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Airbnb market data · 202512 months to May 2025

San Fernando, La Union Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

AirROI's latest figures for San Fernando run through May 2025.

Active Airbnb listings
207
Avg. booking lead time
15 days
Listings showing a permit
4%
Peak revenue month
May
Lowest revenue month
June

The short answer

San Fernando Airbnb Market at a Glance

Listings averaged ₱4,904 a night and were booked on 23% of available nights.

Timing matters: in May, the best month, the average listing earned about twice as much as in June, the slowest.

With 207 active listings, San Fernando is the largest of 7 La Union markets AirROI tracks. From a year earlier, average revenue rose 28% while the number of active listings grew 52%.

Map of Airbnb listings in San Fernando Browse the live San Fernando Airbnb market See Every San Fernando Listing

Revenue

How Much Do Airbnb Hosts Make in San Fernando?

Gross bookings per San Fernando listing averaged ₱322,699 over the 12 months to May 2025 (La Union average: ₱538,625), before cleaning, platform and management costs and taxes.

The average San Fernando listing brought in ₱56,900 in May, its best month, and ₱29,400 in June, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least 4.9 times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn ₱78,200+ a month, about 4.3 times the typical property.
  • Strong performers (top 25%) earn ₱40,400 or more, roughly ₱22,000 a month above the median.
  • Typical properties (median) earn about ₱18,200 a month.
  • Entry-level properties (bottom 25%) earn ₱8,190 or less, about 45% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

May earned about twice what June did

Average revenue per active listing, by month

The dashed line is the average of the months shown, ₱41,700.

San Fernando Airbnb Data by Month

Latest 12 months in the May 2025 data.

May led on revenue and nightly rate; bookings peaked in April.

Average monthly Airbnb revenue, occupancy, nightly rate and booking lead time per active listing in San Fernando, Jun 2024 to May 2025
MonthAvg. RevenueOccupancyAvg. Nightly RateBooking Lead Time
Jun 2024₱29,35323.9%₱5,23411 days
Jul 2024₱40,23624.9%₱5,2248 days
Aug 2024₱41,56224.8%₱5,20613 days
Sep 2024₱33,67922.9%₱5,18014 days
Oct 2024₱35,90422.7%₱5,21617 days
Nov 2024₱29,50918.2%₱5,24419 days
Dec 2024₱48,11928.2%₱5,20620 days
Jan 2025₱45,14225.6%₱5,27919 days
Feb 2025₱41,01029.4%₱5,33612 days
Mar 2025₱43,77026.2%₱5,32613 days
Apr 2025₱54,99931.2%₱5,39620 days
May 2025₱56,85728.5%₱5,49719 days

Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.

Location, size and how a home is run move its income far more than a city average shows. For a range on one San Fernando address, run it through the Airbnb revenue calculator.

Profit

Is an Airbnb in San Fernando Profitable?

Yes, when it's run well. The average San Fernando Airbnb took in ₱322,699 in the 12 months to May 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ₱715,600, and run by its owner at everyday costs, about ₱44,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

San Fernando Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter San Fernando Airbnb
LineAverage listingTop-quarter listing
Money in
Gross bookings₱322,699₱715,600
Running costs
Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee−₱50,000−₱110,900
Utilities and internetAbout 5% of bookings−₱16,100−₱35,800
Guest suppliesToiletries, coffee, paper goods: about 2%−₱6,500−₱14,300
Repairs and upkeepIncluding linens and small replacements: about 3%−₱9,700−₱21,500
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−₱3,200−₱3,200
Permit and registrationWhere one is required−₱1,600−₱1,600
Management₱0 when you run it; co-hosts charge from about 10% of nightly bookings₱0₱0
Pricing and messaging toolsOptional; Airbnb's own tools are free₱0₱0
Lodging taxesAdded to the guest's bill and passed on₱0₱0
Total running costsAbout 27% of bookings−₱87,100−₱187,300
Left for housing costs, then profit₱235,599about ₱19,600 a month₱528,300about ₱44,000 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo feesDepend on the home

Estimate Your Own San Fernando Airbnb Profit

The estimate starts from San Fernando's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one San Fernando home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How San Fernando's Top Earners Get There

  • More nights booked. The busiest quarter of San Fernando listings are booked on 35% or more of their nights, against 18% for the median listing. Ten more booked nights a year at the median rate of ₱3,460 adds about ₱34,600 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge ₱5,770 a night or more, against a median of ₱3,460. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ₱32,300 a year.
  • Open for the busy months. May brought the average listing about ₱56,900, against ₱29,400 in June, so a calendar that is open and full in the busy months carries the year.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₱59,600 a month, against ₱26,900 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in San Fernando?

