Shallotte, North Carolina Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Shallotte, North Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,858 per year — at a $204 nightly rate, 37.2% occupancy, and a $77 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

With just 31 active listings, Shallotte is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 121.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Shallotte?

In Shallotte, the headline Airbnb metrics are $17,858 in average annual revenue,37.2% occupancy, $204 ADR, and $77 in RevPAR, and guests book about 41 days in advance.

Avg. Daily Rate (ADR)(?)
$204
The average rental revenue earned for an occupied room per day in Shallotte.
Occupancy Rate(?)
37.2%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$17,858
Average annual income for an Airbnb listing in Shallotte. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$77
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
23.6%
Strong growth (23.6%) vs. last year.
Active Airbnb Listings(?)
31
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
41 days
How far in advance guests typically book in Shallotte. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Shallotte.
Lowest Revenue Month(?)
April
The month with the lowest average earnings, indicating the low season in Shallotte.
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How Much Do Airbnb Hosts Earn Monthly in Shallotte?

Understanding the monthly revenue variations for Airbnb listings in Shallotte is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shallotte is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shallotte across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,803+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,127 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,780 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,019, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Shallotte

What Is the Monthly Airbnb Occupancy Rate in Shallotte?

Maximize your bookings by understanding the Shallotte STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shallotte:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Shallotte

What Is the Average Airbnb Nightly Rate in Shallotte?

Effective short term rental pricing strategy in Shallotte involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shallotte typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $293+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
  • Typical properties (Median) charge around $170 per night.
  • Entry-level properties (Bottom 25%) earn around $132 per night.

Average Daily Rate (ADR) Trend by Month in Shallotte

What Is the RevPAR for Airbnb in Shallotte?

RevPAR in Shallotte is currently $77. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $46 RevPAR.
  • Typical properties (Median) generate $70 RevPAR.
  • Strong performers (Top 25%) earn $105 RevPAR.
  • Best-in-class (Top 10%) achieve $136 RevPAR.

Average Monthly RevPAR Trend in Shallotte

RevPAR Insights for Shallotte

  • The average RevPAR in Shallotte is $77. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($136) and bottom 25% ($46) is $90, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Shallotte benchmarks. If your RevPAR falls below the median of $70, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $105+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Shallotte?

Shallotte's peak Airbnb season falls in July, June, August, while the softest stretch is March, April, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, June, August)
  • Revenue averages $3,517 per month
  • Occupancy rates average 52.5%
  • Daily rates average $199
Shoulder Season
  • Revenue averages $2,102 per month
  • Occupancy maintains around 34.1%
  • Daily rates hold near $197
Low Season (March, April, September)
  • Revenue drops to average $1,662 per month
  • Occupancy decreases to average 34.8%
  • Daily rates adjust to average $185

Seasonality Insights for Shallotte

  • Airbnb seasonality in Shallotte is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Shallotte's highest earning potential, with monthly revenues climbing to $4,149, occupancy reaching 61.3%, and ADRs peaking at $206.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,546, occupancy could drop to 24.2%, and ADRs may adjust to $167.
  • Lower occupancy paired with meaningful seasonality means hosts in Shallotte need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Shallotte, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Shallotte?

Low regulation and minimal registration activity in Shallotte, North Carolina, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shallotte to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Shallotte?

