Jasper, Texas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Jasper, Texas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,426 per year — at a $194 nightly rate, 23.3% occupancy, and a $43 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 21 active listings, Jasper is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 200.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Jasper?
In Jasper, the headline Airbnb metrics are $10,426 in average annual revenue,23.3% occupancy, $194 ADR, and $43 in RevPAR, and guests book about 30 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Jasper?
Understanding the monthly revenue variations for Airbnb listings in Jasper is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jasper is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jasper across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,771+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,849 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $954 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $550, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jasper
What Is the Monthly Airbnb Occupancy Rate in Jasper?
Maximize your bookings by understanding the Jasper STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jasper:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jasper
What Is the Average Airbnb Nightly Rate in Jasper?
Effective short term rental pricing strategy in Jasper involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jasper typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $412+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $230 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Jasper
What Is the RevPAR for Airbnb in Jasper?
RevPAR in Jasper is currently $43. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $20 RevPAR.
- Typical properties (Median) generate $33 RevPAR.
- Strong performers (Top 25%) earn $57 RevPAR.
- Best-in-class (Top 10%) achieve $80 RevPAR.
Average Monthly RevPAR Trend in Jasper
RevPAR Insights for Jasper
- The average RevPAR in Jasper is $43. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($80) and bottom 25% ($20) is $60, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Jasper benchmarks. If your RevPAR falls below the median of $33, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $57+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Jasper?
Jasper's peak Airbnb season falls in July, April, August, while the softest stretch is January, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, April, August)
- Revenue averages $1,697 per month
- Occupancy rates average 28.5%
- Daily rates average $200
Shoulder Season
- Revenue averages $1,379 per month
- Occupancy maintains around 26.0%
- Daily rates hold near $191
Low Season (January, October, November)
- Revenue drops to average $883 per month
- Occupancy decreases to average 19.8%
- Daily rates adjust to average $184
Seasonality Insights for Jasper
- Airbnb seasonality in Jasper is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Jasper's highest earning potential, with monthly revenues climbing to $1,768, occupancy reaching 32.7%, and ADRs peaking at $212.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $613, occupancy could drop to 15.1%, and ADRs may adjust to $177.
- Lower occupancy paired with meaningful seasonality means hosts in Jasper need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Jasper, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Jasper?
Low regulation and minimal registration activity in Jasper, Texas, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Jasper to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Jasper?
With a compact short-term rental market, Jasper gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Jasper | A tranquil area surrounded by beautiful nature and outdoor activities. Ideal for guests looking to escape city life and enjoy fishing, hiking, and relaxing by the water. | Lake Jasper, Jasper County Historical Museum, Mary Allen College, Lake Sam Rayburn, Angelina National Forest |
| Downtown Jasper | The heart of Jasper with local shops, restaurants, and cultural attractions. Attracts guests wanting a taste of small-town Texas charm and local culture. | Jasper County Courthouse, Jasper Arts and Cultural Center, local dining spots, local boutiques, community events |
| Jasper National Forest | An excellent area for nature lovers and those seeking adventure. Provides access to hiking, camping, and exploring the great outdoors. | National forest trails, wildlife viewing, fishing spots, camping areas, scenic overlooks |
| Sam Rayburn Reservoir | A prominent water recreation area known for fishing, swimming, and boating. Great for families and outdoor enthusiasts looking for water activities. | Sam Rayburn Reservoir, boat ramps, swimming areas, picnic spots, campgrounds |
| Woodville | A nearby town that offers a quaint, small-town experience and access to various parks and natural attractions. | Woodville Historic Courthouse, local parks, nature trails, antiques shopping, community festivals |
| Angelina River | A scenic area along the river perfect for those seeking a peaceful retreat and outdoor activities like kayaking and fishing. | Angelina River, river trails, picnic areas, wildlife watching, fishing spots |
| Neches River | An outdoor lover's paradise with a focus on river activities. Ideal for guests looking for adventure in nature while being close to the town's amenities. | Neches River, kayaking spots, hiking trails, campground access, local fishing areas |
| Jasper County Park | A family-friendly park that hosts community events and provides recreational activities. A good spot for families looking for outdoor fun. | playgrounds, walking trails, picnic areas, sports facilities, community events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Jasper offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Jasper?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jasper
- The Jasper Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jasper, Outdoor/Unique properties are the most common (47.6%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 9.6%) offer potential for unique stay experiences.
