Town of Wilson, New York Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Town of Wilson, New York? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $33,027 per year — at a $266 nightly rate, 45.1% occupancy, and a $127 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

With just 32 active listings, Town of Wilson is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 146.2% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Town of Wilson?

In Town of Wilson, the headline Airbnb metrics are $33,027 in average annual revenue,45.1% occupancy, $266 ADR, and $127 in RevPAR, and guests book about 55 days in advance.

Avg. Daily Rate (ADR)(?)
$266
The average rental revenue earned for an occupied room per day in Town of Wilson.
Occupancy Rate(?)
45.1%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$33,027
Average annual income for an Airbnb listing in Town of Wilson. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$127
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
-14.0%
Significant decrease (-14.0%) vs. last year.
Active Airbnb Listings(?)
32
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
55 days
How far in advance guests typically book in Town of Wilson. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Town of Wilson.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Town of Wilson.
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How Much Do Airbnb Hosts Earn Monthly in Town of Wilson?

Understanding the monthly revenue variations for Airbnb listings in Town of Wilson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Wilson is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Wilson across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,919+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,629 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,429 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,129, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Town of Wilson

What Is the Monthly Airbnb Occupancy Rate in Town of Wilson?

Maximize your bookings by understanding the Town of Wilson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Wilson:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Town of Wilson

What Is the Average Airbnb Nightly Rate in Town of Wilson?

Effective short term rental pricing strategy in Town of Wilson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Wilson typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $373+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $298 or more.
  • Typical properties (Median) charge around $242 per night.
  • Entry-level properties (Bottom 25%) earn around $196 per night.

Average Daily Rate (ADR) Trend by Month in Town of Wilson

What Is the RevPAR for Airbnb in Town of Wilson?

RevPAR in Town of Wilson is currently $127. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $94 RevPAR.
  • Typical properties (Median) generate $128 RevPAR.
  • Strong performers (Top 25%) earn $156 RevPAR.
  • Best-in-class (Top 10%) achieve $179 RevPAR.

Average Monthly RevPAR Trend in Town of Wilson

RevPAR Insights for Town of Wilson

  • The average RevPAR in Town of Wilson is $127. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($179) and bottom 25% ($94) is $85, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Town of Wilson benchmarks. If your RevPAR falls below the median of $128, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $156+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Town of Wilson?

Town of Wilson's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, August, June)
  • Revenue averages $6,182 per month
  • Occupancy rates average 64.0%
  • Daily rates average $299
Shoulder Season
  • Revenue averages $3,301 per month
  • Occupancy maintains around 40.6%
  • Daily rates hold near $261
Low Season (January, February, March)
  • Revenue drops to average $1,706 per month
  • Occupancy decreases to average 22.5%
  • Daily rates adjust to average $240

Seasonality Insights for Town of Wilson

  • Airbnb seasonality in Town of Wilson is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Town of Wilson's highest earning potential, with monthly revenues climbing to $6,871, occupancy reaching 71.5%, and ADRs peaking at $302.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,673, occupancy could drop to 20.9%, and ADRs may adjust to $236.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Wilson.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Town of Wilson, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Town of Wilson?

Low regulation and minimal registration activity in Town of Wilson, New York, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Town of Wilson to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Town of Wilson?

