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Coastal townsCroatia2026

Croatia Coastal Towns

Dubrovnik, Split and Zadar were the most booked of the 110 coastal towns in Croatia on Airbnb in the 12 months to October 2026, with an estimated 121,334, 104,242 and 41,551 stays. August is the busiest month across them, and the typical stay is 5.7 nights.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Figures are AirROI estimates. How they are made

Among the 74 towns with 200+ homes

Most booked of these 74: Dubrovnik 121,334 stays
Highest revenue per home of these 74: Dubrovnik €21,886 a year
Highest rated of these 74: Seget Donji 4.91 out of 5
Lowest nightly rate of these 74: Senj €112 a night
Longest typical stay of these 74: Općina Blato 8.1 nights

Ranking

Croatia Coastal Towns Ranked by Airbnb Stays

Every one of the coastal and beach towns in Croatia with 100 or more Airbnb homes and recent stays, most booked first.

Croatia Coastal Towns ranked by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating

1	Dubrovnik, Dubrovnik-Neretva County	121,334	4,942	4.6 nights	August	€188	49%	€21,886	4.83
2	Split, Split-Dalmatia County	104,242	5,410	5.1 nights	August	€159	47%	€15,891	4.83
3	Zadar, Zadar County	41,551	2,760	5.3 nights	August	€138	43%	€11,295	4.85
4	Pula, Istria County	26,810	2,408	5.7 nights	August	€142	38%	€9,886	4.82
5	Hvar, Splitsko-dalmatinska županija	26,430	1,563	4.9 nights	August	€188	46%	€15,589	4.86
6	Rovinj, Istria County	22,001	2,009	5.7 nights	August	€138	38%	€9,422	4.79
7	Kaštela, Splitsko-dalmatinska županija. Includes Kaštel Stari, Kaštel Lukšić and Kaštel Gomilica.	16,028	1,484	6.5 nights	August	€226	44%	€19,967	4.87
8	Makarska, Splitsko-dalmatinska županija	11,206	1,360	6.5 nights	August	€153	39%	€9,697	4.86
9	Trogir, Splitsko-dalmatinska županija	10,753	1,092	5.7 nights	July	€155	37%	€10,393	4.85
10	Novalja, Lika-Senj County. Includes Stara Novalja.	10,401	1,761	6.1 nights	July	€235	32%	€9,190	4.66
11	Cavtat, Dubrovnik-Neretva County	10,268	670	5.4 nights	August	€144	45%	€14,515	4.83
12	Poreč, Istria County	10,050	1,327	6.3 nights	August	€154	34%	€8,681	4.75
13	Korčula, Dubrovnik-Neretva County	9,043	634	5.8 nights	August	€153	44%	€12,034	4.88
14	Omiš, Split-Dalmatia County	8,928	1,148	7.1 nights	August	€184	40%	€14,219	4.87
15	Šibenik, Šibenik-Knin County. Includes Brodarica.	8,522	1,031	5.8 nights	August	€150	33%	€7,461	4.85
16	Okrug Gornji, Splitsko-dalmatinska županija	8,267	1,087	7.0 nights	August	€182	40%	€11,724	4.87
17	Opatija, Primorje-Gorski Kotar County	6,535	671	5.4 nights	August	€190	33%	€11,296	4.83
18	Općina Bol, Splitsko-dalmatinska županija	5,762	621	6.3 nights	July	€147	39%	€9,686	4.83
19	Crikvenica, Primorje-Gorski Kotar County	5,500	803	5.9 nights	August	€153	32%	€7,738	4.78
20	Krk, Primorje-Gorski Kotar County	4,894	663	6.2 nights	July	€132	35%	€7,090	4.77
21	Medulin, Istria County	4,646	787	6.3 nights	August	€159	32%	€7,456	4.77
22	Labin, Istria County. Includes Rabac.	4,360	657	7.0 nights	August	€163	35%	€9,621	4.82
23	Općina Bibinje, Zadar County	4,326	442	6.6 nights	August	€150	41%	€10,635	4.78
24	Rab, Primorje-Gorski Kotar County	4,260	860	7.3 nights	July	€122	34%	€4,982	4.83
25	Općina Dugi Rat, Splitsko-dalmatinska županija	4,125	546	6.8 nights	July	€199	39%	€15,078	4.85
26	Jelsa, Split-Dalmatia County	4,050	612	7.1 nights	July	€159	36%	€9,018	4.84
27	Vis, Splitsko-dalmatinska županija	3,784	359	6.9 nights	August	€164	41%	€10,461	4.87
28	Općina Baška, Primorje-Gorski Kotar County	3,738	612	6.7 nights	July	€120	33%	€5,542	4.75
