Airbnb market data · 202612 months to May 2026
Lillian, AL Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Lillian brought in $20,821 over the 12 months through May 2026, across just 22 active listings, so a single property can move that figure.
AirROI's latest figures for Lillian run through May 2026.
The short answer
Lillian Airbnb Market at a Glance
Listings averaged $260 a night and were booked on 34% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.8 times as much as in February, the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Lillian is the 74th-largest of 87 Alabama markets AirROI tracks.
Browse the live Lillian Airbnb market See Every Lillian ListingRevenue
How Much Do Airbnb Hosts Make in Lillian?
Gross bookings per Lillian listing averaged $20,821 over the 12 months to May 2026 (Alabama average: $34,976), before cleaning, platform and management costs and taxes.
The average Lillian listing brought in $4,740 in July, its best month, and $1,680 in February, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across Lillian's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,410+ a month, about three times the typical property.
- Strong performers (top 25%) earn $3,960 or more, roughly $1,800 a month above the median.
- Typical properties (median) earn about $2,190 a month.
- Entry-level properties (bottom 25%) earn $1,170 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.8 times what February did
Average revenue per active listing, by month
Dashed: May left out, as the latest month's data looks incomplete.
Lillian Airbnb Data by Month
Latest 12 months in the May 2026 data.
July led on revenue and bookings; nightly rates peaked in January.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $4,158 | 51.6% | $267 | $139 | 61 days | 4.6 nights |
| Jul 2025 | $4,739 | 57.0% | $271 | $153 | 82 days | 4.5 nights |
| Aug 2025 | $3,497 | 42.6% | $265 | $113 | 38 days | 6.2 nights |
| Sep 2025 | $2,786 | 35.2% | $262 | $93 | 64 days | 4.9 nights |
| Oct 2025 | $2,036 | 25.3% | $263 | $66 | 36 days | 4.2 nights |
| Nov 2025 | $2,963 | 35.5% | $262 | $99 | 46 days | 4.3 nights |
| Dec 2025 | $1,695 | 24.0% | $266 | $55 | 27 days | 4.9 nights |
| Jan 2026 | $2,465 | 18.6% | $273 | $80 | 53 days | 8.5 nights |
| Feb 2026 | $1,681 | 24.1% | $268 | $60 | 36 days | 4.3 nights |
| Mar 2026 | $3,768 | 43.1% | $272 | $122 | 63 days | 8.3 nights |
| Apr 2026 | $2,807 | 34.7% | $269 | $94 | 44 days | 5.5 nights |
| May 2026* | $2,441 | 30.4% | $280 | $79 | 57 days | 5.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *May 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Lillian market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Lillian Profitable?
Yes, when it's run well. The average Lillian Airbnb took in $20,821 in the 12 months to May 2026, and run by its owner at everyday costs, about $1,150 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,100 a month.
Cleaning it yourself keeps the $2,460 a year guests pay in cleaning fees, for about $1,360 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Lillian Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $18,361 | $33,120 |
| Cleaning fees guests pay12% of Lillian bookings | $2,460 | $4,430 |
| Gross bookings | $20,821 | $37,550 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 59% of Lillian listings on Simplified Pricing, 3% for the rest | −$2,160 | −$3,900 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,460 | −$4,430 |
| Utilities and internetAbout 5% of bookings | −$1,040 | −$1,880 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$420 | −$750 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$620 | −$1,130 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$210 | −$210 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −$7,010 | −$12,400 |
| Left for housing costs, then profit | $13,811about $1,150 a month | $25,150about $2,100 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Lillian Airbnb Profit
The estimate starts from Lillian's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Lillian home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Lillian's Top Earners Get There
- More nights booked. The busiest quarter of Lillian listings are booked on 48% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of $245 adds about $2,450 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $345 a night or more, against a median of $245. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,840 a year.
- Open for the busy months. July brought the average listing about $4,740, against $1,680 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Lillian listings average 4.79 stars, and 50% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,130 a month, against $1,740 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Lillian?
Lillian listings were booked on 34% of the nights they were open over the past year, 3 percentage points below the Alabama average (37%) and 7 points below the U.S. average (41%). Occupancy swings from 19% in January to 57% in July.
Across Lillian's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 65%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 48% or more, roughly three nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.
July was the busiest month in Lillian, January the quietest
Share of open nights booked, by month
Dashed: May data incomplete.
Nightly rates
How Much Does an Airbnb Cost per Night in Lillian?
The average nightly rate in Lillian, known as ADR (average daily rate), was $260 over the past year, about 26% below the Alabama average of $350 and about 19% below the U.S. average of $320. Averaged month by month, rates barely change through the year, staying between about $260 and $275.
Across Lillian's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $430+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge $345 or more, about $100 above the median.
- Typical properties (median) charge about $245 a night.
- Entry-level properties (bottom 25%) charge $185 or less, about three-quarters of the median.
Average nightly rate by month in Lillian
Average nightly rate (ADR), by month
Dashed: May data incomplete. The 12-month ADR of $260 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Lillian?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Lillian it averaged $94 over the past year, from about $55 in December to about $153 in July.
