St Ishmaels, Wales Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in St Ishmaels, Wales? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $18,104 per year — at a $167 nightly rate, 40.5% occupancy, and a $64 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 19 active listings, St Ishmaels is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply expanded 111.1% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in St Ishmaels?
In St Ishmaels, the headline Airbnb metrics are $18,104 in average annual revenue,40.5% occupancy, $167 ADR, and $64 in RevPAR, and guests book about 69 days in advance.
How Much Do Airbnb Hosts Earn Monthly in St Ishmaels?
Understanding the monthly revenue variations for Airbnb listings in St Ishmaels is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St Ishmaels is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St Ishmaels across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,594+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,341 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,625 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $922, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St Ishmaels
What Is the Monthly Airbnb Occupancy Rate in St Ishmaels?
Maximize your bookings by understanding the St Ishmaels STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St Ishmaels:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St Ishmaels
What Is the Average Airbnb Nightly Rate in St Ishmaels?
Effective short term rental pricing strategy in St Ishmaels involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St Ishmaels typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $211+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in St Ishmaels
What Is the RevPAR for Airbnb in St Ishmaels?
RevPAR in St Ishmaels is currently $64. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $40 RevPAR.
- Typical properties (Median) generate $61 RevPAR.
- Strong performers (Top 25%) earn $69 RevPAR.
- Best-in-class (Top 10%) achieve $112 RevPAR.
Average Monthly RevPAR Trend in St Ishmaels
RevPAR Insights for St Ishmaels
- The average RevPAR in St Ishmaels is $64. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($112) and bottom 25% ($40) is $72, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these St Ishmaels benchmarks. If your RevPAR falls below the median of $61, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $69+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in St Ishmaels?
St Ishmaels's peak Airbnb season falls in July, August, May, while the softest stretch is January, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, May)
- Revenue averages $2,941 per month
- Occupancy rates average 64.0%
- Daily rates average $181
Shoulder Season
- Revenue averages $1,710 per month
- Occupancy maintains around 38.8%
- Daily rates hold near $164
Low Season (January, October, November)
- Revenue drops to average $1,077 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $158
Seasonality Insights for St Ishmaels
- Airbnb seasonality in St Ishmaels is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases St Ishmaels's highest earning potential, with monthly revenues climbing to $3,095, occupancy reaching 68.1%, and ADRs peaking at $183.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $975, occupancy could drop to 24.7%, and ADRs may adjust to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St Ishmaels.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like St Ishmaels, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in St Ishmaels?
Low regulation and minimal registration activity in St Ishmaels, Wales, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for St Ishmaels to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in St Ishmaels?
With a compact short-term rental market, St Ishmaels gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St. Ishmael's Beach | Beautiful coastal area known for its sandy beaches and picturesque views. Ideal for tourists looking for a relaxing seaside getaway with opportunities for water sports and beach activities. | St Ishmael's Beach, Druidston Haven, Haverfordwest Castle, Abermawr Beach, Little Haven, Pembrokeshire Coast National Park |
| Little Haven | Charming seaside village with a variety of pubs and restaurants. Great choice for families and couples seeking a cozy retreat by the sea. | Little Haven Beach, The Castle Inn, St. Brides Inn, Haven Waterway, Pembrokeshire Coast Path |
| Druidston Haven | Secluded beach area perfect for tranquility and nature lovers. Attracts those looking for peaceful beach walks and stunning sunsets. | Druidston Beach, Coastal walks, Wildlife watching, Rock pooling, Surfing opportunities |
| Haverfordwest | Historic market town with rich culture and easy access to Pembrokeshire attractions. Suitable for tourists wanting a mix of urban and nature experiences. | Haverfordwest Castle, Town Museum, The Welsh Black Beef Company, River Cleddau walks, Shopping and dining in the town center |
| Pembroke | Historic town with a stunning castle and beautiful surroundings. Attracts history buffs and families looking to explore the area. | Pembroke Castle, Pembroke Town Mill, The Stackpole Estate, Cleddau River, Folly Farm Adventure Park |
| Broad Haven | Popular beach destination known for its family-friendly environment and water-based activities. Great for tourists and locals alike. | Broad Haven Beach, The Golden Mile, Lifeguarded swimming areas, Coastal scenery, Cafes and shops |
| Solva | Quaint village known for its harbor and artistic community. Ideal for those looking for a unique cultural experience alongside stunning scenery. | Solva Harbor, Art galleries, Coastal path walks, Local shops and cafes, History of the Tower |
| Tenby | Famous seaside town with beautiful beaches and a vibrant town center. Perfect for tourists seeking an iconic Welsh seaside experience. | Tenby Castle, North Beach, South Beach, Tenby Golf Club, The Tudor Square |
With 8 distinct neighborhoods showing meaningful short-term rental activity, St Ishmaels offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in St Ishmaels?
