Hallowell, Maine Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hallowell, Maine? Based on AirROI's 2026 dataset (August 2025 – July 2026), the short answer is $15,282 per year — at a $181 nightly rate, 33.4% occupancy, and a $61 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 30 active listings, Hallowell is a micro-market where selective demand that rewards strong listing quality and pricing strategy. The market trimmed 14.3% of its supply while nightly rates moved higher — fewer listings competing for the same travelers, and those travelers are paying more. Hosts who can unlock occupancy through standout listings, flexible policies, and targeted marketing have clear revenue upside.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hallowell?
In Hallowell, the headline Airbnb metrics are $15,282 in average annual revenue,33.4% occupancy, $181 ADR, and $61 in RevPAR, and guests book about 61 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hallowell?
Understanding the monthly revenue variations for Airbnb listings in Hallowell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hallowell is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hallowell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,801+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,004 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,585 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $816, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hallowell
What Is the Monthly Airbnb Occupancy Rate in Hallowell?
Maximize your bookings by understanding the Hallowell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hallowell:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hallowell
What Is the Average Airbnb Nightly Rate in Hallowell?
Effective short term rental pricing strategy in Hallowell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hallowell typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $269+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $222 or more.
- Typical properties (Median) charge around $176 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in Hallowell
What Is the RevPAR for Airbnb in Hallowell?
RevPAR in Hallowell is currently $61. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $28 RevPAR.
- Typical properties (Median) generate $38 RevPAR.
- Strong performers (Top 25%) earn $76 RevPAR.
- Best-in-class (Top 10%) achieve $144 RevPAR.
Average Monthly RevPAR Trend in Hallowell
RevPAR Insights for Hallowell
- The average RevPAR in Hallowell is $61. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($144) and bottom 25% ($28) is $115, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hallowell benchmarks. If your RevPAR falls below the median of $38, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $76+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hallowell?
Hallowell's peak Airbnb season falls in August, June, October, while the softest stretch is January, February, July. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, June, October)
- Revenue averages $2,852 per month
- Occupancy rates average 44.0%
- Daily rates average $185
Shoulder Season
- Revenue averages $2,101 per month
- Occupancy maintains around 39.1%
- Daily rates hold near $175
Low Season (January, February, July)
- Revenue drops to average $1,508 per month
- Occupancy decreases to average 32.2%
- Daily rates adjust to average $176
Seasonality Insights for Hallowell
- Airbnb seasonality in Hallowell is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hallowell's highest earning potential, with monthly revenues climbing to $2,969, occupancy reaching 52.0%, and ADRs peaking at $194.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,335, occupancy could drop to 26.5%, and ADRs may adjust to $166.
- Lower occupancy paired with meaningful seasonality means hosts in Hallowell need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hallowell, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hallowell?
Low regulation and minimal registration activity in Hallowell, Maine, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hallowell to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hallowell?
With a compact short-term rental market, Hallowell gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Hallowell | Charming historic district featuring 19th-century architecture and a vibrant arts scene. Ideal for guests looking to experience local culture and history. | Hallowell Art and Cultural Center, Kennebec River Rail Trail, Local galleries and shops, Hallowell Farmers Market, Hallowell City Hall |
| Winthrop Lakes Region | Popular for outdoor enthusiasts, this area offers beautiful lake views and recreational activities throughout the year. | Maranacook Lake, Clary Lake, State parks and hiking trails, Boating and fishing opportunities, Local dining options by the waterfront |
| Riverfront Park | Peaceful area along the Kennebec River offers scenic views and access to walking paths. Great for nature lovers seeking tranquility in their stay. | Walking paths along the river, Fishing spots, Picnic areas, Local events and festivals, Bike rentals |
| South Hallowell | Quieter residential area with easy access to both Hallowell and nearby Augusta, making it suitable for families looking for a peaceful getaway. | Local parks, Community events, Easy access to Augusta attractions |
| Vassalboro | A short drive from Hallowell, this area features scenic landscapes and outdoor activities, perfect for those who enjoy rural charm and adventure. | China Lake, Vassalboro Historical Society, Kayaking and fishing, Local farms and markets |
| Gardiner | Close to Hallowell and offers a mix of history, art, and nature. Attractive to visitors looking to explore both urban and rural attractions. | Gardiner Waterfront Park, Historic Gardiner area, Gardiner Main Street Arts, Local craft shops and cafes |
| Augusta | The Maine State Capitol, featuring historical sites and government buildings. Popular for business travelers and those interested in state history. | Maine State House, Vaughan Woods State Park, Old Fort Western, Maine State Museum |
| Monmouth | Known for its lakes and natural beauty, it offers a peaceful retreat with outdoor recreational activities, great for families and nature lovers. | Monmouth Beach, Lake Cobbosseecontee, Local hiking trails, Theater at the Monmouth Historical Society, Farmers market |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hallowell offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hallowell?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hallowell
- The Hallowell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 53.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 46.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hallowell, Apartment/Condo properties are the most common (43.3%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
- The presence of 23.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.3%) offer potential for unique stay experiences.
