New Lakehouse - Pool - Golf Simulator - 2 Masters Entire home · 5 bedrooms Rated 4.91 - Revenue
- $124,172
- Occupancy
- 44.1%
- Daily rate
- $914
Airbnb market data · 202612 months to October 2026
The average Airbnb in Bullard brought in $38,035 over the 12 months through October 2026, about 33% more than the Texas average of $28,688.
The short answer
Bookings in Bullard run ahead of the Texas average at similar prices. Listings averaged $280 a night and were booked on 42% of available nights, against $275 and 38% for the Texas average.
Timing matters: in June, usually the best month, the average listing earns about 2.3 times as much as in January, usually the slowest. With only 38 active listings, a few bookings can reorder the months.
With 38 active listings, Bullard is the 263rd-largest of 450 Texas markets AirROI tracks. From a year earlier, average revenue rose 19% while the number of active listings grew 23%.
Browse the live Bullard Airbnb market See Every Bullard ListingRevenue
Gross bookings per Bullard listing averaged $38,035 over the 12 months to October 2026 (Texas average: $28,688), before cleaning, platform and management costs and taxes.
In a typical year, the average Bullard listing brings in $5,660 in June, its best month, and $2,410 in January, its slowest. February runs within 3% of January, so either can be the slowest in a given year. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earns about 2.3 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
June 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $4,295 | 46.9% | $246 | $139 | 31 days | 4 nights |
| Nov 2025 | $4,756 | 48.8% | $253 | $159 | 58 days | 4.6 nights |
| Dec 2025 | $4,065 | 39.8% | $253 | $131 | 38 days | 3.6 nights |
| Jan 2026 | $2,752 | 27.5% | $244 | $89 | 25 days | 3.8 nights |
| Feb 2026 | $3,063 | 39.0% | $239 | $109 | 20 days | 3.4 nights |
| Mar 2026 | $4,196 | 46.0% | $244 | $135 | 33 days | 2.8 nights |
| Apr 2026 | $3,623 | 36.2% | $246 | $121 | 31 days | 3.7 nights |
| May 2026 | $5,327 | 50.3% | $259 | $172 | 43 days | 2.8 nights |
| Jun 2026 | $5,772 | 57.3% | $266 | $192 | 41 days | 3.9 nights |
| Jul 2026 | $5,285 | 47.8% | $261 | $170 | 73 days | 4.3 nights |
| Aug 2026 | $3,788 | 41.2% | $255 | $122 | 38 days | 4.1 nights |
| Sep 2026 | $4,143 | 43.7% | $255 | $138 | 36 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Bullard home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Bullard Airbnb took in $38,035 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,920 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,970 a month.
Cleaning it yourself keeps the $5,260 a year guests pay in cleaning fees, for about $2,360 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,640 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $32,775 | $66,960 |
| Cleaning fees guests pay14% of Bullard bookings | $5,260 | $10,760 |
| Gross bookings | $38,035 | $77,720 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Bullard listings on Simplified Pricing, 3% for the rest | −$5,390 | −$11,020 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$5,260 | −$10,760 |
| Utilities and internetAbout 5% of bookings | −$1,900 | −$3,890 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$760 | −$1,550 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,140 | −$2,330 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$380 | −$380 |
| Permit and registrationWhere one is required | −$190 | −$190 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$15,020 | −$30,120 |
| Left for housing costs, then profit | $23,015about $1,920 a month | $47,600about $3,970 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Bullard's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Bullard home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,480 a month, against $3,170 for the average one.
Occupancy
Bullard listings were booked on 42% of the nights they were open over the past year, 4 percentage points above the Texas average (38%) and in line with the U.S. average. In a typical year, occupancy swings from 32% in January to 57% in June.
The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.
June is usually the busiest month in Bullard, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Bullard, known as ADR (average daily rate), was $280 over the past year, about the same as the Texas average ($275) and about 16% below the U.S. average of $335. Averaged month by month over the past two years, rates peak in June at about $265 and bottom out in January and October at about $220.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
June rates run 20% above January's
Average nightly rate (ADR), by month, October 2024 to September 2026
The 12-month ADR of $280 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Bullard it averaged $126 over the past year, from about $78 in a typical January to about $189 in a typical June.
A small group of listings earns several times more per open night than the rest.
June RevPAR is about 2.4 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Seasonality
With only 38 active listings, the monthly pattern in Bullard is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in June and bottom out in January.
Average revenue by month in Bullard
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $2,410 |
| February | $2,470 |
| March | $3,610 |
| April | $3,160 |
| May | $4,390 |
| June | $5,660 |
| July | $5,100 |
| August | $3,760 |
| September | $3,880 |
| October | $3,680 |
| November | $3,620 |
| December | $3,400 |
Guests book Bullard stays 40 days ahead on average (about six weeks). July stays are booked furthest out, about 61 days ahead, and January stays closest to arrival, about 21 days. A typical July booking is made in mid-May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 40 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 38 active listings in Bullard display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Bullard.
