Ozark, Arkansas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ozark, Arkansas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,806 per year — at a $191 nightly rate, 38.6% occupancy, and a $71 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 37 active listings, Ozark is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 105.6% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Ozark?
In Ozark, the headline Airbnb metrics are $22,806 in average annual revenue,38.6% occupancy, $191 ADR, and $71 in RevPAR, and guests book about 57 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ozark?
Understanding the monthly revenue variations for Airbnb listings in Ozark is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ozark is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ozark across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,907+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,954 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,808 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,193, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ozark
What Is the Monthly Airbnb Occupancy Rate in Ozark?
Maximize your bookings by understanding the Ozark STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ozark:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ozark
What Is the Average Airbnb Nightly Rate in Ozark?
Effective short term rental pricing strategy in Ozark involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ozark typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $334+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $114 per night.
Average Daily Rate (ADR) Trend by Month in Ozark
What Is the RevPAR for Airbnb in Ozark?
RevPAR in Ozark is currently $71. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $67 RevPAR.
- Strong performers (Top 25%) earn $87 RevPAR.
- Best-in-class (Top 10%) achieve $110 RevPAR.
Average Monthly RevPAR Trend in Ozark
RevPAR Insights for Ozark
- The average RevPAR in Ozark is $71. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($110) and bottom 25% ($49) is $61, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ozark benchmarks. If your RevPAR falls below the median of $67, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $87+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ozark?
Ozark's peak Airbnb season falls in October, July, November, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, November)
- Revenue averages $2,932 per month
- Occupancy rates average 50.9%
- Daily rates average $192
Shoulder Season
- Revenue averages $2,226 per month
- Occupancy maintains around 39.4%
- Daily rates hold near $182
Low Season (January, February, December)
- Revenue drops to average $1,338 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $175
Seasonality Insights for Ozark
- Airbnb seasonality in Ozark is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ozark's highest earning potential, with monthly revenues climbing to $3,250, occupancy reaching 54.5%, and ADRs peaking at $195.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $979, occupancy could drop to 19.7%, and ADRs may adjust to $173.
- Lower occupancy paired with meaningful seasonality means hosts in Ozark need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ozark, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ozark?
Low regulation and minimal registration activity in Ozark, Arkansas, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ozark to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Ozark?
With a compact short-term rental market, Ozark gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Fort Smith | A beautiful lake surrounded by the Ozark National Forest, perfect for outdoor activities and family vacations. Popular for fishing, boating, and camping, making it a year-round destination. | Lake Fort Smith State Park, Fishing and boating, Ozark National Forest, Hiking trails, Camping sites |
| Devil's Den State Park | Renowned for its stunning natural beauty and outdoor recreational opportunities. A hotspot for hikers and nature lovers, making it an ideal location for rustic getaways. | Devil's Den hiking trails, Caverns, Campgrounds, Picnic areas, Wildlife viewing |
| Eureka Springs | A historic town known for its Victorian architecture and vibrant arts scene. Attracts tourists seeking a unique and charming atmosphere. | Eureka Springs Historic District, Thorncrown Chapel, Onyx Cave, Ghost tours, Art galleries |
| Ozark National Forest | A sprawling forest area offering a variety of outdoor activities like hiking, camping, and wildlife watching. Attracts nature enthusiasts and adventure seekers. | Cascades Nature Trail, Mulberry River, Scenic overlooks, Wildlife watching, Camping spots |
| Mountain View | Known as the Folk Music Capital of the World, this town attracts music lovers and offers cultural experiences. Great for hosting music festivals and events. | Ozark Folk Center, Live music venues, Guitar workshops, Natural beauty |
| Spadra Creek | A peaceful area perfect for families looking to escape city life. Features beautiful nature and water activities, ideal for serene retreats. | Spadra Creek Park, Hiking trails, Fishing spots, Picnic areas, Camping opportunities |
| Clarksville | A small town with a charming downtown and access to beautiful nature, great for those wanting a quaint getaway experience. | Historic downtown, Lake Ludwig, Parks, Art centers |
| Paris | Known for its small-town charm and proximity to the Ozark mountains, making it a great spot for tourists looking for outdoor adventures and relaxation. | Mount Magazine State Park, Parks and recreation areas, Local art shops, Community events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ozark offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ozark?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ozark
- The Ozark Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ozark, Outdoor/Unique properties are the most common (48.6%), reflecting the local real estate landscape.
