Prices in

Seaside townsUK2026

Seaside Towns in the UK

Brighton, North Norfolk and East Suffolk were the most booked of the 109 seaside towns in the UK on Airbnb in the 12 months to October 2026, with an estimated 61,553, 55,323 and 42,713 stays. August is the busiest month across them, and the typical stay is 4.5 nights.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Figures are AirROI estimates. How they are made

Among the 62 towns with 200+ homes

Most booked of these 62: Brighton 61,553 stays
Highest revenue per home of these 62: St Andrews £34,564 a year
Highest rated of these 62: Portstewart 4.91 out of 5
Lowest nightly rate of these 62: Swansea £129 a night
Longest typical stay of these 62: St. Merryn 6.2 nights

Ranking

Seaside Towns in the UK Ranked by Airbnb Stays

Every one of the seaside and coastal towns in the UK with 100 or more Airbnb homes and recent stays, most booked first.

Seaside Towns in the UK ranked by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating

1	Brighton, England	61,553	2,264	4.5 nights	July	£182	41%	£20,649	4.75
2	North Norfolk, England. Includes Cromer, Sheringham and Wells-next-the-Sea.	55,323	2,096	4.6 nights	August	£246	40%	£25,858	4.83
3	East Suffolk, England. Includes Southwold, Aldeburgh and Lowestoft.	42,713	2,020	4.4 nights	August	£296	34%	£21,121	4.79
4	North Devon, England. Includes Ilfracombe and Woolacombe.	41,035	1,883	4.8 nights	August	£237	37%	£23,132	4.85
5	South Hams, England. Includes Salcombe and Dartmouth.	38,586	1,755	4.9 nights	August	£226	38%	£21,998	4.85
6	New Forest, England. Includes Milford on Sea, Barton on Sea and Lymington.	36,213	1,068	4.3 nights	August	£220	46%	£29,204	4.88
7	Bournemouth, England	31,979	1,339	5.0 nights	August	£181	41%	£19,463	4.76
8	Thanet, England. Includes Margate, Broadstairs and Ramsgate.	28,217	967	3.9 nights	August	£198	39%	£23,955	4.86
9	King's Lynn and West Norfolk, England. Includes Hunstanton.	27,206	1,073	4.2 nights	August	£229	38%	£24,245	4.82
10	East Devon, England. Includes Exmouth, Sidmouth and Budleigh Salterton.	26,299	1,113	4.8 nights	August	£200	40%	£20,362	4.85
11	Whitby, England	24,838	782	3.5 nights	August	£203	38%	£22,330	4.73
12	Blackpool, England	24,497	1,194	2.9 nights	August	£141	29%	£12,062	4.64
13	St. Ives, England	24,123	1,105	5.3 nights	August	£255	40%	£25,095	4.79
14	Rother, England. Includes Bexhill-on-Sea, Rye and Camber.	23,958	827	4.0 nights	August	£235	40%	£27,443	4.86
15	East Lindsey, England. Includes Skegness, Mablethorpe and Sutton-on-Sea.	22,438	1,017	4.1 nights	August	£170	35%	£16,895	4.82
16	Torridge, England. Includes Westward Ho! and Appledore.	21,067	1,083	4.9 nights	August	£215	36%	£19,870	4.87
17	Newquay, England	19,218	917	5.5 nights	August	£223	41%	£22,748	4.85
18	Teignbridge, England. Includes Dawlish and Teignmouth.	18,811	766	4.9 nights	August	£173	41%	£19,689	4.87
19	Portsmouth, England	15,418	727	4.4 nights	July	£140	37%	£13,454	4.66
20	Plymouth, England	14,774	601	4.4 nights	August	£134	42%	£15,865	4.80
21	Dover, England. Includes Deal and Sandwich.	14,614	579	4.1 nights	August	£232	38%	£22,102	4.85
22	Arun, England. Includes Bognor Regis and Littlehampton.	14,525	528	4.4 nights	August	£206	41%	£23,071	4.87
23	Scarborough, England	13,593	463	3.6 nights	August	£198	37%	£19,715	4.80
