Airbnb market data · 202612 months to October 2026
Norfolk, CT Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Norfolk brought in $27,488 over the 12 months through October 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Norfolk Airbnb Market at a Glance
Rates and bookings both trail the Northwest Hills Planning Region average. Listings averaged $327 a night and were booked on 34% of available nights, against $415 and 37% for the Northwest Hills Planning Region average.
October, usually the best month, brings in about 56% more per listing than November, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Norfolk is the tenth-largest of 12 Northwest Hills Planning Region markets AirROI tracks.
Browse the live Norfolk Airbnb market See Every Norfolk ListingRevenue
How Much Do Airbnb Hosts Make in Norfolk?
Gross bookings per Norfolk listing averaged $27,488 over the 12 months to October 2026 (Northwest Hills Planning Region average: $40,956), before cleaning, platform and management costs and taxes.
In a typical year, the average Norfolk listing brings in $3,630 in October, its best month, and $2,320 in November, its slowest. Both ends are close calls: October leads July by 5%, and November sits just 4% below January, so either pair can swap places in a given year. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
Across Norfolk's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $8,430+ a month, about 4.8 times the typical property.
- Strong performers (top 25%) earn $4,680 or more, roughly $2,900 a month above the median.
- Typical properties (median) earn about $1,740 a month.
- Entry-level properties (bottom 25%) earn $993 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earns about 1.6 times what November does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Norfolk Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
October 2025 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $4,756 | 51.0% | $319 | $153 | 76 days | 3.9 nights |
| Nov 2025 | $2,444 | 30.2% | $314 | $81 | 52 days | 5.9 nights |
| Dec 2025 | $2,801 | 35.9% | $320 | $90 | 95 days | 6.7 nights |
| Jan 2026 | $2,288 | 29.0% | $310 | $74 | 19 days | 3.5 nights |
| Feb 2026 | $3,941 | 44.8% | $314 | $141 | 32 days | 9.8 nights |
| Mar 2026 | $3,571 | 38.7% | $315 | $115 | 34 days | 3.7 nights |
| Apr 2026 | $2,126 | 24.4% | $314 | $71 | 32 days | 3.1 nights |
| May 2026 | $2,778 | 31.3% | $324 | $90 | 66 days | 3.6 nights |
| Jun 2026 | $3,919 | 41.8% | $331 | $131 | 122 days | 3.3 nights |
| Jul 2026 | $3,691 | 42.9% | $333 | $119 | 82 days | 5.4 nights |
| Aug 2026 | $2,744 | 39.4% | $341 | $89 | 86 days | 3 nights |
| Sep 2026 | $2,494 | 33.9% | $334 | $83 | 65 days | 3.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Norfolk address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Norfolk Profitable?
Yes, when it's run well. The average Norfolk Airbnb took in $27,488 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,530 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,170 a month.
Cleaning it yourself keeps the $1,680 a year guests pay in cleaning fees, for about $1,670 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,320 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Norfolk Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $25,808 | $69,310 |
| Cleaning fees guests pay6% of Norfolk bookings | $1,680 | $4,500 |
| Gross bookings | $27,488 | $73,810 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Norfolk listings on Simplified Pricing, 3% for the rest | −$4,260 | −$11,440 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,680 | −$4,500 |
| Utilities and internetAbout 5% of bookings | −$1,370 | −$3,690 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$550 | −$1,480 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$820 | −$2,210 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$270 | −$270 |
| Permit and registrationWhere one is required | −$140 | −$140 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$9,090 | −$23,730 |
| Left for housing costs, then profit | $18,398about $1,530 a month | $50,080about $4,170 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Norfolk Airbnb Profit
The estimate starts from Norfolk's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Norfolk home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Norfolk's Top Earners Get There
- More nights booked. The busiest quarter of Norfolk listings are booked on 55% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of $220 adds about $2,180 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $295 a night or more, against a median of $220. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,580 a year.
- Open for the busy months. In a typical year, October brings the average listing about $3,630, against $2,320 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Norfolk listings average 4.95 stars, and 59% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,150 a month, against $2,290 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Norfolk?
