Lakefront Home w/ Pier, Pool, Game Room & Fire Pit Entire home · 12 bedrooms Rated 4.68 - Revenue
- $314,896
- Occupancy
- 60.1%
- Daily rate
- $1,357
Airbnb market data · 202612 months to September 2026
The average Airbnb in Onalaska brought in $17,194 over the 12 months through September 2026, about 36% less than the Texas average of $26,925.
The short answer
Rates and bookings both trail the Texas average. Listings averaged $210 a night and were booked on 23% of available nights, against $265 and 37% for the Texas average.
July, usually the best month, brings in about 67% more per listing than February, usually the slowest. With only 49 active listings, a few bookings can reorder the months.
With 49 active listings, Onalaska is the 223rd-largest of 442 Texas markets AirROI tracks. From a year earlier, average revenue fell 30% while the number of active listings grew 40%.
Browse the live Onalaska Airbnb market See Every Onalaska ListingRevenue
Gross bookings per Onalaska listing averaged $17,194 over the 12 months to September 2026 (Texas average: $26,925), before cleaning, platform and management costs and taxes.
In a typical year, the average Onalaska listing brings in $3,030 in July, its best month, and $1,820 in February, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.7 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,160 | 25.8% | $207 | $72 | 29 days | 3.9 nights |
| Oct 2025 | $2,029 | 25.2% | $219 | $65 | 26 days | 2.9 nights |
| Nov 2025 | $2,310 | 27.3% | $213 | $77 | 55 days | 2.7 nights |
| Dec 2025 | $1,981 | 17.7% | $222 | $64 | 39 days | 3 nights |
| Jan 2026 | $2,108 | 23.5% | $203 | $68 | 44 days | 2.8 nights |
| Feb 2026 | $1,785 | 20.8% | $200 | $64 | 26 days | 3.9 nights |
| Mar 2026 | $2,566 | 30.5% | $213 | $83 | 26 days | 4.6 nights |
| Apr 2026 | $1,656 | 21.8% | $208 | $55 | 23 days | 3.8 nights |
| May 2026 | $2,611 | 24.6% | $213 | $84 | 58 days | 2.7 nights |
| Jun 2026 | $3,367 | 29.3% | $224 | $112 | 72 days | 3 nights |
| Jul 2026 | $3,706 | 35.7% | $235 | $120 | 71 days | 3.3 nights |
| Aug 2026 | $2,122 | 25.1% | $214 | $68 | 41 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Onalaska home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Onalaska Airbnb took in $17,194 in the 12 months to September 2026, and run by its owner at everyday costs, about $890 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,040 a month.
Cleaning it yourself keeps the $2,370 a year guests pay in cleaning fees, for about $1,090 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $770 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $14,824 | $33,570 |
| Cleaning fees guests pay14% of Onalaska bookings | $2,370 | $5,360 |
| Gross bookings | $17,194 | $38,930 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 78% of Onalaska listings on Simplified Pricing, 3% for the rest | −$2,180 | −$4,940 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,370 | −$5,360 |
| Utilities and internetAbout 5% of bookings | −$860 | −$1,950 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$340 | −$780 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$520 | −$1,170 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$170 | −$170 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$6,530 | −$14,460 |
| Left for housing costs, then profit | $10,664about $890 a month | $24,470about $2,040 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Onalaska's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Onalaska home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,240 a month, against $1,430 for the average one.
Occupancy
Onalaska listings were booked on 23% of the nights they were open over the past year, 14 percentage points below the Texas average (37%) and 18 points below the U.S. average (41%). Counting only the listings booked in each month and averaging each month over two years, occupancy climbs to 35% in July and falls to 24% in December.
The busiest tenth of listings are booked about 6.8 times as often as the bottom quarter.
July is usually the busiest month in Onalaska, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 23% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Onalaska, known as ADR (average daily rate), was $210 over the past year, about 21% below the Texas average of $265 and about 34% below the U.S. average of $320. In a typical year, rates peak in July and October at about $235 and bottom out in February at about $190.
The top 10% charge about three times the rate of the bottom quarter.
July rates run 24% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Onalaska it averaged $61 over the past year. Counting only the listings booked in each month and averaging each month over two years, it runs from about $64 in April to about $98 in July.
Per open night, by tier:
July RevPAR is about 1.5 times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $61 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 49 active listings, the monthly pattern in Onalaska is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Onalaska
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $2,110 |
| February | $1,820 |
| March | $2,560 |
| April | $1,920 |
| May | $2,780 |
| June | $2,740 |
| July | $3,030 |
| August | $2,020 |
| September | $2,370 |
| October | $2,200 |
| November | $2,500 |
| December | $2,540 |
Guests book Onalaska stays 39 days ahead on average (about six weeks). June stays are booked furthest out, about 61 days ahead, and March stays closest to arrival, about 20 days. A typical June booking is made in mid-April.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 49 active listings in Onalaska display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Onalaska.
