Seaside townsDevon2026
Seaside Towns in Devon
North Devon, South Hams and East Devon were the most booked of the 10 seaside towns in Devon on Airbnb in the 12 months to October 2026, with an estimated 41,035, 38,586 and 26,299 stays. August is the busiest month across them, and the typical stay is 4.9 nights.
Figures are AirROI estimates. How they are made
Among the 9 towns with 200+ homes
- Most booked of these 9
- North Devon 41,035 stays
- Highest revenue per home of these 9
- North Devon £23,132 a year
- Highest rated of these 9
- Torridge and Teignbridge 4.87 out of 5
- Lowest nightly rate of these 9
- Plymouth £134 a night
- Longest typical stay of these 9
- Torquay 5.4 nights
Ranking
Seaside Towns in Devon Ranked by Airbnb Stays
Every one of the seaside and coastal towns in Devon with 100 or more Airbnb homes and recent stays, most booked first.
| 1 | North Devon. Includes Ilfracombe and Woolacombe. | 41,035 | £237 |
|---|---|---|---|
| 2 | South Hams. Includes Salcombe and Dartmouth. | 38,586 | £226 |
| 3 | East Devon. Includes Exmouth, Sidmouth and Budleigh Salterton. | 26,299 | £200 |
| 4 | Torridge. Includes Westward Ho! and Appledore. | 21,067 | £215 |
| 5 | Teignbridge. Includes Dawlish and Teignmouth. | 18,811 | £173 |
| 6 | Plymouth | 14,774 | £134 |
| 7 | Torquay | 8,084 | £198 |
| 8 | Brixham | 5,523 | £211 |
| 9 | Paignton | 4,645 | £148 |
| 10 | Torbay | 3,610 | £185 |
Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5. Airbnb data files some places as one district or township, so North Devon and rows like it cover several towns.
Money figures on this page are in British pounds, converted from US dollars at £0.74 per US$, the typical rate from November 2025 to October 2026.
Town by town
Where the Top Towns Stand Out
All 8 are busiest in August, and among guests who left a review, London is the top home city in each. Houses are the largest home type in 6 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.
- North Devon
Of the 9 seaside towns in Devon with 200 or more homes, North Devon had the most Airbnb homes, at 1,883, and had the biggest share of homes that sleep 8 or more, at 18%, in the 12 months to October 2026.
- 4Torridge
Of the 9 seaside towns in Devon with 200 or more homes, Torridge had the biggest share of houses, at 67%, in the 12 months to October 2026.
- 6Plymouth
Of the 9 seaside towns in Devon with 200 or more homes, Plymouth had the highest occupancy, at 42%, and had the lowest nightly rate, at £134, in the 12 months to October 2026. Apartments and condos were the largest home type in Plymouth, at 54% of homes.
- 7Torquay
Of the 9 seaside towns in Devon with 200 or more homes, Torquay had the longest typical stay, at 5.4 nights, in the 12 months to October 2026. Apartments and condos were the largest home type in Torquay, at 52% of homes.
- 8Brixham
Of the 9 seaside towns in Devon with 200 or more homes, Brixham was booked furthest ahead, about 78 days before arrival, in the 12 months to October 2026.
When to go
Busiest and Quietest Months
August, July and September rank as the busiest months for Airbnb nights across the seaside towns in Devon, and February and January as the quietest. August is the busiest month in every one of them. Across the 10 towns, nightly rates run lowest in November, at about £190, and highest in August, at about £236. Across the 10 towns, stays run longest in July, at 5.4 nights, and shortest in October, at 4.1 nights.
August ranks first, January last
Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
Month by month: rank, typical stay and nightly rate
| Rank | Month | Typical stay | Nightly rate |
|---|---|---|---|
| 1 | August | 5.0 nights | £236 |
| 2 | July | 5.4 nights | £232 |
| 3 | September | 4.2 nights | £210 |
| 4 | June | 4.7 nights | £219 |
| 5 | May | 4.3 nights | £211 |
| 6 | October | 4.1 nights | £199 |
| 7 | April | 4.3 nights | £203 |
| 8 | December | 4.3 nights | £200 |
| 9 | March | 4.5 nights | £194 |
| 10 | November | 4.4 nights | £190 |
| 11 | February | 4.7 nights | £193 |
| 12 | January | 5.3 nights | £191 |
Who comes
Where Guests Come From
Among guests who left a review, 89% come from within the United Kingdom. Among those guests, the largest groups from abroad come from Germany, the United States and the Netherlands. The top home cities among those guests are London and Bristol. Plymouth draws the most from abroad, at 17%, among towns with 200 or more homes.
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
89% from within the United Kingdom
The money view
Revenue, Occupancy and Nightly Rate
Among the 9 towns with 200 or more Airbnb homes, North Devon has the highest estimated revenue per home, at £23,132 a year. Of those 9, Plymouth has the highest occupancy, at 42%, and the lowest nightly rate on Airbnb, at £134. North Devon is also the most booked of the 10.
Highest revenue per home of these 9
A year, AirROI estimate
- North Devon £23,132
- South Hams £21,998
- East Devon £20,362
- Torridge £19,870
- Teignbridge £19,689
Highest occupancy of these 9
Nights booked, AirROI estimate
- Plymouth 42%
- Teignbridge 41%
- East Devon 40%
- South Hams 38%
- North Devon 37%
Lowest nightly rate of these 9
On Airbnb, AirROI estimate
- Plymouth £134
- Paignton £148
- Teignbridge £173
- Torquay £198
- East Devon £200
FAQ
Frequently Asked Questions
What is the most popular seaside town in Devon?
By AirROI's estimates, North Devon is the most booked of the 10 seaside towns in Devon, with 41,035 Airbnb stays in the 12 months to October 2026. South Hams is second, with 38,586. This counts Airbnb bookings only.
What is the most affordable seaside town in Devon?
By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among seaside towns in Devon with 200 or more homes, the lowest are Plymouth (£134), Paignton (£148) and Teignbridge (£173). That is the average asking price on booked nights, not what it costs to live or buy there.
What are some small seaside towns in Devon?
By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 10 seaside towns it lists in Devon are Torbay (178), Paignton (260) and Brixham (298). AirROI's list starts at 100 homes, so smaller places are not on it.
What seaside towns in Devon offer the strongest Airbnb returns?
Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among seaside towns in Devon with 200 or more homes, the highest are North Devon (£23,132), South Hams (£21,998) and East Devon (£20,362). Among the same towns, Plymouth has the highest occupancy, at 42%.
Method
How These Lists and Numbers Are Made
How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.
How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 581,907 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.