River Front Cottage with dock and views Entire home · 2 bedrooms Rated 5.00 - Revenue
- $89,678
- Occupancy
- 44.8%
- Daily rate
- $496
Airbnb market data · 202612 months to September 2026
The average Airbnb in South Bristol brought in $19,813 over the 12 months through September 2026, about 48% less than the Maine average of $37,768.
The short answer
Rates and bookings both trail the Maine average. Listings averaged $252 a night and were booked on 40% of available nights, against $375 and 43% for the Maine average.
Timing matters: in August, usually the best month, the average listing earns about 4.6 times as much as in January, usually the slowest. With only 31 active listings, a few bookings can reorder the months.
With 31 active listings, South Bristol is the 111th-largest of 189 Maine markets AirROI tracks. From a year earlier, average revenue rose 13% while the number of active listings shrank 9%.
Browse the live South Bristol Airbnb market See Every South Bristol ListingRevenue
Gross bookings per South Bristol listing averaged $19,813 over the 12 months to September 2026 (Maine average: $37,768), before cleaning, platform and management costs and taxes.
In a typical year, the average South Bristol listing brings in $5,560 in August, its best month, and $1,220 in January, its slowest. Both ends are close calls: August leads July by 3%, and January sits just 3% below March, so either pair can swap places in a given year. The three strongest months bring in 46% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 4.6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,387 | 48.9% | $247 | $113 | 66 days | 5.3 nights |
| Oct 2025 | $2,198 | 33.9% | $247 | $71 | 80 days | 3.4 nights |
| Nov 2025 | $2,773 | 37.5% | $238 | $92 | 53 days | 4.3 nights |
| Dec 2025 | $1,696 | 29.9% | $238 | $55 | 68 days | 2.6 nights |
| Jan 2026 | $1,429 | 25.3% | $238 | $46 | 18 days | 2 nights |
| Feb 2026 | $1,620 | 25.0% | $237 | $58 | 18 days | 3.1 nights |
| Mar 2026 | $1,289 | 16.1% | $239 | $42 | 20 days | 1.7 nights |
| Apr 2026 | $1,418 | 18.6% | $241 | $47 | 37 days | 1.6 nights |
| May 2026 | $2,088 | 28.0% | $256 | $67 | 44 days | 5.6 nights |
| Jun 2026 | $4,035 | 42.2% | $281 | $135 | 79 days | 7.7 nights |
| Jul 2026 | $6,166 | 56.7% | $290 | $199 | 93 days | 4.5 nights |
| Aug 2026 | $6,073 | 64.2% | $286 | $196 | 92 days | 5.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole South Bristol market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average South Bristol Airbnb took in $19,813 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,110 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,070 a month.
Cleaning it yourself keeps the $1,820 a year guests pay in cleaning fees, for about $1,260 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $960 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $17,993 | $33,310 |
| Cleaning fees guests pay9% of South Bristol bookings | $1,820 | $3,360 |
| Gross bookings | $19,813 | $36,670 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 74% of South Bristol listings on Simplified Pricing, 3% for the rest | −$2,430 | −$4,500 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,820 | −$3,360 |
| Utilities and internetAbout 5% of bookings | −$990 | −$1,830 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$400 | −$730 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$590 | −$1,100 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$200 | −$200 |
| Permit and registrationWhere one is required | −$100 | −$100 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$6,530 | −$11,820 |
| Left for housing costs, then profit | $13,283about $1,110 a month | $24,850about $2,070 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from South Bristol's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one South Bristol home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,060 a month, against $1,650 for the average one.
Occupancy
South Bristol listings were booked on 40% of the nights they were open over the past year, 3 percentage points below the Maine average (43%) and in line with the U.S. average. In a typical year, occupancy swings from 21% in March to 66% in August.
The busiest tenth of listings are booked about 4.4 times as often as the bottom quarter.
August is usually the busiest month in South Bristol, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in South Bristol, known as ADR (average daily rate), was $252 over the past year, about 33% below the Maine average of $375 and about 21% below the U.S. average of $320. In a typical year, rates peak in July and August at about $270 and bottom out in November and December at about $225.
The top 10% charge about 2.5 times the rate of the bottom quarter.
July rates run 20% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In South Bristol it averaged $110 over the past year, from about $39 in a typical January to about $179 in a typical August.
Per open night, by tier:
August RevPAR is about 4.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $110 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 31 active listings, the monthly pattern in South Bristol is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in January.
