Airbnb market data · 202612 months to September 2026
Santa Cruz das Flores, Portugal Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Santa Cruz das Flores brought in €18,700 over the 12 months through September 2026, across just 25 active listings, so a single property can move that figure.
The short answer
Santa Cruz das Flores Airbnb Market at a Glance
Santa Cruz das Flores is cheaper but busier than the Azores average. Listings averaged €124 a night and were booked on 54% of available nights, against €150 and 45% for the Azores average.
Timing matters: in August, usually the best month, the average listing earns about 6.7 times as much as in January, usually the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Santa Cruz das Flores is the 35th-largest of 41 Azores markets AirROI tracks.
Browse the live Santa Cruz das Flores Airbnb market See Every Santa Cruz das Flores ListingRevenue
How Much Do Airbnb Hosts Make in Santa Cruz das Flores?
Gross bookings per Santa Cruz das Flores listing averaged €18,700 over the 12 months to September 2026 (Azores average: €18,487), before cleaning, platform and management costs and taxes.
In a typical year, the average Santa Cruz das Flores listing brings in €4,240 in August, its best month, and €637 in January, its slowest. Both ends are close calls: August leads July by 4%, and January sits just 5% below February, so either pair can swap places in a given year. The three strongest months bring in 50% of a full year's revenue, where an even calendar would give any three months 25%.
Across Santa Cruz das Flores's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €3,530+ a month, about 1.9 times the typical property.
- Strong performers (top 25%) earn €2,690 or more, roughly €800 a month above the median.
- Typical properties (median) earn about €1,890 a month.
- Entry-level properties (bottom 25%) earn €1,100 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 6.7 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,960. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Santa Cruz das Flores Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €3,387 | 74.0% | €145 | €113 | 125 days | 3.5 nights |
| Oct 2025 | €1,625 | 44.2% | €111 | €52 | 69 days | 3.1 nights |
| Nov 2025 | €1,081 | 38.5% | €100 | €36 | 42 days | 3.6 nights |
| Dec 2025 | €957 | 34.4% | €95 | €31 | 75 days | 6.4 nights |
| Jan 2026 | €623 | 35.2% | €96 | €20 | 69 days | 4.4 nights |
| Feb 2026 | €660 | 30.6% | €98 | €24 | 62 days | 6.8 nights |
| Mar 2026 | €897 | 37.0% | €99 | €29 | 72 days | 5.1 nights |
| Apr 2026 | €1,238 | 39.5% | €109 | €41 | 52 days | 3.9 nights |
| May 2026 | €2,153 | 52.9% | €135 | €69 | 58 days | 3.7 nights |
| Jun 2026 | €3,597 | 77.4% | €160 | €120 | 97 days | 3.3 nights |
| Jul 2026 | €4,182 | 76.1% | €182 | €135 | 126 days | 3.3 nights |
| Aug 2026 | €4,076 | 83.0% | €179 | €131 | 144 days | 5.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Santa Cruz das Flores home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Santa Cruz das Flores Profitable?
Yes, when it's run well. The average Santa Cruz das Flores Airbnb took in €18,700 in the 12 months to September 2026, and run by its owner at everyday costs, about €1,100 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,580 a month.
Cleaning it yourself keeps the €1,010 a year guests pay in cleaning fees, for about €1,180 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €950 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Santa Cruz das Flores Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €17,690 | €25,210 |
| Cleaning fees guests pay5% of Santa Cruz das Flores bookings | €1,010 | €1,440 |
| Gross bookings | €18,700 | €26,650 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 76% of Santa Cruz das Flores listings on Simplified Pricing, 3% for the rest | −€2,340 | −€3,330 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,010 | −€1,440 |
| Utilities and internetAbout 5% of bookings | −€940 | −€1,330 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€370 | −€530 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€560 | −€800 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€190 | −€190 |
| Permit and registrationWhere one is required | −€90 | −€90 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −€5,500 | −€7,710 |
| Left for housing costs, then profit | €13,200about €1,100 a month | €18,940about €1,580 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Santa Cruz das Flores Airbnb Profit
The estimate starts from Santa Cruz das Flores's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa Cruz das Flores home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Santa Cruz das Flores's Top Earners Get There
- More nights booked. The busiest quarter of Santa Cruz das Flores listings are booked on 71% or more of their nights, against 51% for the median listing. Ten more booked nights a year at the median rate of €120 adds about €1,180 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €165 a night or more, against a median of €120. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,770 a year.
