Prairie Pointe of Pella Entire home · 3 bedrooms Rated 4.93 - Revenue
- $78,159
- Occupancy
- 50.9%
- Daily rate
- $445
Airbnb market data · 202612 months to September 2026
The average Airbnb in Pella brought in $23,477 over the 12 months through September 2026, in line with the Iowa average of $23,238.
The short answer
Listings averaged $198 a night, about 6% lower than the Iowa average of $210, and were booked on 41% of available nights, close to its 41%.
Timing matters: in August, usually the best month, the average listing earns about three times as much as in February, usually the slowest.
With 57 active listings, Pella is the 18th-largest of 40 Iowa markets AirROI tracks. From a year earlier, the number of active listings grew 43%.
Browse the live Pella Airbnb market See Every Pella ListingRevenue
Gross bookings per Pella listing averaged $23,477 over the 12 months to September 2026 (Iowa average: $23,238), before cleaning, platform and management costs and taxes.
In a typical year, the average Pella listing brings in $3,660 in August, its best month, and $1,250 in February, its slowest. July runs within 4% of August, so either can come out on top in a given year. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about three times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and bookings; nightly rates peaked in May 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,048 | 53.6% | $188 | $102 | 51 days | 3.8 nights |
| Oct 2025 | $2,470 | 38.9% | $191 | $80 | 33 days | 4.5 nights |
| Nov 2025 | $2,351 | 39.4% | $193 | $78 | 48 days | 3.1 nights |
| Dec 2025 | $2,427 | 40.4% | $191 | $78 | 54 days | 3.2 nights |
| Jan 2026 | $1,870 | 32.8% | $185 | $60 | 34 days | 4.2 nights |
| Feb 2026 | $1,507 | 26.2% | $185 | $54 | 33 days | 4.3 nights |
| Mar 2026 | $1,682 | 27.3% | $190 | $54 | 32 days | 6.2 nights |
| Apr 2026 | $2,047 | 31.6% | $200 | $68 | 64 days | 3.5 nights |
| May 2026 | $3,602 | 48.8% | $231 | $116 | 96 days | 3.2 nights |
| Jun 2026 | $3,074 | 46.6% | $204 | $102 | 71 days | 3.7 nights |
| Jul 2026 | $3,821 | 52.7% | $207 | $123 | 60 days | 5.5 nights |
| Aug 2026 | $4,000 | 54.4% | $221 | $129 | 129 days | 4.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Pella market, enter its address and size in the Airbnb estimator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Pella Airbnb took in $23,477 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,260 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,120 a month.
Cleaning it yourself keeps the $2,360 a year guests pay in cleaning fees, for about $1,450 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,080 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $21,117 | $35,300 |
| Cleaning fees guests pay10% of Pella bookings | $2,360 | $3,940 |
| Gross bookings | $23,477 | $39,240 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Pella listings on Simplified Pricing, 3% for the rest | −$3,330 | −$5,570 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,360 | −$3,940 |
| Utilities and internetAbout 5% of bookings | −$1,170 | −$1,960 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$470 | −$780 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$700 | −$1,180 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$230 | −$230 |
| Permit and registrationWhere one is required | −$120 | −$120 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$8,380 | −$13,780 |
| Left for housing costs, then profit | $15,097about $1,260 a month | $25,460about $2,120 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Pella's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Pella home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,270 a month, against $1,960 for the average one.
Occupancy
Pella listings were booked on 41% of the nights they were open over the past year, in line with the Iowa average and in line with the U.S. average. In a typical year, occupancy swings from 27% in February to 54% in August.
The busiest tenth of listings are booked about 3.1 times as often as the bottom quarter.
August is usually the busiest month in Pella, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Pella, known as ADR (average daily rate), was $198 over the past year, about 6% below the Iowa average of $210 and about 38% below the U.S. average of $320. In a typical year, rates peak in May at about $215 and bottom out in September and December at about $175.
The top 10% charge about 2.5 times the rate of the bottom quarter.
May rates run 23% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Pella it averaged $88 over the past year, from about $45 in a typical February to about $118 in a typical August.
Per open night, by tier:
August RevPAR is about 2.7 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $88 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Pella has one high season, May through August, which makes it a moderately seasonal market. Business is slowest from January to April. A listing earns about 77% more a month in June through August than in December through February.
