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Airbnb market data · 202612 months to October 2026

Sutomore, Montenegro Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
150
Avg. booking lead time
44 days
Listings showing a permit
0%
Peak revenue month
July
Lowest revenue month
December

The short answer

Sutomore Airbnb Market at a Glance

Sutomore is priced below the Bar Municipality average. Listings averaged €80 a night, about 13% less than that average of €92, and were booked on 35% of available nights, close to its 34% occupancy.

Timing matters: in July, usually the best month, the average listing earns about 8.6 times as much as in December, usually the slowest.

With 150 active listings, Sutomore is the fourth-largest of 11 Bar Municipality markets AirROI tracks. From a year earlier, average revenue rose 41% while the number of active listings grew 11%.

Map of Airbnb listings in Sutomore Browse the live Sutomore Airbnb market See Every Sutomore Listing

Revenue

How Much Do Airbnb Hosts Make in Sutomore?

Gross bookings per Sutomore listing averaged €4,206 over the 12 months to October 2026 (Bar Municipality average: €5,749), before cleaning, platform and management costs and taxes.

In a typical year, the average Sutomore listing brings in €1,470 in July, its best month, and €172 in December, its slowest. August runs within 3% of July, so either can come out on top in a given year. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least five times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn €1,510+ a month, about four times the typical property.
  • Strong performers (top 25%) earn €880 or more, roughly €500 a month above the median.
  • Typical properties (median) earn about €378 a month.
  • Entry-level properties (bottom 25%) earn €175 or less, about half of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

July earns about 8.6 times what December does

Average revenue per active listing, by month, October 2024 to September 2026

The dashed line is the average of the months shown, €739. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.

Sutomore Airbnb Data by Month

Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.

July 2026 led on revenue, nightly rate and bookings alike.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Sutomore, Oct 2025 to Sep 2026
MonthAvg. RevenueOccupancyAvg. Nightly RateRevPARBooking Lead TimeAvg. Length of Stay
Oct 2025€1,32636.2%€74€4334 days8.1 nights
Nov 2025€1,13338.0%€75€385 days9.1 nights
Dec 2025€17211.0%€74€65 days7 nights
Jan 2026€29914.5%€76€1010 days4.6 nights
Feb 2026€29520.1%€75€111 day4.6 nights
Mar 2026€29814.5%€75€101 day6 nights
Apr 2026€84529.8%€77€2816 days9.1 nights
May 2026€78127.8%€78€2533 days8.2 nights
Jun 2026€99134.8%€81€3343 days7.8 nights
Jul 2026€1,55046.7%€85€5057 days8.3 nights
Aug 2026€1,46545.5%€84€4756 days6.1 nights
Sep 2026€1,00137.6%€76€3348 days6.3 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

These are market-wide figures. To see what one particular Sutomore home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.

Profit

Is an Airbnb in Sutomore Profitable?

Yes, when it's run well. The average Sutomore Airbnb took in €4,206 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €9,790, and run by its owner at everyday costs, about €590 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

Sutomore Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Sutomore Airbnb
LineAverage listingTop-quarter listing
Money in
Nightly bookings€4,036€9,380
Cleaning fees guests pay4% of Sutomore bookings€170€410
Gross bookings€4,206€9,790
Running costs
Airbnb's feeAbout 13%: 15.5% for the 76% of Sutomore listings on Simplified Pricing, 3% for the rest−€530−€1,220
Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself−€170−€410
Utilities and internetAbout 5% of bookings−€210−€490
Guest suppliesToiletries, coffee, paper goods: about 2%−€80−€200
Repairs and upkeepIncluding linens and small replacements: about 3%−€130−€290
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−€40−€40
Permit and registrationWhere one is required−€20−€20
Management€0 when you run it; co-hosts charge from about 10% of nightly bookings€0€0
Pricing and messaging toolsOptional; Airbnb's own tools are free€0€0
Lodging taxesAdded to the guest's bill and passed on€0€0
Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee−€1,180−€2,670
Left for housing costs, then profit€3,026about €250 a month€7,120about €590 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo feesDepend on the home

Estimate Your Own Sutomore Airbnb Profit

The estimate starts from Sutomore's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Sutomore home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Sutomore's Top Earners Get There

  • More nights booked. The busiest quarter of Sutomore listings are booked on 41% or more of their nights, against 22% for the median listing. Ten more booked nights a year at the median rate of €52 adds about €519 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge €74 a night or more, against a median of €52. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €400 a year.
  • Open for the busy months. In a typical year, July brings the average listing about €1,470, against €172 in December, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Sutomore listings average 4.80 stars, and 25% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €820 a month, against €350 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Sutomore?

