Brent, Florida Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Brent, Florida? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,259 per year — at a $161 nightly rate, 46.6% occupancy, and a $77 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 42 active listings, Brent is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 40.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Brent?
In Brent, the headline Airbnb metrics are $22,259 in average annual revenue,46.6% occupancy, $161 ADR, and $77 in RevPAR, and guests book about 28 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Brent?
Understanding the monthly revenue variations for Airbnb listings in Brent is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brent is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brent across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,713+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,162 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,081 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,217, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brent
What Is the Monthly Airbnb Occupancy Rate in Brent?
Maximize your bookings by understanding the Brent STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brent:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brent
What Is the Average Airbnb Nightly Rate in Brent?
Effective short term rental pricing strategy in Brent involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brent typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $249+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Brent
What Is the RevPAR for Airbnb in Brent?
RevPAR in Brent is currently $77. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $74 RevPAR.
- Strong performers (Top 25%) earn $94 RevPAR.
- Best-in-class (Top 10%) achieve $119 RevPAR.
Average Monthly RevPAR Trend in Brent
RevPAR Insights for Brent
- The average RevPAR in Brent is $77. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($119) and bottom 25% ($49) is $71, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Brent benchmarks. If your RevPAR falls below the median of $74, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $94+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Brent?
Brent's peak Airbnb season falls in July, June, May, while the softest stretch is January, April, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, May)
- Revenue averages $3,307 per month
- Occupancy rates average 59.9%
- Daily rates average $163
Shoulder Season
- Revenue averages $2,312 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $157
Low Season (January, April, September)
- Revenue drops to average $1,767 per month
- Occupancy decreases to average 40.3%
- Daily rates adjust to average $147
Seasonality Insights for Brent
- Airbnb seasonality in Brent is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Brent's highest earning potential, with monthly revenues climbing to $3,810, occupancy reaching 65.3%, and ADRs peaking at $172.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,686, occupancy could drop to 35.3%, and ADRs may adjust to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brent.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Brent, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Brent?
Low regulation and minimal registration activity in Brent, Florida, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Brent to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Brent?
With a compact short-term rental market, Brent gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brentwood Bay | A serene residential area near the waterfront, perfect for vacationers looking for a peaceful stay. Its proximity to nature attractions makes it appealing for those wanting a relaxed getaway. | Brentwood Bay Marina, Butchart Gardens, Garry Oak Meadow Park, Victoria Butterfly Gardens, Brentwood Bay Resort and Spa |
| Tampa Bay | A bustling cultural hub with a mix of modern attractions and historic sites. Great for guests who enjoy vibrant city life combined with coastal relaxation. | Busch Gardens Tampa Bay, Tampa Riverwalk, The Florida Aquarium, Ybor City, Tampa Museum of Art |
| Clearwater Beach | Famous for its stunning white-sand beaches and vibrant nightlife, Clearwater Beach is a top choice for tourists looking for sun and entertainment. | Clearwater Marine Aquarium, Pier 60, Caladesi Island State Park, Shephard's Beach Resort, Beach Walk |
| St. Pete Beach | Known for its laid-back atmosphere, beautiful beaches, and vibrant arts scene. This area draws families and beach lovers alike seeking both relaxation and fun. | Corey Avenue, Fort De Soto Park, Sunset Beach, Pass-a-Grille Beach, St. Petersburg Pier |
| Old Northeast | A charming historic neighborhood featuring beautiful vintage homes and a close-knit community vibe. It's ideal for guests who appreciate history and culture. | Vinoy Park, St. Petersburg Museum of History, Historic Old Northeast District, Tropicana Field, North Straub Park |
| Dunedin | A quaint town known for its Scottish heritage and beautiful beaches. A perfect spot for guests wanting a mix of relaxation and local culture. | Caladesi Island State Park, Honeymoon Island State Park, Dunedin Marina, Downtown Dunedin, Dunedin Brewery |
| Safety Harbor | A small town with a rich history and relaxing atmosphere, famous for its spa resorts and close-knit community, ideal for those looking for a peaceful retreat. | Safety Harbor Resort and Spa, Philippe Park, Safety Harbor Museum, Mullet Creek Park, Main Street |
| Palm Harbor | A relaxed suburban area with great access to parks and waterways, appealing to both families and couples seeking a quiet stay. | John Chestnut Park, Wall Springs Park, Palm Harbor Arts and Crafts Festival, Lake Tarpon, Crystal Beach |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Brent offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Brent?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brent
- The Brent Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brent, House properties are the most common (85.7%), reflecting the local real estate landscape.