With a compact short-term rental market, Shallotte gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Shallotte
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ocean Isle Beach
A beautiful coastal town known for its stunning beaches and relaxed atmosphere. It attracts families and beachgoers looking for a peaceful getaway.
Ocean Isle Beach Pier, Museum of Coastal Carolina, Ocean Isle Beach, Bird Island Reserve, Ocean Isle Fishing Center
Holden Beach
Renowned for its tranquil beaches and family-friendly environment. It's perfect for those seeking a vacation retreat close to nature and water activities.
Holden Beach, Holden Beach Fishing Pier, Bridge to Bridge, Nature trails, Kayaking and fishing opportunities
Sunset Beach
Famous for its long stretches of sandy shoreline and beautiful sunsets. It's popular among tourists who enjoy a quiet beach experience away from the crowds.
Sunset Beach, Bird Island State Reserve, Sunset Beach Fishing Pier, local shops and eateries, golf courses nearby
Shallotte River
A scenic river area that offers outdoor activities such as fishing and kayaking. It attracts visitors looking for water sports and nature experiences.
Shallotte River Park, Shallotte River Swamp, Fishing and kayaking spots, Wildlife observation, Local seafood restaurants
Calabash
Known for its seafood restaurants and historic charm, Calabash is a quaint coastal town that attracts culinary enthusiasts and visitors alike.
Calabash River, Seafood restaurants, Calabash Nature Park, Golf courses, Local shops
Brunswick Islands
A group of beautiful islands known for their serenity and natural beauty, ideal for nature lovers and those looking for beach vacations.
Brunswick Islands Beaches, Birdwatching, Fishing and water sports, Nature trails, Local coastal shops
Oak Island
Offers beautiful beaches and a family-friendly environment. Its proximity to historical sites and outdoor activities make it appealing to tourists.
Oak Island Beach, Oak Island Lighthouse, Fishing piers, Local parks, Historical sites
Leland
A growing community near Shallotte that offers modern amenities and access to nearby beaches. It's becoming popular for travelers seeking both convenience and scenic beauty.
Leland Cultural Arts Center, Local parks, Shopping centers, Grocery stores, Proximity to Wilmington

With 8 distinct neighborhoods showing meaningful short-term rental activity, Shallotte offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Shallotte?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Shallotte

  • The Shallotte Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 31 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Shallotte, House properties are the most common (83.9%), reflecting the local real estate landscape.
  • Houses represent a significant 83.9% portion, catering likely to families or larger groups.
  • The presence of 12.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo (combined 3.2%) offer potential for unique stay experiences.

Shallotte Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Shallotte

  • The dominant room capacity in Shallotte is 3 bedrooms listings, making up 38.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 64.5% of the active Airbnb listings in Shallotte, indicating a high concentration in these sizes.
  • A significant 54.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shallotte.

Shallotte Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Shallotte

  • The most common guest capacity trend in Shallotte vacation rentals is listings accommodating 8+ guests (29%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 5 guests dominate the Shallotte STR market, accounting for 51.6% of listings.
  • 51.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shallotte.
  • On average, properties in Shallotte are equipped to host 5.6 guests.

How Do Listings in Shallotte Compare on Quality?

Listing quality in Shallotte can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
28.5
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
3.6
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
19.4%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Shallotte

  • At 28.5 photos per listing on average, Shallotte hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 19.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Shallotte averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Shallotte?

Amenity Prevalence

Amenity Insights for Shallotte

  • Essential amenities in Shallotte that guests expect include: Air conditioning, Wifi, Smoke alarm, Free parking on premises, Hot water, Heating, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Fire extinguisher, Kitchen, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Shallotte: Air conditioning, Wifi, Smoke alarm, Free parking on premises, Hot water, Heating, TV.
  • Prioritize adding missing essentials: Hot water, Heating, TV.
  • Consider adding popular differentiators like Fire extinguisher or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Shallotte to stay competitive.

Which Airbnb Amenities Boost Revenue in Shallotte?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Shallotte, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Baking sheet
64.5%$22,579$9,273143.5%
Exterior security cameras on property
45.2%$25,266$11,756114.9%
Dining table
64.5%$21,933$10,448109.9%
Freezer
54.8%$23,177$11,399103.3%
Washer
83.9%$19,359$10,04892.7%
Dishwasher
61.3%$21,810$11,60088.0%
Pets allowed
58.1%$22,054$12,04883.1%
Bathtub
67.7%$20,882$11,50681.5%
Dryer
80.6%$19,555$10,78381.3%
Clothing storage
58.1%$21,158$13,28759.2%

Revenue Impact Insights for Shallotte

  • Baking sheet tops the revenue impact list with a 143.5% uplift — listings with this amenity earn $22,579 vs. $9,273 without it.
  • Washer, Dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Shallotte STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shallotte. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Shallotte Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Shallotte

  • The typical guest profile for Airbnb in Shallotte consists of primarily domestic travelers (99%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 99.3% of guests.
  • Key international markets include United States (99.3%) and DC (0.7%).
  • Top languages spoken are English (73.1%) followed by Spanish (22.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Shallotte?