Sutomore listings were booked on 35% of the nights they were open over the past year, in line with the Bar Municipality average and 4 percentage points below the Montenegro average (39%). In a typical year, occupancy swings from 11% in December to 45% in July.

The busiest tenth of listings are booked about 6.5 times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 65%+ of open nights, 43 points above the median.
  • Strong performers (top 25%) fill 41% or more, roughly three nights a week.
  • Typical properties (median) fill about 22% of open nights.
  • Entry-level properties (bottom 25%) fill 10% or less, less than one night a week.

July is usually the busiest month in Sutomore, December the quietest

Share of open nights booked, by month, October 2024 to September 2026

The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Sutomore?

The average nightly rate in Sutomore, known as ADR (average daily rate), was €80 over the past year, about 13% below the Bar Municipality average of €92 and about 27% below the Montenegro average of €110. In a typical year, rates peak in July and August at about €85 and bottom out in October and November at about €67.

Prices span a wide range: the top 10% charge about 3.6 times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge €125+ a night, about 2.4 times the median.
  • Strong performers (top 25%) charge €74 or more, about €20 above the median.
  • Typical properties (median) charge about €52 a night.
  • Entry-level properties (bottom 25%) charge €35 or less, about two-thirds of the median.

August rates run 27% above October's

Average nightly rate (ADR), by month, October 2024 to September 2026

The dashed line is the average of the months shown, €75. The 12-month ADR of €80 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.

What Is the RevPAR for Airbnb in Sutomore?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sutomore it averaged €31 over the past year, from about €6 in a typical December to about €47 in a typical July.

A small group of listings earns several times more per open night than the rest.

  • Best-in-class properties (top 10%) earn €57+ per open night, about 3.3 times the median.
  • Strong performers (top 25%) earn €33 or more, about €15 a night above the median.
  • Typical properties (median) earn about €18 per open night.
  • Entry-level properties (bottom 25%) earn €10 or less, about 56% of the median.

July RevPAR is about 8.6 times December's

Revenue per open night (RevPAR), by month, October 2024 to September 2026

The dashed line is the average of the months shown, €24. The 12-month RevPAR of €31 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Seasonality

Best and Worst Months for Airbnb in Sutomore

Sutomore has one high season, June through October, which makes it a highly seasonal market. Business is slowest from December to April. A listing earns about 4.6 times as much a month in June through August as in December through February.

Average revenue by month in Sutomore

Average revenue per active listing, each calendar month averaged over the past two years

The dashed line is the average of the 12 calendar months, €725.

Revenue by month in Sutomore in numbers
Average monthly revenue per active listing in Sutomore, by calendar month
MonthSeasonRevenue per listing
JanuaryLow season€299
FebruaryLow season€349
MarchLow season€315
AprilLow season€596
MayShoulder season€705
JuneHigh season€856
JulyHigh season€1,470
AugustHigh season€1,440
SeptemberHigh season€1,010
OctoberHigh season€793
NovemberShoulder season€696
DecemberLow season€172
Average monthly Airbnb revenue, occupancy and nightly rate in Sutomore by season
SeasonRevenue per monthOccupancyNightly rate
High seasonJune–October€1,11038%€79
Shoulder seasonMay, November€70030%€72
Low seasonDecember–April€34618%€75

How Far in Advance Do Guests Book Airbnb in Sutomore?

Guests book Sutomore stays 44 days ahead on average (about six weeks). August stays are booked furthest out, about 55 days ahead, and February stays closest to arrival, about 2 days. A typical August booking is made in late June.

August stays are booked furthest ahead

Average days between booking and check-in, by month of stay, October 2024 to September 2026

The 12-month figure of 44 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Sutomore

None of the 150 active listings in Sutomore display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sutomore.

