Wells, Vermont Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wells, Vermont? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $31,793 per year — at a $299 nightly rate, 40.0% occupancy, and a $121 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 21 active listings, Wells is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 61.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Wells?
In Wells, the headline Airbnb metrics are $31,793 in average annual revenue,40.0% occupancy, $299 ADR, and $121 in RevPAR, and guests book about 66 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wells?
Understanding the monthly revenue variations for Airbnb listings in Wells is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wells is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wells across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,239+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,689 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,137 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,765, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wells
What Is the Monthly Airbnb Occupancy Rate in Wells?
Maximize your bookings by understanding the Wells STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wells:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wells
What Is the Average Airbnb Nightly Rate in Wells?
Effective short term rental pricing strategy in Wells involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wells typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $419+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $375 or more.
- Typical properties (Median) charge around $295 per night.
- Entry-level properties (Bottom 25%) earn around $149 per night.
Average Daily Rate (ADR) Trend by Month in Wells
What Is the RevPAR for Airbnb in Wells?
RevPAR in Wells is currently $121. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $56 RevPAR.
- Typical properties (Median) generate $108 RevPAR.
- Strong performers (Top 25%) earn $141 RevPAR.
- Best-in-class (Top 10%) achieve $241 RevPAR.
Average Monthly RevPAR Trend in Wells
RevPAR Insights for Wells
- The average RevPAR in Wells is $121. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($241) and bottom 25% ($56) is $185, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wells benchmarks. If your RevPAR falls below the median of $108, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $141+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wells?
Wells's peak Airbnb season falls in August, July, June, while the softest stretch is January, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $5,978 per month
- Occupancy rates average 56.7%
- Daily rates average $302
Shoulder Season
- Revenue averages $3,409 per month
- Occupancy maintains around 38.6%
- Daily rates hold near $288
Low Season (January, March, April)
- Revenue drops to average $2,239 per month
- Occupancy decreases to average 31.1%
- Daily rates adjust to average $281
Seasonality Insights for Wells
- Airbnb seasonality in Wells is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Wells's highest earning potential, with monthly revenues climbing to $6,626, occupancy reaching 61.3%, and ADRs peaking at $303.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,729, occupancy could drop to 27.3%, and ADRs may adjust to $275.
- Lower occupancy paired with meaningful seasonality means hosts in Wells need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Wells, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Wells?
Low regulation and minimal registration activity in Wells, Vermont, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wells to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 5% licensed listings)
What Are the Best Neighborhoods for Airbnb in Wells?
With a compact short-term rental market, Wells gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wells Beach | Wells Beach is known for its beautiful sandy shores and family-friendly atmosphere, making it a prime location for tourists during the summer months. | Wells Beach, Drakes Island, Rachel Carson National Wildlife Refuge, Meadowmere Park, Wells Reserve at Laudholm |
| Kennebunkport | Just a short drive from Wells, this charming seaside town is popular with visitors looking for quaint shops, restaurants, and picturesque harbor views. | Dock Square, Goose Rocks Beach, Cape Porpoise, The Bush Family Estate, Kennebunkport Historical Society |
| Ogunquit | Famous for its stunning Marginal Way coastal walk and vibrant arts scene, Ogunquit draws many tourists seeking both relaxation and culture. | Ogunquit Beach, Marginal Way, Perkins Cove, Ogunquit Playhouse, Footbridge Beach |
| York | Known for its scenic views and historical sites, York attracts families and couples looking for a coastal getaway. | York Beach, Nubble Lighthouse, York's Wild Kingdom, Cape Neddick, Short Sands Beach |
| Portland | Maine's largest city offers a mix of urban life, dining, and waterfront activities, popular with both tourists and business travelers. | Old Port, Portland Head Light, Victoria Mansion, Casco Bay Islands, Food and drink scene |
| Bar Harbor | A gateway to Acadia National Park, Bar Harbor attracts outdoor enthusiasts and nature lovers year-round, boosting its appeal for short-term rentals. | Acadia National Park, Cadillac Mountain, Bar Harbor Whale Watch Company, Shore Path, Abbe Museum |
| Burlington | Vermont's largest city known for its vibrant arts scene and access to Lake Champlain, attracting visitors seeking a mix of urban and rural experiences. | Church Street Marketplace, Waterfront Park, Ethan Allen Park, Burlington's breweries, Shelburne Farms |
| Stowe | A year-round resort town, Stowe is known for its skiing in winter and hiking in summer, making it a popular destination for outdoor enthusiasts. | Stowe Mountain Resort, Mount Mansfield, Stowe Recreation Path, Smugglers' Notch, Trapp Family Lodge |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Wells offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Wells?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wells
- The Wells Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wells, House properties are the most common (61.9%), reflecting the local real estate landscape.
