Beach townsBulgaria2026
Bulgaria Beach Towns
Varna, Burgas and Sozopol were the most booked of the 8 beach towns in Bulgaria on Airbnb in the 12 months to October 2026, with an estimated 17,771, 6,034 and 2,856 stays. August is the busiest month across them, and the typical stay is 6.0 nights.
Figures are AirROI estimates. How they are made
Among the 5 towns with 200+ homes
- Most booked of these 5
- Varna 17,771 stays
- Highest revenue per home of these 5
- Varna €6,428 a year
- Highest rated of these 5
- Sozopol 4.84 out of 5
- Lowest nightly rate of these 5
- Nesebar €73 a night
- Longest typical stay of these 5
- Sveti Vlas 7.2 nights
Ranking
Bulgaria Beach Towns Ranked by Airbnb Stays
Every one of the beach and coastal towns in Bulgaria with 100 or more Airbnb homes and recent stays, most booked first.
| 1 | Varna | 17,771 | €81 |
|---|---|---|---|
| 2 | Burgas | 6,034 | €78 |
| 3 | Sozopol, Burgas | 2,856 | €107 |
| 4 | Nesebar, Burgas | 2,813 | €73 |
| 5 | Sveti Vlas, Burgas | 1,805 | €78 |
| 6 | Pomorie, Burgas | 1,145 | €70 |
| 7 | Balchik, Dobrich | 1,039 | €169 |
| 8 | Sunny Beach, Burgas | 819 | €73 |
Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5.
Money figures on this page are in euros, converted from US dollars at €0.86 per US$, the typical rate from November 2025 to October 2026.
By region
Stays and Top Town by Region
Town by town
Where the Top Towns Stand Out
5 of 8 are busiest in July. Varna, Sveti Vlas and Balchik peak in August. Among guests who left a review, Bulgaria is the top home country in 5 of the 8. Apartments and condos are the largest home type in all 8. The lines below add what the table can't show, where one of the towns leads its peers or differs from the rest.
- Varna
Of the 5 beach towns in Bulgaria with 200 or more homes, Varna had the most Airbnb homes, at 1,401, and had the highest occupancy, at 35%, in the 12 months to October 2026.
- Sozopol, Burgas
Of the 5 beach towns in Bulgaria with 200 or more homes, Sozopol (Burgas) had the biggest share of homes that sleep 8 or more, at 5.8%, and had the highest guest rating, at 4.84, in the 12 months to October 2026.
- 4Nesebar, Burgas
Of the 5 beach towns in Bulgaria with 200 or more homes, Nesebar (Burgas) had the lowest nightly rate, at €73, in the 12 months to October 2026. Among guests who left a review, the United Kingdom was the top home country for Nesebar, at 14%.
- 5Sveti Vlas, Burgas
Of the 5 beach towns in Bulgaria with 200 or more homes, Sveti Vlas (Burgas) had the longest typical stay, at 7.2 nights, in the 12 months to October 2026.
- 7Balchik, Dobrich
In the 12 months to October 2026, among guests who left a review, Romania was the top home country for Balchik, Dobrich, at 21%.
- 8Sunny Beach, Burgas
In the 12 months to October 2026, among guests who left a review, the United Kingdom was the top home country for Sunny Beach, Burgas, at 17%.
When to go
Busiest and Quietest Months
August, July and September rank as the busiest months for Airbnb nights across the beach towns in Bulgaria, and February and January as the quietest. August is the busiest month in 3 of the 8, while Burgas, Sozopol and Nesebar peak in July. Across the 8 towns, nightly rates run lowest in November, at about €75, and highest in July and August, at about €99. Across the 8 towns, stays run longest in July, at 7.2 nights, and shortest in September, at 4.5 nights.
August ranks first, January last
Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
Month by month: rank, typical stay and nightly rate
| Rank | Month | Typical stay | Nightly rate |
|---|---|---|---|
| 1 | August | 5.6 nights | €99 |
| 2 | July | 7.2 nights | €99 |
| 3 | September | 4.5 nights | €90 |
| 4 | June | 6.3 nights | €91 |
| 5 | October | 5.4 nights | €77 |
| 6 | May | 5.5 nights | €81 |
| 7 | November | 5.4 nights | €75 |
| 8 | December | 4.7 nights | €76 |
| 9 | April | 5.0 nights | €78 |
| 10 | March | 5.0 nights | €76 |
| 11 | February | 5.3 nights | €77 |
| 12 | January | 5.8 nights | €76 |
Who comes
Where Guests Come From
Among guests who left a review, 74% come from abroad. Among those guests, the largest groups from abroad come from Germany, the United Kingdom and France. The top home cities among those guests are Sofia, Varna and London. Sveti Vlas (Burgas) and Nesebar (Burgas) draw the most from abroad, at 88%, among towns with 200 or more homes.
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
74% from abroad
The money view
Revenue, Occupancy and Nightly Rate
Among the 5 towns with 200 or more Airbnb homes, Varna has the highest estimated revenue per home, at €6,428 a year. Of those 5, Varna has the highest occupancy, at 35%, and Nesebar has the lowest nightly rate on Airbnb, at €73. Varna is also the most booked of the 8.
Highest revenue per home of these 5
A year, AirROI estimate
- Varna €6,428
- Burgas €4,772
- Sozopol €4,534
Burgas
- Sveti Vlas €3,305
Burgas
- Nesebar €3,063
Burgas
Highest occupancy of these 5
Nights booked, AirROI estimate
- Varna 35%
- Sveti Vlas 32%
Burgas
- Burgas 32%
- Nesebar 32%
Burgas
- Sozopol 30%
Burgas
Lowest nightly rate of these 5
On Airbnb, AirROI estimate
- Nesebar €73
Burgas
- Sveti Vlas €78
Burgas
- Burgas €78
- Varna €81
- Sozopol €107
Burgas
FAQ
Frequently Asked Questions
What is the most popular beach town in Bulgaria?
By AirROI's estimates, Varna is the most booked of the 8 beach towns in Bulgaria, with 17,771 Airbnb stays in the 12 months to October 2026. Burgas is second, with 6,034. This counts Airbnb bookings only.
What is the most affordable beach town in Bulgaria?
By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among beach towns in Bulgaria with 200 or more homes, the lowest are Nesebar (Burgas) (€73), Sveti Vlas (Burgas) (€78) and Burgas (€78). That is the average asking price on booked nights, not what it costs to live or buy there.
What are some small beach towns in Bulgaria?
By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 8 beach towns it lists in Bulgaria are Sunny Beach (Burgas) (136), Balchik (Dobrich) (141) and Pomorie (Burgas) (180). AirROI's list starts at 100 homes, so smaller places are not on it.
What beach towns in Bulgaria offer the strongest Airbnb returns?
Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among beach towns in Bulgaria with 200 or more homes, the highest are Varna (€6,428), Burgas (€4,772) and Sozopol (Burgas) (€4,534). Among the same towns, Varna has the highest occupancy, at 35%.
Method
How These Lists and Numbers Are Made
How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on an ocean or sea coast with its own beach, seafront or harbour, or on a Great Lake with a public beach, and within about 10 km of the shore. The town's own listings can back that up, with 30% of its homes listing beach access, or 10% with ocean views, waterfront homes or beach in their titles besides. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.
How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 74,237 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.