Santo Tomas, Batangas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Santo Tomas, Batangas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $4,688 per year — at a $77 nightly rate, 22.0% occupancy, and a $17 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 32 active listings, Santo Tomas is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 100.0% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Santo Tomas?
In Santo Tomas, the headline Airbnb metrics are $4,688 in average annual revenue,22.0% occupancy, $77 ADR, and $17 in RevPAR, and guests book about 15 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santo Tomas?
Understanding the monthly revenue variations for Airbnb listings in Santo Tomas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santo Tomas is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santo Tomas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,925+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $539 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $206 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $91, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santo Tomas
What Is the Monthly Airbnb Occupancy Rate in Santo Tomas?
Maximize your bookings by understanding the Santo Tomas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santo Tomas:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santo Tomas
What Is the Average Airbnb Nightly Rate in Santo Tomas?
Effective short term rental pricing strategy in Santo Tomas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santo Tomas typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $281+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $56 or more.
- Typical properties (Median) charge around $35 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Santo Tomas
What Is the RevPAR for Airbnb in Santo Tomas?
RevPAR in Santo Tomas is currently $17. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $4 RevPAR.
- Typical properties (Median) generate $7 RevPAR.
- Strong performers (Top 25%) earn $12 RevPAR.
- Best-in-class (Top 10%) achieve $37 RevPAR.
Average Monthly RevPAR Trend in Santo Tomas
RevPAR Insights for Santo Tomas
- The average RevPAR in Santo Tomas is $17. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($37) and bottom 25% ($4) is $33, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santo Tomas benchmarks. If your RevPAR falls below the median of $7, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $12+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santo Tomas?
Santo Tomas's peak Airbnb season falls in December, November, May, while the softest stretch is February, July, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, November, May)
- Revenue averages $882 per month
- Occupancy rates average 31.2%
- Daily rates average $82
Shoulder Season
- Revenue averages $591 per month
- Occupancy maintains around 22.3%
- Daily rates hold near $83
Low Season (February, July, September)
- Revenue drops to average $393 per month
- Occupancy decreases to average 19.0%
- Daily rates adjust to average $83
Seasonality Insights for Santo Tomas
- Airbnb seasonality in Santo Tomas is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Santo Tomas's highest earning potential, with monthly revenues climbing to $966, occupancy reaching 34.9%, and ADRs peaking at $89.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $355, occupancy could drop to 14.3%, and ADRs may adjust to $72.
- Lower occupancy paired with meaningful seasonality means hosts in Santo Tomas need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Santo Tomas, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Santo Tomas?
Low regulation and minimal registration activity in Santo Tomas, Batangas, Philippines point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santo Tomas to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Santo Tomas?
With a compact short-term rental market, Santo Tomas gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Laurel | A growing area near Tagaytay known for its scenic views and proximity to tourist spots. It's ideal for those seeking a peaceful retreat not far from the bustling city. | Tagaytay Ridge, People's Park in the Sky, Sky Ranch Tagaytay, Picnic Grove, Taal Lake |
| Batangas City | The capital of Batangas is a vibrant hub offering easy access to various tourist spots. Its urban setting attracts both leisure and business travelers. | Batangas Bay, Malarayat Golf and Country Club, Taal Volcano, Plaza Mabini, Batangas Museum |
| Nasugbu | A popular beach destination known for its stunning beaches and resorts. Perfect for beach lovers and those looking for a relaxing getaway. | Nasugbu Beaches, Caleruega Church, Tali Beach, Matabungkay Beach, Monte Maria |
| Taal | Famous for the Taal Volcano and its historical significance. A charming town that attracts tourists interested in culture and nature. | Taal Volcano, Basilica of St. Martin de Tours, Heritage Town, Taal Lake, Old Spanish Houses |
| San Jose | A tranquil area known for its local charm and access to nature. Ideal for visitors looking to escape the city life. | Mount Malarayat, San Jose Church, Local markets, Nature trails, Calumpang River |
| Lemery | A town known for its beaches and proximity to Taal Lake, offering a mix of relaxation and adventure activities. | Lemery Beach, Taal Lake, Local seafood restaurants, Lemery Tourist Beach, Scenic drives |
| Dolores | A countryside area with lush landscapes, perfect for families and those seeking a retreat in nature. | Local farms, Hiking trails, Scenic views, Quiet neighborhoods, Cultural experiences |
| Alitagtag | Known for its rural beauty and peaceful environment, ideal for those looking for a quiet getaway. | Hiking spots, Local farms, Scenic views, Nature walks, Cultural events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Santo Tomas offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Santo Tomas?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santo Tomas
- The Santo Tomas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.4% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santo Tomas, House properties are the most common (59.4%), reflecting the local real estate landscape.
