Ferndale, California Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ferndale, California? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $28,218 per year — at a $228 nightly rate, 41.4% occupancy, and a $94 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 38 active listings, Ferndale is a micro-market where moderate demand with room for well-positioned listings to outperform. Active supply contracted 35.6% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Ferndale?
In Ferndale, the headline Airbnb metrics are $28,218 in average annual revenue,41.4% occupancy, $228 ADR, and $94 in RevPAR, and guests book about 54 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ferndale?
Understanding the monthly revenue variations for Airbnb listings in Ferndale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ferndale is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ferndale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,624+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,845 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,223 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $968, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ferndale
What Is the Monthly Airbnb Occupancy Rate in Ferndale?
Maximize your bookings by understanding the Ferndale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ferndale:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ferndale
What Is the Average Airbnb Nightly Rate in Ferndale?
Effective short term rental pricing strategy in Ferndale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ferndale typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $415+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $277 or more.
- Typical properties (Median) charge around $193 per night.
- Entry-level properties (Bottom 25%) earn around $150 per night.
Average Daily Rate (ADR) Trend by Month in Ferndale
What Is the RevPAR for Airbnb in Ferndale?
RevPAR in Ferndale is currently $94. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $56 RevPAR.
- Typical properties (Median) generate $80 RevPAR.
- Strong performers (Top 25%) earn $135 RevPAR.
- Best-in-class (Top 10%) achieve $157 RevPAR.
Average Monthly RevPAR Trend in Ferndale
RevPAR Insights for Ferndale
- The average RevPAR in Ferndale is $94. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($157) and bottom 25% ($56) is $101, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ferndale benchmarks. If your RevPAR falls below the median of $80, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $135+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ferndale?
Ferndale's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,717 per month
- Occupancy rates average 49.9%
- Daily rates average $243
Shoulder Season
- Revenue averages $2,552 per month
- Occupancy maintains around 36.7%
- Daily rates hold near $234
Low Season (January, February, March)
- Revenue drops to average $1,865 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $221
Seasonality Insights for Ferndale
- Airbnb seasonality in Ferndale is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ferndale's highest earning potential, with monthly revenues climbing to $4,272, occupancy reaching 60.0%, and ADRs peaking at $250.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,726, occupancy could drop to 26.3%, and ADRs may adjust to $217.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ferndale.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ferndale, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ferndale?
Low regulation and minimal registration activity in Ferndale, California, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ferndale to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Ferndale?
With a compact short-term rental market, Ferndale gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ferndale | Charming downtown area with preserved Victorian architecture, great for visitors wanting to explore local shops and restaurants. Close proximity to local events and festivals. | Ferndale Historic Cemetery, Local Art Galleries, Ferndale Museum, Restaurants and Cafés, Victorian Main Street |
| Ferndale's unique Victorian Neighborhoods | Picturesque residential areas featuring beautiful historic homes. Attracts visitors looking for a quaint and charming stay with access to local culture. | Victorian Homes Tour, Local B&Bs, Gardens and Parks, Cultural Events |
| The Eel River | Scenic river area popular for outdoor activities such as fishing and rafting. Ideal for nature enthusiasts and those looking for a peaceful retreat. | Eel River Activities, Fishing Spots, Picnic Areas, Scenic Walking Trails |
| Ferndale Rural Areas | Offers a chance to experience the beautiful rural landscape, perfect for guests seeking tranquillity and outdoor recreation. | Hiking Trails, Nature Reserves, Local Farms, Agritourism Experiences |
| Close to Ocean Beaches (e.g. Lost Coast) | Proximity to beautiful, rugged ocean beaches like the Lost Coast. Great for visitors looking for beach access and unspoiled nature. | Lost Coast Trail, Black Sands Beach, Sea Lion Rookery, Coastal Camping |
| Nearby Humboldt Redwoods State Park | A short drive away for incredible redwood forest experiences. Draws nature lovers and those interested in exploring unique ecosystems. | Avenue of the Giants, Hiking Trails, Wildlife Viewing, Scenic Drive |
| Ferndale Arts District | Area filled with local artists and craft shops. Attracts art lovers and guests looking for unique local handmade products. | Art Studios, Pottery Shops, Craft Stores, Art Exhibitions |
| Events and Festivals Venues | Excellent for those attending local events or festivals held throughout the year. Provides opportunities for short-term stays during peak times. | Ferndale Dog Barn, Annual Music Festivals, Cultural Events, Local Fairs |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ferndale offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ferndale?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ferndale
- The Ferndale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ferndale, House properties are the most common (39.5%), reflecting the local real estate landscape.
