Airbnb market data · 202612 months to May 2026
Osceola, MO Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Osceola brought in $5,806 over the 12 months through May 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Osceola run through May 2026.
The short answer
Osceola Airbnb Market at a Glance
Listings averaged $118 a night and were booked on 23% of available nights.
March, the best month, brought in about 82% more per listing than September, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Osceola is the 117th-largest of 127 Missouri markets AirROI tracks.
Browse the live Osceola Airbnb market See Every Osceola ListingRevenue
How Much Do Airbnb Hosts Make in Osceola?
Gross bookings per Osceola listing averaged $5,806 over the 12 months to May 2026 (Missouri average: $29,798), before cleaning, platform and management costs and taxes.
The average Osceola listing brought in $1,300 in March, its best month, and $715 in September, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Osceola's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $2,070+ a month, about 3.5 times the typical property.
- Strong performers (top 25%) earn $1,300 or more, roughly $700 a month above the median.
- Typical properties (median) earn about $599 a month.
- Entry-level properties (bottom 25%) earn $309 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
March earned about 1.8 times what September did
Average revenue per active listing, by month
Dashed: May left out, as the latest month's data looks incomplete.
Osceola Airbnb Data by Month
Latest 12 months in the May 2026 data.
March led on revenue. Nightly rates peaked in April and bookings in June, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $1,151 | 33.5% | $111 | $38 | 28 days | 4.9 nights |
| Jul 2025 | $718 | 18.3% | $112 | $23 | 41 days | 2.4 nights |
| Aug 2025 | $734 | 20.6% | $112 | $24 | 16 days | 2.6 nights |
| Sep 2025 | $715 | 17.9% | $118 | $24 | 69 days | 3.5 nights |
| Oct 2025 | $1,016 | 25.8% | $118 | $33 | 33 days | 2.4 nights |
| Nov 2025 | $833 | 23.1% | $117 | $28 | 95 days | 2.4 nights |
| Dec 2025 | $863 | 23.2% | $113 | $28 | 5 days | 1.8 nights |
| Jan 2026 | $1,035 | 27.4% | $122 | $33 | 18 days | 2.8 nights |
| Feb 2026 | $725 | 23.0% | $128 | $26 | 10 days | 3.7 nights |
| Mar 2026 | $1,300 | 32.6% | $132 | $42 | 39 days | 3.5 nights |
| Apr 2026 | $1,111 | 28.1% | $133 | $37 | 19 days | 3 nights |
| May 2026* | $940 | 20.9% | $134 | $30 | 48 days | 5.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *May 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical Osceola listing earns about $599 a month, but one property can land well above or below that. The Airbnb revenue calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Osceola Profitable?
Yes, when it's run well. The average Osceola Airbnb took in $5,806 in the 12 months to May 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about $12,570, and run by its owner at everyday costs, about $750 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Osceola Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $5,526 | $11,960 |
| Cleaning fees guests pay5% of Osceola bookings | $280 | $610 |
| Gross bookings | $5,806 | $12,570 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 80% of Osceola listings on Simplified Pricing, 3% for the rest | −$750 | −$1,630 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$280 | −$610 |
| Utilities and internetAbout 5% of bookings | −$290 | −$630 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$120 | −$250 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$170 | −$380 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$60 | −$60 |
| Permit and registrationWhere one is required | −$30 | −$30 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$1,700 | −$3,590 |
| Left for housing costs, then profit | $4,106about $340 a month | $8,980about $750 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Osceola Airbnb Profit
The estimate starts from Osceola's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Osceola home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Osceola's Top Earners Get There
- More nights booked. The busiest quarter of Osceola listings are booked on 33% or more of their nights, against 18% for the median listing. Ten more booked nights a year at the median rate of $115 adds about $1,170 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $135 a night or more, against a median of $115. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $550 a year.
- Open for the busy months. March brought the average listing about $1,300, against $715 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Osceola listings average 4.92 stars, and 40% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,050 a month, against $480 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Osceola?
Osceola listings were booked on 23% of the nights they were open over the past year, 15 percentage points below the Missouri average (38%) and 18 points below the U.S. average (41%). Occupancy climbs to 34% in June and falls to 18% in September.
Across Osceola's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 53%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 33% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 18% of open nights.
- Entry-level properties (bottom 25%) fill 9% or less, less than one night a week.
June was the busiest month in Osceola, September the quietest
Share of open nights booked, by month
Dashed: May data incomplete. The 12-month rate of 23% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Osceola?
The average nightly rate in Osceola, known as ADR (average daily rate), was $118 over the past year, about 56% below the Missouri average of $270 and about 65% below the U.S. average of $335. Rates peak in March and April at about $135 and bottom out in June and July at about $110.
Across Osceola's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $165+ a night, about 42% above the median.
- Strong performers (top 25%) charge $135 or more, about $20 above the median.
- Typical properties (median) charge about $115 a night.
- Entry-level properties (bottom 25%) charge $94 or less, about 20% below the median.
April rates ran 20% above June's
Average nightly rate (ADR), by month
Dashed: May data incomplete.
What Is the RevPAR for Airbnb in Osceola?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Osceola it averaged $28 over the past year, from about $23 in July to about $42 in March.
Across Osceola's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $44+ per open night, about 1.7 times the median.
- Strong performers (top 25%) earn $38 or more, about $12 a night above the median.
- Typical properties (median) earn about $26 per open night.
- Entry-level properties (bottom 25%) earn $14 or less, about half of the median.
March RevPAR was about 1.8 times July's
Revenue per open night (RevPAR), by month
Dashed: May data incomplete. The 12-month RevPAR of $28 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Osceola
With only 20 active listings, the monthly pattern in Osceola is noisy, since a few long or pricey stays can lift a month; revenue peaked in March and bottomed out in September.
