Airbnb market data · 202612 months to May 2026
St Ishmaels, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in St Ishmaels brought in £12,933 over the 12 months through May 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for St Ishmaels run through May 2026.
The short answer
St Ishmaels Airbnb Market at a Glance
Listings averaged £128 a night and were booked on 39% of available nights.
Timing matters: in July, the best month, the average listing earned about 3.2 times as much as in November, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, St Ishmaels is the 237th-largest of 295 Wales markets AirROI tracks.
Browse the live St Ishmaels Airbnb market See Every St Ishmaels ListingRevenue
How Much Do Airbnb Hosts Make in St Ishmaels?
Gross bookings per St Ishmaels listing averaged £12,933 over the 12 months to May 2026 (Wales average: £21,644), before cleaning, platform and management costs and taxes.
The average St Ishmaels listing brought in £2,300 in July, its best month, and £725 in November, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across St Ishmaels's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn £2,690+ a month, about 2.2 times the typical property.
- Strong performers (top 25%) earn £1,840 or more, roughly £630 a month above the median.
- Typical properties (median) earn about £1,210 a month.
- Entry-level properties (bottom 25%) earn £653 or less, about 54% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 3.2 times what November did
Average revenue per active listing, by month
The dashed line is the average of the months shown, £1,400.
St Ishmaels Airbnb Data by Month
Latest 12 months in the May 2026 data.
July led on revenue and bookings; nightly rates peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | £1,785 | 54.6% | £130 | £59 | 101 days | 2.3 nights |
| Jul 2025 | £2,301 | 68.1% | £135 | £74 | 122 days | 2.6 nights |
| Aug 2025 | £2,294 | 66.3% | £136 | £74 | 93 days | 2.4 nights |
| Sep 2025 | £1,219 | 39.6% | £122 | £41 | 73 days | 2.1 nights |
| Oct 2025 | £917 | 25.4% | £116 | £30 | 43 days | 3.5 nights |
| Nov 2025 | £725 | 26.1% | £117 | £24 | 23 days | 3.8 nights |
| Dec 2025 | £1,413 | 32.9% | £119 | £46 | 57 days | 7.8 nights |
| Jan 2026 | £798 | 26.3% | £122 | £26 | 21 days | 6.5 nights |
| Feb 2026 | £1,028 | 32.8% | £122 | £37 | 62 days | 4 nights |
| Mar 2026 | £1,171 | 38.0% | £125 | £38 | 42 days | 2.8 nights |
| Apr 2026 | £1,322 | 42.9% | £138 | £44 | 63 days | 2.3 nights |
| May 2026 | £1,853 | 51.1% | £140 | £60 | 104 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one St Ishmaels address, run it through the Airbnb profit calculator.
Profit
Is an Airbnb in St Ishmaels Profitable?
Yes, when it's run well. The average St Ishmaels Airbnb took in £12,933 in the 12 months to May 2026, and run by its owner at everyday costs, about £720 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £1,110 a month.
Cleaning it yourself keeps the £1,060 a year guests pay in cleaning fees, for about £810 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £620 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
St Ishmaels Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £11,873 | £18,140 |
| Cleaning fees guests pay8% of St Ishmaels bookings | £1,060 | £1,610 |
| Gross bookings | £12,933 | £19,750 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 85% of St Ishmaels listings on Simplified Pricing, 3% for the rest | −£1,760 | −£2,690 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,060 | −£1,610 |
| Utilities and internetAbout 5% of bookings | −£650 | −£990 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£260 | −£390 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£390 | −£590 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£130 | −£130 |
| Permit and registrationWhere one is required | −£60 | −£60 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −£4,310 | −£6,460 |
| Left for housing costs, then profit | £8,623about £720 a month | £13,290about £1,110 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own St Ishmaels Airbnb Profit
The estimate starts from St Ishmaels's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one St Ishmaels home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How St Ishmaels's Top Earners Get There
- More nights booked. The busiest quarter of St Ishmaels listings are booked on 60% or more of their nights, against 39% for the median listing. Ten more booked nights a year at the median rate of £100 adds about £1,020 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £140 a night or more, against a median of £100. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £1,190 a year.
- Open for the busy months. July brought the average listing about £2,300, against £725 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. St Ishmaels listings average 4.74 stars, and 35% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £1,650 a month, against £1,080 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in St Ishmaels?
St Ishmaels listings were booked on 39% of the nights they were open over the past year, in line with the Wales average and 2 percentage points below the U.K. average (41%). Occupancy swings from 25% in October to 68% in July.
Across St Ishmaels's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 60% or more, roughly four nights a week.
- Typical properties (median) fill about 39% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
July was the busiest month in St Ishmaels, October the quietest
Share of open nights booked, by month
The 12-month rate of 39% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in St Ishmaels?
The average nightly rate in St Ishmaels, known as ADR (average daily rate), was £128 over the past year, about 36% below the Wales and U.K. averages (£200 and £195). Rates peak in April and May at about £140 and bottom out in October and November at about £115.
Across St Ishmaels's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge £160+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge £140 or more, about £40 above the median.
- Typical properties (median) charge about £100 a night.
- Entry-level properties (bottom 25%) charge £73 or less, about three-quarters of the median.
May rates ran 21% above October's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, £127.
What Is the RevPAR for Airbnb in St Ishmaels?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In St Ishmaels it averaged £47 over the past year, from about £24 in November to about £74 in July.
