Ault, Hauts-de-France Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ault, Hauts-de-France? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $14,607 per year — at a $137 nightly rate, 38.7% occupancy, and a $53 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Ault's 214 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 71.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Ault?
In Ault, the headline Airbnb metrics are $14,607 in average annual revenue,38.7% occupancy, $137 ADR, and $53 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ault?
Understanding the monthly revenue variations for Airbnb listings in Ault is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ault is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ault across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,094+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,960 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,148 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $685, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ault
What Is the Monthly Airbnb Occupancy Rate in Ault?
Maximize your bookings by understanding the Ault STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ault:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ault
What Is the Average Airbnb Nightly Rate in Ault?
Effective short term rental pricing strategy in Ault involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ault typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $205+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Ault
What Is the RevPAR for Airbnb in Ault?
RevPAR in Ault is currently $53. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $30 RevPAR.
- Typical properties (Median) generate $42 RevPAR.
- Strong performers (Top 25%) earn $68 RevPAR.
- Best-in-class (Top 10%) achieve $94 RevPAR.
Average Monthly RevPAR Trend in Ault
RevPAR Insights for Ault
- The average RevPAR in Ault is $53. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($94) and bottom 25% ($30) is $64, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ault benchmarks. If your RevPAR falls below the median of $42, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $68+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ault?
Ault's peak Airbnb season falls in August, July, May, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, May)
- Revenue averages $2,444 per month
- Occupancy rates average 56.4%
- Daily rates average $135
Shoulder Season
- Revenue averages $1,408 per month
- Occupancy maintains around 34.4%
- Daily rates hold near $132
Low Season (January, February, March)
- Revenue drops to average $994 per month
- Occupancy decreases to average 24.5%
- Daily rates adjust to average $132
Seasonality Insights for Ault
- Airbnb seasonality in Ault is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ault's highest earning potential, with monthly revenues climbing to $3,041, occupancy reaching 69.1%, and ADRs peaking at $139.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $909, occupancy could drop to 19.5%, and ADRs may adjust to $127.
- Lower occupancy paired with meaningful seasonality means hosts in Ault need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ault, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ault?
With 20% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Ault. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ault to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 20% licensed listings)
What Are the Best Neighborhoods for Airbnb in Ault?
Location within Ault matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ault Beach | Ault Beach is known for its scenic cliffs and sandy beaches, making it a popular destination for tourists looking for a coastal escape. The picturesque views and relaxing atmosphere attract families and couples alike. | Ault Beach, Baie de Somme, Le Bois de Cise, Hiking trails along the cliffs, Local seafood restaurants |
| Ault Town Center | The town center offers a charming local experience with shops, cafes, and restaurants. Its accessibility and community vibe make it appealing for visitors who wish to immerse themselves in local culture. | Church of Saint-Pierre, Local markets, Cafes and bakeries, Artisan shops, Cultural festivals |
| Les Falaises d'Ault | This area is renowned for its stunning chalk cliffs and natural beauty, attracting visitors for hiking and photography. It provides a unique backdrop for vacationers who appreciate nature and outdoor activities. | Cliffs of Ault, Hiking paths, Bird watching, Picnic areas |
| Ault's Viewpoints | The viewpoints along the coast offer breathtaking panoramas of the English Channel. It's a favorite spot for photographers and nature lovers, making it a great choice for an Airbnb with scenic value. | Scenic viewpoints, Coastal paths, Sunset viewing, Photography spots |
| Nearby Tréport | Tréport is a nearby coastal town that offers additional attractions, including a bustling port, restaurants, and entertainment options. Visitors to Ault often explore Tréport for its vibrant atmosphere. | Tréport Beach, Funicular railway, Restaurants along the harbor, Market square |
| Cise Plage | Cise Beach is known for its clear waters and peaceful surroundings, making it ideal for a relaxing getaway. It draws families and couples looking for tranquility by the sea. | Cise Beach, Picnic spots, Surfing opportunities, Nearby hiking trails |
| Ault's Festivals | Throughout the year, Ault hosts various cultural and culinary festivals that attract tourists. This creates demand for short-term rentals as visitors come to experience the local culture. | Local food festivals, Cultural events, Music festivals |
| Natural Reserve of the Somme | This nearby natural reserve is a haven for wildlife and nature enthusiasts. Its proximity makes Ault a conduit for those wanting to visit the reserve, boosting interest in Airbnb stays. | Bird watching, Hiking trails, Guided nature tours, Scenic views |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ault offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ault?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ault
- The Ault Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.1% of the 214 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ault, Apartment/Condo properties are the most common (60.3%), reflecting the local real estate landscape.
