San Fernando, La Union Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in San Fernando, La Union? Based on AirROI's 2025 dataset (June 2024 – May 2025), the short answer is $5,315 per year — at a $81 nightly rate, 23.1% occupancy, and a N/A RevPAR.
San Fernando's 207 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 52.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in San Fernando?
In San Fernando, the headline Airbnb metrics are $5,315 in average annual revenue,23.1% occupancy, $81 ADR, and $0 in RevPAR, and guests book about 15 days in advance.
How Much Do Airbnb Hosts Earn Monthly in San Fernando?
Understanding the monthly revenue variations for Airbnb listings in San Fernando is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Fernando is typically May, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Fernando across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,289+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $665 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $300 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $135, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Fernando
What Is the Monthly Airbnb Occupancy Rate in San Fernando?
Maximize your bookings by understanding the San Fernando STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Fernando:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Fernando
What Is the Average Airbnb Nightly Rate in San Fernando?
Effective short term rental pricing strategy in San Fernando involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Fernando typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $173+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $95 or more.
- Typical properties (Median) charge around $57 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in San Fernando
What Is the RevPAR for Airbnb in San Fernando?
RevPAR in San Fernando is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in San Fernando
RevPAR Insights for San Fernando
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these San Fernando benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in San Fernando?
San Fernando's peak Airbnb season falls in May, April, December, while the softest stretch is June, September, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, April, December)
- Revenue averages $878 per month
- Occupancy rates average 29.3%
- Daily rates average $88
Shoulder Season
- Revenue averages $680 per month
- Occupancy maintains around 25.6%
- Daily rates hold near $87
Low Season (June, September, November)
- Revenue drops to average $508 per month
- Occupancy decreases to average 21.7%
- Daily rates adjust to average $86
Seasonality Insights for San Fernando
- The Airbnb seasonality pattern in San Fernando shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Fernando's highest earning potential, with monthly revenues climbing to $936, occupancy reaching 31.2%, and ADRs peaking at $91.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $483, occupancy could drop to 18.2%, and ADRs may adjust to $85.
- Lower occupancy paired with meaningful seasonality means hosts in San Fernando need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these San Fernando seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in San Fernando?
Low regulation and minimal registration activity in San Fernando, La Union, Philippines point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for San Fernando to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 4% licensed listings)
What Are the Best Neighborhoods for Airbnb in San Fernando?
Location within San Fernando matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Juan Beach | Popular tourist destination known for its golden sand and surf spots. Ideal for beachgoers and surfers, making it a prime location for beach rentals. | San Juan Beach, Surfing spots, La Union Surf School, Poro Point, Ma-Cho Temple |
| Pugo | A mountainous area popular for nature retreat and adventure seekers. Offers cool temperature and various outdoor activities, appealing for guests looking for relaxation and adventure. | Pugo Adventure, Mountain trekking, Eco Parks, Waterfalls, Caves |
| San Fernando City | The capital city of La Union, providing urban amenities and access to local culture. Attractive for guests interested in city life and local cuisine. | San Fernando Cathedral, Luna's Lantern, Local Food Markets, Historic Sites, Malls |
| San Juan Surf Town | A vibrant surf town with a laid-back vibe, attracting young tourists and surf enthusiasts. Known for its surf culture and beach parties. | Urbiztondo Beach, Surf Schools, Beach Bars, Local Restaurants, Sunset Viewing Spots |
| Bauang | Known for its beautiful beaches and resorts, Bauang is ideal for family vacations and relaxation. Attracts beach lovers and families. | Bauang Beach, The Beach Resorts, Diving Spots, Local Markets, Scenic Views |
| Baguio | Although a bit farther away, Baguio is a major tourist destination known for its cool climate and scenic parks. Attracts tourists seeking a getaway from the tropical heat of San Fernando. | Burnham Park, Session Road, Baguio Cathedral, Mines View Park, Strawberry Fields |
| Caba | A small town with natural attractions, ideal for those seeking quiet retreats and nature exploration. Appeals to guests who prefer off-the-beaten-path experiences. | Caba Beach, The Hillside Views, Cultural Sites, Agro-Tourism, Local Festivals |
| Agoo | A town with a rich history and close proximity to San Fernando. Popular for cultural tourism and its local festivals, attracting visitors interested in local heritage. | Our Lady of Charity Church, Agoo Town Plaza, Historical Sites, Local Festivals, Heritage Sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, San Fernando offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in San Fernando?
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Fernando
- The San Fernando Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.2% of the 207 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 47.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in San Fernando, House properties are the most common (37.7%), reflecting the local real estate landscape.
- Houses represent a significant 37.7% portion, catering likely to families or larger groups.
- The presence of 24.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 6.8%) offer potential for unique stay experiences.
San Fernando Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Fernando
- The dominant room capacity in San Fernando is 1 bedroom listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.0% of the active Airbnb listings in San Fernando, indicating a high concentration in these sizes.
San Fernando Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Fernando
- The most common guest capacity trend in San Fernando vacation rentals is listings accommodating 8+ guests (25.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the San Fernando STR market, accounting for 43.0% of listings.
- 43.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Fernando.
- On average, properties in San Fernando are equipped to host 4.0 guests.
What Amenities Do Airbnb Guests Expect in San Fernando?
Amenity Prevalence
Amenity Insights for San Fernando
- Essential amenities in San Fernando that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Fernando: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Fernando to stay competitive.