San Fernando listings were booked on 23% of the nights they were open over the past year, 2 percentage points below the La Union average (25%) and 8 points below the Philippines average (31%). Occupancy climbs to 31% in April and falls to 18% in November.

The busiest tenth of listings are booked about 6.8 times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 59%+ of open nights, 41 points above the median.
  • Strong performers (top 25%) fill 35% or more, roughly two and a half nights a week.
  • Typical properties (median) fill about 18% of open nights.
  • Entry-level properties (bottom 25%) fill 9% or less, less than one night a week.

April was the busiest month in San Fernando, November the quietest

Share of open nights booked, by month

The 12-month rate of 23% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in San Fernando?

The average nightly rate in San Fernando, known as ADR (average daily rate), was ₱4,904 over the past year, about 23% below the La Union average of ₱6,345 and about 25% above the Philippines average of ₱3,920. Averaged month by month, rates barely change through the year, staying between about ₱5,180 and ₱5,495.

Prices span a wide range: the top 10% charge about five times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge ₱10,500+ a night, about three times the median.
  • Strong performers (top 25%) charge ₱5,770 or more, about ₱2,300 above the median.
  • Typical properties (median) charge about ₱3,460 a night.
  • Entry-level properties (bottom 25%) charge ₱2,075 or less, about 60% of the median.

Average nightly rate by month in San Fernando

Average nightly rate (ADR), by month

The dashed line is the average of the months shown, ₱5,280. The 12-month ADR of ₱4,904 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.

Seasonality

Best and Worst Months for Airbnb in San Fernando

San Fernando has two high seasons, April–May and December–January, which makes it a moderately seasonal market. Business is slowest in June and slows again from September to November.

Average monthly Airbnb revenue, occupancy and nightly rate in San Fernando by season
SeasonRevenue per monthOccupancyNightly rate
High seasonApril–May₱55,90030%₱5,447
High seasonDecember–January₱46,60027%₱5,242
Shoulder seasonFebruary–March, July–August₱41,60026%₱5,273
Low seasonJune, September–November₱32,10022%₱5,219

How Far in Advance Do Guests Book Airbnb in San Fernando?

Guests book San Fernando stays 15 days ahead on average (about two weeks), so many trips are booked close to arrival. December stays are booked furthest out, about 20 days ahead, and July stays closest to arrival, about 8 days. A typical December booking is made in late November.

December stays are booked furthest ahead

Average days between booking and check-in, by month of stay

Permits

Airbnb Permits and Registration in San Fernando

4% of the 207 active listings in San Fernando display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in San Fernando.

Neighborhoods

Best Neighborhoods for Airbnb in San Fernando

AirROI's area guide picks six San Fernando neighborhoods that draw short-term rental guests, led by San Juan Beach, Pugo and San Fernando City. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in San Fernando
AreaWho it suitsLandmarks nearby
San Juan BeachPopular tourist destination known for its golden sand and surf spots. Ideal for beachgoers and surfers, making it a prime location for beach rentals.San Juan Beach, Surfing spots, La Union Surf School, Poro Point, Ma-Cho Temple
PugoA mountainous area popular for nature retreat and adventure seekers. Offers cool temperature and various outdoor activities, appealing for guests looking for relaxation and adventure.Pugo Adventure, Mountain trekking, Eco Parks, Waterfalls, Caves
San Fernando CityThe capital city of La Union, providing urban amenities and access to local culture. Attractive for guests interested in city life and local cuisine.San Fernando Cathedral, Luna's Lantern, Local Food Markets, Historic Sites, Malls
San Juan Surf TownA vibrant surf town with a laid-back vibe, attracting young tourists and surf enthusiasts. Known for its surf culture and beach parties.Urbiztondo Beach, Surf Schools, Beach Bars, Local Restaurants, Sunset Viewing Spots
CabaA small town with natural attractions, ideal for those seeking quiet retreats and nature exploration. Appeals to guests who prefer off-the-beaten-path experiences.Caba Beach, The Hillside Views, Cultural Sites, Agro-Tourism, Local Festivals
AgooA town with a rich history and close proximity to San Fernando. Popular for cultural tourism and its local festivals, attracting visitors interested in local heritage.Our Lady of Charity Church, Agoo Town Plaza, Historical Sites, Local Festivals, Heritage Sites