How Far in Advance Do Guests Book Airbnb in Osceola?
Guests book Osceola stays 42 days ahead on average (about six weeks). November stays are booked furthest out, about 95 days ahead, and December stays closest to arrival, about 5 days. A typical November booking is made in mid-August.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: May data incomplete. The 12-month figure of 42 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Osceola
None of the 20 active listings in Osceola display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Osceola.
Neighborhoods
Best Neighborhoods for Airbnb in Osceola
AirROI's area guide picks eight Osceola neighborhoods that draw short-term rental guests, led by Lake of the Ozarks, Downtown Osceola and St. Clair County. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake of the Ozarks | A popular recreational area known for its beautiful lakes, boating, and fishing. It attracts tourists looking for outdoor activities and family vacations. | Lake of the Ozarks State Park, Ha Ha Tonka State Park, Osage Beach, Bagnell Dam, Big Surf Waterpark |
| Downtown Osceola | The heart of Osceola, featuring local shops, restaurants, and historic sites. It offers a quaint small-town vibe that attracts visitors looking for a relaxing getaway. | Osceola Cheese, Little House on the Prairie Museum, Osceola Historical Society, Sandy Creek Covered Bridge |
| St. Clair County | A rural area with scenic beauty, great for guests looking for tranquility and nature. It's ideal for outdoor enthusiasts and those wanting to escape city life. | Cedar Creek Golf Course, St. Clair County State Lake, nature trails, hunting areas |
| Truman Lake | One of the largest lakes in Missouri, it's fantastic for fishing, boating, and camping. It has a strong appeal for those seeking water-based recreation. | Truman State Park, Long Shoal Marina, Fishing spots, Camping areas |
| Piney River Ranch | A picturesque destination for those interested in exploring the outdoors, with opportunities for hiking, fishing, and enjoying nature. | Piney River, hiking trails, camping spots, biking trails |
| Golden City | A charming small town atmosphere with local shops. It's a nice spot for people looking for a peaceful retreat yet close enough to urban amenities. | Golden City Park, local festivals, historic downtown |
| Osceola's Annual Events | Hosting events like the Apple Festival, attracting visitors year-round. It's a great opportunity for short-term rentals during festivals and events. | Apple Festival, local markets, community events |
| Nearby State Parks | There are numerous state parks within driving distance that attract visitors seeking outdoor adventures. Ideal for nature lovers and adventure travelers. | Pomme de Terre State Park, Harry S. Truman State Park, Pommes de Terre Lake, hiking and biking trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Osceola vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 84 km, Sunrise Beach (83 km away) earned the most per listing, about 8.5 times as much as Osceola. Warrensburg was the busiest, booked on 42% of nights against 23% in Osceola.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Warsaw 37 km | 100 | $19,525 | $192 | 36% |
| Stockton 39 km | 85 | $17,018 | $194 | 30% |
| Climax Springs 67 km | 31 | $41,195 | $413 | 34% |
| Camdenton 77 km | 210 | $28,362 | $364 | 33% |
| Warrensburg 78 km | 43 | $18,584 | $170 | 42% |
| Gravois Mills 80 km | 148 | $38,268 | $434 | 36% |
| Sunrise Beach 83 km | 295 | $49,513 | $522 | 36% |
| Linn Creek 84 km | 30 | $46,524 | $459 | 38% |
Other Airbnb Markets in Missouri
- Branson Airbnb data 3,068 listings
- St. Louis Airbnb data 1,974 listings
- Kansas City Airbnb data 1,365 listings
- Osage Beach Airbnb data 886 listings
- Indian Point Airbnb data 863 listings
- Springfield Airbnb data 524 listings
- Lake Ozark Airbnb data 456 listings
- Hollister Airbnb data 390 listings
FAQ
Osceola Airbnb FAQ
How much do Airbnb hosts make in Osceola?
An active Osceola Airbnb grossed $5,806 on average in the 12 months to May 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $1,300 or more in a typical month.
How much can I make on Airbnb in Osceola?
It depends most on the home's size, location and how it's run. The middle half of Osceola listings earn between $309 and $1,300 in a typical month, and the top tenth $2,070 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Osceola?
Listings in Osceola were booked on 23% of available nights over the past year. That compares with 38% for the Missouri average. June was the busiest month.
How much does an Airbnb cost per night in Osceola?
The average booked night in Osceola cost $118 before fees. Half of listings charge between $94 and $135, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Osceola?
None of the active Osceola listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Osceola?
Yes, when it's run well. The average Osceola Airbnb grossed $5,806 in the 12 months to May 2026, 81% below the Missouri average of $29,798, though with only 20 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about $750 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Osceola?
March paid best over the past year, at $1,300 per active listing, and September paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Osceola?
Each night a Osceola listing was open to book earned $28 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $44 or more.
How far in advance do guests book Airbnbs in Osceola?
Osceola stays were booked 42 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Osceola?
The average Osceola Airbnb stay lasted 4 nights over the past year. A listing took 11 reservations over the year on average.
How are Airbnbs in Osceola rated?
Guests rate Osceola Airbnbs 4.92 out of 5 on average. Guests score communication highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Osceola?
Lake of the Ozarks, Downtown Osceola and St. Clair County draw the most short-term rental interest in Osceola. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Osceola?
AirROI counted 20 active Airbnb listings in Osceola as of May 2026. The closest tracked market is Warsaw, 37 km away.
How much are Airbnb cleaning fees in Osceola?
In Osceola, 45% of listings add a cleaning fee, and the typical fee is about $25.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Osceola from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.