- Houses represent a significant 40.5% portion, catering likely to families or larger groups.
- The presence of 10.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Ozark Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ozark
- The dominant room capacity in Ozark is 3 bedrooms listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 54.0% of the active Airbnb listings in Ozark, indicating a high concentration in these sizes.
- A significant 48.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ozark.
Ozark Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ozark
- The most common guest capacity trend in Ozark vacation rentals is listings accommodating 8+ guests (40.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ozark STR market, accounting for 64.8% of listings.
- 64.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ozark.
- On average, properties in Ozark are equipped to host 5.7 guests.
How Do Listings in Ozark Compare on Quality?
Listing quality in Ozark can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ozark
- At 31.8 photos per listing on average, Ozark hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 40.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ozark averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ozark?
Amenity Prevalence
Amenity Insights for Ozark
- Essential amenities in Ozark that guests expect include: Air conditioning, Heating, TV, Pets allowed. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ozark: Air conditioning, Heating, TV, Pets allowed.
- Prioritize adding missing essentials: Air conditioning, Heating, Pets allowed.
- Consider adding popular differentiators like Coffee maker or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ozark to stay competitive.
Which Airbnb Amenities Boost Revenue in Ozark?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ozark, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
BBQ grill | 83.8% | $25,431 | $9,246 | 175.0% |
Refrigerator | 83.8% | $25,388 | $9,466 | 168.2% |
Washer | 67.6% | $28,198 | $11,573 | 143.6% |
Dishwasher | 43.2% | $31,499 | $16,183 | 94.6% |
Dryer | 64.9% | $27,402 | $14,321 | 91.3% |
Oven | 73.0% | $26,150 | $13,777 | 89.8% |
Room-darkening shades | 29.7% | $33,516 | $18,275 | 83.4% |
Stove | 67.6% | $26,722 | $14,647 | 82.4% |
Ceiling fan | 70.3% | $26,260 | $14,642 | 79.4% |
Iron | 62.2% | $27,355 | $15,333 | 78.4% |
Revenue Impact Insights for Ozark
- BBQ grill tops the revenue impact list with a 175.0% uplift — listings with this amenity earn $25,431 vs. $9,246 without it.
- BBQ grill, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ozark STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ozark. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOzark Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ozark
- The typical guest profile for Airbnb in Ozark consists of primarily domestic travelers (100%), often arriving from nearby Oklahoma City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.6% of guests.
- Key international markets include United States (99.6%) and Brazil (0.4%).
- Top languages spoken are English (81.2%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Oklahoma City and Little Rock.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ozark?
Listings in Ozark average 4.89 out of 5 overall, with about 63.1 reviews per active listing and 59.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ozark
- With an overall rating of 4.89, Ozark listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.95), while Value (4.86) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 59.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Ozark Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ozark
- The most common availability pattern in Ozark falls within the 181-270 days range, representing 45.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ozark (45.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ozark?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ozark
- The overall average booking lead time for vacation rentals in Ozark is 57 days.
- Guests book furthest in advance for stays during October (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (72 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Ozark.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Ozark averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ozark?
Guests in Ozark stay about 3.5 nights on average, generating roughly 1,101 reservations and 29.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Ozark
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ozark
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 29.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (4.3 nights) and shorten in Jun (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ozark Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
37.8% of total
2 Nights
16 listings
43.2% of total
3 Nights
2 listings
5.4% of total
30+ Nights
5 listings
13.5% of total
Key Insights
- The most prevalent minimum stay requirement in Ozark is 2 Nights, adopted by 43.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.0%) of the Ozark Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.5%) caters to monthly stays (30+ nights) in Ozark, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.2% of Ozark hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ozark.
Ozark Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
2.7% of total
Flexible
6 listings
16.2% of total
Moderate
16 listings
43.2% of total
Firm
10 listings
27% of total
Strict
4 listings
10.8% of total
Cancellation Policy Insights for Ozark
- The prevailing Airbnb cancellation policy trend in Ozark is Moderate, used by 43.2% of listings.
- There's a relatively balanced mix between guest-friendly (59.4%) and stricter (37.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.2% market standard in Ozark.
- Using a Strict policy might deter some guests, as only 10.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ozark.
How Much Are Airbnb Cleaning Fees in Ozark?