Across St Ishmaels's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn £73+ per open night, about twice the median.
- Strong performers (top 25%) earn £55 or more, about £18 a night above the median.
- Typical properties (median) earn about £37 per open night.
- Entry-level properties (bottom 25%) earn £29 or less, about 79% of the median.
July RevPAR was about three times November's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, £46.
Seasonality
Best and Worst Months for Airbnb in St Ishmaels
With only 20 active listings, the monthly pattern in St Ishmaels is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in November.
How Far in Advance Do Guests Book Airbnb in St Ishmaels?
Guests book St Ishmaels stays 72 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 122 days ahead, and January stays closest to arrival, about 21 days. A typical July booking is made in mid-March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 72 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in St Ishmaels
None of the 20 active listings in St Ishmaels display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in St Ishmaels.
Neighborhoods
Best Neighborhoods for Airbnb in St Ishmaels
AirROI's area guide picks St. Ishmael's Beach and Druidston Haven as the parts of St Ishmaels that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| St. Ishmael's Beach | Beautiful coastal area known for its sandy beaches and picturesque views. Ideal for tourists looking for a relaxing seaside getaway with opportunities for water sports and beach activities. | St Ishmael's Beach, Druidston Haven, Haverfordwest Castle, Abermawr Beach, Little Haven, Pembrokeshire Coast National Park |
| Druidston Haven | Secluded beach area perfect for tranquility and nature lovers. Attracts those looking for peaceful beach walks and stunning sunsets. | Druidston Beach, Coastal walks, Wildlife watching, Rock pooling, Surfing opportunities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
St Ishmaels vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 17 km, Broad Haven (7 km away, 69 listings) earned the most per listing, about twice as much as St Ishmaels. Nolton Haven was the busiest, booked on 44% of nights against 39% in St Ishmaels.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Little Haven 6 km | 39 | £24,469 | £207 | 43% |
| Broad Haven 7 km | 69 | £25,733 | £238 | 41% |
| Milford Haven 8 km | 65 | £15,257 | £137 | 40% |
| Nolton Haven 12 km | 43 | £25,060 | £165 | 44% |
| Haverfordwest 13 km | 60 | £13,782 | £136 | 37% |
| Roch 14 km | 30 | £12,584 | £150 | 34% |
| Pembroke Dock 14 km | 35 | £13,933 | £136 | 37% |
| Pembroke 17 km | 72 | £18,745 | £170 | 43% |
Other Airbnb Markets in Wales
- Cardiff Airbnb data 1,675 listings
- Swansea Airbnb data 421 listings
- Tenby Airbnb data 404 listings
- Gwynedd Airbnb data 386 listings
- Pembrokeshire Airbnb data 356 listings
- Conwy Airbnb data 331 listings
- Newport Airbnb data 283 listings
- Powys Airbnb data 258 listings
See all 295 Wales Airbnb markets
Markets Similar to St Ishmaels
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to St Ishmaels:
- Metropolitan Borough of Solihull Airbnb data UK · £126/night · 39.3%
- Salford Airbnb data UK · £129/night · 37.8%
- North West Leicestershire Airbnb data UK · £135/night · 38.5%
- Trafford Airbnb data UK · £126/night · 41.1%
- Aberdeen City Airbnb data UK · £122/night · 37.9%
- Weston-super-Mare Airbnb data UK · £122/night · 40.7%
FAQ
St Ishmaels Airbnb FAQ
How much do Airbnb hosts make in St Ishmaels?
An active St Ishmaels Airbnb grossed £12,933 on average in the 12 months to May 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £1,840 or more in a typical month.
How much can I make on Airbnb in St Ishmaels?
It depends most on the home's size, location and how it's run. The middle half of St Ishmaels listings earn between £653 and £1,840 in a typical month, and the top tenth £2,690 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in St Ishmaels?
Listings in St Ishmaels were booked on 39% of available nights over the past year. That compares with 40% for the Wales average. July was the busiest month.
How much does an Airbnb cost per night in St Ishmaels?
The average booked night in St Ishmaels cost £128 before fees. Half of listings charge between £73 and £140, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in St Ishmaels?
None of the active St Ishmaels listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in St Ishmaels?
Yes, when it's run well. The average St Ishmaels Airbnb grossed £12,933 in the 12 months to May 2026, 40% below the Wales average of £21,644, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £8,623 a year (about £720 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £1,110 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in St Ishmaels?
July paid best over the past year, at £2,300 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in St Ishmaels?
Each night a St Ishmaels listing was open to book earned £47 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £73 or more.
How far in advance do guests book Airbnbs in St Ishmaels?
St Ishmaels stays were booked 72 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in St Ishmaels?
The average St Ishmaels Airbnb stay lasted 3.8 nights over the past year. A listing took 34 reservations over the year on average.
How are Airbnbs in St Ishmaels rated?
Guests rate St Ishmaels Airbnbs 4.74 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in St Ishmaels?
St. Ishmael's Beach and Druidston Haven draw the most short-term rental interest in St Ishmaels. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in St Ishmaels?
AirROI counted 20 active Airbnb listings in St Ishmaels as of May 2026. The closest tracked market is Little Haven, 6 km away.
How much are Airbnb cleaning fees in St Ishmaels?
In St Ishmaels, about eight in ten listings add a cleaning fee. The median fee is £19; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in St Ishmaels from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.