Mers-les-Bains, Hauts-de-France Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mers-les-Bains, Hauts-de-France? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,212 per year — at a $118 nightly rate, 37.7% occupancy, and a $45 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Mers-les-Bains's 270 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 47.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Mers-les-Bains?
In Mers-les-Bains, the headline Airbnb metrics are $13,212 in average annual revenue,37.7% occupancy, $118 ADR, and $45 in RevPAR, and guests book about 40 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mers-les-Bains?
Understanding the monthly revenue variations for Airbnb listings in Mers-les-Bains is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mers-les-Bains is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mers-les-Bains across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,729+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,822 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,101 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $639, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mers-les-Bains
What Is the Monthly Airbnb Occupancy Rate in Mers-les-Bains?
Maximize your bookings by understanding the Mers-les-Bains STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mers-les-Bains:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mers-les-Bains
What Is the Average Airbnb Nightly Rate in Mers-les-Bains?
Effective short term rental pricing strategy in Mers-les-Bains involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mers-les-Bains typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $171+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Mers-les-Bains
What Is the RevPAR for Airbnb in Mers-les-Bains?
RevPAR in Mers-les-Bains is currently $45. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $27 RevPAR.
- Typical properties (Median) generate $37 RevPAR.
- Strong performers (Top 25%) earn $55 RevPAR.
- Best-in-class (Top 10%) achieve $75 RevPAR.
Average Monthly RevPAR Trend in Mers-les-Bains
RevPAR Insights for Mers-les-Bains
- The average RevPAR in Mers-les-Bains is $45. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($75) and bottom 25% ($27) is $47, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mers-les-Bains benchmarks. If your RevPAR falls below the median of $37, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $55+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mers-les-Bains?
Mers-les-Bains's peak Airbnb season falls in August, July, April, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, April)
- Revenue averages $2,194 per month
- Occupancy rates average 58.8%
- Daily rates average $121
Shoulder Season
- Revenue averages $1,229 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $119
Low Season (January, February, November)
- Revenue drops to average $874 per month
- Occupancy decreases to average 24.7%
- Daily rates adjust to average $115
Seasonality Insights for Mers-les-Bains
- Airbnb seasonality in Mers-les-Bains is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mers-les-Bains's highest earning potential, with monthly revenues climbing to $2,843, occupancy reaching 73.1%, and ADRs peaking at $127.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $760, occupancy could drop to 19.6%, and ADRs may adjust to $112.
- Lower occupancy paired with meaningful seasonality means hosts in Mers-les-Bains need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mers-les-Bains, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mers-les-Bains?
With 13% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Mers-les-Bains. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mers-les-Bains to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 13% licensed listings)
What Are the Best Neighborhoods for Airbnb in Mers-les-Bains?
Location within Mers-les-Bains matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de Mers-les-Bains | A beautiful beach area known for its charming seaside promenade, making it a popular destination for families and beachgoers during the summer months. | Beachfront promenade, Water sports activities, Nearby hiking trails, Local seafood restaurants |
| Les Jardins de Mers | A tranquil area with picturesque gardens, appealing to those who enjoy nature and relaxation. Great for visitors looking for a peaceful retreat near the coast. | Botanical gardens, Picnic areas, Nature walks, Seasonal floral exhibitions |
| Centre Ville | The town center features quaint shops and cafes, ideal for those who want to immerse themselves in the local culture and enjoy the amenities of the town. | Local markets, Historic buildings, Artisanal bakeries, Cafes and restaurants |
| La Terrasse | This area offers stunning views of the ocean and the cliffs, perfect for visitors looking for scenic beauty and outdoor activities. | Clifftop walking paths, Panoramic ocean views, Observation points, Photography spots |
| Le Port | The harbor area attracts those interested in fishing and maritime activities, providing a lively atmosphere for boat enthusiasts and tourists alike. | Fishing docks, Boat tours, Seafood markets, Harbor-side dining |
| L'Église Saint-Michel | A cultural landmark that attracts visitors interested in history and architecture. Close to community events and local festivities. | Historic church, Cultural events, Community gatherings, Local art displays |
| Les Falaises | Known for dramatic cliffs and coastal paths, it attracts hikers and nature lovers seeking adventure and breathtaking views. | Hiking trails, Cliffside observation points, Wildlife viewing, Scenic photography opportunities |
| Camping Mers | A family-friendly camping location that draws visitors who enjoy outdoor activities and proximity to the beach, ideal for a more natural experience. | Camping amenities, Outdoor sports, Family activities, Beach access |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mers-les-Bains offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mers-les-Bains?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mers-les-Bains
- The Mers-les-Bains Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.5% of the 270 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mers-les-Bains, Apartment/Condo properties are the most common (71.1%), reflecting the local real estate landscape.