With a compact short-term rental market, Town of Wilson gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Town of Wilson
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Wilson
Beautiful scenic area that offers a tranquil experience with lake access, perfect for families and outdoor enthusiasts visiting during all seasons.
Wilson Lake, Hiking and biking trails, Wildlife watching, Fishing opportunities, Picnic areas
Wilson's Historic District
Charming historic area with beautiful architecture and a rich history. Ideal for travelers interested in local culture and heritage.
Historic Wilson Town Hall, Local shops and cafes, Wilson Dunes, Annual local festivals
North Wilson
Close to recreational activities and outdoor parks, making it attractive for adventure seekers and nature lovers looking for short getaways.
Wilson State Park, Hiking trails, Kayaking, Camping grounds, Scenic viewpoints
South Wilson
A quieter residential area that offers peace and relaxation, ideal for visitors who want a home-like atmosphere and easy access to the main attractions.
Local parks, Family-friendly activities, Community events, Art galleries
Nearby Niagara Falls
Just a short drive away, it provides a unique opportunity for guests to visit one of the natural wonders of the world, attracting tourists year-round.
Niagara Falls, Boat tours, Cave of the Winds, Niagara Parks, Local wineries
Wine Country
Famous for its vineyards and wineries, it's a great destination for wine lovers and those seeking a relaxing escape with tasting experiences.
Winery tours, Wine tastings, Beautiful landscapes, Farm-to-table restaurants, Scenic drives
Wilson Beach
A popular spot during the summer months known for swimming and sunbathing. Attracts tourists looking for a beach retreat away from the hustle.
Swimming, Sunbathing, Beach sports, Waterfront dining, Sunset views
Recreational Parks
Numerous parks that offer various activities throughout the year, appealing to families and outdoor enthusiasts who enjoy hiking and picnicking.
Playgrounds, Sports facilities, Picnic areas, Nature trails, Community events

With 8 distinct neighborhoods showing meaningful short-term rental activity, Town of Wilson offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Town of Wilson?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Town of Wilson

  • The Town of Wilson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 32 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Town of Wilson, House properties are the most common (93.8%), reflecting the local real estate landscape.
  • Houses represent a significant 93.8% portion, catering likely to families or larger groups.

Town of Wilson Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Town of Wilson

  • The dominant room capacity in Town of Wilson is 2 bedrooms listings, making up 43.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 75.1% of the active Airbnb listings in Town of Wilson, indicating a high concentration in these sizes.
  • A significant 43.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Wilson.

Town of Wilson Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Town of Wilson

  • The most common guest capacity trend in Town of Wilson vacation rentals is listings accommodating 8+ guests (28.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Town of Wilson STR market, accounting for 56.2% of listings.
  • 59.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Wilson.
  • On average, properties in Town of Wilson are equipped to host 5.8 guests.

How Do Listings in Town of Wilson Compare on Quality?

Listing quality in Town of Wilson can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
36.5
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
3.6
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
21.9%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Town of Wilson

  • At 36.5 photos per listing on average, Town of Wilson hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 21.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Town of Wilson averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Town of Wilson?

Amenity Prevalence

Amenity Insights for Town of Wilson

  • Essential amenities in Town of Wilson that guests expect include: Free parking on premises, Heating, Wifi, Smoke alarm, Kitchen, TV, Air conditioning, Carbon monoxide alarm, Stove, Hot water. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Town of Wilson: Free parking on premises, Heating, Wifi, Smoke alarm, Kitchen, TV, Air conditioning, Carbon monoxide alarm, Stove, Hot water.
  • Prioritize adding missing essentials: Free parking on premises, Heating, Wifi, Stove, Hot water.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Town of Wilson to stay competitive.

Which Airbnb Amenities Boost Revenue in Town of Wilson?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Town of Wilson, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Hair dryer
81.3%$37,125$15,270143.1%
Hangers
81.3%$36,286$18,90591.9%
Waterfront
78.1%$36,820$19,47989.0%
Lake access
56.3%$40,721$23,13576.0%
Bathtub
50.0%$41,975$24,07974.3%
Iron
78.1%$36,357$21,13572.0%
Shampoo
84.4%$35,330$20,59271.6%
Oven
78.1%$35,944$22,61059.0%
Hot tub
18.8%$45,703$30,10251.8%
Indoor fireplace
34.4%$41,822$28,42047.2%

Revenue Impact Insights for Town of Wilson

  • Hair dryer tops the revenue impact list with a 143.1% uplift — listings with this amenity earn $37,125 vs. $15,270 without it.
  • Hair dryer, Hangers, Shampoo — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Town of Wilson STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Wilson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Town of Wilson Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Town of Wilson

  • The typical guest profile for Airbnb in Town of Wilson consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 95.6% of guests.
  • Key international markets include United States (95.6%) and United Kingdom (1.3%).
  • Top languages spoken are English (78.4%) followed by Spanish (8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Buffalo.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Town of Wilson?