- Houses represent a significant 61.9% portion, catering likely to families or larger groups.
Wells Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wells
- The dominant room capacity in Wells is 2 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 57.2% of the active Airbnb listings in Wells, indicating a high concentration in these sizes.
- A significant 52.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wells.
Wells Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wells
- The most common guest capacity trend in Wells vacation rentals is listings accommodating 8+ guests (47.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Wells STR market, accounting for 61.9% of listings.
- 61.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wells.
- On average, properties in Wells are equipped to host 5.4 guests.
How Do Listings in Wells Compare on Quality?
Listing quality in Wells can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wells
- At 46.9 photos per listing on average, Wells hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 19.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wells averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wells?
Amenity Prevalence
Amenity Insights for Wells
- Essential amenities in Wells that guests expect include: Free parking on premises, Smoke alarm, Hot water, Heating, Hair dryer, Wifi, Pets allowed, Dishes and silverware, Oven, Hangers. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wells: Free parking on premises, Smoke alarm, Hot water, Heating, Hair dryer, Wifi, Pets allowed, Dishes and silverware, Oven, Hangers.
- Prioritize adding missing essentials: Free parking on premises, Oven, Hangers.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wells to stay competitive.
Which Airbnb Amenities Boost Revenue in Wells?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wells, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Ceiling fan | 33.3% | $57,996 | $18,692 | 210.3% |
Washer | 66.7% | $40,523 | $14,332 | 182.7% |
Dryer | 71.4% | $38,619 | $14,729 | 162.2% |
Dishwasher | 71.4% | $38,387 | $15,308 | 150.8% |
Hot water kettle | 76.2% | $36,919 | $15,389 | 139.9% |
Dedicated workspace | 57.1% | $41,904 | $18,312 | 128.8% |
Indoor fireplace | 66.7% | $38,777 | $17,825 | 117.5% |
Board games | 66.7% | $38,074 | $19,230 | 98.0% |
Boat slip | 28.6% | $46,008 | $26,107 | 76.2% |
Essentials | 76.2% | $35,424 | $20,175 | 75.6% |
Revenue Impact Insights for Wells
- Ceiling fan tops the revenue impact list with a 210.3% uplift — listings with this amenity earn $57,996 vs. $18,692 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wells STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wells. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWells Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wells
- The typical guest profile for Airbnb in Wells consists of primarily domestic travelers (98%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.5% of guests.
- Key international markets include United States (97.5%) and United Kingdom (0.8%).
- Top languages spoken are English (78.7%) followed by Spanish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wells?
Listings in Wells average 4.88 out of 5 overall, with about 78.9 reviews per active listing and 57.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wells
- With an overall rating of 4.88, Wells listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.96), while Cleanliness (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 57.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Wells Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wells
- The most common availability pattern in Wells falls within the 271-366 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wells (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wells?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wells
- The overall average booking lead time for vacation rentals in Wells is 66 days.
- Guests book furthest in advance for stays during July (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Wells.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Wells averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wells?
Guests in Wells stay about 5.4 nights on average, generating roughly 424 reservations and 20.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Wells
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wells
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (8.9 nights) and shorten in Nov (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wells Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
14.3% of total
2 Nights
11 listings
52.4% of total
7-29 Nights
2 listings
9.5% of total
30+ Nights
5 listings
23.8% of total
Key Insights
- The most prevalent minimum stay requirement in Wells is 2 Nights, adopted by 52.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Wells Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.8%) caters to monthly stays (30+ nights) in Wells, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.4% of Wells hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- A 2-night minimum appears standard (52.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 23.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wells.
Wells Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.8% of total
Flexible
5 listings
23.8% of total
Moderate
4 listings
19% of total
Firm
10 listings
47.6% of total
Strict
1 listings
4.8% of total
Cancellation Policy Insights for Wells
- The prevailing Airbnb cancellation policy trend in Wells is Firm, used by 47.6% of listings.
