McCloud, California Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in McCloud, California? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $37,358 per year — at a $287 nightly rate, 44.2% occupancy, and a $136 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 55 active listings, McCloud is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 44.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in McCloud?
In McCloud, the headline Airbnb metrics are $37,358 in average annual revenue,44.2% occupancy, $287 ADR, and $136 in RevPAR, and guests book about 71 days in advance.
How Much Do Airbnb Hosts Earn Monthly in McCloud?
Understanding the monthly revenue variations for Airbnb listings in McCloud is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in McCloud is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in McCloud across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,749+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,268 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,836 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,387, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in McCloud
What Is the Monthly Airbnb Occupancy Rate in McCloud?
Maximize your bookings by understanding the McCloud STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in McCloud:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in McCloud
What Is the Average Airbnb Nightly Rate in McCloud?
Effective short term rental pricing strategy in McCloud involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in McCloud typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $419+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $264 or more.
- Typical properties (Median) charge around $209 per night.
- Entry-level properties (Bottom 25%) earn around $159 per night.
Average Daily Rate (ADR) Trend by Month in McCloud
What Is the RevPAR for Airbnb in McCloud?
RevPAR in McCloud is currently $136. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $60 RevPAR.
- Typical properties (Median) generate $105 RevPAR.
- Strong performers (Top 25%) earn $130 RevPAR.
- Best-in-class (Top 10%) achieve $208 RevPAR.
Average Monthly RevPAR Trend in McCloud
RevPAR Insights for McCloud
- The average RevPAR in McCloud is $136. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($208) and bottom 25% ($60) is $147, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these McCloud benchmarks. If your RevPAR falls below the median of $105, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $130+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in McCloud?
McCloud's peak Airbnb season falls in July, June, August, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $5,133 per month
- Occupancy rates average 56.5%
- Daily rates average $322
Shoulder Season
- Revenue averages $3,315 per month
- Occupancy maintains around 41.9%
- Daily rates hold near $276
Low Season (January, March, November)
- Revenue drops to average $2,412 per month
- Occupancy decreases to average 31.6%
- Daily rates adjust to average $260
Seasonality Insights for McCloud
- Airbnb seasonality in McCloud is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases McCloud's highest earning potential, with monthly revenues climbing to $5,745, occupancy reaching 59.1%, and ADRs peaking at $335.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,113, occupancy could drop to 28.6%, and ADRs may adjust to $251.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in McCloud.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like McCloud, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in McCloud?
Low regulation and minimal registration activity in McCloud, California, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for McCloud to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in McCloud?
McCloud is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| McCloud Falls | Stunning natural beauty with easy access to hiking and outdoor activities. Perfect for nature lovers and those seeking a peaceful retreat in the mountains. | McCloud Falls, Sacramento River, Mt. Shasta, Shasta-Trinity National Forest, McCloud River |
| Mt. Shasta City | A charming small town at the base of Mt. Shasta, known for its outdoor sports and year-round recreational opportunities. Great for families and adventurers alike. | Mt. Shasta, Lake Siskiyou, Shastice Park, Siskiyou County Museum, Hiking Trails |
| Dunsmuir | A picturesque town with a rich railroad history and close proximity to rivers and mountains. Appeals to those looking for small-town charm and outdoor adventure. | Mossbrae Falls, Dunsmuir Botanical Gardens, Sacramento River, Castle Crags State Park, Historic Downtown Dunsmuir |
| Siskiyou County | Known for its diverse landscapes, this area offers a variety of recreational activities, including hiking, fishing, and skiing. Ideal for visitors seeking adventure and solitude. | Mount Shasta, Shasta Valley, Siskiyou Lake, Klamath National Forest, Packsaddle Lake |
| Lake Shastina | Offers a serene lake experience with opportunities for fishing and boating, catering to families and groups looking for relaxation and recreation. | Lake Shastina, Golf at Lake Shastina, Mountain biking, Fishing spots, Scenic views |
| Castle Crags | A dramatic natural area known for its stunning granite spires, perfect for hiking enthusiasts and climbers looking for new challenges and breathtaking views. | Castle Crags Wilderness, Hiking Trails, Sacramento River, Scenic viewpoints, Climbing opportunities |
| Sundial Bridge | An architectural marvel that serves as a pedestrian bridge and a local landmark, attracting both tourists and locals with its beauty and surrounding parks. | Sundial Bridge, Turtle Bay Exploration Park, Sacramento River Trail, Botanical Gardens, Cultural Events |
| Shasta Lake | One of California's largest reservoirs, known for water activities, camping, and fishing. A popular getaway for families looking to enjoy lake life and outdoor experiences. | Shasta Lake, Lake Shasta Caverns, Swimming and boating, Camping sites, Hiking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, McCloud offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in McCloud?