Average revenue by month in Pella
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,780 |
| February | Low season | $1,250 |
| March | Low season | $1,850 |
| April | Low season | $2,180 |
| May | High season | $3,120 |
| June | High season | $2,750 |
| July | High season | $3,550 |
| August | High season | $3,660 |
| September | Shoulder season | $2,650 |
| October | Shoulder season | $2,380 |
| November | Shoulder season | $2,400 |
| December | Shoulder season | $2,590 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–August | $3,270 | 48% | $206 |
| Shoulder seasonSeptember–December | $2,510 | 45% | $177 |
| Low seasonJanuary–April | $1,770 | 34% | $184 |
Guests book Pella stays 63 days ahead on average (about two months), so guests here plan well ahead. August stays are booked furthest out, about 115 days ahead, and March stays closest to arrival, about 31 days. A typical August booking is made in late April.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 63 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 57 active listings in Pella display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Pella.
Neighborhoods
AirROI's area guide picks eight Pella neighborhoods that draw short-term rental guests, led by Downtown Pella, Lake Red Rock and Pella Golf & Country Club. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Pella | The heart of Pella, known for its charming Dutch architecture and vibrant community events. Ideal for guests wanting a local experience with easy access to shops and restaurants. | Pella Historical Society & Museums, Molengracht Plaza, Pella Window & Door, Central Park, Tulip Time Festival |
| Lake Red Rock | A popular recreational area offering a variety of outdoor activities such as boating, fishing, and hiking. Attracts nature lovers and families looking for a relaxing getaway. | Red Rock Dam, Lake Red Rock, Coalition of the Future, Hiking Trails, Picnic Areas |
| Pella Golf & Country Club | A scenic location for golf enthusiasts and those seeking a tranquil environment. Offers a peaceful retreat while still being close to city amenities. | Pella Golf & Country Club, Beautiful Views, Community Events |
| Turtle Creek Park | A lovely park area that is great for family gatherings and picnics. This area appeals to families and those looking for outdoor fun. | Playgrounds, Walking Trails, Picnic Areas |
| Culver's of Pella | A popular dining location known for its delicious menu, attracting visitors looking for good food and casual dining experiences. | Delicious Frozen Custard, Family-Friendly Atmosphere |
| Schmidt Park | A serene park area perfect for relaxation and outdoor activities. Popular among locals and visitors looking for a quiet spot to unwind. | Walking Trails, Picnic Areas, Playgrounds |
| Pella Opera House | A historic venue hosting various cultural events and performances. Great for those interested in arts and entertainment. | Theater Performances, Art Shows, Community Events |
| Pella Dutch Market | A unique shopping experience that showcases local crafts and foods. Attracts visitors interested in local culture and produce. | Local Produce, Crafts and Gifts, Food Stalls |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Pella are entire homes (95%), with private rooms at 5%. Houses are the most common property type at 56%, about 1.5 times the share of apartments and condos (37%).
Nearly all listings rent the whole place
Pella Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 94.7% | 54 |
| Private room | 5.3% | 3 |
Listings by property type
Pella Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 56.1% | 32 |
| Apartment/Condo | 36.8% | 21 |
| Cabin/Outdoor | 5.3% | 3 |
| Others | 1.8% | 1 |
Two-bedroom homes are the most common size in Pella (40% of entire homes), and 38% have three or more bedrooms. Shares are of the 50 entire homes that give a bedroom count; rented rooms are left out.
Pella entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 6.0% | 3 |
| 1 bedroom | 16.0% | 8 |
| 2 bedrooms | 40.0% | 20 |
| 3 bedrooms | 22.0% | 11 |
| 4 bedrooms | 12.0% | 6 |
| 5+ bedrooms | 4.0% | 2 |
A typical two-bedroom home in Pella earned $17,900 over the past year, against $38,700 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 20 | $17,900 | $21,000 | $186 | 41% |
| 3 bedrooms | 11 | $38,700 | $40,200 | $268 | 43% |
The most common capacity in Pella is four or six guests (27% of listings each), and 55% of listings sleep six or more.
Pella listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 9.1% | 5 |
| 3 guests | 3.6% | 2 |
| 4 guests | 27.3% | 15 |
| 5 guests | 5.5% | 3 |
| 6 guests | 27.3% | 15 |
| 7 guests | 3.6% | 2 |
| 8+ guests | 23.6% | 13 |
Pella hosts set up an average of 3.7 beds per listing. 60% of listings show their exact location on the listing map; the rest show an approximate area.
Self check-in is close to standard in Pella: 88% of listings offer it, and 51% have a dedicated workspace.
Share of Pella listings with each common amenity
Guests
Pella draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Des Moines is the largest source outside Pella, at about 2% of reviews. English is spoken by 82% of guests, and Spanish by 10%.
98% of Pella guests are domestic
Where guests who left reviews live
Where Pella guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Des Moines | 2.4% |
| Pella | 2.4% |
| Omaha | 2.2% |
| Minneapolis | 1.6% |
| Denver | 1.4% |
Where Pella guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.0% |
| United Kingdom | 0.4% |
| Canada | 0.4% |
| Netherlands | 0.4% |
Languages spoken by Pella guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 82.2% |
| Spanish | 10.5% |
| Dutch | 2.6% |
| French | 2.1% |
| Russian | 1.0% |
Pella Airbnbs average 4.90 stars, and 75% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.83.
