Coastal townsSussex2026
Sussex Coastal Towns
Brighton, Rother and Arun were the most booked of the 8 coastal towns in Sussex on Airbnb in the 12 months to October 2026, with an estimated 61,553, 23,958 and 14,525 stays. August is the busiest month across them, and the typical stay is 4.5 nights.
Figures are AirROI estimates. How they are made
Ranking
Sussex Coastal Towns Ranked by Airbnb Stays
Every one of the coastal and beach towns in Sussex with 100 or more Airbnb homes and recent stays, most booked first.
| 1 | Brighton | 61,553 | £182 |
|---|---|---|---|
| 2 | Rother. Includes Bexhill-on-Sea, Rye and Camber. | 23,958 | £235 |
| 3 | Arun. Includes Bognor Regis and Littlehampton. | 14,525 | £206 |
| 4 | Hastings | 13,136 | £149 |
| 5 | Hove | 6,377 | £176 |
| 6 | Eastbourne | 6,257 | £161 |
| 7 | Worthing | 5,157 | £162 |
| 8 | Adur. Includes Shoreham-by-Sea and Lancing. | 3,553 | £166 |
Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5. Airbnb data files some places as one district or township, so Rother and rows like it cover several towns.
Money figures on this page are in British pounds, converted from US dollars at £0.74 per US$, the typical rate from November 2025 to October 2026.
Town by town
Where the Top Towns Stand Out
6 of 8 are busiest in August. Brighton and Hove peak in July. Among guests who left a review, London is the top home city in all 8. Apartments and condos are the largest home type in 4 of the 8. The lines below add what the table can't show, where one of the towns leads its peers or differs from the rest.
- Brighton
Of the 6 coastal towns in Sussex with 200 or more homes, Brighton had the most Airbnb homes, at 2,264, and had the biggest share from abroad among guests who left a review, at 27%, in the 12 months to October 2026.
- Rother
Of the 6 coastal towns in Sussex with 200 or more homes, Rother had the biggest share of homes that sleep 8 or more, at 18%, and had the highest nightly rate, at £235, in the 12 months to October 2026. Houses were the largest home type in Rother, at 60% of homes.
- Arun
Of the 6 coastal towns in Sussex with 200 or more homes, Arun had the highest guest rating, at 4.87, in the 12 months to October 2026. Houses were the largest home type in Arun, at 55% of homes.
- 4Hastings
Of the 6 coastal towns in Sussex with 200 or more homes, Hastings had the lowest nightly rate, at £149, in the 12 months to October 2026.
- 5Hove
Of the 6 coastal towns in Sussex with 200 or more homes, Hove had the longest typical stay, at 5.9 nights, and had the highest occupancy, at 43%, in the 12 months to October 2026.
- 6Eastbourne
Of the 6 coastal towns in Sussex with 200 or more homes, Eastbourne was booked furthest ahead, about 73 days before arrival, in the 12 months to October 2026.
- 7Worthing
In the 12 months to October 2026, houses were the largest home type in Worthing, Sussex, at 53% of homes.
- 8Adur
In the 12 months to October 2026, houses were the largest home type in Adur, Sussex, at 62% of homes.
When to go
Busiest and Quietest Months
August, July and September rank as the busiest months for Airbnb nights across the coastal towns in Sussex, and February and January as the quietest. August is the busiest month in 6 of the 8, while Brighton and Hove peak in July. Across the 8 towns, nightly rates run lowest in January and February, at about £173, and highest in July, at about £208. Across the 8 towns, stays run longest in January, at 5.2 nights, and shortest in September, at 3.5 nights.
August ranks first, January last
Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
Month by month: rank, typical stay and nightly rate
| Rank | Month | Typical stay | Nightly rate |
|---|---|---|---|
| 1 | August | 4.0 nights | £207 |
| 2 | July | 4.1 nights | £208 |
| 3 | September | 3.5 nights | £193 |
| 4 | June | 4.4 nights | £194 |
| 5 | May | 4.0 nights | £192 |
| 6 | October | 3.6 nights | £181 |
| 7 | April | 3.8 nights | £186 |
| 8 | December | 4.0 nights | £181 |
| 9 | March | 4.5 nights | £175 |
| 10 | November | 3.8 nights | £176 |
| 11 | February | 4.6 nights | £173 |
| 12 | January | 5.2 nights | £173 |
Who comes
Where Guests Come From
Among guests who left a review, 78% come from within the United Kingdom. Among those guests, the largest groups from abroad come from the United States, France and Germany. The top home cities among those guests are London and Brighton. Brighton draws the most from abroad, at 27%, among towns with 200 or more homes.
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
78% from within the United Kingdom
The money view
Revenue, Occupancy and Nightly Rate
Among the 6 towns with 200 or more Airbnb homes, Rother has the highest estimated revenue per home, at £27,443 a year. Of those 6, Hove has the highest occupancy, at 43%, and Hastings has the lowest nightly rate on Airbnb, at £149. The most booked of the 8, Brighton, earns about £20,649 per home.
Highest revenue per home of these 6
A year, AirROI estimate
- Rother £27,443
- Arun £23,071
- Brighton £20,649
- Hove £20,043
- Eastbourne £17,727
Highest occupancy of these 6
Nights booked, AirROI estimate
Lowest nightly rate of these 6
On Airbnb, AirROI estimate
- Hastings £149
- Eastbourne £161
- Hove £176
- Brighton £182
- Arun £206
FAQ
Frequently Asked Questions
What is the most popular coastal town in Sussex?
By AirROI's estimates, Brighton is the most booked of the 8 coastal towns in Sussex, with 61,553 Airbnb stays in the 12 months to October 2026. Rother is second, with 23,958. This counts Airbnb bookings only.
What is the most affordable coastal town in Sussex?
By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among coastal towns in Sussex with 200 or more homes, the lowest are Hastings (£149), Eastbourne (£161) and Hove (£176). That is the average asking price on booked nights, not what it costs to live or buy there.
What are some small coastal towns in Sussex?
By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 8 coastal towns it lists in Sussex are Adur (138), Worthing (191) and Eastbourne (261). AirROI's list starts at 100 homes, so smaller places are not on it.
What coastal towns in Sussex offer the strongest Airbnb returns?
Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among coastal towns in Sussex with 200 or more homes, the highest are Rother (£27,443), Arun (£23,071) and Brighton (£20,649). Among the same towns, Hove has the highest occupancy, at 43%.
Method
How These Lists and Numbers Are Made
How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.
How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 475,048 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.