Malung, Dalarna County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Malung, Dalarna County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $5,360 per year — at a $132 nightly rate, 23.6% occupancy, and a $33 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 20 active listings, Malung is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 25.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Malung?
In Malung, the headline Airbnb metrics are $5,360 in average annual revenue,23.6% occupancy, $132 ADR, and $33 in RevPAR, and guests book about 90 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Malung?
Understanding the monthly revenue variations for Airbnb listings in Malung is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malung is typically October, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malung across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,601+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,414 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $472 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $231, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malung
What Is the Monthly Airbnb Occupancy Rate in Malung?
Maximize your bookings by understanding the Malung STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malung:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malung
What Is the Average Airbnb Nightly Rate in Malung?
Effective short term rental pricing strategy in Malung involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malung typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $190+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Malung
What Is the RevPAR for Airbnb in Malung?
RevPAR in Malung is currently $33. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $7 RevPAR.
- Typical properties (Median) generate $11 RevPAR.
- Strong performers (Top 25%) earn $35 RevPAR.
- Best-in-class (Top 10%) achieve $43 RevPAR.
Average Monthly RevPAR Trend in Malung
RevPAR Insights for Malung
- The average RevPAR in Malung is $33. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($43) and bottom 25% ($7) is $36, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Malung benchmarks. If your RevPAR falls below the median of $11, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $35+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Malung?
Malung's peak Airbnb season falls in October, September, February, while the softest stretch is April, August, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, September, February)
- Revenue averages $1,567 per month
- Occupancy rates average 26.5%
- Daily rates average $123
Shoulder Season
- Revenue averages $1,130 per month
- Occupancy maintains around 27.9%
- Daily rates hold near $125
Low Season (April, August, November)
- Revenue drops to average $478 per month
- Occupancy decreases to average 19.1%
- Daily rates adjust to average $117
Seasonality Insights for Malung
- Airbnb seasonality in Malung is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Malung's highest earning potential, with monthly revenues climbing to $1,655, occupancy reaching 37.5%, and ADRs peaking at $146.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $233, occupancy could drop to 10.0%, and ADRs may adjust to $103.
- Lower occupancy paired with meaningful seasonality means hosts in Malung need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Malung, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Malung?
Low regulation and minimal registration activity in Malung, Dalarna County, Sweden point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Malung to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Malung?
With a compact short-term rental market, Malung gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Malung Center | The heart of Malung, offering a blend of local culture, dining, and easy access to amenities. Ideal for visitors looking to explore the town and its surroundings. | Malung Folk Music Festival, Malung's old church, local shops and cafes, Biking and hiking trails nearby, Malung city park |
| Sälen | A popular ski resort area known for its excellent skiing and snowboarding facilities. Perfect for winter sports enthusiasts and summer outdoor activities. | Sälen Ski Resort, Trysil Ski Resort, Hiking in Fulufjället National Park, Sälen Village, Jungle Safari Sälen |
| Björbo | A small, picturesque village that offers a quiet rural retreat. Attractive for those looking for a peaceful getaway with access to nature. | Björbo Church, Kopparbergsvägen, local hiking trails, Picnic areas by the river |
| Tällberg | Famous for its unique wooden buildings and beautiful views of Lake Leksand. Good for those wanting a lakeside experience with cultural events. | Tällberg's view overlooks Lake Siljan, Dalarna Museum nearby, local artisan shops, hiking routes around Lake Siljan |
| Engelberg | A tranquil location second to none for nature lovers and adventure seekers. A great staging point for hiking and exploring the wilds of Dalarna. | Hiking trails, Fishing spots, Engelberg Church, Nature photography opportunities |
| Leksand | Offers various tourist attractions and beautiful views over Lake Siljan, a balance of town amenities and nature activities. | Leksand Summerland, Leksand Church, Siljan Lake, local museums, Biking routes |
| Rättvik | Known for its beautiful pier and cultural events, Rättvik is a vibrant town offering a mix of leisure and entertainment. | Rättvik Pier, Dalhalla Concert Hall, Rättvik Church, local festivals and events, hiking paths |
| Grövelsjön | A nature lovers' paradise situated at the border of Sweden and Norway, famous for its beautiful mountains and remote wilderness. | Grövelsjön Ski resort, Ski and snowboarding areas, Nature trails, Fishing opportunities, Camping spots |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Malung offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Malung?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malung
- The Malung Airbnb market composition is heavily skewed towards Private Room listings, which make up 40% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Malung, House properties are the most common (85%), reflecting the local real estate landscape.