29	Mlini, Dubrovnik-Neretva County	3,706	247	5.9 nights	August	€173	49%	€17,996	4.86
30	Vodice, Šibenik-Knin County	3,322	608	6.1 nights	August	€167	32%	€7,102	4.86
31	Umag, Istria County	3,262	349	5.3 nights	July	€137	32%	€7,851	4.73
32	Općina Rogoznica, Šibenik-Knin County	3,207	541	7.0 nights	August	€210	36%	€11,201	4.88
33	Općina Marina, Splitsko-dalmatinska županija. Includes Poljica and Vinišće.	3,160	499	7.3 nights	August	€208	38%	€12,690	4.89
34	Fažana, Istria County	2,919	406	6.4 nights	July	€141	35%	€8,922	4.79
35	Tisno, Šibenik-Knin County	2,903	409	6.8 nights	July	€159	40%	€7,880	4.83
36	Brela, Splitsko-dalmatinska županija	2,801	368	7.4 nights	July	€150	41%	€9,098	4.87
37	Općina Sukošan, Zadar County	2,715	351	7.0 nights	August	€184	37%	€10,905	4.86
38	Stari Grad, Splitsko-dalmatinska županija	2,713	286	6.4 nights	August	€172	39%	€10,569	4.83
39	Cres, Primorje-Gorski Kotar County	2,695	293	6.9 nights	July	€119	38%	€7,717	4.83
40	Općina Starigrad, Zadar County. Includes Starigrad Paklenica.	2,655	344	6.5 nights	August	€146	36%	€7,578	4.81
41	Dramalj, Primorje-Gorski Kotar County	2,640	452	5.9 nights	July	€131	31%	€5,795	4.76
42	Mali Lošinj, Primorje-Gorski Kotar County	2,535	361	6.9 nights	July	€126	37%	€6,878	4.81
43	Supetar	2,527	403	6.8 nights	July	€181	35%	€9,711	4.86
44	Pag, Zadar County	2,504	466	6.9 nights	August	€136	34%	€5,730	4.78
45	Novi Vinodolski, Primorje-Gorski Kotar County	2,468	399	6.2 nights	August	€145	35%	€6,973	4.80
46	Općina Pakoštane, Zadar County. Includes Drage.	2,362	370	7.7 nights	July	€151	37%	€8,905	4.87
47	Premantura, Istria County	2,355	299	6.7 nights	August	€153	37%	€8,875	4.77
48	Grad Novigrad, Istria County	2,314	318	6.3 nights	July	€156	33%	€8,534	4.82
49	Senj, Lika-Senj County	2,306	297	5.7 nights	July	€112	35%	€5,706	4.79
50	Općina Vir, Zadar County	2,305	445	7.0 nights	July	€135	35%	€6,931	4.83
51	Općina Privlaka, Zadar County	2,269	356	6.9 nights	August	€197	35%	€11,386	4.81
52	Banjole, Istria County	2,131	358	5.9 nights	August	€165	31%	€7,556	4.78
53	Komiža, Splitsko-dalmatinska županija	2,056	256	6.1 nights	August	€123	36%	€7,565	4.85
54	Peroj, Istria County	1,846	283	7.0 nights	August	€159	38%	€8,865	4.80
55	Vrbnik, Primorje-Gorski Kotar County	1,831	206	6.8 nights	August	€133	41%	€8,675	4.76
56	Valbandon, Istria County	1,822	285	6.6 nights	August	€158	35%	€9,760	4.83
57	Soline, Dubrovnik-Neretva County	1,767	115	5.4 nights	July	€150	47%	€16,604	4.81
58	Primošten, Šibenik-Knin County	1,756	304	6.4 nights	July	€171	34%	€7,678	4.80
59	Općina Sveti Filip i Jakov, Zadar County	1,753	274	7.1 nights	July	€197	34%	€10,590	4.87
60	Seget Donji, Splitsko-dalmatinska županija	1,752	209	6.4 nights	August	€185	39%	€12,919	4.91
61	Općina Ražanac, Zadar County	1,704	228	7.1 nights	August	€169	40%	€10,072	4.83
62	Murter, Šibenik-Knin County	1,662	237	7.1 nights	July	€170	37%	€9,135	4.81
63	Biograd na Moru, Zadar County	1,650	266	6.4 nights	August	€145	33%	€6,952	4.83
64	Općina Sali, Zadar County. Includes Bozava.	1,645	261	6.2 nights	August	€134	32%	€6,002	4.80
65	Vela Luka, Dubrovnik-Neretva County	1,627	242	6.8 nights	August	€178	34%	€10,088	4.88
66	Nin, Zadar County	1,621	205	7.2 nights	August	€163	40%	€11,237	4.86
67	Općina Podgora, Splitsko-dalmatinska županija	1,612	273	7.5 nights	August	€147	37%	€7,795	4.84
68	Punat, Primorje-Gorski Kotar County	1,582	201	6.3 nights	August	€137	37%	€7,446	4.81
69	Općina Blato, Dubrovnik-Neretva County. Includes Prizba and Prigradica.	1,545	257	8.1 nights	August	€159	38%	€9,798	4.87