- Houses represent a significant 59.4% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 6.2%) offer potential for unique stay experiences.
Santo Tomas Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santo Tomas
- The dominant room capacity in Santo Tomas is 1 bedroom listings, making up 40.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.5% of the active Airbnb listings in Santo Tomas, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santo Tomas.
Santo Tomas Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santo Tomas
- The most common guest capacity trend in Santo Tomas vacation rentals is listings accommodating 8+ guests (40.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Santo Tomas STR market, accounting for 56.2% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santo Tomas.
- On average, properties in Santo Tomas are equipped to host 5.1 guests.
How Do Listings in Santo Tomas Compare on Quality?
Listing quality in Santo Tomas can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Santo Tomas
- At 28.8 photos per listing on average, Santo Tomas hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Santo Tomas averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Santo Tomas?
Amenity Prevalence
Amenity Insights for Santo Tomas
- Essential amenities in Santo Tomas that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santo Tomas: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santo Tomas to stay competitive.
Which Airbnb Amenities Boost Revenue in Santo Tomas?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Santo Tomas, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor shower | 21.9% | $16,111 | $1,489 | 981.9% |
Pool | 28.1% | $12,648 | $1,573 | 704.1% |
BBQ grill | 46.9% | $8,673 | $1,171 | 640.6% |
Smoking allowed | 25.0% | $13,201 | $1,850 | 613.5% |
Outdoor dining area | 46.9% | $7,931 | $1,826 | 334.2% |
Private entrance | 43.8% | $8,176 | $1,975 | 314.1% |
Coffee maker | 18.8% | $11,520 | $3,111 | 270.3% |
First aid kit | 21.9% | $10,314 | $3,112 | 231.4% |
Outdoor kitchen | 15.6% | $11,202 | $3,481 | 221.8% |
Outdoor furniture | 18.8% | $10,092 | $3,441 | 193.3% |
Revenue Impact Insights for Santo Tomas
- Outdoor shower tops the revenue impact list with a 981.9% uplift — listings with this amenity earn $16,111 vs. $1,489 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Santo Tomas STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santo Tomas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanto Tomas Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santo Tomas
- The typical guest profile for Airbnb in Santo Tomas consists of primarily domestic travelers (80%), often arriving from nearby Quezon City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 79.8% of guests.
- Key international markets include Philippines (79.8%) and United States (9.1%).
- Top languages spoken are English (49%) followed by Filipino (21.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Quezon City and Makati.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Santo Tomas?
Listings in Santo Tomas average 4.79 out of 5 overall, with about 39 reviews per active listing and 37.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Santo Tomas
- An average rating of 4.79 places Santo Tomas in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.94), while Location (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Santo Tomas Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santo Tomas
- The most common availability pattern in Santo Tomas falls within the 271-366 days range, representing 84.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santo Tomas (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Santo Tomas?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santo Tomas
- The overall average booking lead time for vacation rentals in Santo Tomas is 15 days.
- Guests book furthest in advance for stays during May (average 19 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (15 days avg.) sees the longest lead times, while Fall (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Santo Tomas.
- Target marketing efforts for the Spring season well in advance (at least 15 days) to capture early planners.
- Monitor your own booking lead times against these Santo Tomas averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Santo Tomas?
Guests in Santo Tomas stay about 3.1 nights on average, generating roughly 321 reservations and 10.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Santo Tomas
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Santo Tomas
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 10.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (3.7 nights) and shorten in Sep (1.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Santo Tomas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
78.1% of total
4-6 Nights
3 listings
9.4% of total
30+ Nights
4 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Santo Tomas is 1 Night, adopted by 78.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.1%) of the Santo Tomas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Santo Tomas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 78.1% of Santo Tomas hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santo Tomas.
Santo Tomas Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
11 listings
34.4% of total
Moderate
3 listings
9.4% of total
Firm
11 listings
34.4% of total
Strict
7 listings
21.9% of total
Cancellation Policy Insights for Santo Tomas
- The prevailing Airbnb cancellation policy trend in Santo Tomas is Flexible, used by 34.4% of listings.
- A majority (56.3%) of hosts in Santo Tomas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.4% market standard in Santo Tomas.
- Regularly review your cancellation policy against competitors and market demand shifts in Santo Tomas.
How Much Are Airbnb Cleaning Fees in Santo Tomas?