Room Type Distribution
Property Type Distribution
Market Composition Insights for St Ishmaels
- The St Ishmaels Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St Ishmaels, Apartment/Condo properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
St Ishmaels Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St Ishmaels
- The dominant room capacity in St Ishmaels is 1 bedroom listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 47.4% of the active Airbnb listings in St Ishmaels, indicating a high concentration in these sizes.
- A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St Ishmaels.
St Ishmaels Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St Ishmaels
- The most common guest capacity trend in St Ishmaels vacation rentals is listings accommodating 2 guests (52.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the St Ishmaels STR market, accounting for 68.4% of listings.
- A significant 52.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in St Ishmaels.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St Ishmaels.
- On average, properties in St Ishmaels are equipped to host 3.4 guests.
How Do Listings in St Ishmaels Compare on Quality?
Listing quality in St Ishmaels can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for St Ishmaels
- At 33.7 photos per listing on average, St Ishmaels hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the St Ishmaels averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in St Ishmaels?
Amenity Prevalence
Amenity Insights for St Ishmaels
- Essential amenities in St Ishmaels that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St Ishmaels: Smoke alarm.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St Ishmaels to stay competitive.
Which Airbnb Amenities Boost Revenue in St Ishmaels?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in St Ishmaels, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Stove | 52.6% | $22,233 | $13,517 | 64.5% |
Cooking basics | 57.9% | $21,570 | $13,339 | 61.7% |
Bathtub | 26.3% | $25,168 | $15,582 | 61.5% |
Microwave | 57.9% | $21,046 | $14,060 | 49.7% |
Dishes and silverware | 63.2% | $20,156 | $14,587 | 38.2% |
BBQ grill | 47.4% | $20,725 | $15,746 | 31.6% |
Freezer | 31.6% | $21,496 | $16,539 | 30.0% |
Clothing storage | 36.8% | $20,986 | $16,423 | 27.8% |
Books and reading material | 31.6% | $21,263 | $16,647 | 27.7% |
Crib | 31.6% | $21,244 | $16,656 | 27.5% |
Revenue Impact Insights for St Ishmaels
- Stove tops the revenue impact list with a 64.5% uplift — listings with this amenity earn $22,233 vs. $13,517 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced St Ishmaels STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St Ishmaels. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt Ishmaels Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for St Ishmaels
- The typical guest profile for Airbnb in St Ishmaels consists of primarily domestic travelers (87%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 86.9% of guests.
- Key international markets include United Kingdom (86.9%) and United States (4.7%).
- Top languages spoken are English (70.1%) followed by German (5.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Bristol.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in St Ishmaels?
Listings in St Ishmaels average 4.72 out of 5 overall, with about 66.7 reviews per active listing and 31.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for St Ishmaels
- An average rating of 4.72 places St Ishmaels in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.91), while Value (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 31.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
St Ishmaels Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St Ishmaels
- The most common availability pattern in St Ishmaels falls within the 181-270 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St Ishmaels (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in St Ishmaels?
Average Booking Lead Time by Month
Booking Lead Time Insights for St Ishmaels
- The overall average booking lead time for vacation rentals in St Ishmaels is 69 days.
- Guests book furthest in advance for stays during July (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in St Ishmaels.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these St Ishmaels averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in St Ishmaels?
Guests in St Ishmaels stay about 3.5 nights on average, generating roughly 688 reservations and 36.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in St Ishmaels
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for St Ishmaels
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 36.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (7.5 nights) and shorten in Sep (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
St Ishmaels Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
15.8% of total
2 Nights
8 listings
42.1% of total
3 Nights
3 listings
15.8% of total
4-6 Nights
1 listings
5.3% of total
30+ Nights
4 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in St Ishmaels is 2 Nights, adopted by 42.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in St Ishmaels, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.1% of St Ishmaels hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
- A 2-night minimum appears standard (42.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St Ishmaels.
St Ishmaels Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
5.3% of total
Super Strict 30 Days
7 listings
36.8% of total
Flexible
5 listings
26.3% of total
Moderate
1 listings
5.3% of total
Firm
1 listings
5.3% of total
Strict
4 listings
21.1% of total
Cancellation Policy Insights for St Ishmaels
- The prevailing Airbnb cancellation policy trend in St Ishmaels is Super Strict 30 Days, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (31.6%) and stricter (26.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 36.8% market standard in St Ishmaels.
- Regularly review your cancellation policy against competitors and market demand shifts in St Ishmaels.
How Much Are Airbnb Cleaning Fees in St Ishmaels?
Cleaning fees in St Ishmaels are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for St Ishmaels
- 78.9% of listings charge a cleaning fee, making it standard practice in St Ishmaels. Guests expect it and factor it into their booking decisions.