- Houses represent a significant 39.5% portion, catering likely to families or larger groups.
- The presence of 21.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.
Ferndale Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ferndale
- The dominant room capacity in Ferndale is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 47.4% of the active Airbnb listings in Ferndale, indicating a high concentration in these sizes.
- A significant 23.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ferndale.
Ferndale Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ferndale
- The most common guest capacity trend in Ferndale vacation rentals is listings accommodating 2 guests (34.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ferndale STR market, accounting for 55.3% of listings.
- 29.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ferndale.
- On average, properties in Ferndale are equipped to host 3.8 guests.
How Do Listings in Ferndale Compare on Quality?
Listing quality in Ferndale can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ferndale
- At 29.1 photos per listing on average, Ferndale hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 15.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ferndale averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ferndale?
Amenity Prevalence
Amenity Insights for Ferndale
- Essential amenities in Ferndale that guests expect include: Wifi, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Shampoo, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ferndale: Wifi, Heating, Hot water.
- Prioritize adding missing essentials: Heating, Hot water.
- Consider adding popular differentiators like Smoke alarm or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ferndale to stay competitive.
Which Airbnb Amenities Boost Revenue in Ferndale?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ferndale, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hangers | 84.2% | $32,403 | $5,898 | 449.4% |
TV | 84.2% | $32,266 | $6,628 | 386.8% |
Carbon monoxide alarm | 86.8% | $31,480 | $6,688 | 370.7% |
Dishes and silverware | 84.2% | $31,869 | $8,745 | 264.4% |
Kitchen | 71.1% | $35,718 | $9,809 | 264.2% |
Iron | 81.6% | $32,321 | $10,051 | 221.6% |
Microwave | 81.6% | $32,234 | $10,434 | 208.9% |
Oven | 60.5% | $38,243 | $12,847 | 197.7% |
Stove | 65.8% | $36,483 | $12,325 | 196.0% |
Extra pillows and blankets | 84.2% | $31,439 | $11,040 | 184.8% |
Revenue Impact Insights for Ferndale
- Hangers tops the revenue impact list with a 449.4% uplift — listings with this amenity earn $32,403 vs. $5,898 without it.
- Hangers, TV, Carbon monoxide alarm, Dishes and silverware, Iron, Microwave, Extra pillows and blankets — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ferndale STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ferndale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFerndale Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ferndale
- The typical guest profile for Airbnb in Ferndale consists of primarily domestic travelers (97%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and Germany (0.5%).
- Top languages spoken are English (67.9%) followed by Spanish (14.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Redding.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ferndale?
Listings in Ferndale average 4.96 out of 5 overall, with about 147.8 reviews per active listing and 71.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ferndale
- With an overall rating of 4.96, Ferndale listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.98), while Value (4.88) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 71.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Ferndale Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ferndale
- The most common availability pattern in Ferndale falls within the 181-270 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ferndale (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ferndale?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ferndale
- The overall average booking lead time for vacation rentals in Ferndale is 54 days.
- Guests book furthest in advance for stays during June (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Ferndale.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Ferndale averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ferndale?
Guests in Ferndale stay about 4.1 nights on average, generating roughly 1,070 reservations and 28.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Ferndale
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ferndale
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 28.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (5.4 nights) and shorten in May (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ferndale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
34.2% of total
2 Nights
15 listings
39.5% of total
3 Nights
2 listings
5.3% of total
7-29 Nights
1 listings
2.6% of total
30+ Nights
7 listings
18.4% of total
Key Insights
- The most prevalent minimum stay requirement in Ferndale is 2 Nights, adopted by 39.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.7%) of the Ferndale Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.4%) caters to monthly stays (30+ nights) in Ferndale, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.5% of Ferndale hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ferndale.
Ferndale Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.6% of total
Flexible
7 listings
18.4% of total
Moderate
18 listings
47.4% of total
Firm
10 listings
26.3% of total
Strict
2 listings
5.3% of total
Cancellation Policy Insights for Ferndale
- The prevailing Airbnb cancellation policy trend in Ferndale is Moderate, used by 47.4% of listings.
- There's a relatively balanced mix between guest-friendly (65.8%) and stricter (31.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.4% market standard in Ferndale.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ferndale.
How Much Are Airbnb Cleaning Fees in Ferndale?
Cleaning fees in Ferndale are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ferndale
- 71.1% of listings charge a cleaning fee, making it standard practice in Ferndale. Guests expect it and factor it into their booking decisions.