- Houses represent a significant 37.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 2.4%) offer potential for unique stay experiences.
Ault Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ault
- The dominant room capacity in Ault is 1 bedroom listings, making up 38.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.3% of the active Airbnb listings in Ault, indicating a high concentration in these sizes.
- A significant 23.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ault.
Ault Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ault
- The most common guest capacity trend in Ault vacation rentals is listings accommodating 4 guests (34.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ault STR market, accounting for 64.9% of listings.
- 27.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ault.
- On average, properties in Ault are equipped to host 4.1 guests.
How Do Listings in Ault Compare on Quality?
Listing quality in Ault can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ault
- At 31.3 photos per listing on average, Ault hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 41.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ault averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ault?
Amenity Prevalence
Amenity Insights for Ault
- Essential amenities in Ault that guests expect include: Heating, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ault: Heating, Kitchen, TV.
- Prioritize adding missing essentials: Heating, Kitchen, TV.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ault to stay competitive.
Which Airbnb Amenities Boost Revenue in Ault?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ault, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 97.2% | $14,888 | $4,865 | 206.0% |
Indoor fireplace | 10.3% | $27,468 | $13,133 | 109.1% |
Beach essentialsHigh opportunity | 2.3% | $29,622 | $14,248 | 107.9% |
Dishwasher | 58.9% | $18,442 | $9,115 | 102.3% |
Bathtub | 15.9% | $25,367 | $12,574 | 101.7% |
Free parking on premises | 65.0% | $17,461 | $9,317 | 87.4% |
Outdoor furniture | 37.4% | $19,812 | $11,499 | 72.3% |
Dryer | 15.9% | $22,543 | $13,108 | 72.0% |
Babysitter recommendations | 2.3% | $24,181 | $14,378 | 68.2% |
Sound system | 10.7% | $22,606 | $13,644 | 65.7% |
Revenue Impact Insights for Ault
- Kitchen tops the revenue impact list with a 206.0% uplift — listings with this amenity earn $14,888 vs. $4,865 without it.
- High-opportunity amenities — Beach essentials — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Beach essentials — it has the best combination of high revenue impact and low market saturation in Ault.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ault STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ault. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAult Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ault
- The typical guest profile for Airbnb in Ault consists of primarily domestic travelers (76%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 76.0% of guests.
- Key international markets include France (76%) and Belgium (10.3%).
- Top languages spoken are French (40.9%) followed by English (31.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ault?
Listings in Ault average 4.76 out of 5 overall, with about 64.6 reviews per active listing and 38.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ault
- An average rating of 4.76 places Ault in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.86), while Value (4.63) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Ault Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ault
- The most common availability pattern in Ault falls within the 271-366 days range, representing 47.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ault (42.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ault?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ault
- The overall average booking lead time for vacation rentals in Ault is 44 days.
- Guests book furthest in advance for stays during August (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Ault.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Ault averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ault?
Guests in Ault stay about 4 nights on average, generating roughly 4,987 reservations and 23.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Ault
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ault
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (4.9 nights) and shorten in Mar (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ault Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
7.9% of total
2 Nights
64 listings
29.9% of total
3 Nights
9 listings
4.2% of total
4-6 Nights
9 listings
4.2% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
114 listings
53.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ault is 30+ Nights, adopted by 53.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (53.3%) caters to monthly stays (30+ nights) in Ault, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 53.3% of Ault hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 53.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ault.
Ault Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
1.9% of total
Super Strict 60 Days
1 listings
0.5% of total
Flexible
58 listings
27.2% of total
Moderate
77 listings
36.2% of total
Firm
55 listings
25.8% of total
Strict
18 listings
8.5% of total
Cancellation Policy Insights for Ault
- The prevailing Airbnb cancellation policy trend in Ault is Moderate, used by 36.2% of listings.
- There's a relatively balanced mix between guest-friendly (63.4%) and stricter (34.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.2% market standard in Ault.
- Using a Strict policy might deter some guests, as only 8.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ault.
How Much Are Airbnb Cleaning Fees in Ault?