- Houses represent a significant 85% portion, catering likely to families or larger groups.
Malung Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malung
- The dominant room capacity in Malung is 3 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 45.0% of the active Airbnb listings in Malung, indicating a high concentration in these sizes.
- A significant 45.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Malung.
Malung Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malung
- The most common guest capacity trend in Malung vacation rentals is listings accommodating 5 guests (10%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 6 guests dominate the Malung STR market, accounting for 20.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malung.
- On average, properties in Malung are equipped to host 2.5 guests.
How Do Listings in Malung Compare on Quality?
Listing quality in Malung can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Malung
- At 43.4 photos per listing on average, Malung hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 15.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Malung averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Malung?
Amenity Prevalence
Amenity Insights for Malung
- Essential amenities in Malung that guests expect include: Kitchen, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Fire extinguisher, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malung: Kitchen, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like TV or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malung to stay competitive.
Which Airbnb Amenities Boost Revenue in Malung?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Malung, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Indoor fireplace | 45.0% | $9,603 | $1,889 | 408.3% |
Outdoor furniture | 40.0% | $10,062 | $2,226 | 352.1% |
Dining table | 40.0% | $10,062 | $2,226 | 352.1% |
Long term stays allowed | 25.0% | $12,819 | $2,874 | 346.1% |
Freezer | 40.0% | $9,782 | $2,413 | 305.4% |
Extra pillows and blankets | 40.0% | $9,782 | $2,413 | 305.4% |
Oven | 50.0% | $8,567 | $2,154 | 297.8% |
Hot water kettle | 35.0% | $10,202 | $2,753 | 270.5% |
Free street parking | 30.0% | $10,854 | $3,006 | 261.1% |
Stove | 55.0% | $7,886 | $2,274 | 246.8% |
Revenue Impact Insights for Malung
- Indoor fireplace tops the revenue impact list with a 408.3% uplift — listings with this amenity earn $9,603 vs. $1,889 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Malung STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malung. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalung Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Malung
- The typical guest profile for Airbnb in Malung consists of primarily domestic travelers (75%), often arriving from nearby Gothenburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 75.0% of guests.
- Key international markets include Sweden (75%) and United States (7.1%).
- Top languages spoken are English (40%) followed by Swedish (26.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Gothenburg and Stockholm.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Malung?
Listings in Malung average 4.81 out of 5 overall, with about 16.8 reviews per active listing and 20.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Malung
- With an overall rating of 4.81, Malung listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.91), while Location (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Malung Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malung
- The most common availability pattern in Malung falls within the 271-366 days range, representing 95% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Malung (50%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Malung?
Average Booking Lead Time by Month
Booking Lead Time Insights for Malung
- The overall average booking lead time for vacation rentals in Malung is 90 days.
- Guests book furthest in advance for stays during July (average 168 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (114 days avg.) sees the longest lead times, while Spring (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in Malung.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 168 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 114 days) to capture early planners.
- Monitor your own booking lead times against these Malung averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Malung?
Guests in Malung stay about 5.4 nights on average, generating roughly 148 reservations and 7.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Malung
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Malung
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Dec (9.8 nights) and shorten in Nov (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Malung Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
80% of total
2 Nights
2 listings
10% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Malung is 1 Night, adopted by 80% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Malung Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 80% of Malung hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malung.
Malung Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
30% of total
Moderate
6 listings
30% of total
Firm
8 listings
40% of total
Cancellation Policy Insights for Malung
- The prevailing Airbnb cancellation policy trend in Malung is Firm, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40% market standard in Malung.
- Regularly review your cancellation policy against competitors and market demand shifts in Malung.
How Much Are Airbnb Cleaning Fees in Malung?
