Airbnb market data · 202612 months to May 2026
Clayton, MO Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Clayton brought in $17,882 over the 12 months through May 2026, across just 21 active listings, so a single property can move that figure.
AirROI's latest figures for Clayton run through May 2026.
The short answer
Clayton Airbnb Market at a Glance
Listings averaged $156 a night and were booked on 42% of available nights.
August, the best month, brought in about 84% more per listing than January, the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Clayton is the 113th-largest of 127 Missouri markets AirROI tracks.
Browse the live Clayton Airbnb market See Every Clayton ListingRevenue
How Much Do Airbnb Hosts Make in Clayton?
Gross bookings per Clayton listing averaged $17,882 over the 12 months to May 2026 (Missouri average: $29,798), before cleaning, platform and management costs and taxes.
The average Clayton listing brought in $2,770 in August, its best month, and $1,510 in January, its slowest. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
Across Clayton's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,670+ a month, about 1.8 times the typical property.
- Strong performers (top 25%) earn $2,800 or more, roughly $790 a month above the median.
- Typical properties (median) earn about $2,010 a month.
- Entry-level properties (bottom 25%) earn $1,310 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 1.8 times what January did
Average revenue per active listing, by month
Dashed: May left out, as the latest month's data looks incomplete.
Clayton Airbnb Data by Month
Latest 12 months in the May 2026 data.
August led on revenue and bookings; nightly rates peaked in January.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $2,361 | 45.3% | $149 | $79 | 27 days | 7 nights |
| Jul 2025 | $2,271 | 51.2% | $150 | $73 | 22 days | 9.1 nights |
| Aug 2025 | $2,773 | 60.4% | $139 | $89 | 34 days | 9.6 nights |
| Sep 2025 | $2,045 | 42.2% | $147 | $68 | 34 days | 7.6 nights |
| Oct 2025 | $2,342 | 50.8% | $139 | $76 | 65 days | 4.1 nights |
| Nov 2025 | $2,053 | 45.2% | $141 | $68 | 39 days | 4.9 nights |
| Dec 2025 | $2,078 | 39.6% | $150 | $67 | 44 days | 3.9 nights |
| Jan 2026 | $1,511 | 29.3% | $163 | $49 | 19 days | 4.2 nights |
| Feb 2026 | $2,005 | 44.6% | $156 | $72 | 15 days | 6.2 nights |
| Mar 2026 | $2,484 | 52.9% | $160 | $80 | 26 days | 4.5 nights |
| Apr 2026 | $2,286 | 46.3% | $158 | $76 | 34 days | 3.6 nights |
| May 2026* | $1,802 | 28.3% | $172 | $58 | 123 days | 10.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *May 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Clayton address, run it through the Airbnb profit calculator.
Profit
Is an Airbnb in Clayton Profitable?
Yes, when it's run well. The average Clayton Airbnb took in $17,882 in the 12 months to May 2026, and run by its owner at everyday costs, about $1,010 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,420 a month.
Cleaning it yourself keeps the $1,630 a year guests pay in cleaning fees, for about $1,150 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $880 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Clayton Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,252 | $22,610 |
| Cleaning fees guests pay9% of Clayton bookings | $1,630 | $2,270 |
| Gross bookings | $17,882 | $24,880 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 67% of Clayton listings on Simplified Pricing, 3% for the rest | −$2,030 | −$2,820 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,630 | −$2,270 |
| Utilities and internetAbout 5% of bookings | −$890 | −$1,240 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$360 | −$500 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$540 | −$750 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$180 | −$180 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −$5,720 | −$7,850 |
| Left for housing costs, then profit | $12,162about $1,010 a month | $17,030about $1,420 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Clayton Airbnb Profit
The estimate starts from Clayton's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Clayton home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Clayton's Top Earners Get There
- More nights booked. The busiest quarter of Clayton listings are booked on 58% or more of their nights, against 42% for the median listing. Ten more booked nights a year at the median rate of $140 adds about $1,420 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $180 a night or more, against a median of $140. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,630 a year.
