Newly Renovated Home on Secure Golf Estate Entire home · 4 bedrooms Rated 4.98 - Revenue
- R 833,079
- Occupancy
- 68.2%
- Daily rate
- R 3,032
Airbnb market data · 202612 months to September 2026
The average Airbnb in Irene brought in R 117,947 over the 12 months through September 2026, about 31% more than the Gauteng average of R 90,198.
The short answer
Bookings in Irene run ahead of the Gauteng average, at prices about 9% lower. Listings averaged R 1,095 a night and were booked on 38% of available nights, against R 1,205 and 31% for the Gauteng average.
July, usually the best month, brings in about 46% more per listing than February, usually the slowest.
With 59 active listings, Irene is the 19th-largest of 28 Gauteng markets AirROI tracks. From a year earlier, average revenue rose 17% while the number of active listings shrank 8%.
Browse the live Irene Airbnb market See Every Irene ListingRevenue
Gross bookings per Irene listing averaged R 117,947 over the 12 months to September 2026 (Gauteng average: R 90,198), before cleaning, platform and management costs and taxes.
In a typical year, the average Irene listing brings in R 16,000 in July, its best month, and R 10,900 in February, its slowest. The three strongest months bring in 28% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.5 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, R 13,700. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in August 2026 and bookings in March 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | R 13,272 | 40.1% | R 927 | R 442 | 20 days | 5 nights |
| Oct 2025 | R 14,334 | 44.8% | R 940 | R 462 | 33 days | 4.9 nights |
| Nov 2025 | R 13,006 | 42.5% | R 942 | R 434 | 39 days | 5.9 nights |
| Dec 2025 | R 15,185 | 47.0% | R 941 | R 490 | 39 days | 8 nights |
| Jan 2026 | R 16,351 | 45.4% | R 951 | R 527 | 36 days | 7 nights |
| Feb 2026 | R 10,450 | 43.8% | R 958 | R 373 | 32 days | 5.5 nights |
| Mar 2026 | R 16,836 | 55.1% | R 982 | R 543 | 35 days | 6.5 nights |
| Apr 2026 | R 14,081 | 45.6% | R 1,012 | R 469 | 30 days | 4.7 nights |
| May 2026 | R 16,141 | 48.9% | R 1,192 | R 521 | 18 days | 6.8 nights |
| Jun 2026 | R 16,617 | 35.3% | R 1,219 | R 554 | 18 days | 5.8 nights |
| Jul 2026 | R 18,079 | 42.5% | R 1,239 | R 583 | 30 days | 6 nights |
| Aug 2026 | R 13,529 | 34.3% | R 1,255 | R 436 | 46 days | 4.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Irene address, run it through the Airbnb estimator.
Profit
Yes, when it's run well. The average Irene Airbnb took in R 117,947 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about R 211,100, and run by its owner at everyday costs, about R 12,900 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | R 112,247 | R 200,900 |
| Cleaning fees guests pay5% of Irene bookings | R 5,700 | R 10,200 |
| Gross bookings | R 117,947 | R 211,100 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 64% of Irene listings on Simplified Pricing, 3% for the rest | −R 13,000 | −R 23,300 |
| Cleaning and laundryPaid for by the cleaning fee; R 0 if you clean yourself | −R 5,700 | −R 10,200 |
| Utilities and internetAbout 5% of bookings | −R 5,900 | −R 10,600 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −R 2,400 | −R 4,200 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −R 3,500 | −R 6,300 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −R 1,200 | −R 1,200 |
| Permit and registrationWhere one is required | −R 600 | −R 600 |
| ManagementR 0 when you run it; co-hosts charge from about 10% of nightly bookings | R 0 | R 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | R 0 | R 0 |
| Lodging taxesAdded to the guest's bill and passed on | R 0 | R 0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −R 32,300 | −R 56,400 |
| Left for housing costs, then profit | R 85,647about R 7,100 a month | R 154,700about R 12,900 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Irene's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Irene home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about R 17,600 a month, against R 9,800 for the average one.
Occupancy
Irene listings were booked on 38% of the nights they were open over the past year, 7 percentage points above the Gauteng average (31%) and 3 points above the South Africa average (35%). Counting only the listings booked in each month and averaging each month over two years, occupancy climbs to 51% in March and falls to 38% in August.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
March is usually the busiest month in Irene, August the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Irene, known as ADR (average daily rate), was R 1,095 over the past year, about 9% below the Gauteng average of R 1,205 and about 55% below the South Africa average of R 2,425. Averaged month by month over the past two years, rates peak in July and August at about R 1,090 and bottom out in September and October at about R 870.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
August rates run 25% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, R 960. The 12-month ADR of R 1,095 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Irene it averaged R 432 over the past year, from about R 390 in a typical February to about R 515 in a typical July.
Per open night, by tier:
July RevPAR is about 1.3 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, R 451.
Seasonality
Irene has two high seasons, March and June–July, which makes it a moderately seasonal market. Business is slowest in February, with a midwinter lull in August as well.