Norfolk listings were booked on 34% of the nights they were open over the past year, 3 percentage points below the Northwest Hills Planning Region average (37%) and 7 points below the U.S. average (41%). In a typical year, occupancy climbs to 45% in October and falls to 26% in January.
Across Norfolk's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 81%+ of open nights, 53 points above the median.
- Strong performers (top 25%) fill 55% or more, roughly four nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
October is usually the busiest month in Norfolk, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Norfolk?
The average nightly rate in Norfolk, known as ADR (average daily rate), was $327 over the past year, about 21% below the Northwest Hills Planning Region average of $415 and about the same as the U.S. average ($335). In a typical year, rates peak in July and August at about $330 and bottom out in November and December at about $275.
Across Norfolk's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $495+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge $295 or more, about $75 above the median.
- Typical properties (median) charge about $220 a night.
- Entry-level properties (bottom 25%) charge $185 or less, about 15% below the median.
August rates run 19% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $327 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Norfolk?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Norfolk it averaged $99 over the past year, from about $77 in a typical November to about $117 in a typical October.
Across Norfolk's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $240+ per open night, about 4.4 times the median.
- Strong performers (top 25%) earn $154 or more, about $100 a night above the median.
- Typical properties (median) earn about $54 per open night.
- Entry-level properties (bottom 25%) earn $38 or less, about two-thirds of the median.
October RevPAR is about 1.5 times November's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Seasonality
Best and Worst Months for Airbnb in Norfolk
With only 22 active listings, the monthly pattern in Norfolk is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in October and bottom out in November.
Average revenue by month in Norfolk
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Norfolk in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,430 |
| February | $3,200 |
| March | $3,250 |
| April | $3,240 |
| May | $2,680 |
| June | $3,430 |
| July | $3,470 |
| August | $2,830 |
| September | $2,570 |
| October | $3,630 |
| November | $2,320 |
| December | $2,830 |
How Far in Advance Do Guests Book Airbnb in Norfolk?
Guests book Norfolk stays 70 days ahead on average (about two and a half months), so guests here plan well ahead. June stays are booked furthest out, about 100 days ahead, and February stays closest to arrival, about 27 days. A typical June booking is made in early March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 70 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Norfolk
None of the 22 active listings in Norfolk display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Norfolk.
Neighborhoods
Best Neighborhoods for Airbnb in Norfolk
AirROI's area guide picks eight Norfolk neighborhoods that draw short-term rental guests, led by Norfolk Waterfront, Ghent and Ocean View. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Norfolk Waterfront | Vibrant area with waterfront views and proximity to dining, sailing, and cultural attractions. A prime spot for visitors looking for relaxation and entertainment along the Elizabeth River. | Nauticus, The Battleship Wisconsin, Norfolk Scope, Chrysler Museum of Art, Waterside District, Town Point Park |
| Ghent | Historic neighborhood known for its tree-lined streets, Victorian architecture, and eclectic mix of shops and restaurants. Appeals to those seeking a charming and artistic vibe. | Ghent Historic District, Narrows Cinéma, Pagoda and Chinese Garden, Granby Street shops, The Chrysler Museum, Norfolk Botanical Garden |
| Ocean View | Family-friendly beach community providing easy access to the Chesapeake Bay. A great location for tourists seeking beach activities and local seafood dining. | Ocean View Beach, Cypress Point Park, East Ocean View Beach Access, The Tidewater Grill, Ocean View Fishing Pier, Restaurants on the boardwalk |
| Military Circle | Strategically located near military bases, making it appealing for visiting military families and personnel. Offers shopping and local amenities. | Military Circle Mall, Norfolk Premium Outlets, Norfolk Army Base, Local eateries and cafes, Greenbrier Mall, Community events in the area |
| Downtown Norfolk | The heart of the city with access to cultural venues, dining, and shopping. Ideal for business travelers and those looking to explore urban amenities. | Chrysler Hall, Virginia Stage Company, Norfolk Waterside Festival, The NEON District, Downtown Norfolk Council events, Dining and nightlife options |