Neighborhoods
AirROI's area guide picks eight Bullard neighborhoods that draw short-term rental guests, led by Lake Bullard, Downtown Bullard and Bullard High School District. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Bullard | A serene lakeside area perfect for those looking to escape into nature. Offers fishing, boating, and beautiful sunsets, making it attractive for weekend getaways. | Bullard Lake, Cedar Creek Lake, Fishing and boating, Nature trails, Picnic areas |
| Downtown Bullard | The heart of Bullard, this area features a charming small-town atmosphere with local shops and dining options. Ideal for visitors wanting to immerse themselves in the community vibe. | Bullard Chamber of Commerce, Historic buildings, Local cafes, Art galleries, Community events |
| Bullard High School District | Family-friendly area close to schools and parks. A great choice for families visiting for events or relocating, offering a home-like environment. | Bullard High School, Parks and playgrounds, Family-friendly restaurants, Youth sports events |
| South Bullard | A peaceful residential area with easy access to outdoor activities and local amenities. Attractive for those seeking residential rentals. | Nearby parks, Local shopping centers, Walking trails, Community parks |
| East Bullard | Selling point for those who enjoy more rural settings with large lots and space. Great for visitors looking for peaceful retreats or working professionals. | Sprawling ranches, Local farms, Nature trails, Outdoor recreational activities |
| North Bullard | An area with a mix of suburban living and proximity to nature, perfect for those who want to enjoy both the small-town feel and outdoor adventures. | Green spaces, Local hiking trails, Community events, Quiet neighborhoods |
| Bullard Convention Center | Popular for visitors attending events and conferences. Easily accessible and comfortable for business travelers and groups. | Bullard Convention Center, Nearby hotels, Meeting spaces, Restaurants |
| East Texas Wine Country | Proximity to several wineries and vineyards, making it a popular place for wine enthusiasts and tourists exploring local Texas wine culture. | Wineries, Wine tastings, Vineyard tours, Rural scenery |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Bullard is an entire home: all 38 listings rent the whole place. Houses are the most common property type at 74%, about 3.5 times the share of cabins and other outdoor stays (21%).
Every listing rents the whole place
Bullard Airbnb listings by room type
Listings by property type
Bullard Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 73.7% | 28 |
| Cabin/Outdoor | 21.1% | 8 |
| Unique stay | 2.6% | 1 |
| Apartment/Condo | 2.6% | 1 |
Two-bedroom homes are the most common size in Bullard (42% of entire homes), and 44% have three or more bedrooms. Shares are of the 36 entire homes that give a bedroom count.
Bullard entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 13.9% | 5 |
| 2 bedrooms | 41.7% | 15 |
| 3 bedrooms | 16.7% | 6 |
| 4 bedrooms | 16.7% | 6 |
| 5+ bedrooms | 11.1% | 4 |
Bullard is a group-trip market: 42% of listings sleep eight or more guests, about 2.3 times the share of the next most common size, four guests (18%).
Bullard listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 7.9% | 3 |
| 3 guests | 5.3% | 2 |
| 4 guests | 18.4% | 7 |
| 5 guests | 10.5% | 4 |
| 6 guests | 13.2% | 5 |
| 7 guests | 2.6% | 1 |
| 8+ guests | 42.1% | 16 |
Bullard hosts set up an average of 4.4 beds per listing. Only 45% of listings show their exact location on the listing map; the rest show an approximate area.
Fire pits are close to standard in Bullard: 76% of listings have one, and 53% offer lake access.
Share of Bullard listings with each common amenity
Guests
Bullard draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Dallas is the largest source, at about 5% of reviews. English is spoken by 76% of guests, and Spanish by 18%.
98% of Bullard guests are domestic
Where guests who left reviews live
Where Bullard guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Dallas | 5.0% |
| Tyler | 3.4% |
| Longview | 2.5% |
| McKinney | 2.5% |
| Houston | 2.5% |
Where Bullard guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 98.3% |
| United Kingdom | 0.4% |
| United Arab Emirates | 0.4% |
| Mexico | 0.4% |
| Brazil | 0.4% |
Languages spoken by Bullard guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 75.7% |
| Spanish | 18.4% |
| Portuguese | 1.9% |
| German | 1.9% |
| Arabic | 1.0% |
Bullard Airbnbs average 4.91 stars, and 74% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.86.
