Airbnb market data · 202512 months to March 2025
Kirkwood, MO Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Kirkwood brought in $22,868 over the 12 months through March 2025, across just 17 active listings, so a single property can move that figure.
AirROI's latest figures for Kirkwood run through March 2025.
The short answer
Kirkwood Airbnb Market at a Glance
Listings averaged $117 a night and were booked on 60% of available nights.
August, the best month, brought in about 43% more per listing than January, the slowest. With only 17 active listings, a few bookings can reorder the months.
With 17 active listings, Kirkwood is the 127th-largest of 127 Missouri markets AirROI tracks.
Browse the live Kirkwood Airbnb market See Every Kirkwood ListingRevenue
How Much Do Airbnb Hosts Make in Kirkwood?
Gross bookings per Kirkwood listing averaged $22,868 over the 12 months to March 2025 (Missouri average: $29,798), before cleaning, platform and management costs and taxes.
The average Kirkwood listing brought in $2,940 in August, its best month, and $2,060 in January, its slowest. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
Across Kirkwood's 17 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,350+ a month, about 1.8 times the typical property.
- Strong performers (top 25%) earn $3,530 or more, roughly $1,100 a month above the median.
- Typical properties (median) earn about $2,400 a month.
- Entry-level properties (bottom 25%) earn $1,120 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 1.4 times what January did
Average revenue per active listing, by month
Dashed: March left out, as the latest month's data looks incomplete.
Kirkwood Airbnb Data by Month
Latest 12 months in the March 2025 data.
August led on revenue and bookings; nightly rates peaked in October.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Apr 2024 | $2,092 | 50.5% | $121 | 64 days |
| May 2024 | $2,755 | 67.4% | $122 | 54 days |
| Jun 2024 | $2,825 | 74.1% | $122 | 62 days |
| Jul 2024 | $2,672 | 69.7% | $122 | 61 days |
| Aug 2024 | $2,941 | 76.1% | $121 | 36 days |
| Sep 2024 | $2,417 | 71.1% | $122 | 28 days |
| Oct 2024 | $2,580 | 68.0% | $124 | 42 days |
| Nov 2024 | $2,407 | 56.4% | $122 | 57 days |
| Dec 2024 | $2,349 | 63.2% | $121 | 39 days |
| Jan 2025 | $2,064 | 51.4% | $122 | 39 days |
| Feb 2025 | $2,193 | 66.8% | $124 | 21 days |
| Mar 2025* | $1,758 | 44.8% | $124 | 30 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Mar 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical Kirkwood listing earns about $2,400 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Kirkwood Profitable?
Yes, when it's run well. The average Kirkwood Airbnb took in $22,868 in the 12 months to March 2025, and run by its owner at everyday costs, about $1,390 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,060 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Kirkwood Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $22,868 | $33,620 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$3,540 | −$5,210 |
| Utilities and internetAbout 5% of bookings | −$1,140 | −$1,680 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$460 | −$670 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$690 | −$1,010 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$230 | −$230 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$6,170 | −$8,910 |
| Left for housing costs, then profit | $16,698about $1,390 a month | $24,710about $2,060 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Kirkwood Airbnb Profit
The estimate starts from Kirkwood's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Kirkwood home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Kirkwood's Top Earners Get There
- More nights booked. The busiest quarter of Kirkwood listings are booked on 80% or more of their nights, against 65% for the median listing. Ten more booked nights a year at the median rate of $130 adds about $1,300 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $160 a night or more, against a median of $130. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,290 a year.
- Open for the busy months. August brought the average listing about $2,940, against $2,060 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,800 a month, against $1,910 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Kirkwood?
Kirkwood listings were booked on 60% of the nights they were open over the past year, 22 percentage points above the Missouri average (38%) and 19 points above the U.S. average (41%). Occupancy swings from 51% in April to 76% in August.
Across Kirkwood's 17 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 90%+ of open nights, 25 points above the median.
- Strong performers (top 25%) fill 80% or more, roughly six nights a week.
- Typical properties (median) fill about 65% of open nights.
- Entry-level properties (bottom 25%) fill 45% or less, under four nights a week.
August was the busiest month in Kirkwood, April the quietest
Share of open nights booked, by month
Dashed: March data incomplete. The 12-month rate of 60% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Kirkwood?
The average nightly rate in Kirkwood, known as ADR (average daily rate), was $117 over the past year, about 57% below the Missouri average of $270 and about 65% below the U.S. average of $335. Averaged month by month, rates barely change through the year, staying between about $120 and $125.
Across Kirkwood's 17 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $185+ a night, about 42% above the median.
- Strong performers (top 25%) charge $160 or more, about $30 above the median.
- Typical properties (median) charge about $130 a night.
- Entry-level properties (bottom 25%) charge $56 or less, about 43% of the median.
Average nightly rate by month in Kirkwood
Average nightly rate (ADR), by month
Dashed: March data incomplete. The 12-month ADR of $117 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Kirkwood
With only 17 active listings, the monthly pattern in Kirkwood is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Kirkwood?