Hallowell Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hallowell
- The dominant room capacity in Hallowell is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.7% of the active Airbnb listings in Hallowell, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (6.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Hallowell.
Hallowell Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hallowell
- The most common guest capacity trend in Hallowell vacation rentals is listings accommodating 2 guests (36.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hallowell STR market, accounting for 56.7% of listings.
- On average, properties in Hallowell are equipped to host 2.7 guests.
How Do Listings in Hallowell Compare on Quality?
Listing quality in Hallowell can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hallowell
- At 27 photos per listing on average, Hallowell hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 46.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hallowell averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hallowell?
Amenity Prevalence
Amenity Insights for Hallowell
- Essential amenities in Hallowell that guests expect include: Wifi, Smoke alarm, Heating, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like First aid kit, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hallowell: Wifi, Smoke alarm, Heating, Air conditioning.
- Prioritize adding missing essentials: Heating, Air conditioning.
- Consider adding popular differentiators like First aid kit or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hallowell to stay competitive.
Which Airbnb Amenities Boost Revenue in Hallowell?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hallowell, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 76.7% | $18,622 | $4,308 | 332.2% |
Stove | 46.7% | $24,642 | $7,092 | 247.5% |
Toaster | 33.3% | $28,555 | $8,646 | 230.3% |
Baking sheet | 30.0% | $29,419 | $9,224 | 218.9% |
Cleaning products | 30.0% | $29,186 | $9,323 | 213.0% |
Oven | 50.0% | $23,078 | $7,486 | 208.3% |
Self check-in | 66.7% | $19,665 | $6,516 | 201.8% |
Dryer | 43.3% | $24,316 | $8,374 | 190.4% |
Private entrance | 43.3% | $24,142 | $8,507 | 183.8% |
Cooking basics | 53.3% | $21,868 | $7,756 | 181.9% |
Revenue Impact Insights for Hallowell
- Dishes and silverware tops the revenue impact list with a 332.2% uplift — listings with this amenity earn $18,622 vs. $4,308 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hallowell STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hallowell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHallowell Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hallowell
- The typical guest profile for Airbnb in Hallowell consists of primarily domestic travelers (95%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 95.1% of guests.
- Key international markets include United States (95.1%) and Canada (2%).
- Top languages spoken are English (67.7%) followed by French (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hallowell?
Listings in Hallowell average 4.87 out of 5 overall, with about 92.3 reviews per active listing and 43.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hallowell
- With an overall rating of 4.87, Hallowell listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.92), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 43.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Hallowell Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hallowell
- The most common availability pattern in Hallowell falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hallowell (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hallowell?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hallowell
- The overall average booking lead time for vacation rentals in Hallowell is 61 days.
- Guests book furthest in advance for stays during July (average 132 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Hallowell.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 132 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Hallowell averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hallowell?
Guests in Hallowell stay about 3.8 nights on average, generating roughly 559 reservations and 19.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Hallowell
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hallowell
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 19.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jun (5.7 nights) and shorten in Oct (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hallowell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
46.7% of total
2 Nights
6 listings
20% of total
30+ Nights
10 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Hallowell is 1 Night, adopted by 46.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Hallowell Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Hallowell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.7% of Hallowell hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hallowell.
Hallowell Airbnb Cancellation Policy Trends Analysis (2026)
Limited
6 listings
20% of total
Flexible
3 listings
10% of total
Moderate
10 listings
33.3% of total
Firm
9 listings
30% of total
Strict
2 listings
6.7% of total
Cancellation Policy Insights for Hallowell
- The prevailing Airbnb cancellation policy trend in Hallowell is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (43.3%) and stricter (36.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Hallowell.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hallowell.
How Much Are Airbnb Cleaning Fees in Hallowell?