Communication scores highest in Bullard; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.93 |
| Cleanliness | 4.89 |
| Communication | 4.97 |
| Location | 4.91 |
| Check-in | 4.96 |
| Value | 4.86 |
Booking patterns
More than eight in ten Bullard listings are open to guests more than 180 days a year, but only 18% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Bullard listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 42.1% | 16 |
| 181-270 days | 39.5% | 15 |
| 91-180 days | 18.4% | 7 |
Days a year Bullard listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 5.3% | 2 |
| 181-270 days | 13.2% | 5 |
| 91-180 days | 39.5% | 15 |
| 31-90 days | 28.9% | 11 |
| 1-30 days | 13.2% | 5 |
The average Bullard booking lasts 4.2 nights, longest in October and shortest in September. Listings took about 32 bookings each over the year, some 1,220 in all. About half of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Bullard
Average nights per booking, by month of stay
Two-year average by calendar month.
95% of listings in Bullard accept stays of one or two nights.
Minimum stay set by Bullard listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Bullard, used by 53% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 55% of listings use Firm or stricter terms, against 42% on Flexible or Moderate.
Cancellation policies of Bullard listings, from most to least flexible
Share of listings by the policy they use
More than nine in ten Bullard listings charge a cleaning fee. The typical fee is about $135. Spread over the average stay of 4.2 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
Top earners
The top-grossing Airbnb in Bullard, a five-bedroom home, took in $124,000 over the past year, about 3.3 times the city's average of $38,000. Three of the six listings below have five or more bedrooms; the other three have one to four bedrooms.
New Lakehouse - Pool - Golf Simulator - 2 Masters Entire home · 5 bedrooms Rated 4.91
Lakefront House | Dock, Kayaks, Fire Pit & Sunset Entire home · 4 bedrooms Rated 4.84
Lakefront House+Airstream | Dock, Kayaks &Fire Pit Entire home · 5 bedrooms Rated 4.60
The Lakeside Lodge — Bring Your Own Boat and Rods Entire home · 5 bedrooms Rated 4.87
Romantic Lake Retreat | King, Hot Tub & Fire Pit Entire home · 1 bedroom Rated 4.97
Romantic Luxury Villa | Private Pool & Hot Tub Entire home · 2 bedrooms Rated 5.00 Only 8% of Bullard listings are classed as professionally managed, though 26% of listings have a co-host. 63% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 61 km, Malakoff (61 km away, 30 listings) earned the most per listing, about 8% more than Bullard.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Flint 9 km | 52 | $24,466 | $259 | 34% |
| Chandler 17 km | 49 | $19,795 | $249 | 29% |
| Tyler 26 km | 325 | $18,179 | $160 | 39% |
| Palestine 41 km | 48 | $24,297 | $232 | 39% |
| Athens 44 km | 66 | $24,155 | $265 | 38% |
| Lindale 45 km | 79 | $22,307 | $187 | 37% |
| Kilgore 58 km | 33 | $20,352 | $159 | 42% |
| Malakoff 61 km | 30 | $41,194 | $466 | 29% |
See all 450 Texas Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Bullard:
FAQ
An active Bullard Airbnb grossed $38,035 on average in the 12 months to October 2026, according to AirROI's tracking of 38 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,310 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Bullard listings earn between $1,530 and $6,310 in a typical month, and the top tenth $8,580 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Bullard were booked on 42% of available nights over the past year. That compares with 38% for the Texas average. June is usually the busiest month.
The average booked night in Bullard cost $280 before fees. Half of listings charge between $140 and $330, so bedroom count and location move the price more than the average suggests.
None of the active Bullard listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Bullard Airbnb grossed $38,035 in the 12 months to October 2026, 33% above the Texas average of $28,688. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $23,015 a year (about $1,920 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,970 a month. Check a specific home in the Airbnb estimator.
June usually pays best, averaging $5,660 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Bullard listing was open to book earned $126 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $265 or more.
Bullard stays were booked 40 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Bullard Airbnb stay lasted 4.2 nights over the past year. A listing took 32 reservations over the year on average.
Guests rate Bullard Airbnbs 4.91 out of 5 on average. Guests score communication highest and value lowest.
Lake Bullard, Downtown Bullard and Bullard High School District draw the most short-term rental interest in Bullard. The neighborhood guide explains what brings guests to each.
AirROI counted 38 active Airbnb listings in Bullard as of October 2026. The closest tracked market is Flint, 9 km away.
In Bullard, more than nine in ten listings add a cleaning fee, and the typical fee is about $135.
All of Texas had more than 129 million visitors in 2024, the Office of the Texas Governor (Travel Texas) reports. AirROI estimates 1,215 Airbnb stays in Bullard, TX in the 12 months to October 2026, which counts bookings and not tourists. See Texas tourism statistics.
Method
Figures on this page cover 38 active Airbnb listings in Bullard from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.