Cleaning fees in Ozark are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ozark
- 94.6% of listings charge a cleaning fee, making it standard practice in Ozark. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $92 is close to the median ($80), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 11.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ozark median of $80. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ozark Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ozarkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hillbilly Paradise~Brand New Cabin on the Mulberry
Entire Place • 3 bedrooms
The Big Eddy at Pig Trail Lodging in the Ozarks
Entire Place • 5 bedrooms
Bend Hollow Cabin
Entire Place • 4 bedrooms
"The Greenbrier"
Entire Place • 2 bedrooms
Mulberry River Lodge
Entire Place • 3 bedrooms
Margie's Coop on a Real Ozark Christmas Tree Farm
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ozark?
Learn from the best! This table showcases top-performing Airbnb hosts in Ozark based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vien | 4 | $119,329 | 76 | 4.84/5.0 |
| Hope | 4 | $98,037 | 58 | 4.97/5.0 |
| James | 3 | $79,594 | 362 | 4.99/5.0 |
| Kendra | 1 | $70,193 | 56 | 5.00/5.0 |
| Kelly | 2 | $53,123 | 73 | 4.87/5.0 |
| Cristy | 2 | $45,832 | 116 | 4.99/5.0 |
| Steve | 3 | $42,444 | 166 | 4.99/5.0 |
| Casey | 1 | $38,798 | 94 | 5.00/5.0 |
| Landy | 1 | $36,576 | 131 | 4.85/5.0 |
| Ben | 1 | $34,525 | 160 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ozark.
Who Are the Airbnb Hosts in Ozark?
Ozark is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Ozark
- With 75.7% Superhosts, Ozark has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 8.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 86.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 35.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ozark averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Ozark
These are the highest-grossing professional property management operations in Ozark, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Vien | 4 | $119,329 | $291 | 27.7% | 4.84/5 |
| Evolve | 2 | $25,894 | $172 | 51.1% | 4.55/5 |
Management Company Insights for Ozark
- The leading management company, Vien, operates 4 listings with $119,329 in gross revenue — a useful benchmark for what scale looks like in Ozark.
- Top managers average 3 properties each, suggesting professional management in Ozark still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.7/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 8.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Ozark's Airbnb Market Compare to Nearby Cities?
How does the Ozark Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Blue Eye, Ozark has 10 percentage points lower occupancy and about $251 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rockwell | 13 | $8,363 | $570.29 | 46% |
| Blue Eye | 32 | $5,819 | $441.97 | 49% |
| Hollister | 310 | $5,027 | $453.33 | 41% |
| McCurtain County | 84 | $5,011 | $534.08 | 33% |
| Broken Bow | 2,828 | $4,564 | $446.99 | 36% |
| Omaha | 37 | $3,801 | $279.53 | 47% |
| Piney | 23 | $3,733 | $439.53 | 29% |
| Hochatown | 17 | $3,696 | $408.35 | 32% |
| Ridgedale | 122 | $3,413 | $450.81 | 36% |
| Flippin | 35 | $3,197 | $279.32 | 38% |
Frequently Asked Questions About Airbnb in Ozark
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ozark.
How much do Airbnb hosts make in Ozark?
Ozark hosts earn about $22,806 per year on average, with an average nightly rate of $191 and RevPAR of $71. Those figures describe the typical revenue environment for active listings in Ozark, Arkansas, not the ceiling for the best operators. Source: AirROI 2026 data, Ozark market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ozark?
The average Airbnb occupancy rate in Ozark is 38.6%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ozark?
Listings in Ozark average $191 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ozark?
Ozark currently has about 37 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ozark?
AirROI currently classifies the short-term rental regulation level in Ozark as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ozark?
RevPAR in Ozark is about $71. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ozark?
Occupancy of 38.6% means Ozark is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,806, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ozark?
The average booking lead time in Ozark is about 57 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ozark?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ozark include Lake Fort Smith, Devil's Den State Park, Eureka Springs. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ozark?
entire_home listings make up 97.3% of the active supply in Ozark. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ozark compare to nearby Airbnb markets?
Among neighboring markets, Rockwell posts $100,361 in average annual revenue with 45.6% occupancy, compared to Ozark's $22,806 and 38.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ozark?
The average Airbnb stay length in Ozark is about 3.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ozark?
Airbnb listings in Ozark average 4.89 out of 5 overall. About 59.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ozark?
BBQ grill and Refrigerator are among the strongest revenue-linked amenities in Ozark. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ozark?
Yes. About 94.6% of active Airbnb listings in Ozark charge a cleaning fee, and the average fee is $92. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ozark?
A 75.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.