- Open for the busy months. August brought the average listing about $2,770, against $1,510 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Clayton listings average 4.73 stars, and 19% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,070 a month, against $1,490 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Clayton?
Clayton listings were booked on 42% of the nights they were open over the past year, 4 percentage points above the Missouri average (38%) and in line with the U.S. average. Occupancy swings from 29% in January to 60% in August.
Across Clayton's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 75%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 58% or more, roughly four nights a week.
- Typical properties (median) fill about 42% of open nights.
- Entry-level properties (bottom 25%) fill 26% or less, under two nights a week.
August was the busiest month in Clayton, January the quietest
Share of open nights booked, by month
Dashed: May data incomplete. The 12-month rate of 42% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Clayton?
The average nightly rate in Clayton, known as ADR (average daily rate), was $156 over the past year, about 42% below the Missouri average of $270 and about 53% below the U.S. average of $335. Rates peak in January and March at about $165 and bottom out in August and October at about $140.
Across Clayton's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $270+ a night, about 1.9 times the median.
- Strong performers (top 25%) charge $180 or more, about $40 above the median.
- Typical properties (median) charge about $140 a night.
- Entry-level properties (bottom 25%) charge $98 or less, about two-thirds of the median.
January rates ran 17% above October's
Average nightly rate (ADR), by month
Dashed: May data incomplete.
What Is the RevPAR for Airbnb in Clayton?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Clayton it averaged $67 over the past year, from about $49 in January to about $89 in August.
Across Clayton's 21 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $91+ per open night, about 42% above the median.
- Strong performers (top 25%) earn $90 or more, about $25 a night above the median.
- Typical properties (median) earn about $64 per open night.
- Entry-level properties (bottom 25%) earn $49 or less, about three-quarters of the median.
August RevPAR was about 1.8 times January's
Revenue per open night (RevPAR), by month
Dashed: May data incomplete. The 12-month RevPAR of $67 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Clayton
With only 21 active listings, the monthly pattern in Clayton is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Clayton?
Guests book Clayton stays 35 days ahead on average (about five weeks). October stays are booked furthest out, about 65 days ahead, and February stays closest to arrival, about 15 days. A typical October booking is made in mid-August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: May data incomplete. The 12-month figure of 35 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Clayton
None of the 21 active listings in Clayton display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Clayton.
Neighborhoods
Best Neighborhoods for Airbnb in Clayton
AirROI's area guide picks seven Clayton neighborhoods that draw short-term rental guests, led by Downtown Clayton, Shaw Park and Old Town Clayton. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Clayton | The heart of Clayton, featuring upscale dining, shopping, and proximity to business centers. Ideal for both business travelers and tourists seeking a central location with vibrant nightlife. | Clayton Farmers Market, Shaw Park, Saint Louis Art Museum, The Clayton Theater, Centene Corporation, Downtown Clayton Business District |
| Shaw Park | A picturesque park area that provides recreational opportunities, making it attractive for families and outdoor enthusiasts looking for a peaceful retreat. | Shaw Park, Clayton Dog Park, Reagan Park, Crystal Lake, Golf Course at Shaw Park |
| Old Town Clayton | A historical neighborhood with charming architecture, boutique shops, and cozy cafes, appealing to travelers seeking local experiences and character. | Clayton Historical Society, The Center of Clayton, Local boutiques, Art galleries, Restaurants in historic buildings |
| Forsyth Boulevard | Known for its business hubs and high-end apartments, this popular area is ideal for short-term rentals targeting business professionals visiting the area. | Clayton Business District, Forsyth Park, Nearby hotels, Corporate offices |