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

San Fernando Airbnb Listings by Type and Size

San Fernando is a room-rental market as much as a whole-home one: private rooms account for 48% of listings, against 52% for entire homes. Houses are the most common property type at 38%, ahead of apartments and condos (31%).

Private rooms are a large share of supply

San Fernando Airbnb listings by room type

  • Entire home 52%
  • Private room 48%
Room types in numbers
San Fernando Airbnb listings by room type
Room typeShare of listingsListings
Entire home52.2%108
Private room47.8%99

Listings by property type

San Fernando Airbnb listings by property type

  • House 38%
  • Apartment/Condo 31%
  • Hotel/Boutique 24%
  • Cabin/Outdoor 3%
  • Others 2%
  • Unique stay <1%
Property types in numbers
San Fernando Airbnb listings by property type
Property typeShare of listingsListings
House37.7%78
Apartment/Condo31.4%65
Hotel/Boutique24.2%50
Cabin/Outdoor3.4%7
Others2.4%5
Unique stay1.0%2

How Many Bedrooms Do Airbnb Listings in San Fernando Have?

Among homes with two or more bedrooms, two-bedroom homes are the most common in San Fernando (35% of listings), followed by three-bedroom homes (15%). The chart's studio and one-bedroom column also counts private rooms, since Airbnb lists a rented room as one bedroom. Shares are of the 147 listings that give a bedroom count (71% of the market); most of the rest are room rentals.

San Fernando listings by number of bedrooms

Listings with each number of bedrooms, of those with a bedroom count on file

Bedroom counts in numbers
San Fernando listings by number of bedrooms
BedroomsShare of listings with a bedroom countListings
Studio or 1 bedroom42.9%63
2 bedrooms34.7%51
3 bedrooms15.0%22
4 bedrooms3.4%5
5+ bedrooms4.1%6

How Many Guests Do Airbnbs in San Fernando Sleep?

San Fernando is a group-trip market: 36% of listings sleep eight or more guests, more than the share of the next most common size, six guests (25%). Shares are of the 146 listings with a guest capacity on file (71% of the market).

San Fernando listings by guest capacity

Share of listings by the number of guests they sleep, of those with a capacity on file

Guest capacity in numbers
San Fernando listings by guest capacity
Guest capacityShare of listings with a capacity on fileListings
2 guests16.4%24
3 guests2.1%3
4 guests17.1%25
5 guests2.7%4
6 guests24.7%36
7 guests0.7%1
8+ guests36.3%53

What Amenities Do Airbnb Listings in San Fernando Offer?

Free on-site parking is close to standard in San Fernando: 85% of listings offer it.

Share of San Fernando listings with each common amenity

  • Air conditioning 98%
  • Wifi 94%
  • Free parking on premises 85%
  • Kitchen 84%
  • Fire extinguisher 80%
  • Essentials 72%
  • Smoke alarm 66%
  • Dishes and silverware 63%
  • TV 63%
  • Hangers 61%

Guests

Who Books Airbnbs in San Fernando?

Most San Fernando guests are domestic, but a sizeable minority come from abroad: 16% of those who left reviews live outside the Philippines, led by visitors from the United States and Australia. Guests speak a mix of languages: English leads at 51%, followed by Filipino and Tagalog.