Neighborhoods

Best Neighborhoods for Airbnb in Sutomore

AirROI's area guide picks eight Sutomore neighborhoods that draw short-term rental guests, led by Sutomore Beach, The Old Town and Mount Rumija. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Sutomore
AreaWho it suitsLandmarks nearby
Sutomore BeachKnown for its beautiful sandy beaches and clear blue waters, Sutomore Beach is a prime location for tourists looking to relax and enjoy the sun. It attracts beachgoers and families during the summer months.Sutomore Beach, Maljevik Beach, Crvene Stjene, Fortress Strain, Local seafood restaurants
The Old TownThe Old Town area boasts historic architecture and a charming atmosphere. It's ideal for visitors interested in culture, history, and authentic Mediterranean experiences.Old Fortress, Local markets, Church of St. Mary, Narrow streets filled with shops, Cafes with local cuisine
Mount RumijaIdeal for nature lovers and hikers, Mount Rumija offers stunning views and hiking trails. It attracts outdoor enthusiasts and travelers seeking adventure.Hiking trails, Scenic viewpoints, Nature photography spots
Sutomore PromenadeThe promenade is lined with cafes and shops, providing a lively atmosphere. It's perfect for those who enjoy evening strolls and socializing in a beach environment.Cafes and bars, Shopping, Live music events, Beach activities
Adriatic HighwayThis area provides easy access to various towns along the coast. It's ideal for those wanting to explore nearby attractions and beaches.Access to Bar, Nearby beaches, Local vineyards, Scenic coastal views
Local VineyardsMontenegro is known for its wine, and this area features local vineyards appealing to wine lovers and those interested in culinary tourism.Wine tasting tours, Vineyard tours, Wine cellars
Cultural FestivalsWith various cultural festivals held throughout the year, this area attracts visitors interested in local customs and celebrations.Summer festivals, Food festivals, Music events, Cultural heritage events
Historical SitesThe region's rich history is reflected in its various historical sites that draw history enthusiasts and tourists looking to learn more about Montenegro's past.Old olive tree in Bar, King Nikola's Palace, Aqueduct of Stari Bar, Ancient Roman ruins

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Sutomore Airbnb Listings by Type and Size

Entire homes make up 88% of listings in Sutomore, alongside 18 private-room listings (12%). Apartments and condos are the most common property type at 67%, about 3.7 times the share of houses (18%).

Mostly entire homes, with a private-room segment

Sutomore Airbnb listings by room type

  • Entire home 88%
  • Private room 12%
Room types in numbers
Sutomore Airbnb listings by room type
Room typeShare of listingsListings
Entire home88.0%132
Private room12.0%18

Listings by property type

Sutomore Airbnb listings by property type

  • Apartment/Condo 67%
  • House 18%
  • Others 13%
  • Hotel/Boutique 2%
Property types in numbers
Sutomore Airbnb listings by property type
Property typeShare of listingsListings
Apartment/Condo66.7%100
House18.0%27
Others13.3%20
Hotel/Boutique2.0%3

How Many Bedrooms Do Airbnb Listings in Sutomore Have?

Sutomore's homes run small: studios and one-bedrooms make up 64% of entire homes, and only 10% of homes have three or more bedrooms. Shares are of the 118 entire homes that give a bedroom count; rented rooms are left out.

Sutomore entire homes by number of bedrooms

Entire homes with each number of bedrooms, of those with a bedroom count on file

Bedroom counts in numbers
Sutomore entire homes by number of bedrooms
BedroomsShare of entire homes with a bedroom countEntire homes
Studio16.1%19
1 bedroom48.3%57
2 bedrooms25.4%30
3 bedrooms4.2%5
4 bedrooms1.7%2
5+ bedrooms4.2%5

What Each Home Size Earns in Sutomore

A typical studio in Sutomore earned €1,630 over the past year, against €1,890 for a two-bedroom home.

What each home size earns in Sutomore
Home sizeListingsTypical annual revenue (median)Average annual revenueAvg. nightly rateOccupancy
Studio19€1,630€1,560€3536%
1 bedroom57€1,690€2,750€5036%
2 bedrooms30€1,890€4,330€9036%

How Many Guests Do Airbnbs in Sutomore Sleep?

Most Sutomore listings are sized for couples and small families: 69% sleep four guests or fewer, and just 6% take eight or more. Shares are of the 140 listings with a guest capacity on file (93% of the market).