| Larchmont | Quiet residential area known for its family-friendly environment and nearby parks. Attracts visitors looking for a more suburban experience with easy access to the city. | Larchmont United Methodist Church, Norfolk Yacht and Country Club, Richmond Park, Local family-owned restaurants, Historic homes and parks, Community gatherings |
| East Beach | Charming coastal community with beautiful beach fronts and a relaxed atmosphere. Perfect for those seeking a getaway sensation near the water. | East Beach Park, Public beach access, Local seafood restaurants, Historic cottages, Fishing and water sports, Beach festivals |
| Fort Norfolk | Historic district with beautiful views of the water and access to significant historical sites. Attractive to history enthusiasts and those wishing to enjoy a scenic setting. | Fort Norfolk, Nauticus Maritime Museum, Waterside District, Historic homes and artifacts, Public art installations, Walking paths along the river |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Norfolk vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 24 km, Monterey (21 km away, 40 listings) earned the most per listing, about 2.6 times as much as Norfolk.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| New Marlborough 15 km | 52 | $38,614 | $477 | 34% |
| Sheffield 18 km | 59 | $38,009 | $388 | 39% |
| Goshen 18 km | 32 | $42,313 | $406 | 36% |
| Salisbury 18 km | 61 | $39,121 | $487 | 33% |
| Monterey 21 km | 40 | $70,402 | $511 | 43% |
| Cornwall 21 km | 38 | $46,613 | $371 | 39% |
| Sharon 24 km | 38 | $39,750 | $335 | 41% |
| Otis 24 km | 50 | $42,923 | $376 | 38% |
Other Airbnb Markets in Northwest Hills Planning Region
- Litchfield Airbnb data 70 listings
- Kent Airbnb data 35 listings
See all 12 Northwest Hills Planning Region Airbnb markets
Markets Similar to Norfolk
Markets elsewhere in the United States with a similar nightly rate and occupancy to Norfolk:
- Jasper Airbnb data GA · $329/night · 33.6%
- Galveston Airbnb data TX · $334/night · 34.1%
- Greenville Airbnb data ME · $319/night · 33.8%
- Vernon Township Airbnb data NJ · $327/night · 34.9%
- Town of Shandaken Airbnb data NY · $341/night · 33.9%
- Custer Township Airbnb data MI · $323/night · 33.0%
FAQ
Norfolk Airbnb FAQ
How much do Airbnb hosts make in Norfolk?
An active Norfolk Airbnb grossed $27,488 on average in the 12 months to October 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,680 or more in a typical month.
How much can I make on Airbnb in Norfolk?
It depends most on the home's size, location and how it's run. The middle half of Norfolk listings earn between $993 and $4,680 in a typical month, and the top tenth $8,430 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Norfolk?
Listings in Norfolk were booked on 34% of available nights over the past year. That compares with 37% for the Northwest Hills Planning Region average. October is usually the busiest month.
How much does an Airbnb cost per night in Norfolk?
The average booked night in Norfolk cost $327 before fees. Half of listings charge between $185 and $295; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Norfolk?
None of the active Norfolk listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Norfolk?
Yes, when it's run well. The average Norfolk Airbnb grossed $27,488 in the 12 months to October 2026, 33% below the Northwest Hills Planning Region average of $40,956, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $18,398 a year (about $1,530 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,170 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Norfolk?
October usually pays best, averaging $3,630 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Norfolk?
Each night a Norfolk listing was open to book earned $99 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $240 or more.
How far in advance do guests book Airbnbs in Norfolk?
Norfolk stays were booked 70 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Norfolk?
The average Norfolk Airbnb stay lasted 4.4 nights over the past year. A listing took 19 reservations over the year on average.
How are Airbnbs in Norfolk rated?
Guests rate Norfolk Airbnbs 4.95 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Norfolk?
Norfolk Waterfront, Ghent and Ocean View draw the most short-term rental interest in Norfolk. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Norfolk?
AirROI counted 22 active Airbnb listings in Norfolk as of October 2026. The closest tracked market is New Marlborough, 15 km away.
How much are Airbnb cleaning fees in Norfolk?
In Norfolk, more than two-thirds of listings add a cleaning fee, and the typical fee is about $120.
How many tourists visit Norfolk, CT?
All of the United States had 72.4 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 408 Airbnb stays in Norfolk, CT in the 12 months to October 2026, which counts bookings and not tourists. See United States tourism statistics.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Norfolk from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.