Listings in Town of Wilson average 4.82 out of 5 overall, with about 66.9 reviews per active listing and 53.1% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Town of Wilson

  • With an overall rating of 4.82, Town of Wilson listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Location (4.91), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 53.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Town of Wilson Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Town of Wilson

  • The most common availability pattern in Town of Wilson falls within the 181-270 days range, representing 56.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Town of Wilson (56.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Town of Wilson?

Average Booking Lead Time by Month

Booking Lead Time Insights for Town of Wilson

  • The overall average booking lead time for vacation rentals in Town of Wilson is 55 days.
  • Guests book furthest in advance for stays during July (average 98 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Town of Wilson.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
  • Monitor your own booking lead times against these Town of Wilson averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Town of Wilson?

Guests in Town of Wilson stay about 4.8 nights on average, generating roughly 883 reservations and 27.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Town of Wilson

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Town of Wilson

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • At 27.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in Mar (6.4 nights) and shorten in Feb (2.8 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Town of Wilson Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.6%)

1 Night

5 listings

15.6% of total

2 Nights (43.8%)

2 Nights

14 listings

43.8% of total

3 Nights (9.4%)

3 Nights

3 listings

9.4% of total

4-6 Nights (6.3%)

4-6 Nights

2 listings

6.3% of total

30+ Nights (25%)

30+ Nights

8 listings

25% of total

Key Insights

  • The most prevalent minimum stay requirement in Town of Wilson is 2 Nights, adopted by 43.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (25%) caters to monthly stays (30+ nights) in Town of Wilson, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 43.8% of Town of Wilson hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.6% currently do.
  • A 2-night minimum appears standard (43.8%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Wilson.

Town of Wilson Airbnb Cancellation Policy Trends Analysis (2026)

Limited

1 listings

3.1% of total

Flexible (9.4%)

Flexible

3 listings

9.4% of total

Moderate (9.4%)

Moderate

3 listings

9.4% of total

Firm (50%)

Firm

16 listings

50% of total

Strict (28.1%)

Strict

9 listings

28.1% of total

Cancellation Policy Insights for Town of Wilson

  • The prevailing Airbnb cancellation policy trend in Town of Wilson is Firm, used by 50% of listings.
  • A majority (78.1%) of hosts in Town of Wilson utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 50% market standard in Town of Wilson.
  • Regularly review your cancellation policy against competitors and market demand shifts in Town of Wilson.

How Much Are Airbnb Cleaning Fees in Town of Wilson?

Cleaning fees in Town of Wilson are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$111
Median Cleaning Fee
$100
Listings Charging a Fee
87.5%
Fee as Revenue Share
9.2%

Cleaning Fee Insights for Town of Wilson

  • 87.5% of listings charge a cleaning fee, making it standard practice in Town of Wilson. Guests expect it and factor it into their booking decisions.
  • The average cleaning fee of $111 is close to the median ($100), suggesting a relatively consistent fee structure across the market.
  • Cleaning fees represent 9.2% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Town of Wilson median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Town of Wilson Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Wilsonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lakefront Oasis near Lewiston & Niagara Falls 🌊

Lakefront Oasis near Lewiston & Niagara Falls 🌊

Entire Place • 4 bedrooms

$93,035
Revenue
40.1%
Occupancy
$706.07
Daily Rate
Spacious House on the shores of Lake Ontario

Spacious House on the shores of Lake Ontario

Entire Place • 4 bedrooms

$77,339
Revenue
51.1%
Occupancy
$415.38
Daily Rate
HOT TUB | Lake Front | 25 mins to Niagara Falls

HOT TUB | Lake Front | 25 mins to Niagara Falls

Entire Place • 1 bedroom

$58,776
Revenue
56.2%
Occupancy
$277.47
Daily Rate
Dockside Lodge with Hot Tub Overlooking Creek

Dockside Lodge with Hot Tub Overlooking Creek

Entire Place • 2 bedrooms

$57,119
Revenue
71.5%
Occupancy
$201.37
Daily Rate
The Lake Cottage

The Lake Cottage

Entire Place • 1 bedroom

$54,217
Revenue
52.4%
Occupancy
$262.66
Daily Rate
Beautiful Lakeside Cottage

Beautiful Lakeside Cottage

Entire Place • 3 bedrooms

$47,501
Revenue
52.5%
Occupancy
$254.09
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Town of Wilson?