84% of San Fernando guests are domestic

Where guests who left reviews live

  • Domestic 84%
  • International 16%

Where San Fernando guests come from: top cities

Share of guests who left reviews

  • Manila 13%
  • Quezon City 11%
  • Baguio 6%
  • Makati 5%
  • Taguig 4%
Top origin cities in numbers
Where San Fernando guests come from: top cities
Origin cityShare of guests
Manila12.9%
Quezon City11.1%
Baguio5.6%
Makati4.7%
Taguig3.6%

Where San Fernando guests come from: top countries

Share of guests who left reviews

  • Philippines 84%
  • United States 7%
  • Australia 2%
  • Canada 1%
  • Germany 1%
Top origin countries in numbers
Where San Fernando guests come from: top countries
Origin countryShare of guests
Philippines84.1%
United States6.6%
Australia1.5%
Canada1.0%
Germany0.9%

Languages spoken by San Fernando guests

Share of guests who left reviews

  • English 51%
  • Filipino 22%
  • Tagalog 17%
  • French 2%
  • German 2%
Top languages in numbers
Languages spoken by San Fernando guests
LanguageShare of guests
English50.8%
Filipino22.5%
Tagalog16.9%
French2.0%
German1.9%

Booking patterns

How Guests Book in San Fernando: Stays, Rules and Fees

95% of San Fernando listings are open to guests more than 180 days a year, but only 5% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 42% of listings; blocked nights include any the host closes off.

Days a year San Fernando listings are open to guests

Share of listings by days a year

  • 271-366 days 84%
  • 181-270 days 11%
  • 91-180 days 3%
  • 31-90 days 2%
Open days in numbers
Days a year San Fernando listings are open to guests
Days a yearShare of listingsListings
271-366 days83.6%173
181-270 days11.1%23
91-180 days3.4%7
31-90 days1.9%4

Days a year San Fernando listings are booked or blocked

Share of listings by days a year

  • 271-366 days 2%
  • 181-270 days 3%
  • 91-180 days 13%
  • 31-90 days 40%
  • 1-30 days 42%
Booked or blocked days in numbers
Days a year San Fernando listings are booked or blocked
Days a yearShare of listingsListings
271-366 days1.9%4
181-270 days3.4%7
91-180 days13.0%27
31-90 days40.1%83
1-30 days41.5%86

San Fernando Airbnb Minimum Stay Requirements

Nearly all listings in San Fernando accept stays of one or two nights.

Minimum stay set by San Fernando listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 91% 186 listings
  • 2 Nights 6% 12 listings
  • 7-29 Nights 1% 2 listings
  • 30+ Nights 2% 4 listings

What Cancellation Policies Do Airbnb Hosts Use in San Fernando?

Strict is the most common cancellation policy in San Fernando, used by 34% of listings with a policy on file; it gives a full refund only within 48 hours of booking, and half back up to a week before check-in. About half of listings with a policy on file offer Flexible or Moderate terms and 48% use Firm or stricter ones, so neither camp dominates.

Cancellation policies of San Fernando listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 18% 32 listings
  • Moderate 33% 58 listings
  • Limited 1% 2 listings
  • Firm 14% 24 listings
  • Strict 34% 59 listings
  • Super Strict 30 Days 1% 1 listing

Top earners

Top-Earning Airbnbs and Hosts in San Fernando

The top-grossing Airbnb in San Fernando, an eight-bedroom home, took in ₱15,300,000 over the past year, about 47 times the city's average of ₱323,000.

Oeste Private Beach Villa - Jacuzzi Heated Pool Oeste Private Beach Villa - Jacuzzi Heated Pool Entire home · 8 bedrooms Rated 4.95
Revenue
₱15.3M
Occupancy
70.6%
Daily rate
₱63,790
Elyu Casa Metro Elyu Casa Metro Entire home · 4 bedrooms Rated 5.00
Revenue
₱3.1M
Occupancy
38.9%
Daily rate
₱26,282
L.U. Beach House:  Beachfront w/ Pool + campsite L.U. Beach House: Beachfront w/ Pool + campsite Entire home · 2 bedrooms Rated 4.92
Revenue
₱2.1M
Occupancy
63.3%
Daily rate
₱9,633
L&R transient house San juan La union L&R transient house San juan La union Entire home · 3 bedrooms
Revenue
₱1.4M
Occupancy
37.3%
Daily rate
₱15,107
Cozy Loft-Style Villa with Bathtub & Private Pool Cozy Loft-Style Villa with Bathtub & Private Pool Entire home · 1 bedroom Rated 4.85
Revenue
₱1M
Occupancy
55.1%
Daily rate
₱8,309
Veronica View Guesthouse Veronica View Guesthouse Entire home · 5 bedrooms Rated 4.67
Revenue
₱1M
Occupancy
21.6%
Daily rate
₱19,454

Who Are the Top Airbnb Hosts in San Fernando?