Listings in Shallotte average 4.84 out of 5 overall, with about 46 reviews per active listing and 45.2% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Shallotte

  • With an overall rating of 4.84, Shallotte listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Check-in (4.94), while Value (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 45.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Shallotte Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Shallotte

  • The most common availability pattern in Shallotte falls within the 271-366 days range, representing 61.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Shallotte (29%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 19.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Shallotte?

Average Booking Lead Time by Month

Booking Lead Time Insights for Shallotte

  • The overall average booking lead time for vacation rentals in Shallotte is 41 days.
  • Guests book furthest in advance for stays during December (average 53 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (50 days avg.) sees the longest lead times, while Spring (32 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Shallotte.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 50 days) to capture early planners.
  • Monitor your own booking lead times against these Shallotte averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Shallotte?

Guests in Shallotte stay about 7.3 nights on average, generating roughly 538 reservations and 17.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Shallotte

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Shallotte

  • Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
  • 17.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
  • Stay lengths peak in Feb (12.5 nights) and shorten in Mar (3.8 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Shallotte Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (6.5%)

1 Night

2 listings

6.5% of total

2 Nights (32.3%)

2 Nights

10 listings

32.3% of total

3 Nights (19.4%)

3 Nights

6 listings

19.4% of total

4-6 Nights (3.2%)

4-6 Nights

1 listings

3.2% of total

7-29 Nights (9.7%)

7-29 Nights

3 listings

9.7% of total

30+ Nights (29%)

30+ Nights

9 listings

29% of total

Key Insights

  • The most prevalent minimum stay requirement in Shallotte is 2 Nights, adopted by 32.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (29%) caters to monthly stays (30+ nights) in Shallotte, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 32.3% of Shallotte hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.5% currently do.
  • A 2-night minimum appears standard (32.3%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 29% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shallotte.

Shallotte Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 60 Days

1 listings

3.2% of total

Flexible (19.4%)

Flexible

6 listings

19.4% of total

Moderate (35.5%)

Moderate

11 listings

35.5% of total

Firm (38.7%)

Firm

12 listings

38.7% of total

Strict

1 listings

3.2% of total

Cancellation Policy Insights for Shallotte

  • The prevailing Airbnb cancellation policy trend in Shallotte is Firm, used by 38.7% of listings.
  • There's a relatively balanced mix between guest-friendly (54.9%) and stricter (41.9%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (3.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 38.7% market standard in Shallotte.
  • Using a Strict policy might deter some guests, as only 3.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Shallotte.

How Much Are Airbnb Cleaning Fees in Shallotte?

Cleaning fees in Shallotte are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$220
Median Cleaning Fee
$130
Listings Charging a Fee
90.3%
Fee as Revenue Share
14.5%

Cleaning Fee Insights for Shallotte

  • 90.3% of listings charge a cleaning fee, making it standard practice in Shallotte. Guests expect it and factor it into their booking decisions.
  • The gap between the average ($220) and median ($130) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 14.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Shallotte median of $130. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Shallotte Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Shallottebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Spacious 5BR Family Beach Retreat. Private Pool!

Spacious 5BR Family Beach Retreat. Private Pool!

Entire Place • 5 bedrooms

$50,465
Revenue
46.1%
Occupancy
$265.87
Daily Rate
Ruby Anna Acres Farmhouse

Ruby Anna Acres Farmhouse

Entire Place • 4 bedrooms

$45,104
Revenue
49.5%
Occupancy
$506.67
Daily Rate
Coastal 3BR w/Game Room, 5 mins to beach, FirePit

Coastal 3BR w/Game Room, 5 mins to beach, FirePit

Entire Place • 3 bedrooms

$40,990
Revenue
54.9%
Occupancy
$224.84
Daily Rate
Cozy Beach Cottage•Fully Fenced•Pets welcome

Cozy Beach Cottage•Fully Fenced•Pets welcome

Entire Place • 3 bedrooms

$40,889
Revenue
61.3%
Occupancy
$187.28
Daily Rate
Beach House | Fenced yard Doggie Door | OIB 10 min

Beach House | Fenced yard Doggie Door | OIB 10 min

Entire Place • 3 bedrooms

$38,553
Revenue
65.7%
Occupancy
$141.04
Daily Rate
The 1940’s Wicker Cottage/ Dog Friendly & Fenced

The 1940’s Wicker Cottage/ Dog Friendly & Fenced

Entire Place • 2 bedrooms

$31,974
Revenue
67.6%
Occupancy
$139.23
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Shallotte?