- Houses represent a significant 27.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.1%) offer potential for unique stay experiences.
Mers-les-Bains Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mers-les-Bains
- The dominant room capacity in Mers-les-Bains is 1 bedroom listings, making up 47% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.2% of the active Airbnb listings in Mers-les-Bains, indicating a high concentration in these sizes.
Mers-les-Bains Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mers-les-Bains
- The most common guest capacity trend in Mers-les-Bains vacation rentals is listings accommodating 4 guests (36.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Mers-les-Bains STR market, accounting for 65.9% of listings.
- 20.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mers-les-Bains.
- On average, properties in Mers-les-Bains are equipped to host 3.9 guests.
How Do Listings in Mers-les-Bains Compare on Quality?
Listing quality in Mers-les-Bains can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mers-les-Bains
- At 25.5 photos per listing on average, Mers-les-Bains hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 35.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mers-les-Bains averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mers-les-Bains?
Amenity Prevalence
Amenity Insights for Mers-les-Bains
- Essential amenities in Mers-les-Bains that guests expect include: Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mers-les-Bains: Heating, TV.
- Prioritize adding missing essentials: Heating, TV.
- Consider adding popular differentiators like Kitchen or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mers-les-Bains to stay competitive.
Which Airbnb Amenities Boost Revenue in Mers-les-Bains?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mers-les-Bains, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Refrigerator | 90.7% | $13,920 | $6,278 | 121.7% |
Microwave | 91.1% | $13,833 | $6,843 | 102.2% |
Wifi | 79.6% | $14,664 | $7,535 | 94.6% |
Cooking basics | 88.9% | $13,939 | $7,396 | 88.5% |
Kitchen | 94.4% | $13,563 | $7,247 | 87.1% |
Coffee maker | 93.7% | $13,591 | $7,570 | 79.5% |
Dishes and silverware | 91.9% | $13,698 | $7,737 | 77.1% |
Dishwasher | 48.1% | $16,824 | $9,858 | 70.7% |
Dryer | 17.0% | $19,571 | $11,906 | 64.4% |
Toaster | 72.6% | $14,765 | $9,098 | 62.3% |
Revenue Impact Insights for Mers-les-Bains
- Refrigerator tops the revenue impact list with a 121.7% uplift — listings with this amenity earn $13,920 vs. $6,278 without it.
- Refrigerator, Microwave, Cooking basics, Kitchen, Coffee maker, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mers-les-Bains STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mers-les-Bains. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMers-les-Bains Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mers-les-Bains
- The typical guest profile for Airbnb in Mers-les-Bains consists of primarily domestic travelers (84%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 83.5% of guests.
- Key international markets include France (83.5%) and Belgium (5.7%).
- Top languages spoken are French (41.8%) followed by English (32.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mers-les-Bains?
Listings in Mers-les-Bains average 4.8 out of 5 overall, with about 75.2 reviews per active listing and 46.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mers-les-Bains
- An average rating of 4.8 places Mers-les-Bains in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.9), while Value (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 46.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Mers-les-Bains Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mers-les-Bains
- The most common availability pattern in Mers-les-Bains falls within the 271-366 days range, representing 45.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mers-les-Bains (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mers-les-Bains?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mers-les-Bains
- The overall average booking lead time for vacation rentals in Mers-les-Bains is 40 days.
