,700 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 14 | MAD 70,400 | MAD 70,400 | MAD 748 | 45% |
| 2 bedrooms | 28 | MAD 40,700 | MAD 55,400 | MAD 908 | 34% |
The most common capacity in Imi Ouaddar is four guests (33% of listings), and 38% of listings sleep six or more.
Imi Ouaddar listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 1.7% | 1 |
| 3 guests | 5.2% | 3 |
| 4 guests | 32.8% | 19 |
| 5 guests | 22.4% | 13 |
| 6 guests | 20.7% | 12 |
| 7 guests | 5.2% | 3 |
| 8+ guests | 12.1% | 7 |
Imi Ouaddar hosts set up an average of 3.2 beds per listing. Only 48% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Imi Ouaddar: 62% of listings offer it, and 43% have a pool.
Share of Imi Ouaddar listings with each common amenity
Guests
Imi Ouaddar runs on foreign visitors: three-quarters of guests who left reviews live outside Morocco. France leads with 33% of reviewers, ahead of Germany at 9%. Guests speak a mix of languages: English leads at 31%, followed by French and Arabic.
74% of Imi Ouaddar guests come from abroad
Where guests who left reviews live
Where Imi Ouaddar guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Agadir | 8.8% |
| Marrakesh | 7.1% |
| Paris | 6.2% |
| Casablanca | 6.2% |
Where Imi Ouaddar guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| France | 32.8% |
| Morocco | 26.1% |
| Germany | 9.2% |
| United Kingdom | 6.7% |
| United States | 4.2% |
Languages spoken by Imi Ouaddar guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 31.2% |
| French | 29.5% |
| Arabic | 20.8% |
| Spanish | 7.5% |
| German | 4.6% |
Imi Ouaddar Airbnbs average 4.77 stars, and 19% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.60, against 4.83 for host communication and check-in.
Communication and check-in score highest in Imi Ouaddar; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.74 |
| Cleanliness | 4.68 |
| Communication | 4.83 |
| Location | 4.78 |
| Check-in | 4.83 |
| Value | 4.60 |
Booking patterns
Nearly all Imi Ouaddar listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Imi Ouaddar listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 81.0% | 47 |
| 181-270 days | 15.5% | 9 |
| 91-180 days | 3.4% | 2 |
Days a year Imi Ouaddar listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 3.4% | 2 |
| 91-180 days | 20.7% | 12 |
| 31-90 days | 36.2% | 21 |
| 1-30 days | 39.7% | 23 |
The average Imi Ouaddar booking lasts 6.9 nights, longest in October and shortest in November. Listings took about 10 bookings each over the year. About seven in ten listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 11 a.m. and noon.
Average length of stay by month in Imi Ouaddar
Average nights per booking, by month of stay
About two-thirds of listings in Imi Ouaddar accept stays of one or two nights.
Minimum stay set by Imi Ouaddar listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Imi Ouaddar, used by 47% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about three-quarters of listings offer Flexible or Moderate terms, against 14% on Firm or stricter ones.
Cancellation policies of Imi Ouaddar listings, from most to least flexible
Share of listings by the policy they use
Nearly six in ten Imi Ouaddar listings charge a cleaning fee. The typical fee is about MAD 222. Spread over the average stay of 6.9 nights, that adds roughly MAD 30 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Imi Ouaddar, a three-bedroom home, took in MAD 212,000 over the past year, about 3.5 times the city's average of MAD 60,200. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Luxury apartment - Imi Ouaddar Entire home · 3 bedrooms Rated 4.75
Swimming Pool & Terrace | Beach 5 min | Family & Quiet Entire home · 2 bedrooms Rated 4.94
Imi Ouaddar: 2 bedrooms. Sea view. Pool. Beach access Entire home · 2 bedrooms Rated 4.92
Imiouaddar More table Entire home · 2 bedrooms Rated 4.84
Chic Boho Paradise w/ Parking, Rooftop & Workspace Entire home · 1 bedroom Rated 4.97
Dar flâne (Residence with pool) Entire home · 3 bedrooms Rated 5.00 Fewer than 1% of Imi Ouaddar listings are classed as professionally managed. Only 29% of listings are run by Superhosts. Most hosts still vet their guests: only 21% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 81% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 31 km, Taghazout (7 km away) earned the most per listing, about 2.3 times as much as Imi Ouaddar.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tamri 2 km | 170 | MAD 87,025 | MAD 937 | 33% |
| Taghazout 7 km | 674 | MAD 139,899 | MAD 1,056 | 45% |
| Tamraght 11 km | 436 | MAD 69,450 | MAD 635 | 42% |
| Aourir 11 km | 671 | MAD 94,290 | MAD 939 | 38% |
| Anza 18 km | 108 | MAD 47,201 | MAD 571 | 36% |
| Agadir 25 km | 2,763 | MAD 86,358 | MAD 832 | 39% |
| Imsouane 29 km | 327 | MAD 53,596 | MAD 651 | 32% |
| Dcheira El Jihadia 31 km | 33 | MAD 65,923 | MAD 640 | 35% |
See all 17 Souss-Massa Airbnb markets
Markets elsewhere in Morocco with a similar nightly rate and occupancy to Imi Ouaddar:
FAQ
An active Imi Ouaddar Airbnb grossed MAD 60,195 on average in the 12 months to October 2026, according to AirROI's tracking of 58 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MAD 16,700 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Imi Ouaddar listings earn between MAD 3,430 and MAD 16,700 in a typical month, and the top tenth MAD 24,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Imi Ouaddar were booked on 36% of available nights over the past year. That compares with 39% for the Souss-Massa average. August was the busiest month.
The average booked night in Imi Ouaddar cost MAD 1,038 before fees. Half of listings charge between MAD 610 and MAD 1,135, so bedroom count and location move the price more than the average suggests.
None of the active Imi Ouaddar listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Imi Ouaddar Airbnb grossed MAD 60,195 in the 12 months to October 2026, 32% below the Souss-Massa average of MAD 89,107, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MAD 6,680 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
August paid best over the past year, at MAD 23,400 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Imi Ouaddar listing was open to book earned MAD 368 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MAD 619 or more.
Imi Ouaddar stays were booked 25 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Imi Ouaddar Airbnb stay lasted 6.9 nights over the past year. A listing took 10 reservations over the year on average.
Guests rate Imi Ouaddar Airbnbs 4.77 out of 5 on average. Guests score check-in highest and value lowest.
Taghazout Beach, Imi Ouaddar and Taghazout Village draw the most short-term rental interest in Imi Ouaddar. The neighborhood guide explains what brings guests to each.
AirROI counted 58 active Airbnb listings in Imi Ouaddar as of October 2026. The closest tracked market is Tamri, 2 km away.
In Imi Ouaddar, nearly six in ten listings add a cleaning fee, and the typical fee is about MAD 222.
All of Morocco had 19.8 million visitors in 2025, Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire reports. AirROI estimates 564 Airbnb stays in Imi Ouaddar, Morocco in the 12 months to October 2026, which counts bookings and not tourists. See Morocco tourism statistics.
Method
Figures on this page cover 58 active Airbnb listings in Imi Ouaddar from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Moroccan dirhams at MAD 9.26 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.