Room Type Distribution
Property Type Distribution
Market Composition Insights for McCloud
- The McCloud Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.5% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in McCloud, House properties are the most common (69.1%), reflecting the local real estate landscape.
- Houses represent a significant 69.1% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 1.8%) offer potential for unique stay experiences.
McCloud Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for McCloud
- The dominant room capacity in McCloud is 1 bedroom listings, making up 30.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 60.0% of the active Airbnb listings in McCloud, indicating a high concentration in these sizes.
- A significant 45.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in McCloud.
McCloud Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for McCloud
- The most common guest capacity trend in McCloud vacation rentals is listings accommodating 6 guests (29.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the McCloud STR market, accounting for 49.1% of listings.
- 56.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in McCloud.
- On average, properties in McCloud are equipped to host 5.4 guests.
How Do Listings in McCloud Compare on Quality?
Listing quality in McCloud can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for McCloud
- At 33.9 photos per listing on average, McCloud hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the McCloud averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in McCloud?
Amenity Prevalence
Amenity Insights for McCloud
- Essential amenities in McCloud that guests expect include: Heating, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Fire extinguisher, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for McCloud: Heating, Free parking on premises, Hot water.
- Prioritize adding missing essentials: Heating, Hot water.
- Consider adding popular differentiators like Smoke alarm or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in McCloud to stay competitive.
Which Airbnb Amenities Boost Revenue in McCloud?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in McCloud, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 90.9% | $40,791 | $3,028 | 1247.3% |
Dishes and silverware | 90.9% | $40,791 | $3,028 | 1247.3% |
Microwave | 90.9% | $40,791 | $3,028 | 1247.3% |
Wifi | 78.2% | $45,309 | $8,867 | 411.0% |
Toaster | 70.9% | $47,137 | $13,522 | 248.6% |
TV | 74.5% | $45,314 | $14,059 | 222.3% |
Bed linens | 87.3% | $40,929 | $12,870 | 218.0% |
Outdoor furniture | 69.1% | $47,365 | $14,988 | 216.0% |
Shampoo | 78.2% | $43,441 | $15,560 | 179.2% |
Patio or balcony | 69.1% | $46,375 | $17,203 | 169.6% |
Revenue Impact Insights for McCloud
- Coffee maker tops the revenue impact list with a 1247.3% uplift — listings with this amenity earn $40,791 vs. $3,028 without it.
- Coffee maker, Dishes and silverware, Microwave, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced McCloud STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for McCloud. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMcCloud Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for McCloud
- The typical guest profile for Airbnb in McCloud consists of primarily domestic travelers (94%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.4% of guests.
- Key international markets include United States (94.4%) and France (1.4%).
- Top languages spoken are English (58%) followed by Spanish (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in McCloud?
Listings in McCloud average 4.84 out of 5 overall, with about 55.1 reviews per active listing and 43.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for McCloud
- With an overall rating of 4.84, McCloud listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 43.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
McCloud Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for McCloud
- The most common availability pattern in McCloud falls within the 181-270 days range, representing 38.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in McCloud (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in McCloud?
Average Booking Lead Time by Month
Booking Lead Time Insights for McCloud
- The overall average booking lead time for vacation rentals in McCloud is 71 days.
- Guests book furthest in advance for stays during June (average 166 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (135 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in McCloud.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 166 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 135 days) to capture early planners.
- Monitor your own booking lead times against these McCloud averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in McCloud?
Guests in McCloud stay about 3.8 nights on average, generating roughly 1,793 reservations and 32.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in McCloud
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for McCloud
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 32.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (4.1 nights) and shorten in Jun (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
McCloud Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
25.5% of total
2 Nights
22 listings
40% of total
3 Nights
1 listings
1.8% of total
7-29 Nights
1 listings
1.8% of total
30+ Nights
17 listings
30.9% of total
Key Insights
- The most prevalent minimum stay requirement in McCloud is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.5%) of the McCloud Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30.9%) caters to monthly stays (30+ nights) in McCloud, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of McCloud hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in McCloud.
McCloud Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
1.8% of total
Limited
13 listings
23.6% of total
Flexible
2 listings
3.6% of total
Moderate
21 listings
38.2% of total
Firm
15 listings
27.3% of total
Strict
3 listings
5.5% of total
Cancellation Policy Insights for McCloud
- The prevailing Airbnb cancellation policy trend in McCloud is Moderate, used by 38.2% of listings.
- There's a relatively balanced mix between guest-friendly (41.8%) and stricter (32.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.2% market standard in McCloud.
- Using a Strict policy might deter some guests, as only 5.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in McCloud.
How Much Are Airbnb Cleaning Fees in McCloud?
Cleaning fees in McCloud are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for McCloud
- 76.4% of listings charge a cleaning fee, making it standard practice in McCloud. Guests expect it and factor it into their booking decisions.