- Open for the busy months. In a typical year, August brings the average listing about €4,240, against €637 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Santa Cruz das Flores listings average 4.67 stars, and 40% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,220 a month, against €1,560 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Santa Cruz das Flores?
Santa Cruz das Flores listings were booked on 54% of the nights they were open over the past year, 9 percentage points above the Azores average (45%) and 10 points above the Portugal average (44%). In a typical year, occupancy swings from 33% in January to 84% in August.
Across Santa Cruz das Flores's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 87%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 71% or more, roughly five nights a week.
- Typical properties (median) fill about 51% of open nights.
- Entry-level properties (bottom 25%) fill 31% or less, under three nights a week.
August is usually the busiest month in Santa Cruz das Flores, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Santa Cruz das Flores?
The average nightly rate in Santa Cruz das Flores, known as ADR (average daily rate), was €124 over the past year, about 17% below the Azores average of €150 and about 27% below the Portugal average of €170. In a typical year, rates swing with the seasons, from about €86 in January and December to about €170 in July and August.
Across Santa Cruz das Flores's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €205+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge €165 or more, about €45 above the median.
- Typical properties (median) charge about €120 a night.
- Entry-level properties (bottom 25%) charge €79 or less, about two-thirds of the median.
August rates run 100% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €113. The 12-month ADR of €124 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Santa Cruz das Flores?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santa Cruz das Flores it averaged €78 over the past year, from about €21 in a typical January to about €137 in a typical August.
Across Santa Cruz das Flores's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €130+ per open night, about 1.9 times the median.
- Strong performers (top 25%) earn €96 or more, about €25 a night above the median.
- Typical properties (median) earn about €70 per open night.
- Entry-level properties (bottom 25%) earn €57 or less, about 18% below the median.
August RevPAR is about 6.7 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €64. The 12-month RevPAR of €78 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Santa Cruz das Flores
With only 25 active listings, the monthly pattern in Santa Cruz das Flores is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in January.
Average revenue by month in Santa Cruz das Flores
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,960.
Revenue by month in Santa Cruz das Flores in numbers
| Month | Revenue per listing |
|---|---|
| January | €637 |
| February | €666 |
| March | €783 |
| April | €1,170 |
| May | €2,010 |
| June | €3,380 |
| July | €4,080 |
| August | €4,240 |
| September | €3,100 |
| October | €1,610 |
| November | €995 |
| December | €802 |
How Far in Advance Do Guests Book Airbnb in Santa Cruz das Flores?
Guests book Santa Cruz das Flores stays 79 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 169 days ahead, and February stays closest to arrival, about 40 days. A typical August booking is made in late February.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
Airbnb Permits and Registration in Santa Cruz das Flores
All 25 active listings in Santa Cruz das Flores display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa Cruz das Flores.