Jasper Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jasper
- The dominant room capacity in Jasper is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.6% of the active Airbnb listings in Jasper, indicating a high concentration in these sizes.
- A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jasper.
Jasper Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jasper
- The most common guest capacity trend in Jasper vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Jasper STR market, accounting for 57.1% of listings.
- 61.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jasper.
- On average, properties in Jasper are equipped to host 5.6 guests.
How Do Listings in Jasper Compare on Quality?
Listing quality in Jasper can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Jasper
- The average of 19.8 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 33.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Jasper averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Jasper?
Amenity Prevalence
Amenity Insights for Jasper
- Essential amenities in Jasper that guests expect include: Air conditioning, Heating, Free parking on premises, TV, Dishes and silverware, Bed linens. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Refrigerator, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jasper: Air conditioning, Heating, Free parking on premises, TV, Dishes and silverware, Bed linens.
- Prioritize adding missing essentials: Air conditioning, TV, Dishes and silverware, Bed linens.
- Consider adding popular differentiators like Coffee maker or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jasper to stay competitive.
Which Airbnb Amenities Boost Revenue in Jasper?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Jasper, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baking sheet | 47.6% | $14,805 | $6,445 | 129.7% |
Dining table | 52.4% | $14,201 | $6,274 | 126.4% |
Hair dryer | 47.6% | $14,442 | $6,775 | 113.1% |
Toaster | 42.9% | $14,437 | $7,418 | 94.6% |
Cleaning products | 47.6% | $13,922 | $7,248 | 92.1% |
Room-darkening shades | 38.1% | $14,770 | $7,753 | 90.5% |
Patio or balcony | 52.4% | $13,332 | $7,229 | 84.4% |
Ceiling fan | 57.1% | $12,811 | $7,246 | 76.8% |
Clothing storage | 47.6% | $13,466 | $7,662 | 75.8% |
Dryer | 47.6% | $13,432 | $7,693 | 74.6% |
Revenue Impact Insights for Jasper
- Baking sheet tops the revenue impact list with a 129.7% uplift — listings with this amenity earn $14,805 vs. $6,445 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Jasper STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jasper. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJasper Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Jasper
- The typical guest profile for Airbnb in Jasper consists of primarily domestic travelers (100%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (68.2%) followed by Spanish (31.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Lake Arthur.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Jasper?
Listings in Jasper average 4.86 out of 5 overall, with about 38.5 reviews per active listing and 42.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Jasper
- With an overall rating of 4.86, Jasper listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.86) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Jasper Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jasper
- The most common availability pattern in Jasper falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Jasper (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Jasper?
Average Booking Lead Time by Month
Booking Lead Time Insights for Jasper
- The overall average booking lead time for vacation rentals in Jasper is 30 days.
- Guests book furthest in advance for stays during June (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (33 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Jasper.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Jasper averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Jasper?
Guests in Jasper stay about 3.8 nights on average, generating roughly 280 reservations and 13.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Jasper
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Jasper
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Sep (7.1 nights) and shorten in Jan (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Jasper Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
57.1% of total
2 Nights
6 listings
28.6% of total
3 Nights
2 listings
9.5% of total
30+ Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Jasper is 1 Night, adopted by 57.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.7%) of the Jasper Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.1% of Jasper hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jasper.
Jasper Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
19% of total
Moderate
4 listings
19% of total
Firm
8 listings
38.1% of total
Strict
5 listings
23.8% of total
Cancellation Policy Insights for Jasper
- The prevailing Airbnb cancellation policy trend in Jasper is Firm, used by 38.1% of listings.
- A majority (61.9%) of hosts in Jasper utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.1% market standard in Jasper.
- Regularly review your cancellation policy against competitors and market demand shifts in Jasper.
How Much Are Airbnb Cleaning Fees in Jasper?