- The gap between the average ($199) and median ($150) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the McCloud median of $150. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in McCloud Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in McCloudbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Timber Lodge of McCloud
Entire Place • 5 bedrooms
13 Mi to Mt Shasta: Log Home on 60 Acres!
Entire Place • 4 bedrooms
Grey Wolf Lodge of McCloud
Entire Place • 5 bedrooms
Shasta View Lodge | Cedar Cabin
Entire Place • 3 bedrooms
Toad Hollow Vacation Home
Entire Place • 4 bedrooms
Quail Oaks Lodge
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in McCloud?
Learn from the best! This table showcases top-performing Airbnb hosts in McCloud based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shasta View Lodge | 10 | $493,665 | 628 | 4.90/5.0 |
| Jill | 8 | $303,524 | 610 | 4.76/5.0 |
| Linn | 1 | $186,953 | 41 | 5.00/5.0 |
| Jordan | 2 | $181,194 | 110 | 4.96/5.0 |
| Evolve | 1 | $125,993 | 109 | 4.83/5.0 |
| Warren | 12 | $106,409 | 226 | 4.76/5.0 |
| Sandra | 2 | $73,640 | 52 | 4.88/5.0 |
| Denise | 1 | $52,808 | 20 | 5.00/5.0 |
| Cori | 1 | $47,559 | 104 | 4.94/5.0 |
| John | 1 | $42,012 | 84 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in McCloud.
Who Are the Airbnb Hosts in McCloud?
McCloud is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for McCloud
- With 72.7% Superhosts, McCloud has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 12.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 52.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these McCloud averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in McCloud
These are the highest-grossing professional property management operations in McCloud, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $125,993 | $482 | 70.1% | 4.83/5 |
| Warren | 12 | $106,409 | $181 | 22.6% | 4.76/5 |
| Mt. Shasta Vacation Rentals | 1 | $23,171 | $255 | 27.8% | 4.42/5 |
Management Company Insights for McCloud
- The leading management company, Evolve, operates 1 listings with $125,993 in gross revenue — a useful benchmark for what scale looks like in McCloud.
- Top managers average 5 properties each, suggesting professional management in McCloud still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.67/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 12.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does McCloud's Airbnb Market Compare to Nearby Cities?
How does the McCloud Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Fort Klamath, McCloud has 7 percentage points lower occupancy and about $48 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shasta Lake | 23 | $4,663 | $431.90 | 46% |
| Lake Almanor Country Club | 17 | $4,584 | $574.10 | 44% |
| Shasta County | 45 | $4,072 | $433.91 | 32% |
| Fort Klamath | 11 | $3,732 | $334.67 | 51% |
| Millville | 10 | $3,474 | $309.35 | 48% |
| Anderson | 28 | $3,365 | $285.68 | 42% |
| Gasquet | 13 | $3,356 | $208.47 | 50% |
| Lakehead-Lakeshore | 22 | $3,256 | $346.61 | 32% |
| Lakehead | 23 | $3,128 | $399.51 | 34% |
| Mount Shasta | 178 | $3,015 | $262.91 | 46% |
Frequently Asked Questions About Airbnb in McCloud
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for McCloud.
How much do Airbnb hosts make in McCloud?
McCloud hosts earn about $37,358 per year on average, with an average nightly rate of $287 and RevPAR of $136. Those figures describe the typical revenue environment for active listings in McCloud, California, not the ceiling for the best operators. Source: AirROI 2026 data, McCloud market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in McCloud?
The average Airbnb occupancy rate in McCloud is 44.2%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in McCloud?
Listings in McCloud average $287 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in McCloud?
McCloud currently has about 55 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in McCloud?
AirROI currently classifies the short-term rental regulation level in McCloud as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in McCloud?
RevPAR in McCloud is about $136. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in McCloud?
At 44.2% occupancy, McCloud can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $37,358, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in McCloud?
The average booking lead time in McCloud is about 71 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in McCloud?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in McCloud include McCloud Falls, Mt. Shasta City, Dunsmuir. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in McCloud?
entire_home listings make up 94.5% of the active supply in McCloud. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does McCloud compare to nearby Airbnb markets?
Among neighboring markets, Shasta Lake posts $55,951 in average annual revenue with 46.1% occupancy, compared to McCloud's $37,358 and 44.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in McCloud?
The average Airbnb stay length in McCloud is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in McCloud?
Airbnb listings in McCloud average 4.84 out of 5 overall. About 43.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in McCloud?
Coffee maker and Dishes and silverware are among the strongest revenue-linked amenities in McCloud. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in McCloud?
Yes. About 76.4% of active Airbnb listings in McCloud charge a cleaning fee, and the average fee is $199. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in McCloud?
A 72.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.