- A majority (52.4%) of hosts in Wells utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47.6% market standard in Wells.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wells.
How Much Are Airbnb Cleaning Fees in Wells?
Cleaning fees in Wells are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wells
- 76.2% of listings charge a cleaning fee, making it standard practice in Wells. Guests expect it and factor it into their booking decisions.
- The gap between the average ($124) and median ($103) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wells median of $103. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wells Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wellsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Breathtaking Lakeside Retreat!
Entire Place • 4 bedrooms
Chalet on a Hill w/ Mountain & Lake View, Hot Tub
Entire Place • 3 bedrooms
Lakefront cottage Lake Saint Catherine, VT!
Entire Place • 2 bedrooms
Views! Entire Chalet, FAST Wi-Fi, All 18 Acres
Entire Place • 3 bedrooms
Private cottage in the woods
Entire Place • 2 bedrooms
Rustic Retreat: Cozy Cabin in the Woods
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wells?
Learn from the best! This table showcases top-performing Airbnb hosts in Wells based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brooke | 1 | $114,397 | 23 | 5.00/5.0 |
| Mark | 1 | $95,585 | 116 | 4.98/5.0 |
| Kim | 2 | $65,303 | 171 | 4.75/5.0 |
| Alison | 1 | $60,076 | 14 | 5.00/5.0 |
| Rita Bee | 1 | $44,714 | 155 | 4.90/5.0 |
| Karen | 1 | $43,856 | 53 | 4.96/5.0 |
| Bekki | 1 | $38,236 | 74 | 4.96/5.0 |
| Lauri | 1 | $33,610 | 15 | 4.93/5.0 |
| Paul | 1 | $32,095 | 15 | 5.00/5.0 |
| Kiki | 1 | $31,406 | 227 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wells.
Who Are the Airbnb Hosts in Wells?
Wells is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Wells
- With 61.9% Superhosts, Wells has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 23.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wells averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Wells's Airbnb Market Compare to Nearby Cities?
How does the Wells Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Saugerties, Wells has 13 percentage points lower occupancy and about $128 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 12 | $7,070 | $516.04 | 33% |
| Fort Ann | 34 | $6,490 | $826.16 | 34% |
| Town of Ancram | 20 | $6,037 | $540.01 | 38% |
| Pomfret | 15 | $5,506 | $521.04 | 42% |
| Monterey | 39 | $5,492 | $465.09 | 44% |
| Winchendon | 14 | $5,156 | $375.37 | 45% |
| Milton | 12 | $5,144 | $628.45 | 38% |
| Saugerties | 18 | $5,112 | $426.63 | 53% |
| Town of Stillwater | 57 | $5,025 | $567.41 | 41% |
| Hanover | 34 | $5,021 | $1206.79 | 39% |
Frequently Asked Questions About Airbnb in Wells
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wells.
How much do Airbnb hosts make in Wells?
Wells hosts earn about $31,793 per year on average, with an average nightly rate of $299 and RevPAR of $121. Those figures describe the typical revenue environment for active listings in Wells, Vermont, not the ceiling for the best operators. Source: AirROI 2026 data, Wells market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wells?
The average Airbnb occupancy rate in Wells is 40.0%. August is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wells?
Listings in Wells average $299 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wells?
Wells currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wells?
AirROI currently classifies the short-term rental regulation level in Wells as Low. The dataset also shows about 4.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wells?
RevPAR in Wells is about $121. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wells?
Occupancy of 40.0% means Wells is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $31,793, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wells?
The average booking lead time in Wells is about 66 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wells?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wells include Wells Beach, Kennebunkport, Ogunquit. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wells?
entire_home listings make up 85.7% of the active supply in Wells. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wells compare to nearby Airbnb markets?
Among neighboring markets, Middletown Springs posts $84,834 in average annual revenue with 32.7% occupancy, compared to Wells's $31,793 and 40.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wells?
The average Airbnb stay length in Wells is about 5.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wells?
Airbnb listings in Wells average 4.88 out of 5 overall. About 57.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wells?
Ceiling fan and Washer are among the strongest revenue-linked amenities in Wells. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wells?
Yes. About 76.2% of active Airbnb listings in Wells charge a cleaning fee, and the average fee is $124. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wells?
A 61.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.