Seaside townsWales2026
Seaside Towns in Wales
Tenby, Conwy and Swansea were the most booked of the 15 seaside towns in Wales on Airbnb in the 12 months to October 2026, with an estimated 12,358, 9,209 and 8,421 stays. August is the busiest month across them, and the typical stay is 4.4 nights.
Figures are AirROI estimates. How they are made
Ranking
Seaside Towns in Wales Ranked by Airbnb Stays
Every one of the seaside and coastal towns in Wales with 100 or more Airbnb homes and recent stays, most booked first.
| 1 | Tenby | 12,358 | £229 |
|---|---|---|---|
| 2 | Conwy | 9,209 | £213 |
| 3 | Swansea | 8,421 | £129 |
| 4 | Llandudno | 7,673 | £200 |
| 5 | Mumbles | 6,570 | £185 |
| 6 | Saundersfoot | 5,504 | £239 |
| 7 | St Davids | 5,412 | £164 |
| 8 | Aberystwyth | 5,007 | £154 |
| 9 | Barmouth | 4,217 | £210 |
| 10 | Aberdovey | 3,304 | £212 |
| 11 | Trearddur | 3,285 | £263 |
| 12 | Newton | 3,203 | £173 |
| 13 | Abersoch | 2,706 | £421 |
| 14 | Rhosneigr | 2,398 | £318 |
| 15 | Pwllheli | 2,322 | £226 |
Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5.
Money figures on this page are in British pounds, converted from US dollars at £0.74 per US$, the typical rate from November 2025 to October 2026.
Town by town
Where the Top Towns Stand Out
All 8 are busiest in August. Among guests who left a review, London is the top home city in 6 of the 8. Houses are the largest home type in 6 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.
- Tenby
In the 12 months to October 2026, among guests who left a review, Cardiff was the top home city for Tenby, Wales, at 7.3%.
- Conwy
Of the 6 seaside towns in Wales with 200 or more homes, Conwy had the biggest share from abroad among guests who left a review, at 21%, in the 12 months to October 2026.
- Swansea
Of the 6 seaside towns in Wales with 200 or more homes, Swansea had the most Airbnb homes, at 421, and had the lowest nightly rate, at £129, in the 12 months to October 2026.
- 4Llandudno
Of the 6 seaside towns in Wales with 200 or more homes, Llandudno had the biggest share of apartments and condos, at 56%, in the 12 months to October 2026.
- 6Saundersfoot
Of the 6 seaside towns in Wales with 200 or more homes, Saundersfoot had the biggest share of homes that sleep 8 or more, at 20%, and had the highest nightly rate, at £239, in the 12 months to October 2026. Among guests who left a review, Cardiff was the top home city for Saundersfoot, at 5.2%.
- 7St Davids
Of the 6 seaside towns in Wales with 200 or more homes, St Davids had the highest guest rating, at 4.88, and had the longest typical stay, at 5.6 nights, in the 12 months to October 2026.
- 8Aberystwyth
In the 12 months to October 2026, apartments and condos were the largest home type in Aberystwyth, Wales, at 42% of homes.
When to go
Busiest and Quietest Months
August, July and September rank as the busiest months for Airbnb nights across the seaside towns in Wales, and February and January as the quietest. August is the busiest month in every one of them. Across the 15 towns, nightly rates run lowest in January, at about £188, and highest in August, at about £242. Across the 15 towns, stays run longest in July, at 5.4 nights, and shortest in November, at 3.7 nights.
August ranks first, January last
Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
Month by month: rank, typical stay and nightly rate
| Rank | Month | Typical stay | Nightly rate |
|---|---|---|---|
| 1 | August | 5.0 nights | £242 |
| 2 | July | 5.4 nights | £238 |
| 3 | September | 3.8 nights | £217 |
| 4 | June | 4.3 nights | £223 |
| 5 | May | 4.1 nights | £220 |
| 6 | October | 3.9 nights | £208 |
| 7 | April | 4.0 nights | £213 |
| 8 | March | 4.0 nights | £200 |
| 9 | December | 4.0 nights | £204 |
| 10 | November | 3.7 nights | £194 |
| 11 | February | 4.1 nights | £194 |
| 12 | January | 5.0 nights | £188 |
Who comes
Where Guests Come From
Among guests who left a review, 86% come from within the United Kingdom. Among those guests, the largest groups from abroad come from the United States, Germany and Australia. The top home cities among those guests are London, Cardiff and Manchester. Conwy draws the most from abroad, at 21%, among towns with 200 or more homes.
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
86% from within the United Kingdom
The money view
Revenue, Occupancy and Nightly Rate
Among the 6 towns with 200 or more Airbnb homes, Tenby has the highest estimated revenue per home, at £28,579 a year. Of those 6, St Davids has the highest occupancy, at 44%, and Swansea has the lowest nightly rate on Airbnb, at £129. Tenby is also the most booked of the 15.
Highest revenue per home of these 6
A year, AirROI estimate
- Tenby £28,579
- Saundersfoot £27,752
- Llandudno £22,816
- St Davids £21,904
- Conwy £20,740
Highest occupancy of these 6
Nights booked, AirROI estimate
- St Davids 44%
- Conwy 42%
- Llandudno 42%
- Tenby 41%
- Saundersfoot 39%
Lowest nightly rate of these 6
On Airbnb, AirROI estimate
FAQ
Frequently Asked Questions
What is the most popular seaside town in Wales?
By AirROI's estimates, Tenby is the most booked of the 15 seaside towns in Wales, with 12,358 Airbnb stays in the 12 months to October 2026. Conwy is second, with 9,209. This counts Airbnb bookings only.
What is the most affordable seaside town in Wales?
By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among seaside towns in Wales with 200 or more homes, the lowest are Swansea (£129), St Davids (£164) and Llandudno (£200). That is the average asking price on booked nights, not what it costs to live or buy there.
What are some small seaside towns in Wales?
By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 15 seaside towns it lists in Wales are Pwllheli (104), Rhosneigr (115) and Newton (118). AirROI's list starts at 100 homes, so smaller places are not on it.
What seaside towns in Wales offer the strongest Airbnb returns?
Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among seaside towns in Wales with 200 or more homes, the highest are Tenby (£28,579), Saundersfoot (£27,752) and Llandudno (£22,816). Among the same towns, St Davids has the highest occupancy, at 44%.
Method
How These Lists and Numbers Are Made
How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.
How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 213,782 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.