- Guests book furthest in advance for stays during August (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Fall (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Mers-les-Bains.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Mers-les-Bains averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mers-les-Bains?
Guests in Mers-les-Bains stay about 3.7 nights on average, generating roughly 6,797 reservations and 25.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Mers-les-Bains
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mers-les-Bains
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 25.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (4.8 nights) and shorten in Feb (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mers-les-Bains Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
10% of total
2 Nights
78 listings
28.9% of total
3 Nights
6 listings
2.2% of total
4-6 Nights
12 listings
4.4% of total
7-29 Nights
2 listings
0.7% of total
30+ Nights
145 listings
53.7% of total
Key Insights
- The most prevalent minimum stay requirement in Mers-les-Bains is 30+ Nights, adopted by 53.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (53.7%) caters to monthly stays (30+ nights) in Mers-les-Bains, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 53.7% of Mers-les-Bains hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 53.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mers-les-Bains.
Mers-les-Bains Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
0.4% of total
Limited
8 listings
3% of total
Flexible
57 listings
21.1% of total
Moderate
113 listings
41.9% of total
Firm
74 listings
27.4% of total
Strict
17 listings
6.3% of total
Cancellation Policy Insights for Mers-les-Bains
- The prevailing Airbnb cancellation policy trend in Mers-les-Bains is Moderate, used by 41.9% of listings.
- There's a relatively balanced mix between guest-friendly (63.0%) and stricter (33.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.9% market standard in Mers-les-Bains.
- Using a Strict policy might deter some guests, as only 6.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mers-les-Bains.
How Much Are Airbnb Cleaning Fees in Mers-les-Bains?
Cleaning fees in Mers-les-Bains are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mers-les-Bains
- 71.9% of listings charge a cleaning fee, making it standard practice in Mers-les-Bains. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $51 is close to the median ($46), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mers-les-Bains median of $46. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mers-les-Bains Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mers-les-Bainsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Sunset 4*: facing the sea, Bleu Majorelle
Entire Place • 4 bedrooms
Villa Sunset 4*: facing the sea, Bleu Magellan
Entire Place • 4 bedrooms
Nice apartment in Mers-les-Bains
Entire Place • 2 bedrooms
Villa Les Chesneaux, Mers-les-Bains sea view
Entire Place • 5 bedrooms
Penthouse apartment 50 meters from the sea
Entire Place • 3 bedrooms
Villa Sunset 4*: facing the sea, Matisse Blue
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mers-les-Bains?
Learn from the best! This table showcases top-performing Airbnb hosts in Mers-les-Bains based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sophie | 3 | $164,103 | 261 | 4.98/5.0 |
| Reynald | 9 | $159,298 | 486 | 4.83/5.0 |
| Compagnie Des Bains Du Nord | 5 | $103,035 | 270 | 4.93/5.0 |
| La Conciergerie Trois Villes S | 5 | $86,195 | 150 | 4.73/5.0 |
| Charles-Henry | 4 | $82,040 | 354 | 4.89/5.0 |
| Agence COCOONR / BOOK&PAY | 3 | $81,707 | 188 | 4.82/5.0 |
| Véronique | 2 | $70,838 | 38 | 4.91/5.0 |
| David | 2 | $59,156 | 127 | 4.94/5.0 |
| Novasol | 1 | $50,605 | 56 | 4.88/5.0 |
| Edith | 3 | $48,550 | 217 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mers-les-Bains.
Who Are the Airbnb Hosts in Mers-les-Bains?