- The gap between the average ($169) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ferndale median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ferndale Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ferndalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
FarmStay At the Bluff-Optional Dairy Tour OffSite
Entire Place • 4 bedrooms
Buttercup Cottage Ferndale
Entire Place • 3 bedrooms
Farmhouse at Grizzly Bluff Dairy
Entire Place • 4 bedrooms
Ferndale's Sweet Retreat
Entire Place • 3 bedrooms
Farmstay At The Bluff For two ! Entire place
Entire Place • 1 bedroom
Red Barn Cottage, Cozy and Charming
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ferndale?
Learn from the best! This table showcases top-performing Airbnb hosts in Ferndale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Merritt | 2 | $139,952 | 383 | 4.97/5.0 |
| Nichole | 2 | $109,731 | 92 | 4.96/5.0 |
| Kathleen | 3 | $80,477 | 478 | 4.97/5.0 |
| Caroline | 2 | $71,961 | 801 | 4.98/5.0 |
| Ann | 1 | $62,905 | 19 | 5.00/5.0 |
| Wendy And John | 7 | $59,134 | 1324 | 4.95/5.0 |
| Toni | 1 | $57,590 | 114 | 4.96/5.0 |
| Lynne | 1 | $48,714 | 338 | 4.99/5.0 |
| Barbara & Jackelyn | 1 | $45,871 | 228 | 5.00/5.0 |
| Denise | 2 | $45,121 | 231 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ferndale.
Who Are the Airbnb Hosts in Ferndale?
Ferndale is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Ferndale
- With 92.1% Superhosts, Ferndale has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 63.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Ferndale averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Ferndale
These are the highest-grossing professional property management operations in Ferndale, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Vacasa Arizona | 2 | $24,080 | $354 | 18.2% | 4.87/5 |
Management Company Insights for Ferndale
- The leading management company, Vacasa Arizona, operates 2 listings with $24,080 in gross revenue — a useful benchmark for what scale looks like in Ferndale.
- Top managers average 2 properties each, suggesting professional management in Ferndale still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.87/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 5.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Ferndale's Airbnb Market Compare to Nearby Cities?
How does the Ferndale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Trinidad, Ferndale has 15 percentage points lower occupancy and about $108 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Irish Beach | 41 | $7,057 | $445.78 | 54% |
| Albion | 56 | $6,011 | $512.78 | 46% |
| Caspar | 41 | $5,262 | $405.45 | 48% |
| Trinidad | 142 | $5,116 | $336.05 | 56% |
| Samoa | 10 | $4,285 | $275.84 | 53% |
| Bayside | 10 | $4,101 | $275.76 | 55% |
| Smith River | 74 | $3,896 | $322.36 | 44% |
| Orick | 37 | $3,886 | $309.80 | 43% |
| Elk | 30 | $3,784 | $451.66 | 35% |
| Mendocino | 125 | $3,784 | $363.77 | 42% |
Frequently Asked Questions About Airbnb in Ferndale
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ferndale.
How much do Airbnb hosts make in Ferndale?
Ferndale hosts earn about $28,218 per year on average, with an average nightly rate of $228 and RevPAR of $94. Those figures describe the typical revenue environment for active listings in Ferndale, California, not the ceiling for the best operators. Source: AirROI 2026 data, Ferndale market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ferndale?
The average Airbnb occupancy rate in Ferndale is 41.4%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ferndale?
Listings in Ferndale average $228 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ferndale?
Ferndale currently has about 38 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ferndale?
AirROI currently classifies the short-term rental regulation level in Ferndale as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ferndale?
RevPAR in Ferndale is about $94. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ferndale?
At 41.4% occupancy, Ferndale can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $28,218, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ferndale?
The average booking lead time in Ferndale is about 54 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ferndale?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ferndale include Downtown Ferndale, Ferndale's unique Victorian Neighborhoods, The Eel River. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ferndale?
entire_home listings make up 89.5% of the active supply in Ferndale. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ferndale compare to nearby Airbnb markets?
Among neighboring markets, Irish Beach posts $84,678 in average annual revenue with 54.4% occupancy, compared to Ferndale's $28,218 and 41.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ferndale?
The average Airbnb stay length in Ferndale is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ferndale?
Airbnb listings in Ferndale average 4.96 out of 5 overall. About 71.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ferndale?
Hangers and TV are among the strongest revenue-linked amenities in Ferndale. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ferndale?
Yes. About 71.1% of active Airbnb listings in Ferndale charge a cleaning fee, and the average fee is $169. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ferndale?
A 92.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.