Average revenue by month in Irene
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, R 13,700.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Shoulder season | R 13,500 |
| February | Low season | R 10,900 |
| March | High season | R 14,900 |
| April | Shoulder season | R 13,700 |
| May | Shoulder season | R 14,500 |
| June | High season | R 14,900 |
| July | High season | R 16,000 |
| August | Low season | R 12,600 |
| September | Shoulder season | R 12,900 |
| October | Shoulder season | R 13,300 |
| November | Shoulder season | R 12,800 |
| December | Shoulder season | R 14,800 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMarch, June–July | R 15,300 | 45% | R 1,022 |
| Shoulder seasonApril–May, September–January | R 13,600 | 44% | R 922 |
| Low seasonFebruary, August | R 11,800 | 42% | R 1,001 |
Guests book Irene stays 30 days ahead on average (about four weeks). December stays are booked furthest out, about 39 days ahead, and June stays closest to arrival, about 18 days. A typical December booking is made in early November.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 59 active listings in Irene display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Irene.
Neighborhoods
AirROI's area guide picks seven Irene neighborhoods that draw short-term rental guests, led by Irene Village, Lynnwood and Menlyn. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Irene Village | Charming suburb known for its lush greenery and historical ambiance. Ideal for families and those seeking a peaceful stay close to Pretoria and Centurion. | Irene Farm, Irene Village Market, Rietvlei Nature Reserve, Irene Country Club, Centurion Mall, Pretoria Botanical Gardens |
| Lynnwood | Trendy area that offers a mix of residential and commercial environments. Close to universities and perfect for student accommodations or short-term rentals. | Hazel Food Market, Lynnwood Bridge, University of Pretoria, Woodlands Boulevard, Menlyn Park Shopping Centre, Atterbury Valley Park |
| Menlyn | Modern, expanding neighborhood with a variety of shopping and dining experiences. Very popular with travelers seeking a vibrant atmosphere. | Menlyn Park Shopping Centre, Time Square Casino, Atterbury Theatre, Menlyn Maine, The Grove Mall, Atterbury Value Mart |
| Silver Lakes | Upscale residential area featuring beautiful homes and golf courses. Ideal for hosting families or long-term business travelers. | Silver Lakes Golf Estate, The Silver Lakes Village Mall, Zambezi Junction, The Grove Mall, Pretoria East Hospital, Die Wilgers Hospital |
| Brooklyn | Affluent suburb known for its cultural scene and proximity to educational institutions. Great for hosting academics and students. | Brooklyn Mall, University of Pretoria, Ditsong National Museum of Natural History, Pretoria Art Museum, Austin Roberts Bird Sanctuary, Hatfield Plaza |
| Hatfield | Vibrant student district close to the University of Pretoria, perfect for catering to younger travelers and short-term rentals. | University of Pretoria, Hatfield Plaza, Brooklyn Mall, Pretoria Botanical Gardens, The State Theatre, Various eateries and cafes |
| Daspoort | Becoming an attractive area for short-term rentals due to its evolving landscape and proximity to the city center. | Daspoort Nature Reserve, Local markets, Nearby schools and community centers, Pretoria National Botanical Garden, Various parks and recreational areas |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 75% of listings in Irene, alongside 15 private-room listings (25%). Houses (34%) and apartments or condos (32%) split the stock almost evenly.
Mostly entire homes, with a private-room segment
Irene Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 74.6% | 44 |
| Private room | 25.4% | 15 |
Houses and apartments split the stock
Irene Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 33.9% | 20 |
| Apartment/Condo | 32.2% | 19 |
| Others | 22.0% | 13 |
| Hotel/Boutique | 11.9% | 7 |
Irene's homes run small: studios and one-bedrooms make up 77% of entire homes, and only 14% of homes have three or more bedrooms. Shares are of the 44 entire homes that give a bedroom count; rented rooms are left out.
Irene entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 9.1% | 4 |
| 1 bedroom | 68.2% | 30 |
| 2 bedrooms | 9.1% | 4 |
| 4 bedrooms | 9.1% | 4 |
| 5+ bedrooms | 4.5% | 2 |
Most Irene listings are sized for couples and small families: 87% sleep four guests or fewer, and just 11% take eight or more. Shares are of the 46 listings with a guest capacity on file (78% of the market).
Irene listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 71.7% | 33 |
| 3 guests | 2.2% | 1 |
| 4 guests | 13.0% | 6 |
| 6 guests | 2.2% | 1 |
| 8+ guests | 10.9% | 5 |
Irene hosts set up an average of 1.9 beds per listing, close to one bed per bedroom. Only 36% of listings show their exact location on the listing map; the rest show an approximate area.
Pools are common in Irene: 47% of listings have one, and 97% offer free parking on site. Only 37% of listings have air conditioning.
Share of Irene listings with each common amenity
Guests
Most Irene guests are domestic, but a sizeable minority come from abroad: 24% of those who left reviews live outside South Africa, led by visitors from the United Kingdom and the United States. English is spoken by 62% of guests, and Afrikaans by 24%.