Learn from the best! This table showcases top-performing Airbnb hosts in Shallotte based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Shallotte by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kaci1$50,465274.70/5.0
Aubrey1$45,10485.00/5.0
Carlee2$45,0891024.99/5.0
Marc1$40,990284.86/5.0
Danielle1$40,8891554.90/5.0
Brandie1$38,553314.90/5.0
Jennifer1$29,2261684.99/5.0
Carol1$25,6351504.94/5.0
James1$24,454474.68/5.0
Rashad1$19,509134.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shallotte.

Who Are the Airbnb Hosts in Shallotte?

Shallotte has a relatively balanced host base.

Superhosts
45.2%
Professional Management
16.1%
Cohosted Listings
19.4%
Instant Book Enabled
6.5%
Simplified Pricing
58.1%

Host Profile Insights for Shallotte

  • A 45.2% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
  • 16.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 6.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 58.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 19.4% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Shallotte averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Shallotte

These are the highest-grossing professional property management operations in Shallotte, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Shallotte
CompanyListingsRevenueADROcc.Rating
Rashad1$19,509$26643.0%4.92/5
Justin1$12,624$48330.1%N/A
Evolve1$2,288$28711.4%3.67/5
Vacasa North Carolina1$1,477$2846.6%4.50/5
Vacasa North Carolina1$1,241$19613.0%4.50/5

Management Company Insights for Shallotte

  • The leading management company, Rashad, operates 1 listings with $19,509 in gross revenue — a useful benchmark for what scale looks like in Shallotte.
  • Top managers average 1 properties each, suggesting professional management in Shallotte still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.4/5 in guest ratings — suggesting room for quality improvement even among larger operators.

Recommendations

  • With only 16.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Shallotte's Airbnb Market Compare to Nearby Cities?

How does the Shallotte Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Mount Pleasant, Shallotte has 16 percentage points lower occupancy and about $109 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Shallotte — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Isle of Palms1,012$7,321$764.8142%
Folly Beach901$7,179$604.4746%
Sullivan's Island22$6,805$899.2339%
Charleston1,839$5,628$408.2952%
Ocean Isle Beach504$4,963$614.5837%
Wrightsville Beach497$4,671$547.1039%
Mount Pleasant452$4,456$312.6753%
Bald Head Island207$4,317$642.0332%
Kure Beach498$3,894$452.2841%
Cedar Point30$3,818$336.1846%

Frequently Asked Questions About Airbnb in Shallotte

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shallotte.

How much do Airbnb hosts make in Shallotte?

Shallotte hosts earn about $17,858 per year on average, with an average nightly rate of $204 and RevPAR of $77. Those figures describe the typical revenue environment for active listings in Shallotte, North Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Shallotte market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Shallotte?

The average Airbnb occupancy rate in Shallotte is 37.2%. July is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Shallotte?

Listings in Shallotte average $204 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Shallotte?

Shallotte currently has about 31 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Shallotte?

AirROI currently classifies the short-term rental regulation level in Shallotte as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Shallotte?

RevPAR in Shallotte is about $77. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Shallotte?

Occupancy of 37.2% means Shallotte is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,858, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Shallotte?

The average booking lead time in Shallotte is about 41 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Shallotte?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shallotte include Ocean Isle Beach, Holden Beach, Sunset Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Shallotte?

entire_home listings make up 100.0% of the active supply in Shallotte. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Shallotte compare to nearby Airbnb markets?

Among neighboring markets, Isle of Palms posts $87,848 in average annual revenue with 42.1% occupancy, compared to Shallotte's $17,858 and 37.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Shallotte?

The average Airbnb stay length in Shallotte is about 7.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Shallotte?

Airbnb listings in Shallotte average 4.84 out of 5 overall. About 45.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Shallotte?

Baking sheet and Exterior security cameras on property are among the strongest revenue-linked amenities in Shallotte. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Shallotte?

Yes. About 90.3% of active Airbnb listings in Shallotte charge a cleaning fee, and the average fee is $220. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Shallotte?

A 45.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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