Location scores highest in Pella; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.93 |
| Cleanliness | 4.91 |
| Communication | 4.94 |
| Location | 4.96 |
| Check-in | 4.95 |
| Value | 4.83 |
Booking patterns
86% of Pella listings are open to guests more than 180 days a year, but only 14% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Pella listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 49.1% | 28 |
| 181-270 days | 36.8% | 21 |
| 91-180 days | 12.3% | 7 |
| 31-90 days | 1.8% | 1 |
Days a year Pella listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.8% | 1 |
| 181-270 days | 12.3% | 7 |
| 91-180 days | 42.1% | 24 |
| 31-90 days | 36.8% | 21 |
| 1-30 days | 7.0% | 4 |
The average Pella booking lasts 4.6 nights, longest in March and shortest in May. Listings took about 25 bookings each over the year, some 1,400 in all. Nearly two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Pella
Average nights per booking, by month of stay
Two-year average by calendar month.
About nine in ten listings in Pella accept stays of one or two nights.
Minimum stay set by Pella listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Pella, used by 44% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. 46% of listings offer Flexible or Moderate terms and 49% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Pella listings, from most to least flexible
Share of listings by the policy they use
More than nine in ten Pella listings charge a cleaning fee. The typical fee is about $100. Spread over the average stay of 4.6 nights, that adds roughly $20 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Pella, a three-bedroom home, took in $78,200 over the past year, about 3.3 times the city's average of $23,500.
Prairie Pointe of Pella Entire home · 3 bedrooms Rated 4.93
Warm, inviting home in the heart of Pella Entire home · 2 bedrooms Rated 5.00
Modern 4 Bedroom Pella home with many amenities! Entire home · 4 bedrooms Rated 4.95
Modern Downtown Retreat In The Heart Of Pella Entire home · 3 bedrooms Rated 5.00
Walk Downtown• Historic Charm• Perfect for Groups Entire home · 4 bedrooms Rated 4.92
6 Mi to Dtwn Pella: Riverfront Cabin w/ Game Room! Entire home · 3 bedrooms Rated 4.88 Professional management companies run 18% of Pella listings and owners run the rest, though 47% of listings have a co-host. Seven in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 91 km, Urbandale (75 km away, 48 listings) earned the most per listing, about 43% more than Pella. West Des Moines and Urbandale were the busiest, each booked on 45% of nights against 41% in Pella.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Moravia 59 km | 30 | $14,150 | $226 | 25% |
| Des Moines 63 km | 611 | $20,178 | $172 | 41% |
| Ankeny 67 km | 74 | $27,669 | $217 | 41% |
| West Des Moines 74 km | 117 | $30,521 | $217 | 45% |
| Urbandale 75 km | 48 | $33,589 | $278 | 45% |
| Waukee 83 km | 34 | $23,011 | $200 | 41% |
| Fairfield 91 km | 50 | $12,827 | $125 | 38% |
| Ames 91 km | 126 | $25,787 | $232 | 39% |
See all 40 Iowa Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Pella:
FAQ
An active Pella Airbnb grossed $23,477 on average in the 12 months to September 2026, according to AirROI's tracking of 57 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,630 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Pella listings earn between $1,210 and $3,630 in a typical month, and the top tenth $5,470 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Pella were booked on 41% of available nights over the past year. That compares with 41% for the Iowa average. August is usually the busiest month.
The average booked night in Pella cost $198 before fees. Half of listings charge between $125 and $235, so bedroom count and location move the price more than the average suggests.
None of the active Pella listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Pella Airbnb grossed $23,477 in the 12 months to September 2026, in line with the Iowa average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,097 a year (about $1,260 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,120 a month. Check a specific home in the Airbnb calculator.
August usually pays best, averaging $3,660 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Pella listing was open to book earned $88 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $161 or more.
Pella stays were booked 63 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Pella Airbnb stay lasted 4.6 nights over the past year. A listing took 25 reservations over the year on average.
Guests rate Pella Airbnbs 4.90 out of 5 on average. Guests score location highest and value lowest.
Downtown Pella, Lake Red Rock and Pella Golf & Country Club draw the most short-term rental interest in Pella. The neighborhood guide explains what brings guests to each.
AirROI counted 57 active Airbnb listings in Pella as of September 2026. The closest tracked market is Moravia, 59 km away.
In Pella, more than nine in ten listings add a cleaning fee, and the typical fee is about $100.
Method
Figures on this page cover 57 active Airbnb listings in Pella from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.