Average revenue by month in South Bristol
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $1,220 |
| February | $1,280 |
| March | $1,250 |
| April | $1,680 |
| May | $1,890 |
| June | $3,480 |
| July | $5,370 |
| August | $5,560 |
| September | $3,230 |
| October | $2,380 |
| November | $2,290 |
| December | $1,690 |
Guests book South Bristol stays 76 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 102 days ahead, and January stays closest to arrival, about 23 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 76 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 31 active listings in South Bristol display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in South Bristol.
Neighborhoods
AirROI's area guide picks six South Bristol neighborhoods that draw short-term rental guests, led by South Bristol Waterfront, Pemaquid Beach and South Bristol Village. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| South Bristol Waterfront | Scenic waterfront area known for its beautiful views and proximity to boating activities. Ideal for visitors looking for a relaxing escape with access to outdoor water sports and fishing. | Pemaquid Point Lighthouse, Damariscotta Lake, Boothbay Harbor, New Harbor, The Coastal Maine Botanical Gardens |
| Pemaquid Beach | Family-friendly beach area with sandy shores and calm waters, perfect for swimming and sunbathing. Attracts families and beachgoers during the summer season. | Pemaquid Beach Park, Pemaquid Lighthouse Park, The Beachcomber, Local seafood restaurants, Kayaking and paddleboarding spots |
| South Bristol Village | Charming small-town village atmosphere with a strong community feel. Great place for visitors looking to explore local shops and enjoy a slower pace of life. | Local artisan shops, Restaurants featuring fresh seafood, Abbagadassett Beach, Community events |
| Muscongus Bay | An area popular among boaters and those looking to enjoy nature. Offers serene landscapes and opportunities for wildlife watching. | Muscongus Bay Island, Wildlife watching tours, Kayaking, Fishing, Day trips to nearby islands |
| Wiscasset | Historic town nearby with unique shops and restaurants. A popular stop for tourists exploring the mid-coast region of Maine. | Wiscasset Village, The Scone Goddess, Wiscasset Bay Gallery, Nickels-Sortwell House |
| New Harbor | A picturesque harbor area known for its fishing and marine activities. Ideal for guests looking for a relaxed waterfront experience. | New Harbor Beach, Pemaquid Lighthouse, Ovens Mouth Preserve, Local seafood markets |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Nine in ten Airbnbs in South Bristol are entire homes (90%), with private rooms at 10%. Houses are the most common property type at 74%, about 3.8 times the share of apartments and condos (19%).
Nearly all listings rent the whole place
South Bristol Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 90.3% | 28 |
| Private room | 9.7% | 3 |
Listings by property type
South Bristol Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 74.2% | 23 |
| Apartment/Condo | 19.4% | 6 |
| Hotel/Boutique | 3.2% | 1 |
| Cabin/Outdoor | 3.2% | 1 |
The most common size among South Bristol's 28 entire homes with a bedroom count is two bedrooms (8 homes).
South Bristol entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 25.0% | 7 |
| 2 bedrooms | 28.6% | 8 |
| 3 bedrooms | 25.0% | 7 |
| 4 bedrooms | 14.3% | 4 |
| 5+ bedrooms | 7.1% | 2 |
The most common capacity in South Bristol is six guests (25% of listings), and 39% of listings sleep six or more. Shares are of the 28 listings with a guest capacity on file (90% of the market).
South Bristol listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 21.4% | 6 |
| 3 guests | 7.1% | 2 |
| 4 guests | 17.9% | 5 |
| 5 guests | 14.3% | 4 |
| 6 guests | 25.0% | 7 |
| 8+ guests | 14.3% | 4 |
South Bristol hosts set up an average of 3.2 beds per listing, close to one bed per bedroom. Only 16% of listings show their exact location on the listing map; the rest show an approximate area.
Waterfront settings are common in South Bristol: 45% of listings have one, and 52% have a dedicated workspace. Only 45% of listings have air conditioning.
Share of South Bristol listings with each common amenity
Guests
South Bristol draws mostly domestic guests: 97% of those who left reviews live in the United States. No single city dominates: Boston is the largest source, at about 5% of reviews. English is spoken by 72% of guests, and Spanish by 12%.
97% of South Bristol guests are domestic
Where guests who left reviews live
Where South Bristol guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Boston | 4.8% |
| Somerville | 3.5% |
| New York | 3.5% |
| Seattle | 1.8% |
| Portland | 1.8% |
Where South Bristol guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 96.5% |
| Canada | 2.2% |
| Turkey | 0.4% |
| Australia | 0.4% |
Languages spoken by South Bristol guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 71.6% |
| Spanish | 11.6% |
| French | 6.3% |
| Italian | 4.2% |
| Japanese | 2.1% |
South Bristol Airbnbs average 4.92 stars, and 74% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched; cleanliness and value for money tie for the lowest, at 4.85. Listings here carry long review histories, about 83 reviews each on average.