70	Stobreč, Split-Dalmatia County	1,520	157	5.8 nights	August	€162	39%	€10,561	4.84
71	Jadranovo, Primorje-Gorski Kotar County	1,479	223	5.8 nights	August	€166	33%	€7,991	4.74
72	Ližnjan, Istria County	1,463	243	6.8 nights	August	€171	34%	€8,781	4.79
73	Općina Selca. Includes Povlja and Sumartin.	1,462	222	7.5 nights	August	€253	38%	€14,292	4.90
74	Baška Voda, Split-Dalmatia County	1,454	247	6.5 nights	August	€141	34%	€6,594	4.83
75	Lovran, Primorje-Gorski Kotar County	1,433	164	5.7 nights	July	€153	36%	€9,336	4.84
76	Seget Vranjica, Split-Dalmatia County	1,384	189	6.8 nights	August	€171	40%	€11,860	4.83
77	Zaton, Zadar County	1,376	156	6.5 nights	August	€309	38%	€23,061	4.87
78	Strožanac Donji, Splitsko-dalmatinska županija	1,372	150	6.9 nights	August	€159	42%	€11,207	4.85
79	Slatine, Splitsko-dalmatinska županija	1,327	187	6.6 nights	August	€208	36%	€11,622	4.87
80	Općina Vrsi, Zadar County. Includes Poljica.	1,280	172	7.1 nights	August	€197	42%	€15,189	4.86
81	Malinska, Primorje-Gorski Kotar County	1,270	238	6.2 nights	July	€163	32%	€6,773	4.79
82	Pješčana Uvala, Istria County	1,244	159	6.8 nights	July	€163	37%	€9,229	4.80
83	Njivice, Primorje-Gorski Kotar County	1,210	168	6.9 nights	July	€135	40%	€7,727	4.79
84	Općina Milna, Split-Dalmatia County	1,175	176	7.5 nights	August	€259	39%	€15,940	4.86
85	Lumbarda, Dubrovnik-Neretva County	1,133	133	7.4 nights	August	€135	42%	€10,267	4.89
86	Tučepi, Splitsko-dalmatinska županija	1,121	200	6.8 nights	July	€216	36%	€8,122	4.86
87	Vrsar, Istria County	1,119	123	6.7 nights	August	€133	41%	€8,914	4.78
88	Općina Posedarje, Zadar County	1,111	135	6.6 nights	August	€227	38%	€14,978	4.89
89	Grljevac, Splitsko-dalmatinska županija	1,109	120	6.4 nights	August	€228	43%	€16,994	4.89
90	Omišalj, Primorje-Gorski Kotar County	1,083	122	5.6 nights	August	€134	38%	€8,626	4.76
91	Općina Preko, Zadar County. Includes Ugljan.	1,068	176	6.9 nights	July	€165	34%	€8,203	4.90
92	Sveti Juraj, Lika-Senj County	1,015	113	6.6 nights	August (11 months)	€110	43%	€8,111	4.80
93	Kožino, Zadar County	1,004	135	7.3 nights	July	€206	37%	€12,010	4.84
94	Orebić, Dubrovnik-Neretva County	1,001	175	6.0 nights	July	€125	31%	€5,586	4.82
95	Šilo, Primorje-Gorski Kotar County	981	192	7.4 nights	July (11 months)	€121	33%	€5,396	4.74
96	Općina Postira, Splitsko-dalmatinska županija	966	149	7.0 nights	July	€147	38%	€8,928	4.88
97	Jezera, Šibenik-Knin County	958	145	6.2 nights	July	€159	35%	€8,737	4.86
98	Selce, Primorje-Gorski Kotar County	957	175	6.1 nights	August	€141	31%	€6,345	4.81
99	Funtana, Istria County	956	160	6.7 nights	July	€157	32%	€8,647	4.82
100	Tribunj, Šibenik-Knin County	919	163	7.1 nights	August	€162	35%	€7,853	4.85
101	Zambratija, Istria County	882	127	6.1 nights	August	€129	33%	€6,052	4.69
102	Vinkuran, Istria County	875	107	6.3 nights	August	€133	36%	€7,917	4.81
103	Municipality of Novigrad, Zadar County	873	106	7.2 nights	August	€214	40%	€14,282	4.87
104	Kali, Zadar County	873	100	7.4 nights	July	€128	44%	€9,706	4.85
105	Općina Sutivan, Splitsko-dalmatinska županija	806	153	7.0 nights	August	€277	33%	€10,601	4.86
106	Pomer, Istria County	712	108	7.1 nights	August	€219	36%	€13,484	4.83
107	Općina Pučišća, Splitsko-dalmatinska županija	695	105	6.3 nights	August	€184	33%	€8,480	4.86
108	Petrčane, Zadar County	681	116	6.2 nights	July	€191	33%	€8,094	4.80
109	Veli Lošinj, Primorje-Gorski Kotar County	679	119	7.2 nights	July	€109	33%	€5,429	4.75
110	Okrug Donji, Splitsko-dalmatinska županija	526	96	6.5 nights	August	€203	35%	€9,193	4.83

Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5. Airbnb data files some places as one district or township, so Kaštela and rows like it cover several towns. Months in brackets: AirROI has under 12 months for that town, so its busiest month is read from those.

Money figures on this page are in euros, converted from US dollars at €0.86 per US$, the typical rate from November 2025 to October 2026.

By region

Stays and Top Town by Region

Croatia Coastal Towns by region: towns, Airbnb stays and the top town in each
Region	Towns	Stays	Top town
Dubrovnik-Neretva County	9	151,424	Dubrovnik
Split-Dalmatia County	7	122,753	Split
Splitsko-dalmatinska županija	22	108,371	Hvar
Istria County	19	91,767	Pula
Zadar County	21	77,326	Zadar
Primorje-Gorski Kotar County	19	47,770	Opatija
Šibenik-Knin County	8	23,249	Šibenik
Lika-Senj County	3	13,722	Novalja
Supetar	1	2,527	Supetar
Općina Selca	1	1,462	Općina Selca

Town by town

Where the Top Towns Stand Out

All 8 are busiest in August. Among guests who left a review, the United States is the top home country in 4 of the 8. Apartments and condos are the largest home type in all 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Split, Split-Dalmatia County
Of the 74 coastal towns in Croatia with 200 or more homes, Split (Split-Dalmatia County) had the most Airbnb homes, at 5,410, in the 12 months to October 2026.
Zadar, Zadar County
In the 12 months to October 2026, among guests who left a review, Germany was the top home country for Zadar, Zadar County, at 19%.
4
Pula, Istria County
In the 12 months to October 2026, among guests who left a review, Germany was the top home country for Pula, Istria County, at 20%.
7
Kaštela, Splitsko-dalmatinska županija
Of the 74 coastal towns in Croatia with 200 or more homes, Kaštela (Splitsko-dalmatinska županija) had the biggest share of homes that sleep 8 or more, at 27%, in the 12 months to October 2026. Among guests who left a review, France was the top home country for Kaštela, at 17%.
8
Makarska, Splitsko-dalmatinska županija
In the 12 months to October 2026, among guests who left a review, Germany was the top home country for Makarska, Splitsko-dalmatinska županija, at 15%.