Sutomore listings by guest capacity

Share of listings by the number of guests they sleep, of those with a capacity on file

Guest capacity in numbers
Sutomore listings by guest capacity
Guest capacityShare of listings with a capacity on fileListings
2 guests23.6%33
3 guests18.6%26
4 guests26.4%37
5 guests15.7%22
6 guests7.9%11
7 guests2.1%3
8+ guests5.7%8

How Sutomore Airbnb Listings Are Set Up

Sutomore hosts set up an average of 2.8 beds per listing, roughly two for every bedroom. Only 31% of listings show their exact location on the listing map; the rest show an approximate area.

Photos per listing
21
Beds per listing
2.8
Show exact location
31%

What Amenities Do Airbnb Listings in Sutomore Offer?

Free on-site parking is close to standard in Sutomore: 81% of listings offer it, and 41% have a barbecue grill.

Share of Sutomore listings with each common amenity

  • Air conditioning Nearly all
  • Wifi Nearly all
  • Kitchen 93%
  • Free parking on premises 81%
  • TV 81%
  • Hangers 76%
  • Hot water 72%
  • Essentials 71%
  • Dishes and silverware 70%
  • Cooking basics 68%

Airbnb Amenities Linked to Higher Revenue in Sutomore

Listings in Sutomore with a pool earned about 5.5 times as much a year, on average, as those without: €14,700 against €2,680. The gap is smaller for sun loungers (about 4.0 times as much) and an outdoor shower (about 2.7 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.

Revenue gap for Sutomore listings with each amenity

How much more listings with the amenity earned in a year than those without, and the share of listings that have it

  • Pool +450% on 13% of listings
  • Sun loungers +297% on 7% of listings
  • Outdoor shower +168% on 17% of listings
  • BBQ grill +163% on 41% of listings
  • Backyard +98% on 36% of listings
  • Waterfront +89% on 11% of listings
  • Pets allowed +84% on 41% of listings
  • Dedicated workspace +78% on 28% of listings
  • Outdoor dining area +62% on 40% of listings
  • Self check-in +50% on 21% of listings
Revenue by amenity in numbers
Average annual revenue of Sutomore listings with and without each amenity
AmenityListings with itAvg. revenue withAvg. revenue withoutRevenue gap
Pool13%€14,700€2,680+450%
Sun loungers7%€13,700€3,460+297%
Outdoor shower17%€8,730€3,260+168%
BBQ grill41%€6,610€2,510+163%
Backyard36%€6,160€3,110+98%
Waterfront11%€7,260€3,840+89%
Pets allowed41%€5,780€3,130+84%
Dedicated workspace28%€6,140€3,450+78%
Outdoor dining area40%€5,460€3,370+62%
Self check-in21%€5,700€3,800+50%

Guests

Who Books Airbnbs in Sutomore?

Sutomore runs on foreign visitors: 100% of guests who left reviews live outside Montenegro. Germany leads with 21% of reviewers, ahead of France at 12%. Guests speak a mix of languages: English leads at 40%, followed by German and French.

100% of Sutomore guests come from abroad

Where guests who left reviews live

  • International 100%

Where Sutomore guests come from: top cities

Share of guests who left reviews

  • Hamburg 4%
  • Paris 3%
  • Berlin 3%
  • Belgrade 3%
  • İstanbul 2%
Top origin cities in numbers
Where Sutomore guests come from: top cities
Origin cityShare of guests
Hamburg3.9%
Paris3.3%
Berlin2.6%
Belgrade2.6%
İstanbul2.0%

Where Sutomore guests come from: top countries

Share of guests who left reviews

  • Germany 21%
  • France 12%
  • United States 8%
  • Poland 6%
  • United Kingdom 4%
Top origin countries in numbers
Where Sutomore guests come from: top countries
Origin countryShare of guests
Germany20.6%
France11.5%
United States8.5%
Poland6.1%
United Kingdom4.2%

Languages spoken by Sutomore guests

Share of guests who left reviews

  • English 40%
  • German 13%
  • French 8%
  • Russian 8%
  • Spanish 6%
Top languages in numbers
Languages spoken by Sutomore guests
LanguageShare of guests
English40.0%
German12.6%
French7.8%
Russian7.8%
Spanish5.7%

What Are Airbnb Guest Ratings in Sutomore?

Sutomore Airbnbs average 4.80 stars, and 25% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.69, against 4.88 for host communication.