Cleaning fees in Hallowell are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hallowell
- About 43.3% of Hallowell listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($208) and median ($150) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hallowell median of $150. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hallowell Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hallowellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Downtown Hallowell River View Apartment
Entire Place • 2 bedrooms
Hallowell Hilltop Home
Entire Place • 2 bedrooms
Residence at Boynton's #2
Entire Place • 2 bedrooms
Residence at Boynton's Union St
Entire Place • 1 bedroom
Two Bedroom Mid Century Modern Downtown Apartment
Entire Place • 2 bedrooms
High End Apartment in Downtown Hallowell
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hallowell?
Learn from the best! This table showcases top-performing Airbnb hosts in Hallowell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jordan | 5 | $111,390 | 244 | 4.87/5.0 |
| Andrea | 8 | $62,887 | 1004 | 4.78/5.0 |
| Pamela | 2 | $61,485 | 755 | 4.96/5.0 |
| Scott | 7 | $59,219 | 226 | 4.96/5.0 |
| Drew And Sarah | 1 | $57,530 | 91 | 5.00/5.0 |
| Jeff | 1 | $54,063 | 230 | 4.95/5.0 |
| Jeannie | 1 | $22,916 | 113 | 4.99/5.0 |
| Becky | 1 | $21,856 | 79 | 4.95/5.0 |
| Lynn | 1 | $4,428 | 13 | 4.77/5.0 |
| Samantha | 1 | $1,329 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hallowell.
Who Are the Airbnb Hosts in Hallowell?
Hallowell is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hallowell
- With 66.7% Superhosts, Hallowell has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 10.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 56.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 53.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hallowell averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Hallowell
These are the highest-grossing professional property management operations in Hallowell, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Evolve | 1 | $1,182 | $227 | 16.1% | 4.46/5 |
Management Company Insights for Hallowell
- The leading management company, Evolve, operates 1 listings with $1,182 in gross revenue — a useful benchmark for what scale looks like in Hallowell.
- Top managers average 1 properties each, suggesting professional management in Hallowell still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.46/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 3.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Hallowell's Airbnb Market Compare to Nearby Cities?
How does the Hallowell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Trenton, Hallowell has 19 percentage points lower occupancy and about $222 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sanford | 23 | $4,015 | $357.89 | 46% |
| Kennebunkport | 158 | $4,008 | $707.56 | 36% |
| Bar Harbor | 520 | $3,987 | $432.29 | 51% |
| Kennebunk | 237 | $3,970 | $551.58 | 40% |
| Portsmouth | 107 | $3,774 | $360.84 | 44% |
| Portland | 870 | $3,744 | $370.19 | 46% |
| Falmouth | 65 | $3,723 | $475.25 | 42% |
| Trenton | 146 | $3,697 | $402.91 | 52% |
| Mount Desert | 208 | $3,679 | $459.99 | 46% |
| South Berwick | 19 | $3,662 | $279.74 | 47% |
Frequently Asked Questions About Airbnb in Hallowell
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hallowell.
How much do Airbnb hosts make in Hallowell?
Hallowell hosts earn about $15,282 per year on average, with an average nightly rate of $181 and RevPAR of $61. Those figures describe the typical revenue environment for active listings in Hallowell, Maine, not the ceiling for the best operators. Source: AirROI 2026 data, Hallowell market, August 2025 to July 2026.
What is the average Airbnb occupancy rate in Hallowell?
The average Airbnb occupancy rate in Hallowell is 33.4%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hallowell?
Listings in Hallowell average $181 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hallowell?
Hallowell currently has about 30 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hallowell?
AirROI currently classifies the short-term rental regulation level in Hallowell as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hallowell?
RevPAR in Hallowell is about $61. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hallowell?
Occupancy of 33.4% means Hallowell is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,282, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hallowell?
The average booking lead time in Hallowell is about 61 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hallowell?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hallowell include Historic Downtown Hallowell, Winthrop Lakes Region, Riverfront Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hallowell?
entire_home listings make up 53.3% of the active supply in Hallowell. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hallowell compare to nearby Airbnb markets?
Among neighboring markets, Sanford posts $48,183 in average annual revenue with 46.3% occupancy, compared to Hallowell's $15,282 and 33.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hallowell?
The average Airbnb stay length in Hallowell is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hallowell?
Airbnb listings in Hallowell average 4.87 out of 5 overall. About 43.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hallowell?
Dishes and silverware and Stove are among the strongest revenue-linked amenities in Hallowell. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hallowell?
Yes. About 43.3% of active Airbnb listings in Hallowell charge a cleaning fee, and the average fee is $208. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hallowell?
A 66.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-07-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.