Airbnb market data · 202512 months to April 2025
North Potomac, MD Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in North Potomac brought in $4,840 over the 12 months through April 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for North Potomac run through April 2025.
The short answer
North Potomac Airbnb Market at a Glance
Listings averaged $63 a night and were booked on 38% of available nights.
Timing matters: in May, the best month, the average listing earned about 3.3 times as much as in December, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, North Potomac is the 125th-largest of 126 Maryland markets AirROI tracks.
Browse the live North Potomac Airbnb market See Every North Potomac ListingRevenue
How Much Do Airbnb Hosts Make in North Potomac?
Gross bookings per North Potomac listing averaged $4,840 over the 12 months to April 2025 (Maryland average: $31,882), before cleaning, platform and management costs and taxes.
The average North Potomac listing brought in $1,630 in May, its best month, and $495 in December, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
Across North Potomac's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $1,970+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn $1,140 or more, roughly $380 a month above the median.
- Typical properties (median) earn about $757 a month.
- Entry-level properties (bottom 25%) earn $363 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 3.3 times what December did
Average revenue per active listing, by month
North Potomac Airbnb Data by Month
Latest 12 months in the April 2025 data.
May led on revenue, while nightly rates and bookings both peaked in October.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | $1,626 | 42.5% | $75 | 43 days |
| Jun 2024 | $820 | 34.2% | $74 | 52 days |
| Jul 2024 | $1,049 | 50.7% | $74 | 34 days |
| Aug 2024 | $891 | 38.7% | $74 | 43 days |
| Sep 2024 | $713 | 41.8% | $75 | 20 days |
| Oct 2024 | $1,183 | 60.1% | $75 | 24 days |
| Nov 2024 | $772 | 38.3% | $75 | 37 days |
| Dec 2024 | $495 | 27.7% | $61 | 28 days |
| Jan 2025 | $888 | 41.5% | $72 | 31 days |
| Feb 2025 | $721 | 45.0% | $71 | 15 days |
| Mar 2025 | $572 | 31.6% | $71 | 40 days |
| Apr 2025 | $849 | 32.2% | $71 | 56 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular North Potomac home could earn, enter its address, bedrooms and guests in the Airbnb revenue calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in North Potomac Profitable?
Yes, when it's run well. The average North Potomac Airbnb took in $4,840 in the 12 months to April 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about $7,310, and run by its owner at everyday costs, about $450 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
North Potomac Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $4,840 | $7,310 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$750 | −$1,130 |
| Utilities and internetAbout 5% of bookings | −$240 | −$370 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$100 | −$150 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$150 | −$220 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$50 | −$50 |
| Permit and registrationWhere one is required | −$20 | −$20 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$1,310 | −$1,940 |
| Left for housing costs, then profit | $3,530about $290 a month | $5,370about $450 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own North Potomac Airbnb Profit
The estimate starts from North Potomac's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one North Potomac home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How North Potomac's Top Earners Get There
- More nights booked. The busiest quarter of North Potomac listings are booked on 57% or more of their nights, against 32% for the median listing. Ten more booked nights a year at the median rate of $58 adds about $581 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $87 a night or more, against a median of $58. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $480 a year.
- Open for the busy months. May brought the average listing about $1,630, against $495 in December, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $610 a month, against $400 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in North Potomac?
North Potomac listings were booked on 38% of the nights they were open over the past year, in line with the Maryland average and 3 percentage points below the U.S. average (41%). Occupancy swings from 28% in December to 60% in October.
Across North Potomac's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 81%+ of open nights, 49 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 32% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, under two nights a week.
October was the busiest month in North Potomac, December the quietest
Share of open nights booked, by month
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in North Potomac?
The average nightly rate in North Potomac, known as ADR (average daily rate), was $63 over the past year, about 81% below the Maryland and U.S. averages (both about $335). Rates peak in September and October at about $75 and bottom out in December at about $61.
Across North Potomac's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $125+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge $87 or more, about $30 above the median.
- Typical properties (median) charge about $58 a night.
- Entry-level properties (bottom 25%) charge $43 or less, about three-quarters of the median.
October rates ran 24% above December's
Average nightly rate (ADR), by month
The 12-month ADR of $63 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in North Potomac
With only 17 active listings, the monthly pattern in North Potomac is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in December.