- Houses represent a significant 85.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 4.8%) offer potential for unique stay experiences.
Brent Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brent
- The dominant room capacity in Brent is 3 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 54.8% of the active Airbnb listings in Brent, indicating a high concentration in these sizes.
- A significant 52.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brent.
Brent Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brent
- The most common guest capacity trend in Brent vacation rentals is listings accommodating 8+ guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Brent STR market, accounting for 45.3% of listings.
- 54.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brent.
- On average, properties in Brent are equipped to host 5.5 guests.
How Do Listings in Brent Compare on Quality?
Listing quality in Brent can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Brent
- At 24.2 photos per listing on average, Brent hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 19.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Brent averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Brent?
Amenity Prevalence
Amenity Insights for Brent
- Essential amenities in Brent that guests expect include: Air conditioning, Microwave, TV, Heating, Free parking on premises, Wifi, Coffee maker, Smoke alarm, Cooking basics, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brent: Air conditioning, Microwave, TV, Heating, Free parking on premises, Wifi, Coffee maker, Smoke alarm, Cooking basics, Refrigerator.
- Prioritize adding missing essentials: Air conditioning, Cooking basics, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brent to stay competitive.
Which Airbnb Amenities Boost Revenue in Brent?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Brent, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Fire extinguisher | 81.0% | $25,388 | $8,959 | 183.4% |
Hair dryer | 78.6% | $25,762 | $9,413 | 173.7% |
Ceiling fan | 73.8% | $26,451 | $10,445 | 153.2% |
Patio or balcony | 50.0% | $29,208 | $15,310 | 90.8% |
Dishwasher | 61.9% | $26,753 | $14,957 | 78.9% |
Ethernet connection | 11.9% | $36,072 | $20,392 | 76.9% |
Baking sheet | 47.6% | $28,784 | $16,328 | 76.3% |
Shampoo | 57.1% | $27,143 | $15,747 | 72.4% |
BBQ grill | 38.1% | $29,945 | $17,529 | 70.8% |
Barbecue utensils | 38.1% | $29,857 | $17,583 | 69.8% |
Revenue Impact Insights for Brent
- Fire extinguisher tops the revenue impact list with a 183.4% uplift — listings with this amenity earn $25,388 vs. $8,959 without it.
- Fire extinguisher — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Brent STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brent. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrent Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Brent
- The typical guest profile for Airbnb in Brent consists of primarily domestic travelers (97%), often arriving from nearby Pensacola, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.8% of guests.
- Key international markets include United States (96.8%) and Honduras (0.4%).
- Top languages spoken are English (76.3%) followed by Spanish (15.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pensacola and Jacksonville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Brent?
Listings in Brent average 4.78 out of 5 overall, with about 85.3 reviews per active listing and 33.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Brent
- An average rating of 4.78 places Brent in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.91), while Location (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Brent Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brent
- The most common availability pattern in Brent falls within the 271-366 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Brent (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Brent?
Average Booking Lead Time by Month
Booking Lead Time Insights for Brent
- The overall average booking lead time for vacation rentals in Brent is 28 days.
- Guests book furthest in advance for stays during May (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (33 days avg.) sees the longest lead times, while Fall (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Brent.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Brent averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Brent?
Guests in Brent stay about 5.4 nights on average, generating roughly 1,100 reservations and 26.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Brent
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Brent
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 26.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (7.7 nights) and shorten in Oct (3.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Brent Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
21.4% of total
2 Nights
10 listings
23.8% of total
3 Nights
6 listings
14.3% of total
7-29 Nights
1 listings
2.4% of total
30+ Nights
16 listings
38.1% of total
Key Insights
- The most prevalent minimum stay requirement in Brent is 30+ Nights, adopted by 38.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.1%) caters to monthly stays (30+ nights) in Brent, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.1% of Brent hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brent.
Brent Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.4% of total
Flexible
12 listings
28.6% of total
Moderate
9 listings
21.4% of total
Firm
14 listings
33.3% of total
Strict
6 listings
14.3% of total
Cancellation Policy Insights for Brent
- The prevailing Airbnb cancellation policy trend in Brent is Firm, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (47.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.3% market standard in Brent.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Brent.
How Much Are Airbnb Cleaning Fees in Brent?
