Sutomore, Bar Municipality Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sutomore, Bar Municipality? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $4,124 per year — at a $84 nightly rate, 33.2% occupancy, and a $31 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 126 active listings, Sutomore is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sutomore?
In Sutomore, the headline Airbnb metrics are $4,124 in average annual revenue,33.2% occupancy, $84 ADR, and $31 in RevPAR, and guests book about 39 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sutomore?
Understanding the monthly revenue variations for Airbnb listings in Sutomore is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sutomore is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sutomore across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,504+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $898 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $429 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $193, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sutomore
What Is the Monthly Airbnb Occupancy Rate in Sutomore?
Maximize your bookings by understanding the Sutomore STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sutomore:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sutomore
What Is the Average Airbnb Nightly Rate in Sutomore?
Effective short term rental pricing strategy in Sutomore involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sutomore typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $138+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $80 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in Sutomore
What Is the RevPAR for Airbnb in Sutomore?
RevPAR in Sutomore is currently $31. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $10 RevPAR.
- Typical properties (Median) generate $16 RevPAR.
- Strong performers (Top 25%) earn $31 RevPAR.
- Best-in-class (Top 10%) achieve $59 RevPAR.
Average Monthly RevPAR Trend in Sutomore
RevPAR Insights for Sutomore
- The average RevPAR in Sutomore is $31. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($59) and bottom 25% ($10) is $49, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sutomore benchmarks. If your RevPAR falls below the median of $16, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $31+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sutomore?
Sutomore's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $1,478 per month
- Occupancy rates average 42.4%
- Daily rates average $86
Shoulder Season
- Revenue averages $770 per month
- Occupancy maintains around 28.6%
- Daily rates hold near $81
Low Season (January, February, December)
- Revenue drops to average $294 per month
- Occupancy decreases to average 15.5%
- Daily rates adjust to average $81
Seasonality Insights for Sutomore
- Airbnb seasonality in Sutomore is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sutomore's highest earning potential, with monthly revenues climbing to $1,520, occupancy reaching 45.2%, and ADRs peaking at $91.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $249, occupancy could drop to 14.5%, and ADRs may adjust to $77.
- Lower occupancy paired with meaningful seasonality means hosts in Sutomore need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sutomore, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sutomore?
Low regulation and minimal registration activity in Sutomore, Bar Municipality, Montenegro point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sutomore to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sutomore?
Sutomore is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sutomore Beach | Known for its beautiful sandy beaches and clear blue waters, Sutomore Beach is a prime location for tourists looking to relax and enjoy the sun. It attracts beachgoers and families during the summer months. | Sutomore Beach, Maljevik Beach, Crvene Stjene, Fortress Strain, Local seafood restaurants |
| The Old Town | The Old Town area boasts historic architecture and a charming atmosphere. It's ideal for visitors interested in culture, history, and authentic Mediterranean experiences. | Old Fortress, Local markets, Church of St. Mary, Narrow streets filled with shops, Cafes with local cuisine |
| Mount Rumija | Ideal for nature lovers and hikers, Mount Rumija offers stunning views and hiking trails. It attracts outdoor enthusiasts and travelers seeking adventure. | Hiking trails, Scenic viewpoints, Nature photography spots |
| Sutomore Promenade | The promenade is lined with cafes and shops, providing a lively atmosphere. It's perfect for those who enjoy evening strolls and socializing in a beach environment. | Cafes and bars, Shopping, Live music events, Beach activities |
| Adriatic Highway | This area provides easy access to various towns along the coast. It's ideal for those wanting to explore nearby attractions and beaches. | Access to Bar, Nearby beaches, Local vineyards, Scenic coastal views |
| Local Vineyards | Montenegro is known for its wine, and this area features local vineyards appealing to wine lovers and those interested in culinary tourism. | Wine tasting tours, Vineyard tours, Wine cellars |
| Cultural Festivals | With various cultural festivals held throughout the year, this area attracts visitors interested in local customs and celebrations. | Summer festivals, Food festivals, Music events, Cultural heritage events |
| Historical Sites | The region's rich history is reflected in its various historical sites that draw history enthusiasts and tourists looking to learn more about Montenegro's past. | Old olive tree in Bar, King Nikola's Palace, Aqueduct of Stari Bar, Ancient Roman ruins |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sutomore offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sutomore?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sutomore
- The Sutomore Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 126 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sutomore, Apartment/Condo properties are the most common (64.3%), reflecting the local real estate landscape.
