Södermalm, Stockholms län Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Södermalm, Stockholms län? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $33,282 per year — at a $200 nightly rate, 57.7% occupancy, and a $121 RevPAR that reflects strong rate-to-revenue efficiency across the market.
With just 33 active listings, Södermalm is a micro-market where solid booking activity throughout the year.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Södermalm?
In Södermalm, the headline Airbnb metrics are $33,282 in average annual revenue,57.7% occupancy, $200 ADR, and $121 in RevPAR, and guests book about 34 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Södermalm?
Understanding the monthly revenue variations for Airbnb listings in Södermalm is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Södermalm is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Södermalm across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,999+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,202 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,199 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,956, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Södermalm
What Is the Monthly Airbnb Occupancy Rate in Södermalm?
Maximize your bookings by understanding the Södermalm STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Södermalm:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 61%.
- Entry-level properties (Bottom 25%) average 43% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Södermalm
What Is the Average Airbnb Nightly Rate in Södermalm?
Effective short term rental pricing strategy in Södermalm involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Södermalm typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $331+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $245 or more.
- Typical properties (Median) charge around $188 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in Södermalm
What Is the RevPAR for Airbnb in Södermalm?
RevPAR in Södermalm is currently $121. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $71 RevPAR.
- Typical properties (Median) generate $91 RevPAR.
- Strong performers (Top 25%) earn $173 RevPAR.
- Best-in-class (Top 10%) achieve $231 RevPAR.
Average Monthly RevPAR Trend in Södermalm
RevPAR Insights for Södermalm
- The average RevPAR in Södermalm is $121. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($231) and bottom 25% ($71) is $161, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Södermalm benchmarks. If your RevPAR falls below the median of $91, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $173+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Södermalm Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Södermalm?
Södermalm's peak Airbnb season falls in August, June, March, while the softest stretch is January, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, June, March)
- Revenue averages $4,796 per month
- Occupancy rates average 74.3%
- Daily rates average $202
Shoulder Season
- Revenue averages $3,899 per month
- Occupancy maintains around 60.6%
- Daily rates hold near $195
Low Season (January, April, May)
- Revenue drops to average $1,079 per month
- Occupancy decreases to average 15.2%
- Daily rates adjust to average $198
Seasonality Insights for Södermalm
- Airbnb seasonality in Södermalm is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Södermalm's highest earning potential, with monthly revenues climbing to $5,435, occupancy reaching 79.9%, and ADRs peaking at $207.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $189.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Södermalm.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Even in a market with solid annual occupancy, the slower months benefit from competitive pricing and flexible check-in/check-out windows. Target remote workers and extended-stay travelers who value value over peak-season amenities.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Södermalm, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Södermalm?
Low regulation and minimal registration activity in Södermalm, Stockholms län, Sweden point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Södermalm to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Södermalm?
With a compact short-term rental market, Södermalm gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Södermalm Strand | Scenic waterfront area with stunning views of the city and a vibrant atmosphere. Ideal for tourists enjoying walks along the waterfront, cafes, and cultural venues. | Södermalm Waterfront, Monteliusvägen, Fotografiska, The Museum of Spirits, Skanstull Beach |
| SoFo (South of Folkungagatan) | Trendy neighborhood known for its bohemian vibe and artistic scene. A hub for young creatives and locals, it offers a variety of shops, bars, and restaurants. | Theatre of Östergötland, Söderhallarna, Glassworks, Café String, Skulpturmuseum |
| Zinkensdamm | Family-friendly area with parks and recreational facilities. Popular with both families and tourists seeking a quieter experience while still close to central Stockholm. | Zinkensdamm Park, Monteliusvägen, Asplundsgärde, Mälaren Lakeside |
| Hornstull | A lively district with a mix of restaurants, shops, and a bustling market. Conveniently located near the waterfront and attractions, ideal for young travelers. | Hornstull Market, Långholmen Beach, Mälaren, Hornstull Strand, Långholmens Castle |
| Slussen | Vital transportation hub with close proximity to the Old Town and Gamla Stan. A prime location for tourists who want easy access to multiple attractions in Stockholm. | Katarinahissen, Slussen Bridge, Gamla Stan, Djurgården, Sodermalm's Nightlife |
| Viadukten | A unique area known for its historic arches and industrial charm. It attracts those interested in Stockholm's architectural beauty and history. | Stockholm Spice Mill, Viadukten Park, The Old Railway Bridge, Historical Exhibitions |
| Katarina | A charming historic district with a mix of old buildings and modern cafes. It offers a view of the Riddarfjärden bay and easy access to public transport. | Katarina Church, Riddarfjärden Bay, Café Puck, Rooftop Views |
| Björngårdsgatan | Quiet residential street with proximity to parks and local shops. A charming neighborhood that appeals to families and those looking for a local experience. | Tantolunden Park, Local Bakeries, Family-friendly Playgrounds |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Södermalm offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Södermalm?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Södermalm
- The Södermalm Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Södermalm, Apartment/Condo properties are the most common (97%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 3.0%) offer potential for unique stay experiences.