Communication scores highest in South Bristol; cleanliness and value tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.91 |
| Cleanliness | 4.85 |
| Communication | 4.94 |
| Location | 4.92 |
| Check-in | 4.93 |
| Value | 4.85 |
Booking patterns
Nearly all South Bristol listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year South Bristol listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 71.0% | 22 |
| 181-270 days | 25.8% | 8 |
| 91-180 days | 3.2% | 1 |
Days a year South Bristol listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 3.2% | 1 |
| 91-180 days | 29.0% | 9 |
| 31-90 days | 38.7% | 12 |
| 1-30 days | 29.0% | 9 |
The average South Bristol booking lasts 5.1 nights, longest in June and shortest in January. Listings took about 16 bookings each over the year. About three-quarters of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in South Bristol
Average nights per booking, by month of stay
Two-year average by calendar month.
More than half of listings in South Bristol accept stays of one or two nights.
Minimum stay set by South Bristol listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in South Bristol, used by 71% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about three-quarters of listings use Firm or stricter terms, against 26% on Flexible or Moderate.
Cancellation policies of South Bristol listings, from most to least flexible
Share of listings by the policy they use
About nine in ten South Bristol listings charge a cleaning fee. The typical fee is $92, and some higher fees lift the average to $138. Spread over the average stay of 5.1 nights, that adds roughly $18 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
Top earners
The top-grossing Airbnb in South Bristol, a two-bedroom unit, took in $89,700 over the past year, about 4.5 times the city's average of $19,800. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
River Front Cottage with dock and views Entire home · 2 bedrooms Rated 5.00
Pemaquid Escape | Curated Comfort + Hot Tub Entire home · 4 bedrooms Rated 5.00
Amazing Ocean Views in South Bristol, ME Entire home · 3 bedrooms Rated 4.89
Waterfront Guest House on the Maine Coast Entire home · 1 bedroom Rated 4.99
Blue Shaboo: Idyllic Waterfront Cottage Entire home · 3 bedrooms Rated 5.00
Cottage on a wharf in a fishing village Entire home · 1 bedroom Rated 4.98 Only 10% of South Bristol listings are classed as professionally managed. Two-thirds of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 26% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 74% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 25 km, Georgetown (17 km away, 48 listings) earned the most per listing, about 2.2 times as much as South Bristol. Damariscotta was the busiest, booked on 52% of nights against 40% in South Bristol.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Bristol 5 km | 91 | $27,495 | $311 | 40% |
| Boothbay 6 km | 138 | $29,999 | $385 | 41% |
| Boothbay Harbor 8 km | 188 | $33,483 | $375 | 41% |
| Edgecomb 12 km | 65 | $21,994 | $250 | 40% |
| Damariscotta 15 km | 39 | $25,275 | $232 | 52% |
| Georgetown 17 km | 48 | $42,978 | $358 | 47% |
| Bath 21 km | 54 | $37,381 | $309 | 50% |
| Waldoboro 25 km | 32 | $22,294 | $319 | 41% |
See all 189 Maine Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to South Bristol:
FAQ
An active South Bristol Airbnb grossed $19,813 on average in the 12 months to September 2026, according to AirROI's tracking of 31 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,680 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of South Bristol listings earn between $1,030 and $3,680 in a typical month, and the top tenth $7,590 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in South Bristol were booked on 40% of available nights over the past year. That compares with 43% for the Maine average. August is usually the busiest month.
The average booked night in South Bristol cost $252 before fees. Half of listings charge between $175 and $305, so bedroom count and location move the price more than the average suggests.
None of the active South Bristol listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average South Bristol Airbnb grossed $19,813 in the 12 months to September 2026, 48% below the Maine average of $37,768. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,283 a year (about $1,110 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,070 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging $5,560 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a South Bristol listing was open to book earned $110 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $231 or more.
South Bristol stays were booked 76 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average South Bristol Airbnb stay lasted 5.1 nights over the past year. A listing took 16 reservations over the year on average.
Guests rate South Bristol Airbnbs 4.92 out of 5 on average. Guests score communication highest and value lowest.
South Bristol Waterfront, Pemaquid Beach and South Bristol Village draw the most short-term rental interest in South Bristol. The neighborhood guide explains what brings guests to each.
AirROI counted 31 active Airbnb listings in South Bristol as of September 2026. The closest tracked market is Bristol, 5 km away.
In South Bristol, about nine in ten listings add a cleaning fee. The median fee is $92, and some higher fees lift the average to $138.
Method
Figures on this page cover 31 active Airbnb listings in South Bristol from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.