24	Hastings, England	13,136	534	4.7 nights	August	£149	39%	£17,126	4.79
25	Penzance, England	13,124	476	4.9 nights	August	£168	46%	£21,823	4.83
26	Tenby, Wales	12,358	404	4.2 nights	August	£229	41%	£28,579	4.77
27	Folkestone and Hythe, England	12,167	467	4.3 nights	August	£230	39%	£24,175	4.83
28	Poole, England	11,954	516	4.9 nights	August	£214	39%	£21,832	4.80
29	Weymouth, England	11,584	451	4.2 nights	August	£189	40%	£20,945	4.84
30	Great Yarmouth, England	11,572	631	4.5 nights	August	£152	33%	£13,636	4.74
31	Falmouth, England	10,476	401	5.1 nights	August	£182	46%	£23,246	4.85
32	St Andrews, Scotland	9,949	366	4.2 nights	September	£328	44%	£34,564	4.86
33	Oban, Scotland	9,447	288	4.2 nights	August	£175	47%	£24,546	4.82
34	Conwy, Wales	9,209	331	4.2 nights	August	£213	42%	£20,740	4.79
35	Swansea, Wales	8,421	421	4.5 nights	August	£129	35%	£12,314	4.60
36	Swanage, England	8,225	311	4.8 nights	August	£244	42%	£27,781	4.81
37	Torquay, England	8,084	457	5.4 nights	August	£198	35%	£16,354	4.83
38	Lyme Regis, England	8,054	260	4.1 nights	August	£251	40%	£25,900	4.82
39	Fylde, England. Includes Lytham St Annes.	7,763	283	3.7 nights	August	£176	38%	£20,225	4.81
40	Tendring, England. Includes Clacton-on-Sea, Frinton-on-Sea and Walton-on-the-Naze.	7,736	388	4.3 nights	August	£150	34%	£14,690	4.75
41	Llandudno, Wales	7,673	246	4.0 nights	August	£200	42%	£22,816	4.83
42	North Tyneside, England. Includes Tynemouth and Whitley Bay.	7,278	291	4.5 nights	August	£159	38%	£18,566	4.76
43	Portrush, Northern Ireland	7,226	303	3.8 nights	August	£187	37%	£19,096	4.89
44	Filey, England	7,084	325	4.2 nights	August	£228	32%	£17,991	4.85
45	Perranzabuloe, England. Includes Perranporth.	6,705	307	5.2 nights	August	£176	42%	£21,217	4.88
46	Mumbles, Wales	6,570	199	4.3 nights	August	£185	47%	£25,358	4.77
47	Hove, England	6,377	276	5.9 nights	July	£176	43%	£20,043	4.85
48	Eastbourne, England	6,257	261	4.8 nights	August	£161	39%	£17,727	4.80
49	Amble, England	5,881	173	4.2 nights	August	£179	48%	£25,991	4.84
50	Wyre, England. Includes Fleetwood and Thornton-Cleveleys.	5,836	202	3.9 nights	August	£207	40%	£21,872	4.83
51	Brixham, England	5,523	298	5.0 nights	August	£211	35%	£16,923	4.78
52	Saundersfoot, Wales	5,504	232	5.0 nights	August	£239	39%	£27,752	4.77
53	St Davids, Wales	5,412	212	5.6 nights	August	£164	44%	£21,904	4.88
54	Sefton, England. Includes Southport, Formby and Crosby.	5,404	255	4.2 nights	August	£150	35%	£15,072	4.79
55	Padstow, England	5,310	267	5.4 nights	July	£278	39%	£27,861	4.80
56	Looe, England	5,168	256	5.2 nights	August	£217	38%	£21,521	4.79
57	Worthing, England	5,157	191	4.9 nights	August	£162	44%	£20,506	4.85
58	Portstewart, Northern Ireland	5,118	252	4.7 nights	July	£182	37%	£16,727	4.91
59	Aberystwyth, Wales	5,007	163	3.6 nights	August	£154	41%	£17,976	4.74
60	Southend-on-Sea, England	5,004	248	4.7 nights	August	£138	36%	£13,898	4.69
61	Ventnor, England	4,954	223	5.2 nights	August	£209	42%	£23,976	4.85
62	Paignton, England	4,645	260	5.1 nights	August	£148	35%	£14,051	4.83
63	Bridlington, England	4,564	199	4.2 nights	August	£182	35%	£16,716	4.81
64	Swale, England. Includes Sheerness, Minster on Sea and Leysdown-on-Sea.	4,447	227	4.1 nights	August	£235	34%	£21,971	4.85