Cleaning fees in Brent are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Brent
- 97.6% of listings charge a cleaning fee, making it standard practice in Brent. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $121 is close to the median ($125), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 13.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Brent median of $125. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Brent Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brentbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Saint Amatus Minutes To Beach & Just Remodeled
Entire Place • 5 bedrooms
Sea's the Day Getaway
Entire Place • 3 bedrooms
Beautiful home in the middle of Pensacola
Entire Place • 3 bedrooms
Updated Pensacola Home ~ 7 Mi to Beach!
Entire Place • 4 bedrooms
Clean and cozy, close to PCC
Entire Place • 3 bedrooms
Peaceful Pensacola Paradise
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Brent?
Learn from the best! This table showcases top-performing Airbnb hosts in Brent based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hannah | 3 | $90,843 | 572 | 4.82/5.0 |
| Mike | 1 | $83,200 | 250 | 4.84/5.0 |
| Terry Burch | 3 | $65,257 | 216 | 4.89/5.0 |
| Angela And Jesse | 1 | $62,473 | 72 | 4.93/5.0 |
| Eboney | 2 | $62,044 | 228 | 4.88/5.0 |
| Amy | 2 | $52,466 | 26 | 4.88/5.0 |
| Joy | 2 | $46,745 | 44 | 4.99/5.0 |
| Brian | 2 | $42,763 | 369 | 4.68/5.0 |
| Roderic | 1 | $41,549 | 134 | 4.80/5.0 |
| Evolve | 1 | $41,049 | 32 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brent.
Who Are the Airbnb Hosts in Brent?
Brent is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Brent
- With 57.1% Superhosts, Brent has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 14.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Brent averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Brent
These are the highest-grossing professional property management operations in Brent, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Terry Burch | 3 | $65,257 | $172 | 39.5% | 4.89/5 |
| Amy | 2 | $52,466 | $172 | 49.2% | 4.88/5 |
| Evolve | 1 | $41,049 | $208 | 54.6% | 4.72/5 |
Management Company Insights for Brent
- The leading management company, Terry Burch, operates 3 listings with $65,257 in gross revenue — a useful benchmark for what scale looks like in Brent.
- Top managers average 2 properties each, suggesting professional management in Brent still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 14.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Brent's Airbnb Market Compare to Nearby Cities?
How does the Brent Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Perdido Beach, Brent has 2 percentage points lower occupancy and about $164 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alys Beach | 441 | $6,993 | $722.06 | 42% |
| Seaside | 698 | $6,573 | $830.67 | 36% |
| Seacrest Beach | 357 | $6,571 | $625.91 | 43% |
| Rosemary Beach | 535 | $6,248 | $693.97 | 40% |
| Seacrest | 28 | $6,181 | $645.94 | 39% |
| Santa Rosa Beach | 3,189 | $5,042 | $562.40 | 39% |
| Walton County | 133 | $5,024 | $618.72 | 37% |
| Inlet Beach | 98 | $4,937 | $564.44 | 40% |
| Watersound | 126 | $4,732 | $521.17 | 39% |
| Perdido Beach | 10 | $4,491 | $325.49 | 49% |
Frequently Asked Questions About Airbnb in Brent
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Brent.
How much do Airbnb hosts make in Brent?
Brent hosts earn about $22,259 per year on average, with an average nightly rate of $161 and RevPAR of $77. Those figures describe the typical revenue environment for active listings in Brent, Florida, not the ceiling for the best operators. Source: AirROI 2026 data, Brent market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Brent?
The average Airbnb occupancy rate in Brent is 46.6%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Brent?
Listings in Brent average $161 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Brent?
Brent currently has about 42 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Brent?
AirROI currently classifies the short-term rental regulation level in Brent as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Brent?
RevPAR in Brent is about $77. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Brent?
At 46.6% occupancy, Brent can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $22,259, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Brent?
The average booking lead time in Brent is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Brent?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Brent include Brentwood Bay, Tampa Bay, Clearwater Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Brent?
entire_home listings make up 95.2% of the active supply in Brent. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Brent compare to nearby Airbnb markets?
Among neighboring markets, Alys Beach posts $83,921 in average annual revenue with 41.7% occupancy, compared to Brent's $22,259 and 46.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Brent?
The average Airbnb stay length in Brent is about 5.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Brent?
Airbnb listings in Brent average 4.78 out of 5 overall. About 33.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Brent?
Fire extinguisher and Hair dryer are among the strongest revenue-linked amenities in Brent. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Brent?
Yes. About 97.6% of active Airbnb listings in Brent charge a cleaning fee, and the average fee is $121. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Brent?
A 57.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.