Lake townsMissouri2026
Missouri Lake Towns
Indian Point, Osage Beach and Hollister were the most booked of the 13 lake towns in Missouri on Airbnb in the 12 months to October 2026, with an estimated 19,056, 16,926 and 13,660 stays. July is the busiest month across them, and the typical stay is 3.7 nights.
Figures are AirROI estimates. How they are made
Among the 7 towns with 200+ homes
- Most booked of these 7
- Indian Point 19,056 stays
- Highest revenue per home of these 7
- Hollister $68,623 a year
- Highest rated of these 7
- Hollister 4.91 out of 5
- Lowest nightly rate of these 7
- Indian Point $327 a night
- Longest typical stay of these 7
- Camdenton 3.9 nights
Ranking
Missouri Lake Towns Ranked by Airbnb Stays
Every one of the lake towns in Missouri with 100 or more Airbnb homes and recent stays, most booked first.
| 1 | Indian Point | 19,056 | $327 |
|---|---|---|---|
| 2 | Osage Beach | 16,926 | $336 |
| 3 | Hollister | 13,660 | $493 |
| 4 | Lake Ozark | 8,702 | $363 |
| 5 | Kimberling City | 7,953 | $360 |
| 6 | Innsbrook | 6,349 | $450 |
| 7 | Sunrise Beach | 6,051 | $522 |
| 8 | Camdenton | 3,650 | $364 |
| 9 | Four Seasons | 3,123 | $291 |
| 10 | Ridgedale | 2,770 | $491 |
| 11 | Gravois Mills | 2,712 | $434 |
| 12 | Rocky Mount | 1,926 | $416 |
| 13 | Shell Knob | 1,634 | $254 |
Figures are AirROI estimates for the 12 months to October 2026, and stays count Airbnb bookings only. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, before costs. Guest rating is out of 5.
Town by town
Where the Top Towns Stand Out
7 of 8 are busiest in July. Hollister peaks in June. Among guests who left a review, Kansas City is the top home city in 5 of the 8. Apartments and condos are the largest home type in 4 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.
- Indian Point
Of the 7 lake towns in Missouri with 200 or more homes, Indian Point had the lowest nightly rate, at $327, and had the biggest share of apartments and condos, at 62%, in the 12 months to October 2026.
- Osage Beach
Of the 7 lake towns in Missouri with 200 or more homes, Osage Beach had the most Airbnb homes, at 886, in the 12 months to October 2026. Among guests who left a review, St. Louis was the top home city for Osage Beach, at 6%.
- Hollister
Of the 7 lake towns in Missouri with 200 or more homes, Hollister had the highest guest rating, at 4.91, and had the highest occupancy, at 44%, in the 12 months to October 2026. Houses were the largest home type in Hollister, at 56% of homes.
- 4Lake Ozark
In the 12 months to October 2026, among guests who left a review, St. Louis was the top home city for Lake Ozark, Missouri, at 7%.
- 6Innsbrook
In the 12 months to October 2026, houses were the largest home type in Innsbrook, Missouri, at 80% of homes. Among guests who left a review, St. Louis was the top home city for Innsbrook, at 27%.
- 7Sunrise Beach
Of the 7 lake towns in Missouri with 200 or more homes, Sunrise Beach had the biggest share of homes that sleep 8 or more, at 76%, and had the highest nightly rate, at $522, in the 12 months to October 2026. Houses were the largest home type in Sunrise Beach, at 82% of homes.
- 8Camdenton
Of the 7 lake towns in Missouri with 200 or more homes, Camdenton had the longest typical stay, at 3.9 nights, and was booked furthest ahead, about 72 days before arrival, in the 12 months to October 2026. Houses were the largest home type in Camdenton, at 55% of homes.
When to go
Busiest and Quietest Months
July, June and August rank as the busiest months for Airbnb nights across the lake towns in Missouri, and February and January as the quietest. July is the busiest month in 11 of the 13, while Hollister peaks in June, and Ridgedale in October. Across the 13 towns, nightly rates run lowest in April, at about $328, and highest in June, at about $484. Across the 13 towns, stays run longest in January, at 4.8 nights, and shortest in September, at 3.0 nights.