Alesea Collection is the top-grossing host in San Fernando, with ₱15.3 million in bookings from a single listing over the past year. Together, the ten top-grossing hosts run 19% of the market's 207 listings.

Top Airbnb hosts in San Fernando by revenue
#HostListingsGross revenuePer listingAvg. rating
Alesea Collection1₱15,328,072₱15,328,0724.95/5
Cha3₱3,343,652₱1,114,5514.87/5
Sandie1₱3,112,865₱3,112,8655.00/5
4Pattycake3₱2,437,929₱812,6434.92/5
5Noelle6₱2,350,921₱391,8204.77/5
6Eleanor6₱2,340,538₱390,0904.74/5
7Z Andrei4₱2,236,043₱559,0114.78/5
8Camille4₱2,153,103₱538,2764.87/5
9Vicky6₱1,624,618₱270,7704.88/5
10Amrmr6₱1,448,780₱241,4634.70/5

Nearby markets

San Fernando vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 62 km, Talogtog (7 km away, 32 listings) earned the most per listing, about 2.6 times as much as San Fernando. Baguio was the busiest, booked on 30% of nights against 23% in San Fernando.

Airbnb markets near San Fernando: distance, revenue, nightly rate and occupancy
MarketListingsAvg. annual revenueAvg. nightly rateOccupancy
Urbiztondo 3 km187₱405,775₱4,87025%
Ili Norte 5 km32₱748,343₱7,14927%
Talogtog 7 km32₱834,562₱10,08223%
Baroro 8 km31₱579,974₱5,42620%
Bauang 12 km34₱755,811₱11,01923%
La Trinidad 36 km64₱110,506₱2,87122%
Baguio 39 km3,300₱328,300₱4,58230%
Bolinao 62 km138₱379,849₱7,54820%

Markets Similar to San Fernando

Markets elsewhere in the Philippines with a similar nightly rate and occupancy to San Fernando:

FAQ

San Fernando Airbnb FAQ

How much do Airbnb hosts make in San Fernando?

An active San Fernando Airbnb grossed ₱322,699 on average in the 12 months to May 2025, according to AirROI's tracking of 207 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₱40,400 or more in a typical month.

How much can I make on Airbnb in San Fernando?

It depends most on the home's size, location and how it's run. The middle half of San Fernando listings earn between ₱8,190 and ₱40,400 in a typical month, and the top tenth ₱78,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in San Fernando?

Listings in San Fernando were booked on 23% of available nights over the past year. That compares with 25% for the La Union average. April was the busiest month.

How much does an Airbnb cost per night in San Fernando?

The average booked night in San Fernando cost ₱4,904 before fees. Half of listings charge between ₱2,075 and ₱5,770, so bedroom count and location move the price more than the average suggests.

Do you need a permit for an Airbnb in San Fernando?

In San Fernando, 4% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in San Fernando?

Yes, when it's run well. The average San Fernando Airbnb grossed ₱322,699 in the 12 months to May 2025, 40% below the La Union average of ₱538,625, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ₱44,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.

When is Airbnb peak season in San Fernando?

May paid best over the past year, at ₱56,900 per active listing, and June paid least. The month-by-month table above shows how rates and bookings each move.

How far in advance do guests book Airbnbs in San Fernando?

San Fernando stays were booked 15 days (about two weeks) before arrival on average over the past year, so a listing can still fill close to the date.

What are the best neighborhoods for Airbnb in San Fernando?

San Juan Beach, Pugo and San Fernando City draw the most short-term rental interest in San Fernando. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in San Fernando?

AirROI counted 207 active Airbnb listings in San Fernando as of May 2025. The closest tracked market is Urbiztondo, 3 km away.

Method

About This Data

Figures on this page cover 207 active Airbnb listings in San Fernando from June 2024 to May 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Philippine pesos at ₱60.7 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.