Cleaning fees in Malung are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Malung
- Only 5.0% of listings charge a cleaning fee, suggesting that most hosts in Malung bundle cleaning costs into the nightly rate.
- The average cleaning fee of $56 is close to the median ($56), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 31.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Malung median of $56. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Malung Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malungbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Turn-of-the-century villa in the heart of Dalarna, by the river
Private Room • 8 bedrooms
Nice villa, 1 hour from the mountains.
Entire Place • 3 bedrooms
Apartment in two floors, close to city center.
Entire Place • 2 bedrooms
Charming and relaxing!
Entire Place • 3 bedrooms
Newly-built house in a mountain pasture area
Entire Place • 3 bedrooms
Holarna
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Malung?
Learn from the best! This table showcases top-performing Airbnb hosts in Malung based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Malin | 1 | $31,138 | 6 | 4.83/5.0 |
| Ingela | 1 | $25,344 | 87 | 4.98/5.0 |
| Martin | 1 | $8,324 | 29 | 4.90/5.0 |
| Lars -Åke | 8 | $8,293 | 109 | 4.83/5.0 |
| Ewa | 1 | $6,605 | 1 | Not Rated |
| Olivia | 1 | $6,525 | 5 | 4.80/5.0 |
| Lennart | 1 | $5,710 | 10 | 4.20/5.0 |
| Mona | 1 | $4,043 | 3 | 5.00/5.0 |
| Peter | 1 | $4,042 | 4 | 4.75/5.0 |
| Johan | 1 | $3,372 | 22 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malung.
Who Are the Airbnb Hosts in Malung?
Malung is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Malung
- With 55.0% Superhosts, Malung has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Malung averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Malung's Airbnb Market Compare to Nearby Cities?
How does the Malung Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Karlskoga kommun, Malung has 18 percentage points lower occupancy and about $47 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Trysil | 524 | $2,102 | $311.93 | 35% |
| Nybergsund | 16 | $1,641 | $269.48 | 33% |
| Kristinehamns kommun | 27 | $1,506 | $167.91 | 37% |
| Karlskoga kommun | 17 | $1,502 | $179.20 | 42% |
| Malung-Sälens kommun | 469 | $1,438 | $192.79 | 37% |
| Storfors kommun | 15 | $1,436 | $224.24 | 42% |
| Tällberg | 18 | $1,418 | $202.87 | 42% |
| Degerfors kommun | 14 | $1,353 | $165.39 | 42% |
| Idre | 41 | $1,342 | $126.57 | 42% |
| Älvdalens kommun | 282 | $1,337 | $162.37 | 36% |
Frequently Asked Questions About Airbnb in Malung
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Malung.
How much do Airbnb hosts make in Malung?
Malung hosts earn about $5,360 per year on average, with an average nightly rate of $132 and RevPAR of $33. Those figures describe the typical revenue environment for active listings in Malung, Dalarna County, not the ceiling for the best operators. Source: AirROI 2026 data, Malung market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Malung?
The average Airbnb occupancy rate in Malung is 23.6%. October is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Malung?
Listings in Malung average $132 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Malung?
Malung currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Malung?
AirROI currently classifies the short-term rental regulation level in Malung as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Malung?
RevPAR in Malung is about $33. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Malung?
Occupancy of 23.6% means Malung is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,360, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Malung?
The average booking lead time in Malung is about 90 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Malung?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Malung include Malung Center, Sälen, Björbo. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Malung?
private_room listings make up 40.0% of the active supply in Malung. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Malung compare to nearby Airbnb markets?
Among neighboring markets, Trysil posts $25,230 in average annual revenue with 35.0% occupancy, compared to Malung's $5,360 and 23.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Malung?
The average Airbnb stay length in Malung is about 5.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Malung?
Airbnb listings in Malung average 4.81 out of 5 overall. About 20.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Malung?
Indoor fireplace and Outdoor furniture are among the strongest revenue-linked amenities in Malung. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Malung?
Yes. About 5.0% of active Airbnb listings in Malung charge a cleaning fee, and the average fee is $56. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Malung?
A 55.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.