Södermalm Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Södermalm
- The dominant room capacity in Södermalm is 1 bedroom listings, making up 51.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.7% of the active Airbnb listings in Södermalm, indicating a high concentration in these sizes.
- With over half the market (51.5%) consisting of studios or 1-bedroom units, Södermalm is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Södermalm.
Södermalm Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Södermalm
- The most common guest capacity trend in Södermalm vacation rentals is listings accommodating 4 guests (36.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Södermalm STR market, accounting for 69.7% of listings.
- On average, properties in Södermalm are equipped to host 3.5 guests.
How Do Listings in Södermalm Compare on Quality?
Listing quality in Södermalm can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Södermalm
- The average of 14.8 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 6.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Södermalm averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Södermalm?
Amenity Prevalence
Amenity Insights for Södermalm
- Essential amenities in Södermalm that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Södermalm: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Södermalm to stay competitive.
Which Airbnb Amenities Boost Revenue in Södermalm?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Södermalm, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 78.8% | $38,530 | $13,788 | 179.5% |
Bed linens | 81.8% | $37,390 | $14,796 | 152.7% |
Hangers | 81.8% | $37,390 | $14,796 | 152.7% |
Clothing storage | 75.8% | $38,897 | $15,734 | 147.2% |
Freezer | 66.7% | $40,998 | $17,849 | 129.7% |
Stove | 69.7% | $40,006 | $17,815 | 124.6% |
Hot water kettle | 63.6% | $41,311 | $19,231 | 114.8% |
Refrigerator | 57.6% | $42,426 | $20,871 | 103.3% |
Dining table | 78.8% | $37,196 | $18,745 | 98.4% |
Oven | 72.7% | $38,396 | $19,642 | 95.5% |
Revenue Impact Insights for Södermalm
- Cooking basics tops the revenue impact list with a 179.5% uplift — listings with this amenity earn $38,530 vs. $13,788 without it.
- Bed linens, Hangers — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Södermalm STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Södermalm. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSödermalm Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Södermalm
- The typical guest profile for Airbnb in Södermalm consists of predominantly international visitors (93%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 6.7% of guests.
- Key international markets include United States (17.9%) and Germany (11.6%).
- Top languages spoken are English (42.9%) followed by German (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Södermalm?
Listings in Södermalm average 4.73 out of 5 overall, with about 29.6 reviews per active listing and 27.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Södermalm
- An average rating of 4.73 places Södermalm in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.88), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 27.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 27.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Södermalm Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Södermalm
- The most common availability pattern in Södermalm falls within the 91-180 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Södermalm (42.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Södermalm?
Average Booking Lead Time by Month
Booking Lead Time Insights for Södermalm
- The overall average booking lead time for vacation rentals in Södermalm is 34 days.
- Guests book furthest in advance for stays during December (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (47 days avg.) sees the longest lead times, while Spring (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Södermalm.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Södermalm averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Södermalm?
Guests in Södermalm stay about 7.8 nights on average, generating roughly 972 reservations and 29.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Södermalm
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Södermalm
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 29.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (14.4 nights) and shorten in Oct (4.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Södermalm Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
6.1% of total
2 Nights
3 listings
9.1% of total
3 Nights
2 listings
6.1% of total
4-6 Nights
2 listings
6.1% of total
7-29 Nights
4 listings
12.1% of total
30+ Nights
20 listings
60.6% of total
Key Insights
- The most prevalent minimum stay requirement in Södermalm is 30+ Nights, adopted by 60.6% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (15.2%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (60.6%) caters to monthly stays (30+ nights) in Södermalm, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 60.6% of Södermalm hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 60.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Södermalm.
Södermalm Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3% of total
Flexible
17 listings
51.5% of total
Moderate
11 listings
33.3% of total
Firm
3 listings
9.1% of total
Strict
1 listings
3% of total
Cancellation Policy Insights for Södermalm
- The prevailing Airbnb cancellation policy trend in S ödermalm is Flexible, used by 51.5% of listings.
- The market strongly favors guest-friendly terms, with 84.8% of listings offering Flexible or Moderate policies. This suggests guests in Södermalm may expect booking flexibility.
- Strict cancellation policies are quite rare (3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 51.5% market standard in Södermalm.
- Given the high prevalence of Flexible policies (51.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Södermalm.
How Much Are Airbnb Cleaning Fees in Södermalm?