Mers-les-Bains is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Mers-les-Bains
- With 55.9% Superhosts, Mers-les-Bains has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 32.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mers-les-Bains averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Mers-les-Bains
These are the highest-grossing professional property management operations in Mers-les-Bains, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Reynald | 9 | $159,298 | $134 | 38.8% | 4.83/5 |
| La Conciergerie Trois Villes S | 5 | $86,195 | $164 | 35.2% | 4.73/5 |
| Agence COCOONR / BOOK&PAY | 3 | $81,707 | $115 | 62.5% | 4.82/5 |
| Novasol | 1 | $50,605 | $208 | 65.9% | 4.88/5 |
| Lucette | 2 | $47,730 | $96 | 67.0% | 4.93/5 |
| Reynald | 7 | $39,811 | $132 | 27.2% | 4.43/5 |
| Loïc | 3 | $33,627 | $102 | 34.9% | 4.33/5 |
| Anne-Lise | 1 | $12,398 | $102 | 45.6% | 4.48/5 |
| Betty | 1 | $9,129 | $92 | 28.6% | 4.36/5 |
| Odile | 1 | $7,796 | $68 | 29.7% | 4.61/5 |
Management Company Insights for Mers-les-Bains
- The leading management company, Reynald, operates 9 listings with $159,298 in gross revenue — a useful benchmark for what scale looks like in Mers-les-Bains.
- Top managers average 3 properties each, suggesting professional management in Mers-les-Bains still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.64/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 10.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Mers-les-Bains's Airbnb Market Compare to Nearby Cities?
How does the Mers-les-Bains Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Marais-Vernier, Mers-les-Bains has 26 percentage points lower occupancy and about $57 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 13 | $5,946 | $466.31 | 41% |
| Morienval | 12 | $3,839 | $375.97 | 31% |
| Rosoy-en-Multien | 15 | $3,540 | $343.79 | 45% |
| La Poterie-Cap-d'Antifer | 16 | $3,540 | $272.73 | 47% |
| Saint-Étienne-la-Thillaye | 23 | $3,447 | $402.76 | 34% |
| Diksmuide | 49 | $3,246 | $321.07 | 38% |
| Heuvelland | 57 | $3,245 | $380.89 | 35% |
| Saint-Pierre-du-Val | 15 | $3,232 | $355.25 | 38% |
| Zonnebeke | 14 | $3,079 | $404.22 | 37% |
| Marais-Vernier | 10 | $3,078 | $175.11 | 64% |
Frequently Asked Questions About Airbnb in Mers-les-Bains
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mers-les-Bains.
How much do Airbnb hosts make in Mers-les-Bains?
Mers-les-Bains hosts earn about $13,212 per year on average, with an average nightly rate of $118 and RevPAR of $45. Those figures describe the typical revenue environment for active listings in Mers-les-Bains, Hauts-de-France, not the ceiling for the best operators. Source: AirROI 2026 data, Mers-les-Bains market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mers-les-Bains?
The average Airbnb occupancy rate in Mers-les-Bains is 37.7%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mers-les-Bains?
Listings in Mers-les-Bains average $118 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mers-les-Bains?
Mers-les-Bains currently has about 270 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mers-les-Bains?
AirROI currently classifies the short-term rental regulation level in Mers-les-Bains as Moderate. The dataset also shows about 12.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mers-les-Bains?
RevPAR in Mers-les-Bains is about $45. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mers-les-Bains?
Occupancy of 37.7% means Mers-les-Bains is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $13,212, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mers-les-Bains?
The average booking lead time in Mers-les-Bains is about 40 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mers-les-Bains?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mers-les-Bains include Plage de Mers-les-Bains, Les Jardins de Mers, Centre Ville. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mers-les-Bains?
entire_home listings make up 98.5% of the active supply in Mers-les-Bains. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mers-les-Bains compare to nearby Airbnb markets?
Among neighboring markets, Lo-Reninge posts $71,356 in average annual revenue with 40.9% occupancy, compared to Mers-les-Bains's $13,212 and 37.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mers-les-Bains?
The average Airbnb stay length in Mers-les-Bains is about 3.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mers-les-Bains?
Airbnb listings in Mers-les-Bains average 4.8 out of 5 overall. About 46.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mers-les-Bains?
Refrigerator and Microwave are among the strongest revenue-linked amenities in Mers-les-Bains. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mers-les-Bains?
Yes. About 71.9% of active Airbnb listings in Mers-les-Bains charge a cleaning fee, and the average fee is $51. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mers-les-Bains?
A 55.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.