Communication scores highest in Sutomore; location is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.80
  • Cleanliness 4.80
  • Communication 4.88
  • Location 4.69
  • Check-in 4.85
  • Value 4.81
Category scores in numbers
Sutomore guest ratings by category
CategoryAverage rating (out of 5)
Accuracy4.80
Cleanliness4.80
Communication4.88
Location4.69
Check-in4.85
Value4.81

Booking patterns

How Guests Book in Sutomore: Stays, Rules and Fees

All Sutomore listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 49% of listings; blocked nights include any the host closes off.

Days a year Sutomore listings are open to guests

Share of listings by days a year

  • 271-366 days 89%
  • 181-270 days 11%
Open days in numbers
Days a year Sutomore listings are open to guests
Days a yearShare of listingsListings
271-366 days88.7%133
181-270 days11.3%17

Days a year Sutomore listings are booked or blocked

Share of listings by days a year

  • 91-180 days 14%
  • 31-90 days 37%
  • 1-30 days 49%
Booked or blocked days in numbers
Days a year Sutomore listings are booked or blocked
Days a yearShare of listingsListings
91-180 days14.0%21
31-90 days36.7%55
1-30 days49.3%74

What Is the Average Length of Stay for Airbnb in Sutomore?

The average Sutomore booking lasts 7.4 nights, longest in July and shortest in January. Listings took about 6 bookings each over the year. Nearly three in ten listings that give a check-in time set it at 1 p.m., with check-out usually at 10 a.m.

Average length of stay by month in Sutomore

Average nights per booking, by month of stay

Two-year average by calendar month.

Sutomore Airbnb Minimum Stay Requirements

37% of listings in Sutomore accept stays of one or two nights; the most common minimum is three nights.

Minimum stay set by Sutomore listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 18% 27 listings
  • 2 Nights 19% 29 listings
  • 3 Nights 27% 41 listings
  • 4-6 Nights 23% 34 listings
  • 7-29 Nights 13% 19 listings

What Cancellation Policies Do Airbnb Hosts Use in Sutomore?

Firm is the most common cancellation policy in Sutomore, used by 33% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. More than four in ten listings offer Flexible or Moderate terms and 51% use Firm or stricter ones, so neither camp dominates.

Cancellation policies of Sutomore listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 24% 36 listings
  • Moderate 19% 29 listings
  • Limited 6% 9 listings
  • Firm 33% 50 listings
  • Strict 17% 26 listings

How Much Are Airbnb Cleaning Fees in Sutomore?

55% of Sutomore listings charge a cleaning fee. The typical fee is €15, and some higher fees lift the average to €27. Spread over the average stay of 7.4 nights, that adds roughly €2 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.

Median cleaning fee
€15
Average cleaning fee
€27
Listings charging a fee
55.3%
Share of gross revenue
4.1%

Top earners

Top-Earning Airbnbs and Hosts in Sutomore

The top-grossing Airbnb in Sutomore, a seven-bedroom home, took in €81,600 over the past year, about 19 times the city's average of €4,210.

Villa with panoramic views Villa with panoramic views Entire home · 7 bedrooms Rated 4.71
Revenue
€81,624
Occupancy
56.2%
Daily rate
€633
Villa Nika, Montenegro Villa Nika, Montenegro Entire home · 3 bedrooms Rated 5.00
Revenue
€52,883
Occupancy
75.7%
Daily rate
€356
Villa Tekila Villa Tekila Entire home · 4 bedrooms Rated 4.44
Revenue
€44,561
Occupancy
48.4%
Daily rate
€459
Villa Fortuna Villa Fortuna Entire home · 5 bedrooms
Revenue
€24,210
Occupancy
21.1%
Daily rate
€983
Relaxing villa with sea view Relaxing villa with sea view Entire home · 2 bedrooms
Revenue
€23,814
Occupancy
51.3%
Daily rate
€258
Luxury Sea House Luxury Sea House Entire home · 2 bedrooms Rated 5.00
Revenue
€20,942
Occupancy
51.3%
Daily rate
€217

Who Are the Top Airbnb Hosts in Sutomore?

Slavko is the top-grossing host in Sutomore, with €81,600 in bookings from a single listing over the past year. Together, the ten top-grossing hosts run 22% of the market's 150 listings.

