Nassau County, Florida Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Nassau County, Florida? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $38,610 per year — at a $377 nightly rate, 34.5% occupancy, and a $139 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 30 active listings, Nassau County is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 42.9% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Nassau County?
In Nassau County, the headline Airbnb metrics are $38,610 in average annual revenue,34.5% occupancy, $377 ADR, and $139 in RevPAR, and guests book about 63 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Nassau County?
Understanding the monthly revenue variations for Airbnb listings in Nassau County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nassau County is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nassau County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,102+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,532 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,556 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,609, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nassau County
What Is the Monthly Airbnb Occupancy Rate in Nassau County?
Maximize your bookings by understanding the Nassau County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nassau County:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nassau County
What Is the Average Airbnb Nightly Rate in Nassau County?
Effective short term rental pricing strategy in Nassau County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nassau County typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $610+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $465 or more.
- Typical properties (Median) charge around $356 per night.
- Entry-level properties (Bottom 25%) earn around $283 per night.
Average Daily Rate (ADR) Trend by Month in Nassau County
What Is the RevPAR for Airbnb in Nassau County?
RevPAR in Nassau County is currently $139. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $67 RevPAR.
- Typical properties (Median) generate $130 RevPAR.
- Strong performers (Top 25%) earn $198 RevPAR.
- Best-in-class (Top 10%) achieve $253 RevPAR.
Average Monthly RevPAR Trend in Nassau County
RevPAR Insights for Nassau County
- The average RevPAR in Nassau County is $139. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($253) and bottom 25% ($67) is $186, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Nassau County benchmarks. If your RevPAR falls below the median of $130, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $198+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Nassau County?
Nassau County's peak Airbnb season falls in July, June, April, while the softest stretch is January, September, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, April)
- Revenue averages $6,591 per month
- Occupancy rates average 48.4%
- Daily rates average $428
Shoulder Season
- Revenue averages $4,118 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $384
Low Season (January, September, December)
- Revenue drops to average $3,046 per month
- Occupancy decreases to average 28.7%
- Daily rates adjust to average $373
Seasonality Insights for Nassau County
- Airbnb seasonality in Nassau County is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Nassau County's highest earning potential, with monthly revenues climbing to $7,813, occupancy reaching 52.7%, and ADRs peaking at $449.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,935, occupancy could drop to 27.0%, and ADRs may adjust to $360.
- Lower occupancy paired with meaningful seasonality means hosts in Nassau County need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Nassau County, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Nassau County?
Low regulation and minimal registration activity in Nassau County, Florida, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Nassau County to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Nassau County?
With a compact short-term rental market, Nassau County gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Amelia Island | A beautiful island known for its pristine beaches, historic charm, and diverse activities. Popular among vacationers and families seeking a coastal getaway. | Fort Clinch State Park, Amelia Island Historic District, Main Beach Park, Egan's Creek Greenway, Amelia Island Museum of History |
| Fernandina Beach | The historic downtown area offers unique shops, restaurants, and vibrant events. Great for tourists looking for a relaxed beach town atmosphere. | Fernandina Beach Historic District, American Beach, Egan's Creek Greenway, Peter's Point Beachfront Park, Fort Clinch State Park |
| Yulee | Conveniently located near Fernandina Beach and Jacksonville, Yulee is becoming more popular for those seeking affordable accommodations close to beaches and nature. | Cumberland Island National Seashore, Yulee Area Park, State Road 200 shopping and restaurants |
| Hilliard | A small, charming rural town that offers local experiences and proximity to natural attractions, making it a unique option for visitors seeking tranquility. | Cypress Park, Hilliard Community Center, local antique shops |
| Callahan | Known for its small-town charm and close-knit community, Callahan can attract guests looking for a peaceful retreat with access to the nearby coastline. | Callahan Heritage Park, local parks and recreational areas |
| Nassauville | A quieter residential area that provides access to both natural attractions and nearby beach towns, appealing to families and those looking for a serene stay. | Nassau River, easy access to Amelia Island attractions |
| Kings Bay | A burgeoning area close to the coast ideal for outdoor enthusiasts and families looking for a comfortable place to stay while exploring the Georgia coast. | Kings Bay Naval Submarine Base, local parks, access to nearby waterfront areas |
| Woodbine | Positioned near the border with Georgia, it serves a unique market for those looking to explore the picturesque surroundings of both states and experience rural charm. | Woodbine River, local historical sites |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Nassau County offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Nassau County?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nassau County
- The Nassau County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nassau County, Apartment/Condo properties are the most common (93.3%), reflecting the local real estate landscape.
Nassau County Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nassau County
- The dominant room capacity in Nassau County is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 86.7% of the active Airbnb listings in Nassau County, indicating a high concentration in these sizes.
