North Potomac, Maryland Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in North Potomac, Maryland? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $4,840 per year — at a $63 nightly rate, 38.3% occupancy, and a N/A RevPAR.
With just 17 active listings, North Potomac is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply has held steady as the market finds a new equilibrium. For hosts in North Potomac, this is the ideal moment to sharpen guest experience, refresh listing photos, and implement dynamic pricing — incremental improvements compound quickly when competition is stable.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in North Potomac?
In North Potomac, the headline Airbnb metrics are $4,840 in average annual revenue,38.3% occupancy, $63 ADR, and $0 in RevPAR, and guests book about 37 days in advance.
How Much Do Airbnb Hosts Earn Monthly in North Potomac?
Understanding the monthly revenue variations for Airbnb listings in North Potomac is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in North Potomac is typically May, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in North Potomac across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,974+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,144 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $757 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $363, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in North Potomac
What Is the Monthly Airbnb Occupancy Rate in North Potomac?
Maximize your bookings by understanding the North Potomac STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in North Potomac:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in North Potomac
What Is the Average Airbnb Nightly Rate in North Potomac?
Effective short term rental pricing strategy in North Potomac involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in North Potomac typically peaks in October and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $123+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $87 or more.
- Typical properties (Median) charge around $58 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in North Potomac
What Is the RevPAR for Airbnb in North Potomac?
RevPAR in North Potomac is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in North Potomac
RevPAR Insights for North Potomac
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these North Potomac benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in North Potomac?
North Potomac's peak Airbnb season falls in May, October, July, while the softest stretch is March, September, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, October, July)
- Revenue averages $1,286 per month
- Occupancy rates average 51.1%
- Daily rates average $75
Shoulder Season
- Revenue averages $823 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $73
Low Season (March, September, December)
- Revenue drops to average $593 per month
- Occupancy decreases to average 33.7%
- Daily rates adjust to average $69
Seasonality Insights for North Potomac
- Airbnb seasonality in North Potomac is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases North Potomac's highest earning potential, with monthly revenues climbing to $1,626, occupancy reaching 60.1%, and ADRs peaking at $75.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $495, occupancy could drop to 27.7%, and ADRs may adjust to $61.
- Lower occupancy paired with meaningful seasonality means hosts in North Potomac need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like North Potomac, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in North Potomac?
Low regulation and minimal registration activity in North Potomac, Maryland, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for North Potomac to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in North Potomac?
With a compact short-term rental market, North Potomac gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Potomac | A suburban neighborhood in Montgomery County known for its family-friendly environment, excellent schools, and green parks. Ideal for families and travelers seeking a quiet stay with easy access to Washington D.C. | Montgomery Village Golf Club, Lake Needwood, Black Hill Regional Park, North Potomac Community Center, Fallsgrove Village Center |
| Potomac Village | An affluent area with a charming village feel, featuring exclusive shops and fine dining. Attracts wealthy travelers looking for luxury experiences and proximity to nature. | Great Falls Park, Potomac Woods Park, The Cabin John Regional Park, Willowbrook Park, Potomac Village Shopping Center |
| Rockville | Adjacent to North Potomac and home to a vibrant downtown. Offers a mix of business and leisure, making it suitable for both tourists and business travelers. | Rockville Town Square, Rock Creek Regional Park, Rockville Civic Center Park, Montgomery County Historical Society, F. Scott Fitzgerald Theatre |
| Darnestown | A suburban and semi-rural area known for spacious homes and quiet living. Attracts guests looking for a peaceful retreat with access to outdoor activities. | Lakewood Country Club, Darnestown Park, Seneca Creek State Park, Darnestown Historic District, Riley's Lock |
| Gaithersburg | A larger nearby city with a diverse population, offering various shopping, dining, and entertainment options. Great for guests looking for a more urban experience without being in D.C. | Lakeforest Mall, Gaithersburg City Hall Park, The Gaithersburg Aquatic Center, Washingtonian Center, Seneca Creek State Park |
| Silver Spring | Known for its eclectic downtown with a strong food scene, it is also a major transportation hub, attracting visitors for both business and leisure. | Downtown Silver Spring, Silver Spring Civic Building, AFI Silver Theatre, Silver Spring Farmers Market, Sligo Creek Park |
| Clarksburg | A developing area with new housing and convenient access to major highways. Attractive for families and those looking for new amenities. | Clarksburg Premium Outlets, Little Bennett Regional Park, Clarksburg Town Center, Highland Park, Schaeffer Farms |
| Bethesda | A vibrant urban area known for its restaurants, nightlife, and cultural institutions. Perfect for gathering tourists who want an active city experience with suburban charm. | Bethesda Row, Walter Reed National Military Medical Center, Rock Creek Park, Bethesda Arts & Entertainment District, Bethesda Farm Women's Cooperative |
With 8 distinct neighborhoods showing meaningful short-term rental activity, North Potomac offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in North Potomac?
Room Type Distribution
Property Type Distribution
Market Composition Insights for North Potomac
- The North Potomac Airbnb market composition is heavily skewed towards Private Room listings, which make up 70.6% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in North Potomac, House properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 76.5% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
North Potomac Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for North Potomac
- The dominant room capacity in North Potomac is 2 bedrooms listings, making up 23.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 41.1% of the active Airbnb listings in North Potomac, indicating a high concentration in these sizes.
North Potomac Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for North Potomac
- The most common guest capacity trend in North Potomac vacation rentals is listings accommodating 4 guests (11.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the North Potomac STR market, accounting for 17.7% of listings.
- On average, properties in North Potomac are equipped to host 1.1 guests.
What Amenities Do Airbnb Guests Expect in North Potomac?