Cleaning fees in Ault are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ault
- About 68.7% of Ault listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $74 is close to the median ($58), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 10.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ault median of $58. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ault Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aultbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
06- Beautiful Belle Époque Villa on the Waterfront
Entire Place • 5 bedrooms
180 m2 villa 2 minutes from Ault Beach
Entire Place • 6 bedrooms
Maison d'Ault – Brise Du Large
Entire Place • 6 bedrooms
Villa La Smalah – Family Haven Sea View Hottub
Entire Place • 6 bedrooms
Beachfront villa
Entire Place • 5 bedrooms
The Wings of the Mill
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ault?
Learn from the best! This table showcases top-performing Airbnb hosts in Ault based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Loïc | 15 | $175,286 | 431 | 4.37/5.0 |
| Agence-Conciergerie Les Clés D | 7 | $123,657 | 303 | 4.92/5.0 |
| Naomi | 5 | $118,996 | 47 | 4.61/5.0 |
| Charlotte Et Quentin | 6 | $114,152 | 734 | 4.93/5.0 |
| Nadège | 1 | $94,171 | 88 | 4.81/5.0 |
| Marée Hôte | 5 | $84,723 | 37 | 4.66/5.0 |
| La Conciergerie Trois Villes S | 5 | $75,506 | 223 | 4.74/5.0 |
| Florent | 1 | $59,954 | 28 | 4.64/5.0 |
| Carole Et Dominique | 4 | $58,927 | 169 | 5.00/5.0 |
| Mathilde | 3 | $58,614 | 202 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ault.
Who Are the Airbnb Hosts in Ault?
Ault is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Ault
- With 50.5% Superhosts, Ault has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 6.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 36.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ault averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Ault
These are the highest-grossing professional property management operations in Ault, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Loïc | 15 | $175,286 | $114 | 39.9% | 4.37/5 |
| Alexis | 1 | $24,648 | $204 | 36.8% | 4.92/5 |
| Novasol | 1 | $17,294 | $183 | 57.1% | 4.67/5 |
Management Company Insights for Ault
- The leading management company, Loïc, operates 15 listings with $175,286 in gross revenue — a useful benchmark for what scale looks like in Ault.
- Top managers average 6 properties each, suggesting professional management in Ault still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.65/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 6.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Ault's Airbnb Market Compare to Nearby Cities?
How does the Ault Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Rosoy-en-Multien, Ault has 8 percentage points lower occupancy and about $204 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 13 | $5,918 | $469.63 | 41% |
| Morienval | 11 | $4,052 | $410.68 | 31% |
| Rosoy-en-Multien | 15 | $3,752 | $340.88 | 47% |
| La Poterie-Cap-d'Antifer | 16 | $3,354 | $270.82 | 47% |
| Heuvelland | 56 | $3,270 | $386.95 | 34% |
| Saint-Étienne-la-Thillaye | 23 | $3,244 | $400.80 | 33% |
| Saint-Pierre-du-Val | 15 | $3,239 | $349.69 | 38% |
| Diksmuide | 50 | $3,161 | $316.19 | 38% |
| Zonnebeke | 14 | $3,154 | $407.72 | 37% |
| Surville | 10 | $3,118 | $324.07 | 42% |
Frequently Asked Questions About Airbnb in Ault
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ault.
How much do Airbnb hosts make in Ault?
Ault hosts earn about $14,607 per year on average, with an average nightly rate of $137 and RevPAR of $53. Those figures describe the typical revenue environment for active listings in Ault, Hauts-de-France, not the ceiling for the best operators. Source: AirROI 2026 data, Ault market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in Ault?
The average Airbnb occupancy rate in Ault is 38.7%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ault?
Listings in Ault average $137 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ault?
Ault currently has about 214 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ault?
AirROI currently classifies the short-term rental regulation level in Ault as Moderate. The dataset also shows about 20.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ault?
RevPAR in Ault is about $53. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ault?
Occupancy of 38.7% means Ault is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,607, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ault?
The average booking lead time in Ault is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ault?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ault include Ault Beach, Ault Town Center, Les Falaises d'Ault. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ault?
entire_home listings make up 98.1% of the active supply in Ault. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ault compare to nearby Airbnb markets?
Among neighboring markets, Lo-Reninge posts $71,017 in average annual revenue with 41.1% occupancy, compared to Ault's $14,607 and 38.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ault?
The average Airbnb stay length in Ault is about 4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ault?
Airbnb listings in Ault average 4.76 out of 5 overall. About 38.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ault?
Kitchen and Indoor fireplace are among the strongest revenue-linked amenities in Ault. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ault?
Yes. About 68.7% of active Airbnb listings in Ault charge a cleaning fee, and the average fee is $74. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ault?
A 50.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.