Cleaning fees in Santo Tomas are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Santo Tomas
- About 53.1% of Santo Tomas listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $6 is close to the median ($5), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Santo Tomas median of $5. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Santo Tomas Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santo Tomasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tropical Haven: Infinity Pool Next to Nature
Entire Place • 3 bedrooms
A Skylight Cabin
Entire Place • 4 bedrooms
Rose and Ross Place
Private Room • 1 bedroom
Lorna’s FarmVille vacation home
Entire Place • 3 bedrooms
Rustic stay in a Guesthouse w/ Jacuzzi&Billiards
Entire Place • 1 bedroom
Comfy & Cozy 2-storey House near Mount Makiling
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santo Tomas?
Learn from the best! This table showcases top-performing Airbnb hosts in Santo Tomas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Donna Maria | 1 | $43,303 | 51 | 4.92/5.0 |
| Mike | 1 | $40,840 | 61 | 4.75/5.0 |
| Alvaro Jun | 1 | $12,300 | 105 | 4.89/5.0 |
| Carl | 1 | $10,331 | 9 | 4.78/5.0 |
| Sophie | 2 | $7,007 | 67 | 4.88/5.0 |
| Ma-An & Jun | 1 | $5,911 | 39 | 4.90/5.0 |
| Lornec | 2 | $4,731 | 447 | 4.89/5.0 |
| Flor-Angelie | 2 | $3,404 | 53 | 4.82/5.0 |
| Vincent | 1 | $3,334 | 11 | 4.91/5.0 |
| Dvm Transient Inn | 2 | $2,142 | 57 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santo Tomas.
Who Are the Airbnb Hosts in Santo Tomas?
Santo Tomas is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Santo Tomas
- With 59.4% Superhosts, Santo Tomas has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 6.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 37.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Santo Tomas averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Santo Tomas's Airbnb Market Compare to Nearby Cities?
How does the Santo Tomas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Laoag, Santo Tomas has 12 percentage points lower occupancy and about $84 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cabangan | 44 | $1,502 | $204.92 | 25% |
| Lian | 118 | $1,490 | $221.26 | 23% |
| Laoag | 17 | $1,382 | $161.10 | 34% |
| Jalajala | 20 | $1,365 | $248.69 | 21% |
| Beneg | 12 | $1,332 | $284.60 | 22% |
| Cabuyao | 23 | $1,239 | $119.87 | 34% |
| Arew | 11 | $1,186 | $199.41 | 20% |
| Porac | 51 | $1,185 | $208.28 | 21% |
| Los Baños | 154 | $1,145 | $249.15 | 20% |
| Binangonan | 49 | $1,106 | $136.29 | 26% |
Frequently Asked Questions About Airbnb in Santo Tomas
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santo Tomas.
How much do Airbnb hosts make in Santo Tomas?
Santo Tomas hosts earn about $4,688 per year on average, with an average nightly rate of $77 and RevPAR of $17. Those figures describe the typical revenue environment for active listings in Santo Tomas, Batangas, not the ceiling for the best operators. Source: AirROI 2026 data, Santo Tomas market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Santo Tomas?
The average Airbnb occupancy rate in Santo Tomas is 22.0%. December is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santo Tomas?
Listings in Santo Tomas average $77 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santo Tomas?
Santo Tomas currently has about 32 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santo Tomas?
AirROI currently classifies the short-term rental regulation level in Santo Tomas as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santo Tomas?
RevPAR in Santo Tomas is about $17. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santo Tomas?
Occupancy of 22.0% means Santo Tomas is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $4,688, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santo Tomas?
The average booking lead time in Santo Tomas is about 15 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santo Tomas?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santo Tomas include Laurel, Batangas City, Nasugbu. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santo Tomas?
entire_home listings make up 84.4% of the active supply in Santo Tomas. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santo Tomas compare to nearby Airbnb markets?
Among neighboring markets, Cabangan posts $18,027 in average annual revenue with 25.0% occupancy, compared to Santo Tomas's $4,688 and 22.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Santo Tomas?
The average Airbnb stay length in Santo Tomas is about 3.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Santo Tomas?
Airbnb listings in Santo Tomas average 4.79 out of 5 overall. About 37.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Santo Tomas?
Outdoor shower and Pool are among the strongest revenue-linked amenities in Santo Tomas. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Santo Tomas?
Yes. About 53.1% of active Airbnb listings in Santo Tomas charge a cleaning fee, and the average fee is $6. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Santo Tomas?
A 59.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.