| Summit Park | A residential area that offers quiet living while still being close to Clayton’s main attractions, perfect for families and longer stays. | Residential parks, Playgrounds, Easy access to main Clayton attractions |
| Meramec Station | This area is emerging with new developments and attractions, drawing interest for investors looking for growth in the Airbnb market. | New commercial developments, Restaurants, Parks and recreational spaces |
| Brentwood Boulevard | A central area connecting various neighborhoods with shopping and entertainment options, ideal for short-term rental guests. | Brentwood Promenade, Brentwood Square, Dining options, Shopping centers |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Clayton vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 37 km, Saint Charles (22 km away) earned the most per listing, about twice as much as Clayton.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| University City 3 km | 86 | $17,042 | $146 | 42% |
| St. Louis 7 km | 1,974 | $25,313 | $191 | 46% |
| Saint Charles 22 km | 191 | $35,667 | $233 | 48% |
| Saint Peters 30 km | 31 | $28,643 | $232 | 43% |
| Alton 31 km | 30 | $29,089 | $180 | 47% |
| Belleville 31 km | 69 | $19,589 | $149 | 46% |
| Waterloo 37 km | 32 | $17,342 | $219 | 33% |
| O’Fallon 37 km | 35 | $35,536 | $262 | 47% |
Other Airbnb Markets in Missouri
- Branson Airbnb data 3,068 listings
- Kansas City Airbnb data 1,365 listings
- Osage Beach Airbnb data 886 listings
- Indian Point Airbnb data 863 listings
- Springfield Airbnb data 524 listings
- Lake Ozark Airbnb data 456 listings
- Hollister Airbnb data 390 listings
- Kimberling City Airbnb data 384 listings
See all 127 Missouri Airbnb markets
Markets Similar to Clayton
Markets elsewhere in the United States with a similar nightly rate and occupancy to Clayton:
- Little Rock Airbnb data AR · $156/night · 42.6%
- La Puente Airbnb data CA · $157/night · 42.9%
- Charleston Airbnb data WV · $154/night · 43.0%
- Longview Airbnb data TX · $161/night · 42.5%
- Kalamazoo Airbnb data MI · $159/night · 42.1%
- Murray Airbnb data UT · $157/night · 43.3%
FAQ
Clayton Airbnb FAQ
How much do Airbnb hosts make in Clayton?
An active Clayton Airbnb grossed $17,882 on average in the 12 months to May 2026, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,800 or more in a typical month.
How much can I make on Airbnb in Clayton?
It depends most on the home's size, location and how it's run. The middle half of Clayton listings earn between $1,310 and $2,800 in a typical month, and the top tenth $3,670 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Clayton?
Listings in Clayton were booked on 42% of available nights over the past year. That compares with 38% for the Missouri average. August was the busiest month.
How much does an Airbnb cost per night in Clayton?
The average booked night in Clayton cost $156 before fees. Half of listings charge between $98 and $180, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Clayton?
None of the active Clayton listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Clayton?
Yes, when it's run well. The average Clayton Airbnb grossed $17,882 in the 12 months to May 2026, 40% below the Missouri average of $29,798, though with only 21 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,162 a year (about $1,010 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,420 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Clayton?
August paid best over the past year, at $2,770 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Clayton?
Each night a Clayton listing was open to book earned $67 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $91 or more.
How far in advance do guests book Airbnbs in Clayton?
Clayton stays were booked 35 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Clayton?
The average Clayton Airbnb stay lasts about five nights. A listing took 22 reservations over the year on average.
How are Airbnbs in Clayton rated?
Guests rate Clayton Airbnbs 4.73 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Clayton?
Downtown Clayton, Shaw Park and Old Town Clayton draw the most short-term rental interest in Clayton. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Clayton?
AirROI counted 21 active Airbnb listings in Clayton as of May 2026. The closest tracked market is University City, 3 km away.
How much are Airbnb cleaning fees in Clayton?
In Clayton, about nine in ten listings add a cleaning fee. The median fee is $95; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Clayton from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.