July ranks first, January last
Airbnb months in calendar order. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
Month by month: rank, typical stay and nightly rate
| Rank | Month | Typical stay | Nightly rate |
|---|---|---|---|
| 1 | July | 4.2 nights | $483 |
| 2 | June | 3.9 nights | $484 |
| 3 | August | 3.3 nights | $424 |
| 4 | September | 3.0 nights | $362 |
| 5 | May | 3.5 nights | $384 |
| 6 | October | 3.1 nights | $344 |
| 7 | December | 3.3 nights | $369 |
| 8 | March | 3.5 nights | $339 |
| 9 | November | 3.2 nights | $348 |
| 10 | April | 3.8 nights | $328 |
| 11 | February | 3.6 nights | $332 |
| 12 | January | 4.8 nights | $341 |
Who comes
Where Guests Come From
Among guests who left a review, 98.9% come from within the United States. The top home cities among those guests are St. Louis, Kansas City and Springfield. Lake Ozark draws the most from abroad, at 1.7%, among towns with 200 or more homes.
Top home cities
Among guests who left a review
98.9% from within the United States
The money view
Revenue, Occupancy and Nightly Rate
Among the 7 towns with 200 or more Airbnb homes, Hollister has the highest estimated revenue per home, at $68,623 a year. Of those 7, Hollister has the highest occupancy, at 44%, and Indian Point has the lowest nightly rate on Airbnb, at $327. The most booked of the 13, Indian Point, earns about $33,239 per home.
Highest revenue per home of these 7
A year, AirROI estimate
- Hollister $68,623
- Sunrise Beach $49,513
- Kimberling City $36,887
- Indian Point $33,239
- Lake Ozark $28,848
Highest occupancy of these 7
Nights booked, AirROI estimate
- Hollister 44%
- Sunrise Beach 36%
- Camdenton 33%
- Osage Beach 33%
- Kimberling City 32%
Lowest nightly rate of these 7
On Airbnb, AirROI estimate
- Indian Point $327
- Osage Beach $336
- Kimberling City $360
- Lake Ozark $363
- Camdenton $364
FAQ
Frequently Asked Questions
What is the most popular lake town in Missouri?
By AirROI's estimates, Indian Point is the most booked of the 13 lake towns in Missouri, with 19,056 Airbnb stays in the 12 months to October 2026. Osage Beach is second, with 16,926. This counts Airbnb bookings only.
What is the most affordable lake town in Missouri?
By AirROI's estimated nightly rate on Airbnb in the 12 months to October 2026, among lake towns in Missouri with 200 or more homes, the lowest are Indian Point ($327), Osage Beach ($336) and Kimberling City ($360). That is the average asking price on booked nights, not what it costs to live or buy there.
What are some small lake towns in Missouri?
By AirROI's count of active Airbnb homes as of October 2026, the smallest of the 13 lake towns it lists in Missouri are Shell Knob (99), Rocky Mount (117) and Ridgedale (119). AirROI's list starts at 100 homes, so smaller places are not on it.
What lake towns in Missouri offer the strongest Airbnb returns?
Returns depend on what a home costs to buy and run, which AirROI's figures do not cover. On AirROI's estimated revenue per home in the 12 months to October 2026, among lake towns in Missouri with 200 or more homes, the highest are Hollister ($68,623), Sunrise Beach ($49,513) and Kimberling City ($36,887). Among the same towns, Hollister has the highest occupancy, at 44%.
Method
How These Lists and Numbers Are Made
How a town gets on this list. A town needs 100 or more Airbnb homes with recent stays. A language model then judges the place from its name, state, country and coordinates, not from words in its name: it has to be on the shore of a lake or large reservoir, and the lake has to be a main reason to come. The town's own listings can back that up, with 35% of its homes listing lake access, or 25% of its titles naming the lake with 10% of homes listing it. A town whose listings do not gets a second, stricter check, which asks whether people go there for that or mainly for something else. Big cities stay off. Corrections come last: places the checks got wrong are added or taken off, and rows that name one place are joined.
How the figures are made. Stays, occupancy, nightly rate and revenue are AirROI estimates built from Airbnb listing data, and cover Airbnb only. A town's stays are its bookings in the period, and the typical stay and busiest month come from the same data. Guest ratings, home sizes and how far ahead guests book are the latest figures in each town's AirROI data. Month ranks compare each month's part of Airbnb nights. Origin rests on 170,380 reviews and describes guests who left a review, not everyone who stayed. A town needs 1,000 reviews before this page gives its share from abroad.