Neighborhoods
Best Neighborhoods for Airbnb in Santa Cruz das Flores
AirROI's area guide picks seven Santa Cruz das Flores neighborhoods that draw short-term rental guests, led by Fajã de Água, Baía das Lajes and Praia de Santa Cruz. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Fajã de Água | Stunning natural beauty and secluded location, perfect for those looking for tranquility and stunning views of the coast and mountains. | Fajã de Água waterfall, Natural swimming pools, Hiking trails, Local agricultural views |
| Baía das Lajes | Charming fishing village with picturesque scenery. Ideal for guests looking to explore the local Azorean culture and coastal lifestyle. | Lajes das Flores port, Marine life observation, Local restaurants, Scenic coastal paths |
| Praia de Santa Cruz | Beautiful beach with sandy shores and clear waters. A popular spot for sunbathers and water sports enthusiasts. | Santa Cruz beach, Surfing and snorkeling activities, Nearby cafes and shops, Coastal walking paths |
| Capelinhos | Unique volcanic landscape and hiking opportunities. Suitable for guests interested in geology and stunning photo opportunities. | Capelinhos Volcano, Interpretation center, Hiking trails along the cliffs |
| Ponta da Faja | Remote and stunning coastal area, ideal for those looking for peace and natural beauty away from the crowds. | Stunning ocean views, Hiking routes, Natural landscapes, Wildlife watching |
| Cascata do Poco do Bacalhau | Famous for its picturesque waterfall, this area draws visitors looking for scenic hikes and natural Beauty. | Poco do Bacalhau waterfall, Nearby nature trails, Picnic areas |
| Cais do Ponta | Quaint harbor area perfect for exploring maritime activities and coastal dining. Popular with seafood lovers and marine enthusiasts. | Fishing tours, Seafood restaurants, Beautiful sunset views, Local craft shops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Santa Cruz das Flores vs. Nearby Airbnb Markets
The only nearby market in the table, Fajã Grande (11 km away, 41 listings), earned about 29% more than Santa Cruz das Flores per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Fajã Grande 11 km | 41 | €24,066 | €151 | 52% |
Other Airbnb Markets in Azores
- Ponta Delgada Airbnb data 1,372 listings
- São Roque do Pico Airbnb data 217 listings
- Povoação Airbnb data 179 listings
- Vila Franca do Campo Airbnb data 179 listings
- Madalena Airbnb data 142 listings
- Angra do Heroísmo Airbnb data 121 listings
- Rabo de Peixe Airbnb data 97 listings
- Lajes do Pico Airbnb data 86 listings
See all 41 Azores Airbnb markets
Markets Similar to Santa Cruz das Flores
Markets elsewhere in Portugal with a similar nightly rate and occupancy to Santa Cruz das Flores:
- Machico Airbnb data Portugal · €126/night · 55.4%
- Porto Moniz Airbnb data Portugal · €131/night · 55.0%
- Santana Airbnb data Portugal · €120/night · 50.9%
- Porto Airbnb data Portugal · €126/night · 47.9%
FAQ
Santa Cruz das Flores Airbnb FAQ
How much do Airbnb hosts make in Santa Cruz das Flores?
An active Santa Cruz das Flores Airbnb grossed €18,700 on average in the 12 months to September 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,690 or more in a typical month.
How much can I make on Airbnb in Santa Cruz das Flores?
It depends most on the home's size, location and how it's run. The middle half of Santa Cruz das Flores listings earn between €1,100 and €2,690 in a typical month, and the top tenth €3,530 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Santa Cruz das Flores?
Listings in Santa Cruz das Flores were booked on 54% of available nights over the past year. That compares with 45% for the Azores average. August is usually the busiest month.
How much does an Airbnb cost per night in Santa Cruz das Flores?
The average booked night in Santa Cruz das Flores cost €124 before fees. Half of listings charge between €79 and €165, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Santa Cruz das Flores?
All active Santa Cruz das Flores listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Santa Cruz das Flores?
Yes, when it's run well. The average Santa Cruz das Flores Airbnb grossed €18,700 in the 12 months to September 2026, in line with the Azores average, though with only 25 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €13,200 a year (about €1,100 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,580 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Santa Cruz das Flores?
August usually pays best, averaging €4,240 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Santa Cruz das Flores?
Each night a Santa Cruz das Flores listing was open to book earned €78 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €130 or more.
How far in advance do guests book Airbnbs in Santa Cruz das Flores?
Santa Cruz das Flores stays were booked 79 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Santa Cruz das Flores?
The average Santa Cruz das Flores Airbnb stay lasted 4 nights over the past year. A listing took 34 reservations over the year on average.
How are Airbnbs in Santa Cruz das Flores rated?
Guests rate Santa Cruz das Flores Airbnbs 4.67 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Santa Cruz das Flores?
Fajã de Água, Baía das Lajes and Praia de Santa Cruz draw the most short-term rental interest in Santa Cruz das Flores. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Santa Cruz das Flores?
AirROI counted 25 active Airbnb listings in Santa Cruz das Flores as of September 2026. The closest tracked market is Fajã Grande, 11 km away.
How much are Airbnb cleaning fees in Santa Cruz das Flores?
In Santa Cruz das Flores, more than half of listings add a cleaning fee. The median fee is €25, and some higher fees lift the average to €39.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Santa Cruz das Flores from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.