How Far in Advance Do Guests Book Airbnb in North Potomac?
Guests book North Potomac stays 37 days ahead on average (about five weeks). April stays are booked furthest out, about 56 days ahead, and February stays closest to arrival, about 15 days. A typical April booking is made in mid-February.
April stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 37 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in North Potomac
None of the 17 active listings in North Potomac display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in North Potomac.
Neighborhoods
Best Neighborhoods for Airbnb in North Potomac
AirROI's area guide picks four North Potomac neighborhoods that draw short-term rental guests, led by North Potomac, Potomac Village and Darnestown. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| North Potomac | A suburban neighborhood in Montgomery County known for its family-friendly environment, excellent schools, and green parks. Ideal for families and travelers seeking a quiet stay with easy access to Washington D.C. | Montgomery Village Golf Club, Lake Needwood, Black Hill Regional Park, North Potomac Community Center, Fallsgrove Village Center |
| Potomac Village | An affluent area with a charming village feel, featuring exclusive shops and fine dining. Attracts wealthy travelers looking for luxury experiences and proximity to nature. | Great Falls Park, Potomac Woods Park, The Cabin John Regional Park, Willowbrook Park, Potomac Village Shopping Center |
| Darnestown | A suburban and semi-rural area known for spacious homes and quiet living. Attracts guests looking for a peaceful retreat with access to outdoor activities. | Lakewood Country Club, Darnestown Park, Seneca Creek State Park, Darnestown Historic District, Riley's Lock |
| Clarksburg | A developing area with new housing and convenient access to major highways. Attractive for families and those looking for new amenities. | Clarksburg Premium Outlets, Little Bennett Regional Park, Clarksburg Town Center, Highland Park, Schaeffer Farms |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
North Potomac vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 17 km, Bethesda (16 km away) earned the most per listing, about 4.3 times as much as North Potomac. Wheaton was the busiest, booked on 44% of nights against 38% in North Potomac.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Gaithersburg 6 km | 106 | $11,748 | $130 | 40% |
| Germantown 8 km | 46 | $17,217 | $198 | 39% |
| Rockville 9 km | 125 | $16,552 | $147 | 43% |
| Montgomery Village 9 km | 30 | $12,531 | $137 | 38% |
| North Bethesda 12 km | 38 | $17,304 | $146 | 40% |
| Aspen Hill 13 km | 39 | $10,373 | $108 | 37% |
| Bethesda 16 km | 145 | $20,702 | $248 | 37% |
| Wheaton 17 km | 39 | $12,316 | $130 | 44% |
Other Airbnb Markets in Maryland
- Ocean City Airbnb data 4,218 listings
- Baltimore Airbnb data 1,440 listings
- McHenry Airbnb data 657 listings
- Oakland Airbnb data 590 listings
- Annapolis Airbnb data 531 listings
- Silver Spring Airbnb data 300 listings
- Swanton Airbnb data 275 listings
- National Harbor Airbnb data 267 listings
FAQ
North Potomac Airbnb FAQ
How much do Airbnb hosts make in North Potomac?
An active North Potomac Airbnb grossed $4,840 on average in the 12 months to April 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $1,140 or more in a typical month.
How much can I make on Airbnb in North Potomac?
It depends most on the home's size, location and how it's run. The middle half of North Potomac listings earn between $363 and $1,140 in a typical month, and the top tenth $1,970 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in North Potomac?
Listings in North Potomac were booked on 38% of available nights over the past year. That compares with 38% for the Maryland average. October was the busiest month.
How much does an Airbnb cost per night in North Potomac?
The average booked night in North Potomac cost $63 before fees. Half of listings charge between $43 and $87, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in North Potomac?
None of the active North Potomac listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in North Potomac?
Yes, when it's run well. The average North Potomac Airbnb grossed $4,840 in the 12 months to April 2025, 85% below the Maryland average of $31,882, though with only 17 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about $450 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in North Potomac?
May paid best over the past year, at $1,630 per active listing, and December paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in North Potomac?
North Potomac stays were booked 37 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in North Potomac?
North Potomac, Potomac Village and Darnestown draw the most short-term rental interest in North Potomac. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in North Potomac?
AirROI counted 17 active Airbnb listings in North Potomac as of April 2025. The closest tracked market is Gaithersburg, 6 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in North Potomac from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.