- Houses represent a significant 19.8% portion, catering likely to families or larger groups.
Sutomore Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sutomore
- The dominant room capacity in Sutomore is 1 bedroom listings, making up 45.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.9% of the active Airbnb listings in Sutomore, indicating a high concentration in these sizes.
Sutomore Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sutomore
- The most common guest capacity trend in Sutomore vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sutomore STR market, accounting for 39.7% of listings.
- 17.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sutomore.
- On average, properties in Sutomore are equipped to host 3.8 guests.
How Do Listings in Sutomore Compare on Quality?
Listing quality in Sutomore can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sutomore
- At 22.4 photos per listing on average, Sutomore hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sutomore averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sutomore?
Amenity Prevalence
Amenity Insights for Sutomore
- Essential amenities in Sutomore that guests expect include: Wifi, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sutomore: Wifi, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, Kitchen.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sutomore to stay competitive.
Which Airbnb Amenities Boost Revenue in Sutomore?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sutomore, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 84.1% | $4,897 | $25 | 19567.3% |
Outdoor showerHigh opportunity | 8.7% | $15,585 | $3,028 | 414.8% |
Hot tubHigh opportunity | 4.0% | $17,581 | $3,568 | 392.8% |
Pool | 11.9% | $13,807 | $2,815 | 390.4% |
Coffee maker | 16.7% | $11,965 | $2,556 | 368.2% |
CoffeeHigh opportunity | 8.7% | $13,500 | $3,227 | 318.3% |
Exterior security cameras on propertyHigh opportunity | 8.7% | $10,466 | $3,517 | 197.6% |
Oven | 25.4% | $8,138 | $2,757 | 195.1% |
Outdoor dining area | 28.6% | $7,477 | $2,783 | 168.7% |
First aid kit | 25.4% | $7,756 | $2,887 | 168.6% |
Revenue Impact Insights for Sutomore
- TV tops the revenue impact list with a 19567.3% uplift — listings with this amenity earn $4,897 vs. $25 without it.
- High-opportunity amenities — Outdoor shower, Hot tub, Coffee — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Outdoor shower — it has the best combination of high revenue impact and low market saturation in Sutomore.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sutomore STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sutomore. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSutomore Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sutomore
- The typical guest profile for Airbnb in Sutomore consists of predominantly international visitors (99%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.5% of guests.
- Key international markets include United Kingdom (17.8%) and Germany (14.1%).
- Top languages spoken are English (38.5%) followed by German (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sutomore?
Listings in Sutomore average 4.77 out of 5 overall, with about 11.4 reviews per active listing and 17.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sutomore
- An average rating of 4.77 places Sutomore in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Location (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 17.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 17.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Sutomore Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sutomore
- The most common availability pattern in Sutomore falls within the 271-366 days range, representing 92.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sutomore (54%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Sutomore?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sutomore
- The overall average booking lead time for vacation rentals in Sutomore is 39 days.
- Guests book furthest in advance for stays during August (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Winter (6 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Sutomore.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Sutomore averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sutomore?
Guests in Sutomore stay about 8.2 nights on average, generating roughly 614 reservations and 4.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 1:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Sutomore
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sutomore
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- Stay lengths peak in Jul (9.6 nights) and shorten in Dec (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 1:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sutomore Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
16.7% of total
2 Nights
14 listings
11.1% of total
3 Nights
28 listings
22.2% of total
4-6 Nights
28 listings
22.2% of total
7-29 Nights
14 listings
11.1% of total
30+ Nights
21 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sutomore is 3 Nights, adopted by 22.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Sutomore, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 22.2% of Sutomore hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sutomore.
Sutomore Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
38 listings
30.2% of total
Moderate
24 listings
19% of total
Firm
40 listings
31.7% of total
Strict
24 listings
19% of total
Cancellation Policy Insights for Sutomore
- The prevailing Airbnb cancellation policy trend in Sutomore is Firm, used by 31.7% of listings.
- A majority (50.7%) of hosts in Sutomore utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.7% market standard in Sutomore.