Cleaning fees in Södermalm are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Södermalm
- About 63.6% of Södermalm listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $100 is close to the median ($100), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Södermalm median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Södermalm Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Södermalmbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful apartment in the heart of Old Town
Entire Place • 2 bedrooms
Cozy 2-bedroom APT in middle of Södermalm
Entire Place • 2 bedrooms
Exclusive 2-Bedroom APT in a great location
Entire Place • 2 bedrooms
Visit Stockholm on foot
Entire Place • 2 bedrooms
Lovely apartment in Old Town
Entire Place • 2 bedrooms
Charming 2-Bedroom APT in Södermalm
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Södermalm?
Learn from the best! This table showcases top-performing Airbnb hosts in Södermalm based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lukas | 3 | $149,758 | 166 | 4.83/5.0 |
| Bella | 3 | $148,162 | 90 | 4.87/5.0 |
| Jonathan | 2 | $133,240 | 77 | 4.79/5.0 |
| Stay Inn Apartments | 3 | $88,110 | 41 | 4.31/5.0 |
| StayPlus | 3 | $71,162 | 48 | 4.67/5.0 |
| Old Town | 1 | $66,035 | 95 | 4.62/5.0 |
| Robert O Yasmin | 1 | $54,822 | 46 | 4.24/5.0 |
| Sofia | 1 | $51,164 | 8 | 5.00/5.0 |
| Axel | 1 | $48,710 | 17 | 4.94/5.0 |
| Fredrik | 2 | $44,147 | 84 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Södermalm.
Who Are the Airbnb Hosts in Södermalm?
Södermalm leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Södermalm
- A 45.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 36.4% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Södermalm averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Södermalm
These are the highest-grossing professional property management operations in Södermalm, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Lukas | 3 | $149,758 | $237 | 62.4% | 4.83/5 |
| Bella | 3 | $148,162 | $322 | 67.5% | 4.87/5 |
| Jonathan | 2 | $133,240 | $339 | 71.1% | 4.79/5 |
| StayPlus | 3 | $71,162 | $85 | 68.3% | 4.67/5 |
| Bella | 2 | $29,975 | $175 | 30.8% | 4.88/5 |
| Bella | 1 | $28,304 | $195 | 54.3% | 4.70/5 |
Management Company Insights for Södermalm
- The leading management company, Lukas, operates 3 listings with $149,758 in gross revenue — a useful benchmark for what scale looks like in Södermalm.
- Top managers average 2 properties each, suggesting professional management in Södermalm still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.79/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Södermalm's Airbnb Market Compare to Nearby Cities?
How does the Södermalm Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kungsholmen, Södermalm has 4 percentage points lower occupancy and about $32 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Östermalm | 12 | $4,030 | $271.08 | 51% |
| Kungsholmen | 12 | $3,932 | $232.20 | 62% |
| Sandhamn | 17 | $2,419 | $446.57 | 42% |
| Vaxholms kommun | 17 | $2,338 | $370.31 | 43% |
| Brevikshalvön | 10 | $2,325 | $204.78 | 45% |
| Skärmarö | 15 | $2,310 | $372.82 | 37% |
| Strömma | 17 | $2,256 | $286.42 | 41% |
| Älgö | 35 | $2,207 | $392.30 | 40% |
| Österskär | 12 | $2,168 | $339.08 | 48% |
| Björkås | 14 | $2,160 | $324.24 | 39% |
Frequently Asked Questions About Airbnb in Södermalm
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Södermalm.
How much do Airbnb hosts make in Södermalm?
Södermalm hosts earn about $33,282 per year on average, with an average nightly rate of $200 and RevPAR of $121. Those figures describe the typical revenue environment for active listings in Södermalm, Stockholms län, not the ceiling for the best operators. Source: AirROI 2026 data, Södermalm market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Södermalm?
The average Airbnb occupancy rate in Södermalm is 57.7%. August is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Södermalm?
Listings in Södermalm average $200 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Södermalm?
Södermalm currently has about 33 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Södermalm?
AirROI currently classifies the short-term rental regulation level in Södermalm as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Södermalm?
RevPAR in Södermalm is about $121. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Södermalm?
At 57.7% occupancy, Södermalm can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $33,282, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Södermalm?
The average booking lead time in Södermalm is about 34 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Södermalm?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Södermalm include Södermalm Strand, SoFo (South of Folkungagatan), Zinkensdamm. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Södermalm?
entire_home listings make up 97.0% of the active supply in Södermalm. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Södermalm compare to nearby Airbnb markets?
Among neighboring markets, Östermalm posts $48,366 in average annual revenue with 51.1% occupancy, compared to Södermalm's $33,282 and 57.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Södermalm?
The average Airbnb stay length in Södermalm is about 7.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Södermalm?
Airbnb listings in Södermalm average 4.73 out of 5 overall. About 27.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Södermalm?
Cooking basics and Bed linens are among the strongest revenue-linked amenities in Södermalm. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Södermalm?
Yes. About 63.6% of active Airbnb listings in Södermalm charge a cleaning fee, and the average fee is $100. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Södermalm?
A 45.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.