Learn from the best! This table showcases top-performing Airbnb hosts in Town of Wilson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Town of Wilson by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Fatmir5$129,6822074.89/5.0
Brad1$93,035834.92/5.0
Richanne1$77,3391364.89/5.0
Besiana2$61,6721474.54/5.0
Emilee1$58,776874.84/5.0
Lisa1$57,1191274.94/5.0
Heather1$54,217824.93/5.0
Krista1$47,5012254.98/5.0
Kelly And Mark1$46,981644.92/5.0
Alexandru1$46,670914.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Wilson.

Who Are the Airbnb Hosts in Town of Wilson?

Town of Wilson has a relatively balanced host base.

Superhosts
37.5%
Professional Management
0.0%
Cohosted Listings
50.0%
Instant Book Enabled
3.1%
Simplified Pricing
71.9%

Host Profile Insights for Town of Wilson

  • A 37.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
  • 3.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 71.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 50.0% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Town of Wilson averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Town of Wilson's Airbnb Market Compare to Nearby Cities?

How does the Town of Wilson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Town of Porter, Town of Wilson has 8 percentage points lower occupancy and about $70 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Town of Wilson — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Rushville16$5,109$675.4940%
Town of Mansfield62$4,932$577.9231%
Town of Canandaigua78$4,780$509.0941%
Town of Porter22$4,556$335.2553%
Town of Pulteney64$4,168$445.8643%
Town of Elma11$4,047$465.8244%
Town of West Seneca19$3,752$290.4945%
North East Township41$3,528$328.6842%
Trent Lakes164$3,494$385.7341%
Niagara-on-the-Lake435$3,334$297.5743%

Frequently Asked Questions About Airbnb in Town of Wilson

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Town of Wilson.

How much do Airbnb hosts make in Town of Wilson?

Town of Wilson hosts earn about $33,027 per year on average, with an average nightly rate of $266 and RevPAR of $127. Those figures describe the typical revenue environment for active listings in Town of Wilson, New York, not the ceiling for the best operators. Source: AirROI 2026 data, Town of Wilson market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Town of Wilson?

The average Airbnb occupancy rate in Town of Wilson is 45.1%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Town of Wilson?

Listings in Town of Wilson average $266 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Town of Wilson?

Town of Wilson currently has about 32 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Town of Wilson?

AirROI currently classifies the short-term rental regulation level in Town of Wilson as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Town of Wilson?

RevPAR in Town of Wilson is about $127. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Town of Wilson?

At 45.1% occupancy, Town of Wilson can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $33,027, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Town of Wilson?

The average booking lead time in Town of Wilson is about 55 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Town of Wilson?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Town of Wilson include Lake Wilson, Wilson's Historic District, North Wilson. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Town of Wilson?

entire_home listings make up 100.0% of the active supply in Town of Wilson. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Town of Wilson compare to nearby Airbnb markets?

Among neighboring markets, Rushville posts $61,307 in average annual revenue with 39.5% occupancy, compared to Town of Wilson's $33,027 and 45.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Town of Wilson?

The average Airbnb stay length in Town of Wilson is about 4.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Town of Wilson?

Airbnb listings in Town of Wilson average 4.82 out of 5 overall. About 53.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Town of Wilson?

Hair dryer and Hangers are among the strongest revenue-linked amenities in Town of Wilson. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Town of Wilson?

Yes. About 87.5% of active Airbnb listings in Town of Wilson charge a cleaning fee, and the average fee is $111. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Town of Wilson?

At 37.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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