Top Airbnb hosts in Sutomore by revenue
#HostListingsGross revenuePer listingAvg. rating
Slavko1€81,624€81,6244.71/5
Ivana1€52,883€52,8835.00/5
Irina1€44,561€44,5614.44/5
4Biljana4€35,220€8,8054.80/5
5Jasmin & Sabina10€30,343€3,0344.87/5
6Marina5€26,385€5,2774.95/5
7Viktoriia8€25,200€3,1504.81/5
8Marko1€24,210€24,210–
9Vadim1€23,814€23,814–
10Срђан1€20,942€20,9425.00/5

Who Are the Airbnb Hosts in Sutomore?

Fewer than 1% of Sutomore listings are classed as professionally managed. Superhosts run 38% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 76% of listings.

Superhosts
38.0%
Professional management
0.0%
Cohosted listings
16.0%
Instant Book enabled
42.7%
Simplified Pricing
76.0%

Nearby markets

Sutomore vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 14 km, Dobra Voda (14 km away, 69 listings) earned the most per listing, about 2.3 times as much as Sutomore. Boljevići was the busiest, booked on 41% of nights against 35% in Sutomore.

Airbnb markets near Sutomore: distance, revenue, nightly rate and occupancy
MarketListingsAvg. annual revenueAvg. nightly rateOccupancy
Zagrađe 2 km33€5,024€11633%
Šušanj 4 km155€5,085€9136%
Bar 6 km305€5,014€7933%
Buljarica 10 km70€7,699€9040%
Boljevići 11 km61€8,066€7541%
Petrovac na Moru 12 km237€4,867€8337%
Virpazar 12 km43€4,828€7033%
Dobra Voda 14 km69€9,541€11336%

Other Airbnb Markets in Bar Municipality

See all 11 Bar Municipality Airbnb markets

Markets Similar to Sutomore

Markets elsewhere in Montenegro with a similar nightly rate and occupancy to Sutomore:

FAQ

Sutomore Airbnb FAQ

How much do Airbnb hosts make in Sutomore?

An active Sutomore Airbnb grossed €4,206 on average in the 12 months to October 2026, according to AirROI's tracking of 150 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €880 or more in a typical month.

How much can I make on Airbnb in Sutomore?

It depends most on the home's size, location and how it's run. The middle half of Sutomore listings earn between €175 and €880 in a typical month, and the top tenth €1,510 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Sutomore?

Listings in Sutomore were booked on 35% of available nights over the past year. That compares with 34% for the Bar Municipality average. July is usually the busiest month.

How much does an Airbnb cost per night in Sutomore?

The average booked night in Sutomore cost €80 before fees. Half of listings charge between €35 and €74; a few high-priced homes pull the average above that range.

Do you need a permit for an Airbnb in Sutomore?

None of the active Sutomore listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in Sutomore?

Yes, when it's run well. The average Sutomore Airbnb grossed €4,206 in the 12 months to October 2026, 27% below the Bar Municipality average of €5,749, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €590 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.

When is Airbnb peak season in Sutomore?

July usually pays best, averaging €1,470 per active listing over the past two years, and December usually pays least. The month-by-month table above shows how the latest 12 months played out.

What is the Airbnb RevPAR in Sutomore?

Each night a Sutomore listing was open to book earned €31 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €57 or more.

How far in advance do guests book Airbnbs in Sutomore?

Sutomore stays were booked 44 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.

How long do guests stay at Airbnbs in Sutomore?

The average Sutomore Airbnb stay lasted 7.4 nights over the past year. A listing took 6 reservations over the year on average.

How are Airbnbs in Sutomore rated?

Guests rate Sutomore Airbnbs 4.80 out of 5 on average. Guests score communication highest and location lowest.

What are the best neighborhoods for Airbnb in Sutomore?

Sutomore Beach, The Old Town and Mount Rumija draw the most short-term rental interest in Sutomore. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Sutomore?

AirROI counted 150 active Airbnb listings in Sutomore as of October 2026. The closest tracked market is Zagrađe, 2 km away.

How much are Airbnb cleaning fees in Sutomore?

In Sutomore, 55% of listings add a cleaning fee. The median fee is €15, and some higher fees lift the average to €27.

How many tourists visit Sutomore, Montenegro?

All of Montenegro had 2,552,501 international tourist arrivals in 2025, MONSTAT (Uprava za statistiku Crne Gore) reports. AirROI estimates 832 Airbnb stays in Sutomore, Montenegro in the 12 months to October 2026, which counts bookings and not tourists. See Montenegro tourism statistics.

Method

About This Data

Figures on this page cover 150 active Airbnb listings in Sutomore from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.