- The gap between the average ($91) and median ($26) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the St Ishmaels median of $26. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in St Ishmaels Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in St Ishmaelsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cute, Quirky Tiny House/ Hot Tub Ideal for Skomer
Entire Place • 1 bedroom
The Apple Store - 1 Bedroom Cottage - St Ishmael's
Entire Place • 1 bedroom
Butterhill Grange Pembrokeshire 8 bedrooms for 18
Entire Place • 8 bedrooms
Farmhouse Annex
Entire Place • 1 bedroom
Gofan - 1 Bedroom - St Ishmael's
Entire Place • N/A
The Gann-Slate Mill Lodge 1NIGHT STAY AVAILABLE
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in St Ishmaels?
Learn from the best! This table showcases top-performing Airbnb hosts in St Ishmaels based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay Pembrokeshire | 7 | $122,204 | 226 | 4.45/5.0 |
| Joanne | 2 | $42,379 | 382 | 4.89/5.0 |
| Barbara | 1 | $40,759 | 83 | 4.98/5.0 |
| Sophie | 1 | $27,045 | 4 | 5.00/5.0 |
| Sam | 1 | $25,360 | 85 | 4.80/5.0 |
| Keeley | 1 | $19,326 | 65 | 4.92/5.0 |
| Anthony | 1 | $18,739 | 6 | 4.83/5.0 |
| Angus | 1 | $14,947 | 164 | 4.91/5.0 |
| Cerys | 1 | $13,352 | 61 | 4.56/5.0 |
| Cottages | 1 | $9,159 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St Ishmaels.
Who Are the Airbnb Hosts in St Ishmaels?
St Ishmaels leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for St Ishmaels
- A 36.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 42.1% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 84.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these St Ishmaels averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in St Ishmaels
These are the highest-grossing professional property management operations in St Ishmaels, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Stay Pembrokeshire | 7 | $122,204 | $114 | 41.8% | 4.45/5 |
| Cottages | 1 | $9,159 | $202 | 23.2% | N/A |
Management Company Insights for St Ishmaels
- The leading management company, Stay Pembrokeshire, operates 7 listings with $122,204 in gross revenue — a useful benchmark for what scale looks like in St Ishmaels.
- Top managers average 4 properties each, suggesting professional management in St Ishmaels still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.45/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does St Ishmaels's Airbnb Market Compare to Nearby Cities?
How does the St Ishmaels Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Southgate, St Ishmaels has 17 percentage points lower occupancy and about $130 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Angle | 14 | $5,907 | $608.20 | 43% |
| Southgate | 12 | $4,921 | $297.18 | 58% |
| Trenance | 22 | $4,442 | $538.87 | 39% |
| Penmorfa | 19 | $4,281 | $478.16 | 47% |
| Cwmann | 18 | $4,176 | $291.72 | 51% |
| Borth-y-Gêst | 22 | $4,041 | $295.56 | 48% |
| Rhossili | 29 | $3,924 | $323.86 | 49% |
| New Polzeath | 18 | $3,924 | $297.95 | 51% |
| Redberth | 32 | $3,922 | $245.90 | 56% |
| Tiers Cross | 15 | $3,875 | $256.22 | 56% |
Frequently Asked Questions About Airbnb in St Ishmaels
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for St Ishmaels.
How much do Airbnb hosts make in St Ishmaels?
St Ishmaels hosts earn about $18,104 per year on average, with an average nightly rate of $167 and RevPAR of $64. Those figures describe the typical revenue environment for active listings in St Ishmaels, Wales, not the ceiling for the best operators. Source: AirROI 2026 data, St Ishmaels market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in St Ishmaels?
The average Airbnb occupancy rate in St Ishmaels is 40.5%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in St Ishmaels?
Listings in St Ishmaels average $167 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in St Ishmaels?
St Ishmaels currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in St Ishmaels?
AirROI currently classifies the short-term rental regulation level in St Ishmaels as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in St Ishmaels?
RevPAR in St Ishmaels is about $64. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in St Ishmaels?
At 40.5% occupancy, St Ishmaels can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $18,104, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in St Ishmaels?
The average booking lead time in St Ishmaels is about 69 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in St Ishmaels?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in St Ishmaels include St. Ishmael's Beach, Little Haven, Druidston Haven. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in St Ishmaels?
entire_home listings make up 94.7% of the active supply in St Ishmaels. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does St Ishmaels compare to nearby Airbnb markets?
Among neighboring markets, Angle posts $70,882 in average annual revenue with 43.0% occupancy, compared to St Ishmaels's $18,104 and 40.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in St Ishmaels?
The average Airbnb stay length in St Ishmaels is about 3.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in St Ishmaels?
Airbnb listings in St Ishmaels average 4.72 out of 5 overall. About 31.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in St Ishmaels?
Stove and Cooking basics are among the strongest revenue-linked amenities in St Ishmaels. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in St Ishmaels?
Yes. About 78.9% of active Airbnb listings in St Ishmaels charge a cleaning fee, and the average fee is $91. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in St Ishmaels?
At 36.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.