Amenity Prevalence
Amenity Insights for North Potomac
- Essential amenities in North Potomac that guests expect include: Smoke alarm, Essentials, Refrigerator, Heating, Wifi, Hangers, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dryer, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for North Potomac: Smoke alarm, Essentials, Refrigerator, Heating, Wifi, Hangers, Air conditioning.
- Consider adding popular differentiators like Hot water or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in North Potomac to stay competitive.
Dive Deeper: Advanced North Potomac STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for North Potomac. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorth Potomac Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for North Potomac
- The typical guest profile for Airbnb in North Potomac consists of primarily domestic travelers (86%), often arriving from nearby Rockville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 86.0% of guests.
- Key international markets include United States (86%) and Canada (3.2%).
- Top languages spoken are English (56.9%) followed by Spanish (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rockville and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
North Potomac Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for North Potomac
- The most common availability pattern in North Potomac falls within the 271-366 days range, representing 70.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in North Potomac (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in North Potomac?
Average Booking Lead Time by Month
Booking Lead Time Insights for North Potomac
- The overall average booking lead time for vacation rentals in North Potomac is 37 days.
- Guests book furthest in advance for stays during April (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in North Potomac.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these North Potomac averages to identify opportunities for dynamic pricing adjustments.
North Potomac Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
35.3% of total
2 Nights
3 listings
17.6% of total
3 Nights
1 listings
5.9% of total
4-6 Nights
2 listings
11.8% of total
7-29 Nights
2 listings
11.8% of total
30+ Nights
3 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in North Potomac is 1 Night, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in North Potomac, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.3% of North Potomac hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in North Potomac.
North Potomac Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
35.3% of total
Moderate
7 listings
41.2% of total
Firm
1 listings
5.9% of total
Strict
3 listings
17.6% of total
Cancellation Policy Insights for North Potomac
- The prevailing Airbnb cancellation policy trend in North Potomac is Moderate, used by 41.2% of listings.
- The market strongly favors guest-friendly terms, with 76.5% of listings offering Flexible or Moderate policies. This suggests guests in North Potomac may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.2% market standard in North Potomac.
- Regularly review your cancellation policy against competitors and market demand shifts in North Potomac.
What Do the Top Airbnb Listings in North Potomac Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in North Potomacbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bedroom with ensuite bathroom
Private Room • N/A
Private room with dedicated hall bathroom
Private Room • N/A
Private basement studio with free parking &laundry
Entire Place • 1 bedroom
Dufief basement apartment
Private Room • N/A
Plum Paradise Queen Suite at Angie's BnB
Private Room • N/A
Guesthouse w/ Private Entrance
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in North Potomac?
Learn from the best! This table showcases top-performing Airbnb hosts in North Potomac based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ben | 2 | $30,117 | 321 | 4.97/5.0 |
| Veronica | 1 | $11,521 | 49 | 4.67/5.0 |
| Angie'S Airbnb | 2 | $8,441 | 31 | 5.00/5.0 |
| Jee | 2 | $6,020 | 75 | 4.91/5.0 |
| Ruth | 1 | $5,967 | 88 | 4.49/5.0 |
| Jamie | 2 | $5,076 | 50 | 4.92/5.0 |
| Reza | 1 | $4,846 | 17 | 4.82/5.0 |
| Marzieh | 1 | $2,978 | 10 | 4.40/5.0 |
| Nav | 1 | $2,607 | 17 | 4.71/5.0 |
| Marianne | 1 | $2,436 | 27 | 4.48/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in North Potomac.
How Does North Potomac's Airbnb Market Compare to Nearby Cities?
How does the North Potomac Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shannondale, North Potomac has 18 percentage points lower occupancy and about $238 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lemont | 20 | $6,694 | $778.38 | 43% |
| Castleton | 10 | $6,431 | $530.12 | 39% |
| State College | 149 | $6,339 | $735.47 | 43% |
| Bentonville | 21 | $5,097 | $394.47 | 53% |
| Mayo | 14 | $5,092 | $433.71 | 51% |
| South Heidelberg Township | 11 | $5,021 | $279.70 | 46% |
| Centreville | 15 | $4,970 | $526.80 | 46% |
| Shannondale | 45 | $4,918 | $301.01 | 56% |
| West Donegal Township | 13 | $4,862 | $451.17 | 38% |
| Ferguson Township | 115 | $4,861 | $765.72 | 38% |
Frequently Asked Questions About Airbnb in North Potomac
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for North Potomac.
How much do Airbnb hosts make in North Potomac?
North Potomac hosts earn about $4,840 per year on average, with an average nightly rate of $63 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in North Potomac, Maryland, not the ceiling for the best operators. Source: AirROI 2025 data, North Potomac market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in North Potomac?
The average Airbnb occupancy rate in North Potomac is 38.3%. May is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in North Potomac?
Listings in North Potomac average $63 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in North Potomac?
North Potomac currently has about 17 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in North Potomac?
AirROI currently classifies the short-term rental regulation level in North Potomac as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in North Potomac?
RevPAR in North Potomac is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in North Potomac?
Occupancy of 38.3% means North Potomac is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $4,840, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in North Potomac?
The average booking lead time in North Potomac is about 37 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in North Potomac?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in North Potomac include North Potomac, Potomac Village, Rockville. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in North Potomac?
private_room listings make up 70.6% of the active supply in North Potomac. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does North Potomac compare to nearby Airbnb markets?
Among neighboring markets, Lemont posts $80,332 in average annual revenue with 43.2% occupancy, compared to North Potomac's $4,840 and 38.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in North Potomac?
May is the highest-revenue month in North Potomac, while December is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.