Cleaning fees in Jasper are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Jasper
- About 66.7% of Jasper listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $109 is close to the median ($95), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 10.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Jasper median of $95. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Jasper Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jasperbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Wooded Bliss at Lake Sam Rayburn
Entire Place • 7 bedrooms
Rustic waterfront cabin
Entire Place • 3 bedrooms
The "Bell House" Historic Downtown Jasper
Entire Place • 4 bedrooms
Charming Cottage in the Country
Entire Place • 3 bedrooms
Nature Lover’s Hideaway – Cabin by Rayburn
Entire Place • 2 bedrooms
Angelina Riverside Cabin D
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Jasper?
Learn from the best! This table showcases top-performing Airbnb hosts in Jasper based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rhonda | 3 | $31,709 | 29 | 4.73/5.0 |
| Stacy | 2 | $29,373 | 6 | 5.00/5.0 |
| Tina | 2 | $26,199 | 190 | 4.95/5.0 |
| Mitch | 1 | $22,396 | 53 | 4.85/5.0 |
| Karla | 1 | $21,079 | 21 | 4.86/5.0 |
| Natasha & James | 1 | $19,321 | 17 | 4.88/5.0 |
| Justin | 1 | $13,068 | 47 | 5.00/5.0 |
| Hannah | 1 | $12,333 | 142 | 4.89/5.0 |
| Rayburn | 1 | $10,673 | 1 | Not Rated |
| Denise | 4 | $9,976 | 250 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jasper.
Who Are the Airbnb Hosts in Jasper?
Jasper has a relatively balanced host base.
Host Profile Insights for Jasper
- Only 19.0% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 4.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 61.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Jasper averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Jasper
These are the highest-grossing professional property management operations in Jasper, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Rayburn | 1 | $10,673 | $405 | 15.7% | N/A |
Management Company Insights for Jasper
- The leading management company, Rayburn, operates 1 listings with $10,673 in gross revenue — a useful benchmark for what scale looks like in Jasper.
- Top managers average 1 properties each, suggesting professional management in Jasper still operates at a relatively boutique scale.
Recommendations
- With only 4.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Jasper's Airbnb Market Compare to Nearby Cities?
How does the Jasper Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shenandoah, Jasper has 23 percentage points lower occupancy and about $19 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Holly Lake Ranch | 11 | $3,772 | $364.21 | 35% |
| Gladewater | 14 | $3,010 | $329.33 | 32% |
| Porter | 17 | $2,777 | $225.99 | 41% |
| Milam | 12 | $2,771 | $355.14 | 40% |
| Point | 12 | $2,728 | $226.27 | 40% |
| Bullard | 33 | $2,697 | $230.81 | 41% |
| Shenandoah | 13 | $2,677 | $212.38 | 46% |
| Waller | 21 | $2,501 | $262.27 | 37% |
| Brookeland | 55 | $2,411 | $299.10 | 32% |
| Karnack | 49 | $2,403 | $231.65 | 36% |
Frequently Asked Questions About Airbnb in Jasper
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Jasper.
How much do Airbnb hosts make in Jasper?
Jasper hosts earn about $10,426 per year on average, with an average nightly rate of $194 and RevPAR of $43. Those figures describe the typical revenue environment for active listings in Jasper, Texas, not the ceiling for the best operators. Source: AirROI 2026 data, Jasper market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Jasper?
The average Airbnb occupancy rate in Jasper is 23.3%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Jasper?
Listings in Jasper average $194 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Jasper?
Jasper currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Jasper?
AirROI currently classifies the short-term rental regulation level in Jasper as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Jasper?
RevPAR in Jasper is about $43. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Jasper?
Occupancy of 23.3% means Jasper is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,426, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Jasper?
The average booking lead time in Jasper is about 30 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Jasper?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Jasper include Lake Jasper, Downtown Jasper, Jasper National Forest. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Jasper?
entire_home listings make up 95.2% of the active supply in Jasper. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Jasper compare to nearby Airbnb markets?
Among neighboring markets, Holly Lake Ranch posts $45,264 in average annual revenue with 34.9% occupancy, compared to Jasper's $10,426 and 23.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Jasper?
The average Airbnb stay length in Jasper is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Jasper?
Airbnb listings in Jasper average 4.86 out of 5 overall. About 42.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Jasper?
Baking sheet and Dining table are among the strongest revenue-linked amenities in Jasper. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Jasper?
Yes. About 66.7% of active Airbnb listings in Jasper charge a cleaning fee, and the average fee is $109. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Jasper?
Only 19.0% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.