Guests book Kirkwood stays 41 days ahead on average (about six weeks). April stays are booked furthest out, about 64 days ahead, and February stays closest to arrival, about 21 days. A typical April booking is made in early February.
April stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: March data incomplete. The 12-month figure of 41 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Kirkwood
None of the 17 active listings in Kirkwood display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Kirkwood.
Neighborhoods
Best Neighborhoods for Airbnb in Kirkwood
AirROI's area guide picks eight Kirkwood neighborhoods that draw short-term rental guests, led by Kirkwood Park, Downtown Kirkwood and Kirkwood Commons. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Kirkwood Park | A beautiful green space with walking trails, picnic areas, and community events. Ideal for families and nature lovers looking for outdoor activities. | Kirkwood Park, Aquatic Center, Kirkwood Farmers' Market, Playgrounds, Walking Trails |
| Downtown Kirkwood | The bustling heart of Kirkwood with shops, restaurants, and cultural attractions. Great for urban travelers wanting to explore local dining and shopping. | Kirkwood Train Station, Local restaurants, Boutique shops, Kirkwood Historical Society, The Magic House |
| Kirkwood Commons | An emerging shopping area with a mix of retail and dining options, attracting both locals and visitors. Perfect for those looking for convenience and variety. | Kirkwood Commons shopping center, Restaurants, Fitness centers, Local businesses |
| St. Louis County Parks | Nearby parks and natural reserves provide ample outdoor activities, appealing to visitors who appreciate nature and recreation. | Emmenegger Nature Park, Laumeier Sculpture Park, Twin Lakes Park, Parks and Recreation facilities |
| Sappington | A quiet residential neighborhood close to Kirkwood, offering a peaceful atmosphere while still being near attractions. Great for families and longer stays. | Sappington House, Walking Trails, Community parks, Coffee shops |
| Des Peres | A suburb of Kirkwood with its own amenities and attractions, making it suitable for those looking for a suburban experience with easy access to the city. | Des Peres Parks, Shopping centers, Dining options, Suburban trails |
| Webster Groves | A charming nearby community known for its historic homes and local character. Attracts visitors looking for a quaint, local experience. | Webster University, Historic district, Local festivals, Arts and crafts shops |
| Oakland | A lovely suburb with close proximity to Kirkwood and local amenities, favored by travelers who appreciate a serene setting with city convenience. | Local parks, Community events, Quiet residential streets |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Kirkwood vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 37 km, Saint Charles (24 km away) earned the most per listing, about 56% more than Kirkwood.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| University City 12 km | 86 | $17,042 | $146 | 42% |
| St. Louis 15 km | 1,974 | $25,313 | $191 | 46% |
| Saint Charles 24 km | 191 | $35,667 | $233 | 48% |
| Saint Peters 28 km | 31 | $28,643 | $232 | 43% |
| Pacific 31 km | 39 | $24,192 | $217 | 34% |
| O’Fallon 35 km | 35 | $35,536 | $262 | 47% |
| Waterloo 35 km | 32 | $17,342 | $219 | 33% |
| Belleville 37 km | 69 | $19,589 | $149 | 46% |
Other Airbnb Markets in Missouri
- Branson Airbnb data 3,068 listings
- Kansas City Airbnb data 1,365 listings
- Osage Beach Airbnb data 886 listings
- Indian Point Airbnb data 863 listings
- Springfield Airbnb data 524 listings
- Lake Ozark Airbnb data 456 listings
- Hollister Airbnb data 390 listings
- Kimberling City Airbnb data 384 listings
FAQ
Kirkwood Airbnb FAQ
How much do Airbnb hosts make in Kirkwood?
An active Kirkwood Airbnb grossed $22,868 on average in the 12 months to March 2025, according to AirROI's tracking of 17 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,530 or more in a typical month.
How much can I make on Airbnb in Kirkwood?
It depends most on the home's size, location and how it's run. The middle half of Kirkwood listings earn between $1,120 and $3,530 in a typical month, and the top tenth $4,350 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Kirkwood?
Listings in Kirkwood were booked on 60% of available nights over the past year. That compares with 38% for the Missouri average. August was the busiest month.
How much does an Airbnb cost per night in Kirkwood?
The average booked night in Kirkwood cost $117 before fees. Half of listings charge between $56 and $160, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Kirkwood?
None of the active Kirkwood listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Kirkwood?
Yes, when it's run well. The average Kirkwood Airbnb grossed $22,868 in the 12 months to March 2025, 23% below the Missouri average of $29,798, though with only 17 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $16,698 a year (about $1,390 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,060 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Kirkwood?
August paid best over the past year, at $2,940 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Kirkwood?
Kirkwood stays were booked 41 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Kirkwood?
Kirkwood Park, Downtown Kirkwood and Kirkwood Commons draw the most short-term rental interest in Kirkwood. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Kirkwood?
AirROI counted 17 active Airbnb listings in Kirkwood as of March 2025. The closest tracked market is University City, 12 km away.
Method
About This Data
Figures on this page cover 17 active Airbnb listings in Kirkwood from April 2024 to March 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.