- Regularly review your cancellation policy against competitors and market demand shifts in Sutomore.
How Much Are Airbnb Cleaning Fees in Sutomore?
Cleaning fees in Sutomore are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sutomore
- About 55.6% of Sutomore listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($35) and median ($13) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sutomore median of $13. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sutomore Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sutomorebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa with panoramic views
Entire Place • 7 bedrooms
Villa Pine
Entire Place • 4 bedrooms
Villa Tekila
Entire Place • 4 bedrooms
Villa Fortuna
Entire Place • 5 bedrooms
Villa in a pine forest for rent in the village of Ratac
Entire Place • 5 bedrooms
Lovely Beach House
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sutomore?
Learn from the best! This table showcases top-performing Airbnb hosts in Sutomore based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Slavko | 1 | $82,289 | 14 | 4.57/5.0 |
| Milo | 1 | $41,747 | 12 | 5.00/5.0 |
| Jasmin & Sabina | 9 | $37,997 | 104 | 4.89/5.0 |
| Biljana | 5 | $33,131 | 59 | 4.76/5.0 |
| Irina | 1 | $23,856 | 4 | 4.00/5.0 |
| Viktoriia | 8 | $23,460 | 56 | 4.79/5.0 |
| Marina | 5 | $19,540 | 100 | 4.94/5.0 |
| Ljiljana | 4 | $19,210 | 36 | 5.00/5.0 |
| Marko | 1 | $17,775 | 2 | Not Rated |
| Эльмира | 1 | $15,743 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sutomore.
Who Are the Airbnb Hosts in Sutomore?
Sutomore has a relatively balanced host base.
Host Profile Insights for Sutomore
- A 32.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 25.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 17.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sutomore averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Sutomore's Airbnb Market Compare to Nearby Cities?
How does the Sutomore Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Čilipi, Sutomore has 20 percentage points lower occupancy and about $140 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ledenice | 13 | $2,561 | $423.24 | 40% |
| Lapčići | 13 | $2,555 | $338.13 | 42% |
| Čibača | 19 | $2,440 | $345.64 | 49% |
| Močići | 30 | $2,268 | $209.23 | 49% |
| Rijeka Reževići | 16 | $2,260 | $281.01 | 45% |
| Čilipi | 32 | $2,222 | $223.65 | 53% |
| Krimovice | 29 | $2,191 | $373.03 | 34% |
| Trebesin | 11 | $2,107 | $512.95 | 27% |
| Zavrelje | 17 | $2,105 | $478.28 | 44% |
| Dubrovnik | 4,650 | $2,042 | $203.58 | 52% |
Frequently Asked Questions About Airbnb in Sutomore
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sutomore.
How much do Airbnb hosts make in Sutomore?
Sutomore hosts earn about $4,124 per year on average, with an average nightly rate of $84 and RevPAR of $31. Those figures describe the typical revenue environment for active listings in Sutomore, Bar Municipality, not the ceiling for the best operators. Source: AirROI 2026 data, Sutomore market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sutomore?
The average Airbnb occupancy rate in Sutomore is 33.2%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sutomore?
Listings in Sutomore average $84 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sutomore?
Sutomore currently has about 126 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sutomore?
AirROI currently classifies the short-term rental regulation level in Sutomore as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sutomore?
RevPAR in Sutomore is about $31. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sutomore?
Occupancy of 33.2% means Sutomore is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $4,124, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sutomore?
The average booking lead time in Sutomore is about 39 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sutomore?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sutomore include Sutomore Beach, The Old Town, Mount Rumija. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sutomore?
entire_home listings make up 88.9% of the active supply in Sutomore. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sutomore compare to nearby Airbnb markets?
Among neighboring markets, Ledenice posts $30,727 in average annual revenue with 40.1% occupancy, compared to Sutomore's $4,124 and 33.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sutomore?
The average Airbnb stay length in Sutomore is about 8.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sutomore?
Airbnb listings in Sutomore average 4.77 out of 5 overall. About 17.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sutomore?
TV and Outdoor shower are among the strongest revenue-linked amenities in Sutomore. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sutomore?
Yes. About 55.6% of active Airbnb listings in Sutomore charge a cleaning fee, and the average fee is $35. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sutomore?
At 32.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.