Nassau County Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nassau County
- The most common guest capacity trend in Nassau County vacation rentals is listings accommodating 4 guests (46.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Nassau County STR market, accounting for 83.4% of listings.
- 43.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nassau County.
- On average, properties in Nassau County are equipped to host 4.8 guests.
How Do Listings in Nassau County Compare on Quality?
Listing quality in Nassau County can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Nassau County
- At 45.9 photos per listing on average, Nassau County hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Nassau County averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Nassau County?
Amenity Prevalence
Amenity Insights for Nassau County
- Essential amenities in Nassau County that guests expect include: Free parking on premises, Air conditioning, Wifi, Hair dryer, Smoke alarm, Pool, TV, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nassau County: Free parking on premises, Air conditioning, Wifi, Hair dryer, Smoke alarm, Pool, TV, Fire extinguisher.
- Prioritize adding missing essentials: Pool, TV, Fire extinguisher.
- Consider adding popular differentiators like Hangers or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nassau County to stay competitive.
Which Airbnb Amenities Boost Revenue in Nassau County?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Nassau County, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kayak | 20.0% | $73,637 | $29,854 | 146.7% |
Body soap | 36.7% | $57,023 | $27,950 | 104.0% |
Cable TV | 16.7% | $66,224 | $33,088 | 100.1% |
Ethernet connection | 16.7% | $66,036 | $33,125 | 99.4% |
Outdoor furniture | 56.7% | $48,555 | $25,606 | 89.6% |
Beach essentials | 16.7% | $63,436 | $33,645 | 88.5% |
Stove | 66.7% | $44,824 | $26,183 | 71.2% |
Ceiling fan | 36.7% | $51,665 | $31,052 | 66.4% |
Pets allowed | 16.7% | $56,890 | $34,954 | 62.8% |
Toaster | 66.7% | $44,206 | $27,419 | 61.2% |
Revenue Impact Insights for Nassau County
- Kayak tops the revenue impact list with a 146.7% uplift — listings with this amenity earn $73,637 vs. $29,854 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Nassau County STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nassau County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNassau County Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Nassau County
- The typical guest profile for Airbnb in Nassau County consists of primarily domestic travelers (99%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.3% of guests.
- Key international markets include United States (99.3%) and United Kingdom (0.7%).
- Top languages spoken are English (83.3%) followed by Spanish (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Jacksonville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Nassau County?
Listings in Nassau County average 4.79 out of 5 overall, with about 25 reviews per active listing and 26.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Nassau County
- An average rating of 4.79 places Nassau County in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.99), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Nassau County Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nassau County
- The most common availability pattern in Nassau County falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nassau County (56.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Nassau County?
Average Booking Lead Time by Month
Booking Lead Time Insights for Nassau County
- The overall average booking lead time for vacation rentals in Nassau County is 63 days.
- Guests book furthest in advance for stays during March (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (70 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Nassau County.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Nassau County averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Nassau County?
Guests in Nassau County stay about 4.6 nights on average, generating roughly 601 reservations and 20 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Nassau County
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Nassau County
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (8 nights) and shorten in Sep (3.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Nassau County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
13 listings
43.3% of total
3 Nights
8 listings
26.7% of total
30+ Nights
9 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Nassau County is 2 Nights, adopted by 43.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30%) caters to monthly stays (30+ nights) in Nassau County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.3% of Nassau County hosts use this setting.
- A 2-night minimum appears standard (43.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nassau County.
Nassau County Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
3 listings
10% of total
Limited
5 listings
16.7% of total
Super Strict 30 Days
9 listings
30% of total
Moderate
1 listings
3.3% of total
Firm
11 listings
36.7% of total
Strict
1 listings
3.3% of total
Cancellation Policy Insights for Nassau County
- The prevailing Airbnb cancellation policy trend in Nassau County is Firm, used by 36.7% of listings.
- There's a relatively balanced mix between guest-friendly (3.3%) and stricter (40.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.7% market standard in Nassau County.
- Using a Strict policy might deter some guests, as only 3.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nassau County.
How Much Are Airbnb Cleaning Fees in Nassau County?
Cleaning fees in Nassau County are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Nassau County
- 100.0% of listings charge a cleaning fee, making it standard practice in Nassau County. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $222 is close to the median ($206), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 13.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Nassau County median of $206. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Nassau County Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nassau Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oceanfront with Included Golf Cart & Kayak
Entire Place • 1 bedroom
1834 - Turtle Dunes View: Direct Ocean Access
Entire Place • 2 bedrooms
1868 Turtle Dunes Place
Entire Place • 3 bedrooms
Sun-Kissed Escape with spectacular views
Entire Place • 2 bedrooms
1873 Turtle Dunes Place
Entire Place • 3 bedrooms
Sea Dunes #1614 - Oceanfront!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Nassau County?