Dive Deeper: Advanced San Fernando STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Fernando. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Fernando Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for San Fernando
- The typical guest profile for Airbnb in San Fernando consists of primarily domestic travelers (84%), often arriving from nearby Manila, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 84.1% of guests.
- Key international markets include Philippines (84.1%) and United States (6.6%).
- Top languages spoken are English (50.8%) followed by Filipino (22.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Manila and Quezon City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
San Fernando Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Fernando
- The most common availability pattern in San Fernando falls within the 271-366 days range, representing 83.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in San Fernando (41.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in San Fernando?
Average Booking Lead Time by Month
Booking Lead Time Insights for San Fernando
- The overall average booking lead time for vacation rentals in San Fernando is 15 days.
- Guests book furthest in advance for stays during April (average 20 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (17 days avg.) sees the longest lead times, while Summer (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in San Fernando.
- Target marketing efforts for the Winter season well in advance (at least 17 days) to capture early planners.
- Monitor your own booking lead times against these San Fernando averages to identify opportunities for dynamic pricing adjustments.
San Fernando Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
186 listings
91.2% of total
2 Nights
12 listings
5.9% of total
7-29 Nights
2 listings
1% of total
30+ Nights
4 listings
2% of total
Key Insights
- The most prevalent minimum stay requirement in San Fernando is 1 Night, adopted by 91.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.1%) of the San Fernando Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 91.2% of San Fernando hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Fernando.
San Fernando Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
0.6% of total
Limited
2 listings
1.1% of total
Flexible
32 listings
18.2% of total
Moderate
58 listings
33% of total
Firm
24 listings
13.6% of total
Strict
59 listings
33.5% of total
Cancellation Policy Insights for San Fernando
- The prevailing Airbnb cancellation policy trend in San Fernando is Strict, used by 33.5% of listings.
- There's a relatively balanced mix between guest-friendly (51.2%) and stricter (47.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.5% market standard in San Fernando.
- With 33.5% using Strict terms, this is a viable option in San Fernando, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in San Fernando.
What Do the Top Airbnb Listings in San Fernando Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Fernandobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oeste Private Beach Villa - Jacuzzi Heated Pool
Entire Place • 8 bedrooms
Elyu Casa Metro
Entire Place • 4 bedrooms
L.U. Beach House: Beachfront w/ Pool + campsite
Entire Place • 2 bedrooms
L&R transient house San juan La union
Entire Place • 3 bedrooms
Cozy Loft-Style Villa with Bathtub & Private Pool
Entire Place • 1 bedroom
Veronica View Guesthouse
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in San Fernando?
Learn from the best! This table showcases top-performing Airbnb hosts in San Fernando based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alesea Collection | 1 | $252,449 | 22 | 4.95/5.0 |
| Cha | 3 | $55,069 | 170 | 4.87/5.0 |
| Sandie | 1 | $51,268 | 7 | 5.00/5.0 |
| Pattycake | 3 | $40,152 | 30 | 4.92/5.0 |
| Noelle | 6 | $38,719 | 112 | 4.77/5.0 |
| Eleanor | 6 | $38,548 | 300 | 4.74/5.0 |
| Z Andrei | 4 | $36,827 | 26 | 4.78/5.0 |
| Camille | 4 | $35,461 | 239 | 4.87/5.0 |
| Vicky | 6 | $26,757 | 360 | 4.88/5.0 |
| Amrmr | 6 | $23,861 | 86 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Fernando.
How Does San Fernando's Airbnb Market Compare to Nearby Cities?
How does the San Fernando Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Palauig, San Fernando has 17 percentage points lower occupancy and about $39 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cabangan | 45 | $1,491 | $186.50 | 28% |
| Beneg | 14 | $1,391 | $273.10 | 21% |
| Laoag | 22 | $1,238 | $169.96 | 31% |
| Talogtog | 41 | $1,105 | $156.47 | 26% |
| Binoclutan | 12 | $1,078 | $208.66 | 22% |
| Palauig | 18 | $987 | $120.00 | 40% |
| Porac | 82 | $976 | $193.10 | 23% |
| Magalang | 32 | $924 | $151.25 | 26% |
| Doña Remedios Trinidad | 18 | $902 | $118.18 | 30% |
| Danacbunga | 18 | $900 | $129.47 | 20% |
Frequently Asked Questions About Airbnb in San Fernando
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for San Fernando.
How much do Airbnb hosts make in San Fernando?
San Fernando hosts earn about $5,315 per year on average, with an average nightly rate of $81 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in San Fernando, La Union, not the ceiling for the best operators. Source: AirROI 2025 data, San Fernando market, June 2024 to May 2025.
What is the average Airbnb occupancy rate in San Fernando?
The average Airbnb occupancy rate in San Fernando is 23.1%. May is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in San Fernando?
Listings in San Fernando average $81 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in San Fernando?
San Fernando currently has about 207 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in San Fernando?
AirROI currently classifies the short-term rental regulation level in San Fernando as Low. The dataset also shows about 4.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in San Fernando?
RevPAR in San Fernando is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in San Fernando?
Occupancy of 23.1% means San Fernando is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,315, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in San Fernando?
The average booking lead time in San Fernando is about 15 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in San Fernando?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in San Fernando include San Juan Beach, Pugo, San Fernando City. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in San Fernando?
entire_home listings make up 52.2% of the active supply in San Fernando. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does San Fernando compare to nearby Airbnb markets?
Among neighboring markets, Cabangan posts $17,890 in average annual revenue with 28.2% occupancy, compared to San Fernando's $5,315 and 23.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in San Fernando?
May is the highest-revenue month in San Fernando, while June is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.