Airbnb market data · 202612 months to December 2025
Navasota, TX Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Navasota brought in $17,593 over the 12 months through December 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Navasota run through December 2025.
The short answer
Navasota Airbnb Market at a Glance
Listings averaged $219 a night and were booked on 31% of available nights.
July, the best month, brought in about 63% more per listing than January, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Navasota is the 424th-largest of 450 Texas markets AirROI tracks.
Browse the live Navasota Airbnb market See Every Navasota ListingRevenue
How Much Do Airbnb Hosts Make in Navasota?
Gross bookings per Navasota listing averaged $17,593 over the 12 months to December 2025 (Texas average: $28,688), before cleaning, platform and management costs and taxes.
The average Navasota listing brought in $2,740 in July, its best month, and $1,680 in January, its slowest. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
Across Navasota's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,350+ a month, about 2.1 times the typical property.
- Strong performers (top 25%) earn $3,230 or more, roughly $1,200 a month above the median.
- Typical properties (median) earn about $2,050 a month.
- Entry-level properties (bottom 25%) earn $1,040 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 1.6 times what January did
Average revenue per active listing, by month
Navasota Airbnb Data by Month
Latest 12 months in the December 2025 data.
July led on revenue and nightly rate; bookings peaked in August.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jan 2025 | $1,685 | 29.8% | $215 | 43 days |
| Feb 2025 | $1,753 | 30.0% | $210 | 29 days |
| Mar 2025 | $2,643 | 30.2% | $211 | 35 days |
| Apr 2025 | $2,397 | 32.7% | $211 | 49 days |
| May 2025 | $2,363 | 29.9% | $218 | 45 days |
| Jun 2025 | $2,624 | 42.9% | $224 | 36 days |
| Jul 2025 | $2,738 | 43.9% | $228 | 32 days |
| Aug 2025 | $2,672 | 47.2% | $206 | 31 days |
| Sep 2025 | $1,915 | 30.0% | $211 | 48 days |
| Oct 2025 | $2,516 | 27.8% | $215 | 75 days |
| Nov 2025 | $2,553 | 32.8% | $217 | 45 days |
| Dec 2025 | $1,827 | 27.0% | $206 | 34 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Navasota address, run it through the Airbnb profit calculator.
Profit
Is an Airbnb in Navasota Profitable?
Yes, when it's run well. The average Navasota Airbnb took in $17,593 in the 12 months to December 2025, and run by its owner at everyday costs, about $1,070 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,700 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Navasota Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $17,593 | $27,750 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$2,730 | −$4,300 |
| Utilities and internetAbout 5% of bookings | −$880 | −$1,390 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$350 | −$550 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$530 | −$830 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$180 | −$180 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$4,760 | −$7,340 |
| Left for housing costs, then profit | $12,833about $1,070 a month | $20,410about $1,700 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Navasota Airbnb Profit
The estimate starts from Navasota's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Navasota home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Navasota's Top Earners Get There
- More nights booked. The busiest quarter of Navasota listings are booked on 50% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of $175 adds about $1,760 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $245 a night or more, against a median of $175. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,760 a year.
- Open for the busy months. July brought the average listing about $2,740, against $1,680 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,310 a month, against $1,470 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Navasota?
Navasota listings were booked on 31% of the nights they were open over the past year, 7 percentage points below the Texas average (38%) and 10 points below the U.S. average (41%). Occupancy climbs to 47% in August and falls to 27% in December.
Across Navasota's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 63%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly four nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, under two nights a week.
August was the busiest month in Navasota, December the quietest
Share of open nights booked, by month
The 12-month rate of 31% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Navasota?
The average nightly rate in Navasota, known as ADR (average daily rate), was $219 over the past year, about 20% below the Texas average of $275 and about 35% below the U.S. average of $335. Rates peak in June and July at about $230 and bottom out in August and December at about $205.
Across Navasota's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $415+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge $245 or more, about $70 above the median.
- Typical properties (median) charge about $175 a night.
- Entry-level properties (bottom 25%) charge $145 or less, about 19% below the median.
July rates ran 10% above December's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Navasota
With only 19 active listings, the monthly pattern in Navasota is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Navasota?
Guests book Navasota stays 37 days ahead on average (about five weeks). October stays are booked furthest out, about 75 days ahead, and February stays closest to arrival, about 29 days. A typical October booking is made in early August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 37 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Navasota
None of the 19 active listings in Navasota display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Navasota.
