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Beach townsMontenegro2026

Montenegro Beach Towns

Source: AirROI Reviewed by , Founder @ AirROI Updated

Figures are AirROI estimates. How they are made

Among the 9 towns with 200+ homes

Most booked of these 9
Budva 21,063 stays
Highest revenue per home of these 9
Kotor €15,078 a year
Highest rated of these 9
Herceg Novi 4.86 out of 5
Lowest nightly rate of these 9
Bar €78 a night
Longest typical stay of these 9
Bečići 6.7 nights

Ranking

Montenegro Beach Towns Ranked by Airbnb Stays

Every one of the beach and coastal towns in Montenegro with 100 or more Airbnb homes and recent stays, most booked first.

Montenegro Beach Towns ranked by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating
1Budva21,063€96
2Kotor16,640€120
3Tivat6,587€115
4Prčanj, Kotor4,574€147
5Herceg Novi4,124€94
6Ulcinj3,664€84
7Bečići, Budva3,601€109
8Bar2,354€78
9Muo, Kotor2,312€140
10Petrovac na Moru, Budva1,827€83
11Sveti Stefan, Budva1,522€155
12Donja Lastva, Tivat1,372€140
13Šušanj, Bar1,368€91
14Risan, Kotor1,290€96
15Rafailovići, Budva1,132€137
16Pržno, Budva1,096€122
17Kunje, Bar1,032€115
18Sutomore, Bar832€80
19Boreti, Budva816€109

Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5.

Money figures on this page are in euros, converted from US dollars at €0.86 per US$, the typical rate from November 2025 to October 2026.

By region

Stays and Top Town by Region

Montenegro Beach Towns by region: towns, Airbnb stays and the top town in each
RegionStaysTop town
Budva31,057Budva
Kotor24,816Kotor
Tivat7,959Tivat
Bar5,586Bar
Herceg Novi4,124Herceg Novi
Ulcinj3,664Ulcinj

Town by town

Where the Top Towns Stand Out

All 8 are busiest in August. Among guests who left a review, the United Kingdom is the top home country in 6 of the 8. Apartments and condos are the largest home type in all 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

  1. Budva

    Of the 9 beach towns in Montenegro with 200 or more homes, Budva had the most Airbnb homes, at 1,594, in the 12 months to October 2026.

  2. Kotor

    Of the 9 beach towns in Montenegro with 200 or more homes, Kotor had the highest occupancy, at 48%, in the 12 months to October 2026.

  3. 4
    Prčanj, Kotor

    Of the 9 beach towns in Montenegro with 200 or more homes, Prčanj (Kotor) had the biggest share of homes that sleep 8 or more, at 9.1%, and had the highest nightly rate, at €147, in the 12 months to October 2026.

  4. 5
    Herceg Novi

    Of the 9 beach towns in Montenegro with 200 or more homes, Herceg Novi had the highest guest rating, at 4.86, in the 12 months to October 2026.

  5. 6
    Ulcinj

    Of the 9 beach towns in Montenegro with 200 or more homes, Ulcinj had the biggest share of houses, at 29%, in the 12 months to October 2026. Among guests who left a review, Germany was the top home country for Ulcinj, at 25%.

  6. 7
    Bečići, Budva

    Of the 9 beach towns in Montenegro with 200 or more homes, Bečići (Budva) had the longest typical stay, at 6.7 nights, and had the biggest share of apartments and condos, at 91%, in the 12 months to October 2026.

  7. 8
    Bar

    Of the 9 beach towns in Montenegro with 200 or more homes, Bar had the lowest nightly rate, at €78, in the 12 months to October 2026. Among guests who left a review, Germany was the top home country for Bar, at 17%.

When to go

Busiest and Quietest Months

August, July and September rank as the busiest months for Airbnb nights across the beach towns in Montenegro, and December and January as the quietest. August is the busiest month in 14 of the 19, while Sveti Stefan, Donja Lastva and Kunje peak in July. Across the 19 towns, nightly rates run lowest in November, at about €96, and highest in August and July, at about €134. Across the 19 towns, stays run longest in February, at 6.9 nights, and shortest in September and December, at 4.8 nights.

August ranks first, January last

Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

  • Three busiest months
  • Other months
Month by month: rank, typical stay and nightly rate
Months in Montenegro by rank
RankMonth Typical stay Nightly rate
1August5.4 nights€134
2July6.3 nights€134
3September4.8 nights€115
4June5.9 nights€120
5May5.7 nights€108
6October5.9 nights€99
7April6.2 nights€101
8November6.3 nights€96
9March6.6 nights€99
10February6.9 nights€97
11December4.8 nights€97
12January5.8 nights€99

Who comes

Where Guests Come From

Among guests who left a review, 99% come from abroad. Among those guests, the largest groups from abroad come from the United Kingdom, Germany and the United States. The top home cities among those guests are London, Paris and Berlin. Prčanj (Kotor) and Kotor draw the most from abroad, at over 99%, among towns with 200 or more homes.

Top countries abroad

Among guests who left a review

  • United Kingdom 18%
  • Germany 12%
  • United States 12%
  • France 10%
  • Canada 2.4%

Top home cities

Among guests who left a review

99% from abroad

  • London 4.2%
  • Paris 2%
  • Berlin 1.7%

The money view

Revenue, Occupancy and Nightly Rate

Among the 9 towns with 200 or more Airbnb homes, Kotor has the highest estimated revenue per home, at €15,078 a year. Of those 9, Kotor has the highest occupancy, at 48%, and Bar has the lowest nightly rate on Airbnb, at €78. The most booked of the 19, Budva, earns about €7,982 per home.

Highest revenue per home of these 9

A year, AirROI estimate

  1. Kotor €15,078
  2. Prčanj €14,576

    Kotor

  3. Tivat €9,577
  4. Bečići €8,055

    Budva

  5. Budva €7,982

Highest occupancy of these 9

Nights booked, AirROI estimate

  1. Kotor

  2. Budva

Lowest nightly rate of these 9

On Airbnb, AirROI estimate

FAQ

Frequently Asked Questions

What is the most popular beach town in Montenegro?

By AirROI's estimates, Budva is the most booked of the 19 beach towns in Montenegro, with 21,063 Airbnb stays in the 12 months to October 2026. Kotor is second, with 16,640. This counts Airbnb bookings only.

What is the most affordable beach town in Montenegro?

By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among beach towns in Montenegro with 200 or more homes, the lowest are Bar (€78), Petrovac na Moru (Budva) (€83) and Ulcinj (€84). That is the average asking price on booked nights, not what it costs to live or buy there.

What are some small beach towns in Montenegro?

By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 19 beach towns it lists in Montenegro are Boreti (Budva) (102), Risan (Kotor) (113) and Muo (Kotor) (115). AirROI's list starts at 100 homes, so smaller places are not on it.

What beach towns in Montenegro offer the strongest Airbnb returns?

Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among beach towns in Montenegro with 200 or more homes, the highest are Kotor (€15,078), Prčanj (Kotor) (€14,576) and Tivat (€9,577). Among the same towns, Kotor has the highest occupancy, at 48%.

Method

How These Lists and Numbers Are Made

How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.

How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 206,251 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.