Neighborhoods
AirROI's area guide picks eight Onalaska neighborhoods that draw short-term rental guests, led by Onalaska Lake, Historic Downtown Onalaska and Onalaska Nature Trails. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Onalaska Lake | A scenic area on Lake Livingston offering beautiful waterfront views and recreational activities. Ideal for guests looking to enjoy fishing, boating, and swimming in a tranquil setting. | Lake Livingston State Park, Fishing and boating opportunities, Scenic lakeside trails, Picnic areas, Wildlife observation |
| Historic Downtown Onalaska | Charming downtown area with a mix of local shops and restaurants, great for visitors wanting a taste of local culture and community. | Local shops and boutiques, Cafes and eateries, Community events, Heritage architecture, Historic landmarks |
| Onalaska Nature Trails | Rich in natural beauty with trails for hiking and biking. A perfect retreat for nature lovers and outdoor enthusiasts. | Hiking and biking trails, Wildlife watching, Nature photography, Picnic spots, Natural scenery |
| Lake Livingston | Popular destination for water sports and outdoor activities. Great for families and groups looking for a fun summer getaway on the water. | Water skiing, Jet skiing, Canoeing, Camping sites, Beach access |
| Local Vineyards and Wineries | Attracts visitors interested in wine tasting and farm-to-table dining experiences. A great option for couples and small groups. | Wine tasting tours, Vineyard tours, Gourmet food events, Scenic vineyard views, Local artisan shops |
| Family Fun Centers | Ideal for families with children, offering various entertainment options including mini-golf and arcades. | Mini-golf courses, Arcades, Playgrounds, Family-friendly restaurants, Seasonal events |
| Onalaska Parks | Several parks provide perfect spots for picnics and leisure activities, appealing to families and day-trippers. | Playgrounds, Walking trails, Fishing ponds, Sports fields, Community events |
| Local Festivals and Events locations | Onalaska hosts various local festivals throughout the year, drawing visitors for cultural experiences and community gatherings. | Annual festivals, Live music events, Food festivals, Craft fairs, Holiday markets |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Onalaska is an entire home: all 49 listings rent the whole place. Cabins and other outdoor stays make up 49% of listings, ahead of houses (43%).
Every listing rents the whole place
Onalaska Airbnb listings by room type
Cabins lead the property mix
Onalaska Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 49.0% | 24 |
| House | 42.9% | 21 |
| Apartment/Condo | 6.1% | 3 |
| Hotel/Boutique | 2.0% | 1 |
One-bedroom homes are the most common size in Onalaska (35% of entire homes), and 41% have three or more bedrooms.
Onalaska entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 34.7% | 17 |
| 2 bedrooms | 24.5% | 12 |
| 3 bedrooms | 30.6% | 15 |
| 4 bedrooms | 8.2% | 4 |
| 5+ bedrooms | 2.0% | 1 |
A typical one-bedroom home in Onalaska earned $3,400 over the past year, against $13,100 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 17 | $3,400 | $5,050 | $120 | 18% |
| 2 bedrooms | 12 | $6,560 | $7,640 | $152 | 24% |
| 3 bedrooms | 15 | $13,100 | $15,800 | $251 | 25% |
Onalaska is a group-trip market: 33% of listings sleep eight or more guests, more than the share of the next most common size, four guests (27%).
Onalaska listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 16.3% | 8 |
| 4 guests | 26.5% | 13 |
| 5 guests | 6.1% | 3 |
| 6 guests | 14.3% | 7 |
| 7 guests | 4.1% | 2 |
| 8+ guests | 32.7% | 16 |
Onalaska hosts set up an average of 4.1 beds per listing, roughly two for every bedroom. Only 27% of listings show their exact location on the listing map; the rest show an approximate area.
Lake access is close to standard in Onalaska: 78% of listings offer it, and 59% have a waterfront setting.
Share of Onalaska listings with each common amenity
Guests
Onalaska draws mostly domestic guests: 97% of those who left reviews live in the United States. Houston alone accounts for 24% of reviews. English is spoken by 68% of guests, and Spanish by 21%.
97% of Onalaska guests are domestic
Where guests who left reviews live
Where Onalaska guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Houston | 23.7% |
| Spring | 6.6% |
| Austin | 2.6% |
| Granbury | 1.3% |
| Georgetown | 1.3% |
Where Onalaska guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 97.4% |
| Mexico | 0.7% |
| Sweden | 0.7% |
| China | 0.7% |
| Australia | 0.7% |
Languages spoken by Onalaska guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 67.5% |
| Spanish | 20.8% |
| German | 1.3% |
| Chinese | 1.3% |
| Portuguese | 1.3% |
Onalaska Airbnbs average 4.80 stars, and 37% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.72, against 4.92 for check-in.