Neighborhoods
Best Neighborhoods for Airbnb in Navasota
AirROI's area guide picks eight Navasota neighborhoods that draw short-term rental guests, led by Downtown Navasota, Navasota River and Washington-on-the-Brazos. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Navasota | The vibrant heart of Navasota, featuring local shops, dining, and cultural events. Great for guests looking to experience local life and attend community events. | Navasota Art & Visitor Center, Historic Navasota Train Depot, Local eateries and shops |
| Navasota River | A tranquil area offering scenic views and outdoor activities. Ideal for nature lovers and those seeking a peaceful retreat. | Navasota River Park, Fishing and kayaking opportunities, Nature trails and picnic areas |
| Washington-on-the-Brazos | Historic site located nearby, known for its Texas history significance. Popular with history buffs and tourists looking for educational experiences. | Washington-on-the-Brazos State Historic Site, Texas Independence Hall, Museum and Educational Center |
| Grimes County | Rural charm with a variety of outdoor activities, perfect for guests looking to escape city life and enjoy peaceful country living. | Local wineries, Horseback riding trails, Nature parks |
| Navasota Historic District | Rich in history and architecture, this area attracts those interested in heritage tourism and picturesque walks. | Historic homes and buildings, Local ghost tours, Quaint cafes and shops |
| Lake Navasota | Ideal for water enthusiasts, offering recreational activities and camping options. Suitable for families looking for fun outdoors. | Lake Navasota for fishing and boating, Camping facilities, Picnic spots by the water |
| Navasota Music Festival | Satellite to the annual music festival, which brings music lovers together. Great for hosting during festival time with many visitors searching for accommodations. | Local venues hosting live music, Street food vendors during the festival, Community gatherings |
| Vintage Market Days | Hosts vintage and antique markets multiple times a year, attracting shoppers and vendors. Perfect for those who love unique finds and crafts. | Antique shops, Local artisan crafts, Food trucks and live music during events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Navasota vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 50 km, Tomball (49 km away) earned the most per listing, about 65% more than Navasota. Magnolia was the busiest, booked on 40% of nights against 31% in Navasota.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Montgomery 37 km | 350 | $28,913 | $324 | 36% |
| Magnolia 38 km | 113 | $21,155 | $204 | 40% |
| College Station 39 km | 653 | $26,737 | $332 | 33% |
| Brenham 43 km | 196 | $28,936 | $336 | 31% |
| Willis 46 km | 229 | $27,236 | $287 | 32% |
| Bryan 47 km | 588 | $27,120 | $309 | 35% |
| Tomball 49 km | 114 | $28,970 | $264 | 39% |
| Conroe 50 km | 370 | $26,741 | $246 | 39% |
Other Airbnb Markets in Texas
- Houston Airbnb data 9,231 listings
- Austin Airbnb data 8,722 listings
- San Antonio Airbnb data 5,462 listings
- Dallas Airbnb data 4,869 listings
- Galveston Airbnb data 3,902 listings
- Port Aransas Airbnb data 2,553 listings
- South Padre Island Airbnb data 2,447 listings
- Fredericksburg Airbnb data 2,204 listings
See all 450 Texas Airbnb markets
Markets Similar to Navasota
Markets elsewhere in the United States with a similar nightly rate and occupancy to Navasota:
- Tellico Plains Airbnb data TN · $220/night · 32.0%
- Natchez Airbnb data MS · $219/night · 30.2%
- Stone Mountain Airbnb data GA · $215/night · 31.9%
- Tracy City Airbnb data TN · $224/night · 32.1%
- Mena Airbnb data AR · $208/night · 31.4%
- Heber-Overgaard Airbnb data AZ · $228/night · 30.7%
FAQ
Navasota Airbnb FAQ
How much do Airbnb hosts make in Navasota?
An active Navasota Airbnb grossed $17,593 on average in the 12 months to December 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,230 or more in a typical month.
How much can I make on Airbnb in Navasota?
It depends most on the home's size, location and how it's run. The middle half of Navasota listings earn between $1,040 and $3,230 in a typical month, and the top tenth $4,350 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Navasota?
Listings in Navasota were booked on 31% of available nights over the past year. That compares with 38% for the Texas average. August was the busiest month.
How much does an Airbnb cost per night in Navasota?
The average booked night in Navasota cost $219 before fees. Half of listings charge between $145 and $245, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Navasota?
None of the active Navasota listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Navasota?
Yes, when it's run well. The average Navasota Airbnb grossed $17,593 in the 12 months to December 2025, 39% below the Texas average of $28,688, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $12,833 a year (about $1,070 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,700 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Navasota?
July paid best over the past year, at $2,740 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Navasota?
Navasota stays were booked 37 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Navasota?
Downtown Navasota, Navasota River and Washington-on-the-Brazos draw the most short-term rental interest in Navasota. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Navasota?
AirROI counted 19 active Airbnb listings in Navasota as of December 2025. The closest tracked market is Montgomery, 37 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Navasota from January 2025 to December 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.