Beach townsEurope2026

Europe Beach Towns

Source: AirROI Reviewed by , Founder @ AirROI Updated

Figures are AirROI estimates. How they are made

Among the 909 towns with 200+ homes

Most booked of these 909
Nice 218,538 stays
Highest revenue per home of these 909
Santa Eulària des Riu $84,665 a year
Lowest nightly rate of these 909
Vlora $78 a night
Longest typical stay of these 909
Guardamar del Segura 8.4 nights

Ranking

Top 500 of 1,520 Europe Beach Towns by Airbnb Stays

The top 500 of the 1,520 beach and coastal towns in Europe with 100 or more Airbnb homes and recent stays, most booked first. The page's totals count all 1,520.

Europe Beach Towns ranked by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating
1Nice, France218,538$202
2Dubrovnik, Croatia121,334$218
3Cannes, France107,396$322
4Split, Croatia104,242$184
5Albufeira, Portugal83,391$327
6Funchal, Portugal81,978$283
7Lagos, Portugal80,412$223
8Marbella, Spain79,505$382
9Antibes, France63,868$229
10Brighton, United Kingdom61,553$244
11Arona, Spain56,564$165
12Benalmádena, Spain55,559$202
13North Norfolk, United Kingdom. Includes Cromer, Sheringham and Wells-next-the-Sea.55,323$330
14Chania, Greece53,168$172
15La Rochelle, France52,717$140
16Adeje, Spain52,647$251
17San Sebastián, Spain50,938$329
18Syracuse, Italy50,732$182
19Santorini (Thira), Greece. Includes Fira and Kamari.48,088$288
20Torremolinos, Spain47,370$174
21San Bartolomé de Tirajana, Spain. Includes Playa del Ingles.47,104$211
22Saint-Malo, France45,524$166
23Sorrento, Italy44,518$382
24East Suffolk, United Kingdom. Includes Southwold, Aldeburgh and Lowestoft.42,713$398
25Zadar, Croatia41,551$160

Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5. Airbnb data files some places as one district or township, so North Norfolk and rows like it cover several towns.

By country

Stays and Top Town by Country

Europe Beach Towns by country: towns, Airbnb stays and the top town in each
RegionStaysTop town
France2,847,347Nice
Spain2,078,894Marbella
Italy1,190,045Syracuse
United Kingdom1,092,476Brighton
Portugal792,289Albufeira
Greece668,911Chania
Croatia640,371Dubrovnik
Ireland204,421Kenmare
Germany180,849Lübeck
Malta127,268Sliema
Cyprus113,223Paphos
Belgium112,128Ostend
Netherlands104,037Zandvoort
Albania90,206Sarandë
Montenegro77,206Budva
Norway76,932Stavanger
Sweden52,384Visby
Poland51,785Sopot
Denmark51,379Odsherred
Bulgaria34,282Varna
Finland15,962Espoo
Slovenia12,232Piran
Romania12,047Constanța
Lithuania10,673Palanga
Gibraltar8,691Gibraltar

Town by town

Where the Top Towns Stand Out

All 8 are busiest in August. Among guests who left a review, the United States is the top home country in 3 of the 8. Apartments and condos are the largest home type in all 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

  1. Nice, France

    In the 12 months to October 2026, among guests who left a review, France was the top home country for Nice, France, at 28%.

  2. Cannes, France

    In the 12 months to October 2026, among guests who left a review, France was the top home country for Cannes, France, at 38%.

  3. 5
    Albufeira, Portugal

    In the 12 months to October 2026, among guests who left a review, the United Kingdom was the top home country for Albufeira, Portugal, at 26%.

  4. 6
    Funchal, Portugal

    In the 12 months to October 2026, among guests who left a review, the United Kingdom was the top home country for Funchal, Portugal, at 18%.

  5. 8
    Marbella, Spain

    In the 12 months to October 2026, among guests who left a review, the United Kingdom was the top home country for Marbella, Spain, at 23%.

When to go

Busiest and Quietest Months

August, July and September rank as the busiest months for Airbnb nights across the beach towns in Europe, and February and January as the quietest. August is the busiest month in 1,253 of the 1,520, while Brighton peaks in July, Arona in January, and Adeje in March. Across the 1,520 towns, nightly rates run lowest in November, at about $196, and highest in August, at about $259. Across the 1,520 towns, stays run longest in July, at 7.1 nights, and shortest in September, at 4.8 nights.

August ranks first, January last

Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

  • Three busiest months
  • Other months
Month by month: rank, typical stay and nightly rate
Months in Europe by rank
RankMonth Typical stay Nightly rate
1August6.2 nights$259
2July7.1 nights$258
3September4.8 nights$227
4June5.7 nights$240
5May5.2 nights$219
6October5.1 nights$204
7April5.3 nights$208
8November5.5 nights$196
9March5.8 nights$202
10December5.0 nights$200
11February6.3 nights$202
12January6.4 nights$200

Who comes

Where Guests Come From

Among guests who left a review, 60% were staying outside their home country. Among those guests, the largest groups from any one country come from France, the United Kingdom and Germany. The top home cities among those guests are London and Paris.

Top origin countries

Among guests who left a review

  • France 27%
  • United Kingdom 19%
  • Germany 10%
  • United States 7.8%
  • Spain 4.4%
  • Italy 2.3%

Top home cities

Among guests who left a review

60% staying outside their home country

  • London 3%
  • Paris 2.9%

The money view

Revenue, Occupancy and Nightly Rate

Among the 909 towns with 200 or more Airbnb homes, Santa Eulària des Riu has the highest estimated revenue per home, at $84,665 a year. Of those 909, Ponta do Sol has the highest occupancy, at 61%, and Vlora has the lowest nightly rate on Airbnb, at $78. The most booked of the 1,520, Nice, earns about $25,879 per home.

Highest revenue per home of these 909

A year, AirROI estimate

  1. Spain

  2. Positano $77,524

    Italy

  3. Santanyí $58,950

    Spain

  4. Spain

  5. Campos $54,747

    Spain

Highest occupancy of these 909

Nights booked, AirROI estimate

Lowest nightly rate of these 909

On Airbnb, AirROI estimate

  1. Albania

  2. Bulgaria

  3. France

  4. Bulgaria

  5. Bulgaria

FAQ

Frequently Asked Questions

What is the most popular beach town in Europe?

By AirROI's estimates, Nice (France) is the most booked of the 1,520 beach towns in Europe, with 218,538 Airbnb stays in the 12 months to October 2026. Dubrovnik is second, with 121,334. This counts Airbnb bookings only.

What is the most affordable beach town in Europe?

By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among beach towns in Europe with 200 or more homes, the lowest are Vlora (Albania) ($78), Nesebar (Bulgaria) ($85) and Cherbourg-en-Cotentin (France) ($86). That is the average asking price on booked nights, not what it costs to live or buy there.

What are some small beach towns in Europe?

By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 500 most booked beach towns it lists in Europe are Amble (United Kingdom) (173), Porto Moniz (Portugal) (176) and Mumbles (United Kingdom) (199). AirROI's list starts at 100 homes, so smaller places are not on it.

What beach towns in Europe offer the strongest Airbnb returns?

Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among beach towns in Europe with 200 or more homes, the highest are Santa Eulària des Riu (Spain) ($84,665), Positano (Italy) ($77,524) and Santanyí (Spain) ($58,950). Among the same towns, Ponta do Sol (Portugal) has the highest occupancy, at 61%.

Method

How These Lists and Numbers Are Made

How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.

How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 30,051,418 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.