76% of Irene guests are domestic
Where guests who left reviews live
Where Irene guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Cape Town | 13.8% |
| Pretoria | 7.6% |
| Johannesburg | 7.0% |
| Centurion | 4.5% |
| KwaZulu-Natal | 2.8% |
Where Irene guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| South Africa | 75.7% |
| United Kingdom | 4.7% |
| United States | 2.6% |
| Canada | 2.1% |
| Australia | 1.8% |
Languages spoken by Irene guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 61.5% |
| Afrikaans | 24.1% |
| Zulu | 3.6% |
| German | 2.9% |
| Spanish | 2.2% |
Irene Airbnbs average 4.83 stars, and 64% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.85.
Communication scores highest in Irene; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.87 |
| Communication | 4.92 |
| Location | 4.90 |
| Check-in | 4.89 |
| Value | 4.85 |
Booking patterns
Nearly three-quarters of Irene listings are open to guests more than 180 days a year, but only 31% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 29% of listings; blocked nights include any the host closes off.
Days a year Irene listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 44.1% | 26 |
| 181-270 days | 28.8% | 17 |
| 91-180 days | 25.4% | 15 |
| 31-90 days | 1.7% | 1 |
Days a year Irene listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.7% | 1 |
| 181-270 days | 28.8% | 17 |
| 91-180 days | 25.4% | 15 |
| 31-90 days | 15.3% | 9 |
| 1-30 days | 28.8% | 17 |
The average Irene booking lasts 6.1 nights, longest in December and shortest in August. Listings took about 19 bookings each over the year, some 1,080 in all. Nearly two-thirds of listings that give a check-in time set it at 2 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Irene
Average nights per booking, by month of stay
Two-year average by calendar month.
More than eight in ten listings in Irene accept stays of one or two nights.
Minimum stay set by Irene listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Irene, used by 39% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about two-thirds of listings offer Flexible or Moderate terms, against 29% on Firm or stricter ones.
Cancellation policies of Irene listings, from most to least flexible
Share of listings by the policy they use
54% of Irene listings charge a cleaning fee. The typical fee is R 149, and some higher fees lift the average to R 243. Spread over the average stay of 6.1 nights, that adds roughly R 25 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Irene, a four-bedroom home, took in R 833,000 over the past year, about 7.1 times the city's average of R 118,000.
Newly Renovated Home on Secure Golf Estate Entire home · 4 bedrooms Rated 4.98
Renovated 2 Bedroom Flatlet on Secure Golf Course Entire home · 2 bedrooms Rated 4.96
Villa-on-the-12th Entire home · 5 bedrooms Rated 4.93
Luxury Apartment in Golf Estate with Solar Entire home · 1 bedroom Rated 5.00
Studio Apartment in Irene Entire home Rated 4.97
Tranquil One Bedroom Apartment Private room · 1 bedroom Rated 4.95 Fewer than 1% of Irene listings are classed as professionally managed, though 32% of listings have a co-host. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 17% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 64% of listings.
Nearby markets
Irene earns about as much per listing as Sandton, the top earner of the eight nearby markets in the table, all within 31 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Centurion 5 km | 238 | R 63,450 | R 934 | 30% |
| Pretoria 13 km | 1,558 | R 82,248 | R 1,151 | 29% |
| Midrand 17 km | 778 | R 71,714 | R 1,234 | 29% |
| Kempton Park 24 km | 160 | R 58,398 | R 961 | 25% |
| City of Tshwane Metropolitan Municipality 25 km | 66 | R 112,722 | R 2,333 | 21% |
| Sandton 27 km | 1,772 | R 114,014 | R 1,379 | 35% |
| Randburg 30 km | 763 | R 110,718 | R 1,194 | 34% |
| Edenvale 31 km | 96 | R 52,469 | R 738 | 30% |
FAQ
An active Irene Airbnb grossed R 117,947 on average in the 12 months to September 2026, according to AirROI's tracking of 59 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in R 18,300 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Irene listings earn between R 5,070 and R 18,300 in a typical month, and the top tenth R 30,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Irene were booked on 38% of available nights over the past year. That compares with 31% for the Gauteng average. March is usually the busiest month.
The average booked night in Irene cost R 1,095 before fees. Half of listings charge between R 575 and R 1,195, so bedroom count and location move the price more than the average suggests.
None of the active Irene listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Irene Airbnb grossed R 117,947 in the 12 months to September 2026, 31% above the Gauteng average of R 90,198, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about R 12,900 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
July usually pays best, averaging R 16,000 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Irene listing was open to book earned R 432 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made R 737 or more.
Irene stays were booked 30 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Irene Airbnb stay lasted 6.1 nights over the past year. A listing took 19 reservations over the year on average.
Guests rate Irene Airbnbs 4.83 out of 5 on average. Guests score communication highest and value lowest.
Irene Village, Lynnwood and Menlyn draw the most short-term rental interest in Irene. The neighborhood guide explains what brings guests to each.
AirROI counted 59 active Airbnb listings in Irene as of September 2026. The closest tracked market is Centurion, 5 km away.
In Irene, 54% of listings add a cleaning fee. The median fee is R 149, and some higher fees lift the average to R 243.
Method
Figures on this page cover 59 active Airbnb listings in Irene from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in South African rand at R 16.6 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.