65	Saltburn by the Sea, England	4,309	110	3.6 nights	August	£144	48%	£20,960	4.78
66	Hayle, England	4,262	230	6.1 nights	August	£169	42%	£18,161	4.83
67	Barmouth, Wales	4,217	124	3.9 nights	August	£210	42%	£25,543	4.84
68	Hinderwell, England	4,121	144	3.9 nights	August	£197	38%	£20,655	4.82
69	St. Merryn, England	4,080	272	6.2 nights	August	£240	37%	£21,473	4.82
70	Cowes, England	4,066	201	5.0 nights	August	£249	37%	£22,152	4.87
71	Newcastle, Northern Ireland	4,042	147	3.4 nights	August	£173	37%	£18,659	4.90
72	Christchurch, England	3,976	163	4.6 nights	August	£237	39%	£20,023	4.89
73	St Just, England	3,951	176	5.2 nights	August	£162	43%	£18,198	4.84
74	Fowey, England	3,774	167	5.7 nights	August	£262	42%	£30,648	4.84
75	Ballycastle, Northern Ireland	3,748	131	3.5 nights	August	£184	41%	£24,148	4.88
76	Seahouses, England	3,667	142	5.6 nights	August	£258	44%	£30,433	4.75
77	Torbay, England	3,610	178	5.4 nights	August	£185	40%	£17,241	4.80
78	Adur, England. Includes Shoreham-by-Sea and Lancing.	3,553	138	4.5 nights	August	£166	43%	£20,218	4.85
79	Mevagissey, England	3,511	151	5.1 nights	August	£214	43%	£22,969	4.81
80	Aberdovey, Wales	3,304	131	4.5 nights	August	£212	37%	£22,901	4.77
81	Trearddur, Wales	3,285	146	4.8 nights	August	£263	37%	£24,220	4.80
82	Bridport, England	3,278	113	4.5 nights	August	£178	44%	£19,013	4.83
83	West Lulworth, England	3,235	108	4.1 nights	August	£297	43%	£34,675	4.81
84	Berwick-upon-Tweed, England	3,229	113	4.4 nights	August	£190	42%	£23,440	4.84
85	Newton, Wales	3,203	118	5.0 nights	August	£173	44%	£22,460	4.83
86	Weston-super-Mare, England	3,128	112	3.6 nights	August	£122	41%	£14,196	4.85
87	Port Isaac, England	3,057	151	5.1 nights	August	£202	37%	£18,652	4.83
88	Fareham, England	3,018	100	5.0 nights	August	£156	47%	£17,583	4.87
89	Shanklin, England	2,992	157	5.0 nights	August	£227	38%	£24,493	4.82
90	Ryde, England	2,971	152	4.4 nights	August	£200	36%	£21,794	4.73
91	Bude, England	2,956	133	6.0 nights	August	£226	44%	£25,389	4.89
92	St. Agnes, England	2,814	127	5.8 nights	August	£255	44%	£25,435	4.89
93	Abersoch, Wales	2,706	157	5.2 nights	August	£421	34%	£29,744	4.74
94	Tintagel, England	2,685	127	5.5 nights	August	£212	39%	£21,035	4.88
95	Freshwater, England	2,683	129	5.0 nights	August	£228	40%	£21,767	4.86
96	Beadnell, England	2,682	133	5.4 nights	August	£251	37%	£22,735	4.79
97	Porthleven, England	2,664	139	5.6 nights	August	£232	39%	£21,095	4.78
98	North Berwick, Scotland	2,648	104	4.6 nights	August	£312	42%	£36,079	4.86
99	Ayr, Scotland	2,645	115	4.1 nights	August	£150	35%	£15,388	4.73
100	Cleethorpes, England	2,619	132	4.9 nights	August	£108	35%	£8,899	4.81
101	Redcar and Cleveland, England	2,619	120	4.3 nights	August	£135	38%	£11,206	4.71
102	Bembridge, England	2,403	130	5.2 nights	August	£232	38%	£22,503	4.83
103	Rhosneigr, Wales	2,398	115	4.5 nights	August	£318	32%	£26,521	4.81
104	Pwllheli, Wales	2,322	104	4.7 nights	August	£226	36%	£19,143	4.83
105	Bangor, Northern Ireland	2,308	104	5.5 nights	August	£140	41%	£17,622	4.89
106	Breage, England	2,241	128	5.4 nights	August	£191	39%	£17,403	4.88
107	Porthtowan, England	1,864	100	5.3 nights	August	£252	39%	£21,315	4.84
108	Sennen, England	1,839	105	5.4 nights	August	£248	38%	£20,514	4.88
109	Hartlepool, England	1,432	105	5.3 nights	September	£115	31%	£8,443	4.52

Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5. Airbnb data files some places as one district or township, so North Norfolk and rows like it cover several towns.

Money figures on this page are in British pounds, converted from US dollars at £0.74 per US$, the typical rate from November 2025 to October 2026.

By region

Stays and Top Town by Region

Seaside Towns in the UK by region: towns, Airbnb stays and the top town in each
Region	Towns	Stays	Top town
England	85	963,756	Brighton
Wales	15	81,589	Tenby
Scotland	4	24,689	St Andrews
Northern Ireland	5	22,442	Portrush

Town by town

Where the Top Towns Stand Out

7 of 8 are busiest in August. Brighton peaks in July. Among guests who left a review, London is the top home city in all 8. Houses are the largest home type in 6 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Brighton, England
Of the 62 seaside towns in the UK with 200 or more homes, Brighton (England) had the most Airbnb homes, at 2,264, in the 12 months to October 2026. Apartments and condos were the largest home type in Brighton, at 54% of homes.
7
Bournemouth, England
In the 12 months to October 2026, apartments and condos were the largest home type in Bournemouth, England, at 58% of homes.

When to go

Busiest and Quietest Months

August, July and September rank as the busiest months for Airbnb nights across the seaside towns in the UK, and February and January as the quietest. August is the busiest month in 102 of the 109, while Brighton and Portsmouth peak in July, and St Andrews in September. Across the 109 towns, nightly rates run lowest in January, at about £191, and highest in August, at about £236. Across the 109 towns, stays run longest in January, at 5.1 nights, and shortest in October, at 3.8 nights.

August ranks first, January last

Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

Month by month: rank, typical stay and nightly rate

Months in the UK by rank
Rank	Month	Typical stay	Nightly rate
1	August	4.6 nights	£236
2	July	5.0 nights	£232
3	September	3.9 nights	£214
4	June	4.5 nights	£221
5	May	4.1 nights	£214
6	October	3.8 nights	£202
7	April	4.1 nights	£206
8	December	4.0 nights	£200
9	March	4.2 nights	£195
10	November	4.0 nights	£193
11	February	4.5 nights	£193
12	January	5.1 nights	£191

Who comes

Where Guests Come From

Among guests who left a review, 85% come from within the United Kingdom. Among those guests, the largest groups from abroad come from the United States, Germany and France. The top home cities among those guests are London and Bristol. Oban (Scotland) draws the most from abroad, at 58%, among towns with 200 or more homes.

Top countries abroad

Among guests who left a review

United States 3.1%
Germany 2.1%
France 1.3%
Australia 1.1%

Top home cities

Among guests who left a review

85% from within the United Kingdom

London 12%
Bristol 1.5%

The money view

Revenue, Occupancy and Nightly Rate

Among the 62 towns with 200 or more Airbnb homes, St Andrews has the highest estimated revenue per home, at £34,564 a year. Of those 62, Oban has the highest occupancy, at 47%, and Swansea has the lowest nightly rate on Airbnb, at £129. The most booked of the 109, Brighton, earns about £20,649 per home.

Highest revenue per home of these 62

A year, AirROI estimate

St Andrews £34,564
Scotland
New Forest £29,204
England
Tenby £28,579
Wales
Padstow £27,861
England
Swanage £27,781
England

Highest occupancy of these 62

Nights booked, AirROI estimate

Oban 47%
Scotland
Falmouth 46%
England
Penzance 46%
England
New Forest 46%
England
St Davids 44%
Wales

Lowest nightly rate of these 62

On Airbnb, AirROI estimate

Swansea £129
Wales
Plymouth £134
England
Southend-on-Sea £138
England
Portsmouth £140
England
Blackpool £141
England

FAQ

Frequently Asked Questions

What is the most popular seaside town in the UK?

By AirROI's estimates, Brighton (England) is the most booked of the 109 seaside towns in the UK, with 61,553 Airbnb stays in the 12 months to October 2026. North Norfolk is second, with 55,323. This counts Airbnb bookings only.

What is the most affordable seaside town in the UK?

By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among seaside towns in the UK with 200 or more homes, the lowest are Swansea (Wales) (£129), Plymouth (England) (£134) and Southend-on-Sea (England) (£138). That is the average asking price on booked nights, not what it costs to live or buy there.

What are some small seaside towns in the UK?

By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 109 seaside towns it lists in the UK are Fareham (England) (100), Porthtowan (England) (100) and North Berwick (Scotland) (104). AirROI's list starts at 100 homes, so smaller places are not on it.

What seaside towns in the UK offer the strongest Airbnb returns?

Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among seaside towns in the UK with 200 or more homes, the highest are St Andrews (Scotland) (£34,564), New Forest (England) (£29,204) and Tenby (Wales) (£28,579). Among the same towns, Oban (Scotland) has the highest occupancy, at 47%.

Method

How These Lists and Numbers Are Made

How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.

How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 3,362,370 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.