Learn from the best! This table showcases top-performing Airbnb hosts in Nassau County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amelia Best VRR | 3 | $221,190 | 29 | 4.96/5.0 |
| Jay | 6 | $211,311 | 152 | 4.70/5.0 |
| Larry | 4 | $163,273 | 221 | 4.87/5.0 |
| David | 1 | $111,642 | 133 | 4.95/5.0 |
| Amelia Island Vacations | 8 | $110,579 | 44 | 4.70/5.0 |
| Michelle | 2 | $108,990 | 47 | 4.92/5.0 |
| Destination Amelia | 2 | $85,585 | 7 | 4.67/5.0 |
| Cheryl | 1 | $59,029 | 64 | 4.94/5.0 |
| Moore Amelia Island | 1 | $37,517 | 42 | 4.88/5.0 |
| Stay Better Vacations | 1 | $33,208 | 3 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nassau County.
Who Are the Airbnb Hosts in Nassau County?
Nassau County leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Nassau County
- A 43.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 73.3% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 83.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Nassau County averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Nassau County
These are the highest-grossing professional property management operations in Nassau County, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jay | 6 | $211,311 | $331 | 33.8% | 4.70/5 |
| Larry | 4 | $163,273 | $344 | 34.2% | 4.87/5 |
| Amelia Island Vacations | 8 | $110,579 | $319 | 18.8% | 4.70/5 |
| Michelle | 2 | $108,990 | $363 | 48.9% | 4.92/5 |
| Destination Amelia | 2 | $85,585 | $485 | 39.2% | 4.67/5 |
| Moore Amelia Island | 1 | $37,517 | $326 | 42.6% | 4.88/5 |
| Stay Better Vacations | 1 | $33,208 | $374 | 38.3% | 4.67/5 |
| Barefoot Amelia | 1 | $15,985 | $343 | 50.4% | 5.00/5 |
Management Company Insights for Nassau County
- The leading management company, Jay, operates 6 listings with $211,311 in gross revenue — a useful benchmark for what scale looks like in Nassau County.
- Top managers average 3 properties each, suggesting professional management in Nassau County still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Nassau County's Airbnb Market Compare to Nearby Cities?
How does the Nassau County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Montgomery, Nassau County has 19 percentage points lower occupancy and about $109 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St. Johns County | 13 | $7,723 | $637.66 | 48% |
| Ponte Vedra Beach | 219 | $5,514 | $593.08 | 41% |
| Vilano Beach | 171 | $5,394 | $468.07 | 43% |
| Jacksonville Beach | 739 | $4,129 | $342.88 | 47% |
| St. Simons | 88 | $4,050 | $393.27 | 41% |
| Montgomery | 11 | $3,625 | $267.80 | 54% |
| Saint Augustine | 1,727 | $3,488 | $298.71 | 44% |
| Saint Simons | 897 | $3,406 | $388.90 | 37% |
| Fernandina Beach | 971 | $3,383 | $435.38 | 37% |
| Isle of Hope | 32 | $3,314 | $282.63 | 44% |
Frequently Asked Questions About Airbnb in Nassau County
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Nassau County.
How much do Airbnb hosts make in Nassau County?
Nassau County hosts earn about $38,610 per year on average, with an average nightly rate of $377 and RevPAR of $139. Those figures describe the typical revenue environment for active listings in Nassau County, Florida, not the ceiling for the best operators. Source: AirROI 2026 data, Nassau County market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Nassau County?
The average Airbnb occupancy rate in Nassau County is 34.5%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Nassau County?
Listings in Nassau County average $377 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Nassau County?
Nassau County currently has about 30 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Nassau County?
AirROI currently classifies the short-term rental regulation level in Nassau County as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Nassau County?
RevPAR in Nassau County is about $139. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Nassau County?
Occupancy of 34.5% means Nassau County is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $38,610, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Nassau County?
The average booking lead time in Nassau County is about 63 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Nassau County?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Nassau County include Amelia Island, Fernandina Beach, Yulee. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Nassau County?
entire_home listings make up 100.0% of the active supply in Nassau County. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Nassau County compare to nearby Airbnb markets?
Among neighboring markets, St. Johns County posts $92,678 in average annual revenue with 48.2% occupancy, compared to Nassau County's $38,610 and 34.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Nassau County?
The average Airbnb stay length in Nassau County is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Nassau County?
Airbnb listings in Nassau County average 4.79 out of 5 overall. About 26.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Nassau County?
Kayak and Body soap are among the strongest revenue-linked amenities in Nassau County. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Nassau County?
Yes. About 100.0% of active Airbnb listings in Nassau County charge a cleaning fee, and the average fee is $222. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Nassau County?
A 43.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.