Across Lillian's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $165+ per open night, about 1.8 times the median.
- Strong performers (top 25%) earn $119 or more, about $25 a night above the median.
- Typical properties (median) earn about $93 per open night.
- Entry-level properties (bottom 25%) earn $41 or less, about 43% of the median.
July RevPAR was about 2.8 times December's
Revenue per open night (RevPAR), by month
Dashed: May data incomplete.
Seasonality
Best and Worst Months for Airbnb in Lillian
With only 22 active listings, the monthly pattern in Lillian is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Lillian?
Guests book Lillian stays 44 days ahead on average (about six weeks). July stays are booked furthest out, about 82 days ahead, and December stays closest to arrival, about 27 days. A typical July booking is made in late April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: May data incomplete. The 12-month figure of 44 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Lillian
None of the 22 active listings in Lillian display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Lillian.
Neighborhoods
Best Neighborhoods for Airbnb in Lillian
AirROI's area guide picks Lillian Beach and Spanish Fort as the parts of Lillian that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lillian Beach | Lillian Beach is known for its serene environment and proximity to beautiful Gulf Coast beaches. It's ideal for vacationers looking for a quiet retreat while still enjoying coastal activities. | Gulf Coast Beaches, Boat Rentals, Fishing Spots, Nature Trails, Wildlife Viewing |
| Spanish Fort | Spanish Fort is a growing suburb with access to Mobile Bay and nature parks, appealing to both families and nature lovers. | Meaher State Park, Mobile Bay, Shopping and Dining, Local Markets, Nature Trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Lillian vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 26 km, Perdido Key (12 km away) earned the most per listing, about 2.2 times as much as Lillian. Brent was the busiest, booked on 47% of nights against 34% in Lillian.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Pensacola 11 km | 2,543 | $32,413 | $271 | 43% |
| Perdido Key 12 km | 163 | $44,938 | $378 | 43% |
| Elberta 12 km | 43 | $20,193 | $207 | 36% |
| Orange Beach 20 km | 4,378 | $39,276 | $424 | 36% |
| Brent 22 km | 32 | $26,539 | $170 | 47% |
| Ensley 22 km | 54 | $21,779 | $183 | 42% |
| Foley 24 km | 247 | $28,174 | $250 | 41% |
| Ferry Pass 26 km | 50 | $22,872 | $177 | 45% |
Other Airbnb Markets in Alabama
- Gulf Shores Airbnb data 5,280 listings
- Birmingham Airbnb data 1,064 listings
- Dauphin Island Airbnb data 623 listings
- Mobile Airbnb data 539 listings
- Huntsville Airbnb data 519 listings
- Montgomery Airbnb data 499 listings
- Auburn Airbnb data 494 listings
- Tuscaloosa Airbnb data 477 listings
See all 87 Alabama Airbnb markets
Markets Similar to Lillian
Markets elsewhere in the United States with a similar nightly rate and occupancy to Lillian:
- Birch Bay Airbnb data WA · $254/night · 34.4%
- Payson Airbnb data AZ · $258/night · 34.8%
- Bayfield Airbnb data CO · $262/night · 34.9%
- Thomasville Airbnb data GA · $255/night · 34.6%
- Ironwood Township Airbnb data MI · $254/night · 34.2%
- Doral Airbnb data FL · $263/night · 33.9%
FAQ
Lillian Airbnb FAQ
How much do Airbnb hosts make in Lillian?
An active Lillian Airbnb grossed $20,821 on average in the 12 months to May 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,960 or more in a typical month.
How much can I make on Airbnb in Lillian?
It depends most on the home's size, location and how it's run. The middle half of Lillian listings earn between $1,170 and $3,960 in a typical month, and the top tenth $6,410 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Lillian?
Listings in Lillian were booked on 34% of available nights over the past year. That compares with 37% for the Alabama average. July was the busiest month.
How much does an Airbnb cost per night in Lillian?
The average booked night in Lillian cost $260 before fees. Half of listings charge between $185 and $345, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Lillian?
None of the active Lillian listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Lillian?
Yes, when it's run well. The average Lillian Airbnb grossed $20,821 in the 12 months to May 2026, 40% below the Alabama average of $34,976, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,811 a year (about $1,150 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,100 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Lillian?
July paid best over the past year, at $4,740 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Lillian?
Each night a Lillian listing was open to book earned $94 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $165 or more.
How far in advance do guests book Airbnbs in Lillian?
Lillian stays were booked 44 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Lillian?
The average Lillian Airbnb stay lasted 5.9 nights over the past year. A listing took 14 reservations over the year on average.
How are Airbnbs in Lillian rated?
Guests rate Lillian Airbnbs 4.79 out of 5 on average. Guests score check-in highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Lillian?
Lillian Beach and Spanish Fort draw the most short-term rental interest in Lillian. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Lillian?
AirROI counted 22 active Airbnb listings in Lillian as of May 2026. The closest tracked market is Pensacola, 11 km away.
How much are Airbnb cleaning fees in Lillian?
In Lillian, more than eight in ten listings add a cleaning fee, and the typical fee is about $170.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Lillian from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.