Check-in scores highest in Onalaska; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.77 |
| Communication | 4.88 |
| Location | 4.83 |
| Check-in | 4.92 |
| Value | 4.72 |
Booking patterns
Nearly all Onalaska listings are open to guests more than 180 days a year, but only 2% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 37% of listings; blocked nights include any the host closes off.
Days a year Onalaska listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 75.5% | 37 |
| 181-270 days | 22.4% | 11 |
| 91-180 days | 2.0% | 1 |
Days a year Onalaska listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.0% | 1 |
| 91-180 days | 24.5% | 12 |
| 31-90 days | 36.7% | 18 |
| 1-30 days | 36.7% | 18 |
The average Onalaska booking lasts 3.7 nights, longest in September and shortest in June. Listings took about 14 bookings each over the year. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Onalaska
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly nine in ten listings in Onalaska accept stays of one or two nights.
Minimum stay set by Onalaska listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Onalaska, used by 45% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Nearly four in ten listings offer Flexible or Moderate terms and 47% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Onalaska listings, from most to least flexible
Share of listings by the policy they use
84% of Onalaska listings charge a cleaning fee. The typical fee is $101, and some higher fees lift the average to $132. Spread over the average stay of 3.7 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
Top earners
The top-grossing Airbnb in Onalaska, a 12-bedroom home, took in $315,000 over the past year, about 18 times the city's average of $17,200.
Lakefront Home w/ Pier, Pool, Game Room & Fire Pit Entire home · 12 bedrooms Rated 4.68
Lakefront Escape with Private Dock and Water Toys Entire home · 4 bedrooms Rated 4.88
M&M Sunrise and Lake time! Lake Front Pet friendly Entire home · 3 bedrooms Rated 4.85
Lake Livingston Treehouse, Walk to the Water! Entire home · 4 bedrooms Rated 4.95
Lookout Lodge Entire home · 3 bedrooms Rated 4.84
Cabin #1 Waterfront, Lake Livingston, Tx Entire home · 2 bedrooms Rated 4.84 Professional management companies run 22% of Onalaska listings and owners run the rest, though 27% of listings have a co-host. Superhosts run 53% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 78% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 68 km, Montgomery (68 km away) earned the most per listing, about 55% more than Onalaska. Conroe was the busiest, booked on 39% of nights against 23% in Onalaska.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Livingston 17 km | 137 | $17,312 | $192 | 32% |
| Coldspring 19 km | 59 | $25,875 | $324 | 30% |
| Trinity 22 km | 42 | $20,255 | $279 | 27% |
| Huntsville 36 km | 86 | $17,674 | $188 | 33% |
| Cleveland 54 km | 52 | $15,471 | $260 | 24% |
| Willis 59 km | 226 | $24,780 | $264 | 32% |
| Conroe 67 km | 363 | $25,212 | $234 | 39% |
| Montgomery 68 km | 334 | $26,629 | $311 | 36% |
See all 442 Texas Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Onalaska:
FAQ
An active Onalaska Airbnb grossed $17,194 on average in the 12 months to September 2026, according to AirROI's tracking of 49 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,340 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Onalaska listings earn between $470 and $2,340 in a typical month, and the top tenth $3,990 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Onalaska were booked on 23% of available nights over the past year. That compares with 37% for the Texas average. July is usually the busiest month.
The average booked night in Onalaska cost $210 before fees. Half of listings charge between $120 and $245, so bedroom count and location move the price more than the average suggests.
None of the active Onalaska listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Onalaska Airbnb grossed $17,194 in the 12 months to September 2026, 36% below the Texas average of $26,925. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $10,664 a year (about $890 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,040 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $3,030 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Onalaska listing was open to book earned $61 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $97 or more.
Onalaska stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Onalaska Airbnb stay lasted 3.7 nights over the past year. A listing took 14 reservations over the year on average.
Guests rate Onalaska Airbnbs 4.80 out of 5 on average. Guests score check-in highest and value lowest.
Onalaska Lake, Historic Downtown Onalaska and Onalaska Nature Trails draw the most short-term rental interest in Onalaska. The neighborhood guide explains what brings guests to each.
AirROI counted 49 active Airbnb listings in Onalaska as of September 2026. The closest tracked market is Livingston, 17 km away.
In Onalaska, 84% of listings add a cleaning fee. The median fee is $101, and some higher fees lift the average to $132.
Method
Figures on this page cover 49 active Airbnb listings in Onalaska from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.