When to go

Busiest and Quietest Months

August, July and September rank as the busiest months for Airbnb nights across the coastal towns in Croatia, and December and January as the quietest. August is the busiest month in 71 of the 110, while Trogir, Novalja and Općina Bol peak in July. Across the 110 towns, nightly rates run lowest in November, at about €149, and highest in July, at about €202. Across the 110 towns, stays run longest in February, at 7.0 nights, and shortest in December, at 4.3 nights.

August ranks first, January last

Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

Month by month: rank, typical stay and nightly rate

Months in Croatia by rank
Rank	Month	Typical stay	Nightly rate
1	August	5.6 nights	€198
2	July	6.7 nights	€202
3	September	4.4 nights	€169
4	June	5.7 nights	€181
5	May	5.5 nights	€163
6	October	5.1 nights	€151
7	April	5.8 nights	€156
8	November	5.7 nights	€149
9	March	6.9 nights	€154
10	February	7.0 nights	€155
11	December	4.3 nights	€151
12	January	4.7 nights	€155

Who comes

Where Guests Come From

Among guests who left a review, 98% come from abroad. Among those guests, the largest groups from abroad come from the United States, the United Kingdom and Germany. The top home cities among those guests are London, Paris and Berlin.

Top countries abroad

Among guests who left a review

United States 16%
United Kingdom 13%
Germany 13%
France 9.9%
Canada 4.2%
Italy 1.9%

Top home cities

Among guests who left a review

98% from abroad

London 2.3%
Paris 1.1%
Berlin 1.1%

The money view

Revenue, Occupancy and Nightly Rate

Among the 74 towns with 200 or more Airbnb homes, Dubrovnik has the highest estimated revenue per home, at €21,886 a year. Of those 74, Dubrovnik and Mlini share the highest occupancy, at 49%, and Senj has the lowest nightly rate on Airbnb, at €112. Dubrovnik is also the most booked of the 110.

Highest revenue per home of these 74

A year, AirROI estimate

Dubrovnik €21,886
Dubrovnik-Neretva County
Kaštela €19,967
Splitsko-dalmatinska županija
Mlini €17,996
Dubrovnik-Neretva County
Split €15,891
Split-Dalmatia County
Hvar €15,589
Splitsko-dalmatinska županija

Highest occupancy of these 74

Nights booked, AirROI estimate

Dubrovnik 49%
Dubrovnik-Neretva County
Mlini 49%
Dubrovnik-Neretva County
Split 47%
Split-Dalmatia County
Hvar 46%
Splitsko-dalmatinska županija
Cavtat 45%
Dubrovnik-Neretva County

Lowest nightly rate of these 74

On Airbnb, AirROI estimate

Senj €112
Lika-Senj County
Cres €119
Primorje-Gorski Kotar County
Općina Baška €120
Primorje-Gorski Kotar County
Rab €122
Primorje-Gorski Kotar County
Komiža €123
Splitsko-dalmatinska županija

FAQ

Frequently Asked Questions

What is the most popular coastal town in Croatia?

By AirROI's estimates, Dubrovnik (Dubrovnik-Neretva County) is the most booked of the 110 coastal towns in Croatia, with 121,334 Airbnb stays in the 12 months to October 2026. Split is second, with 104,242. This counts Airbnb bookings only.

What is the most affordable coastal town in Croatia?

By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among coastal towns in Croatia with 200 or more homes, the lowest are Senj (Lika-Senj County) (€112), Cres (Primorje-Gorski Kotar County) (€119) and Općina Baška (Primorje-Gorski Kotar County) (€120). That is the average asking price on booked nights, not what it costs to live or buy there.

What are some small coastal towns in Croatia?

By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 110 coastal towns it lists in Croatia are Okrug Donji (Splitsko-dalmatinska županija) (96), Kali (Zadar County) (100) and Općina Pučišća (Splitsko-dalmatinska županija) (105). AirROI's list starts at 100 homes, so smaller places are not on it.

What coastal towns in Croatia offer the strongest Airbnb returns?

Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among coastal towns in Croatia with 200 or more homes, the highest are Dubrovnik (Dubrovnik-Neretva County) (€21,886), Kaštela (Splitsko-dalmatinska županija) (€19,967) and Mlini (Dubrovnik-Neretva County) (€17,996). Among the same towns, Dubrovnik (Dubrovnik-Neretva County) and Mlini (Dubrovnik-Neretva County) share the highest occupancy, at 49%.

Method

How These Lists and Numbers Are Made

How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.

How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 2,372,747 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.