Airbnb market data · 202512 months to June 2025
Palmyra, VA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Palmyra brought in $25,046 over the 12 months through June 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Palmyra run through June 2025.
The short answer
Palmyra Airbnb Market at a Glance
Listings averaged $212 a night and were booked on 40% of available nights.
Timing matters: in May, the best month, the average listing earned about 2.2 times as much as in January, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Palmyra is the 209th-largest of 220 Virginia markets AirROI tracks.
Browse the live Palmyra Airbnb market See Every Palmyra ListingRevenue
How Much Do Airbnb Hosts Make in Palmyra?
Gross bookings per Palmyra listing averaged $25,046 over the 12 months to June 2025 (Virginia average: $33,560), before cleaning, platform and management costs and taxes.
The average Palmyra listing brought in $4,000 in May, its best month, and $1,820 in January, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
Across Palmyra's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,360+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn $4,460 or more, roughly $2,100 a month above the median.
- Typical properties (median) earn about $2,330 a month.
- Entry-level properties (bottom 25%) earn $1,350 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 2.2 times what January did
Average revenue per active listing, by month
Palmyra Airbnb Data by Month
Latest 12 months in the June 2025 data.
May led on revenue. Nightly rates peaked in June and bookings in July, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jul 2024 | $3,781 | 64.2% | $178 | 33 days |
| Aug 2024 | $3,392 | 57.1% | $178 | 51 days |
| Sep 2024 | $3,419 | 55.3% | $180 | 45 days |
| Oct 2024 | $3,170 | 48.1% | $180 | 66 days |
| Nov 2024 | $3,474 | 53.9% | $179 | 56 days |
| Dec 2024 | $3,160 | 41.1% | $177 | 54 days |
| Jan 2025 | $1,820 | 28.1% | $176 | 21 days |
| Feb 2025 | $2,606 | 32.1% | $189 | 35 days |
| Mar 2025 | $2,434 | 33.7% | $191 | 31 days |
| Apr 2025 | $2,347 | 37.0% | $194 | 47 days |
| May 2025 | $4,003 | 50.5% | $202 | 95 days |
| Jun 2025 | $3,471 | 49.5% | $204 | 33 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Palmyra address, run it through the Airbnb profit calculator.
Profit
Is an Airbnb in Palmyra Profitable?
Yes, when it's run well. The average Palmyra Airbnb took in $25,046 in the 12 months to June 2025, and run by its owner at everyday costs, about $1,520 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,940 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Palmyra Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $25,046 | $47,910 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$3,880 | −$7,430 |
| Utilities and internetAbout 5% of bookings | −$1,250 | −$2,400 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$500 | −$960 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$750 | −$1,440 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$250 | −$250 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$6,760 | −$12,610 |
| Left for housing costs, then profit | $18,286about $1,520 a month | $35,300about $2,940 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Palmyra Airbnb Profit
The estimate starts from Palmyra's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Palmyra home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Palmyra's Top Earners Get There
- More nights booked. The busiest quarter of Palmyra listings are booked on 66% or more of their nights, against 42% for the median listing. Ten more booked nights a year at the median rate of $160 adds about $1,610 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $215 a night or more, against a median of $160. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,500 a year.
- Open for the busy months. May brought the average listing about $4,000, against $1,820 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,990 a month, against $2,090 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Palmyra?
Palmyra listings were booked on 40% of the nights they were open over the past year, in line with the Virginia average and in line with the U.S. average. Occupancy swings from 28% in January to 64% in July.
Across Palmyra's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 79%+ of open nights, 37 points above the median.
- Strong performers (top 25%) fill 66% or more, roughly five nights a week.
- Typical properties (median) fill about 42% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
July was the busiest month in Palmyra, January the quietest
Share of open nights booked, by month
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Palmyra?
The average nightly rate in Palmyra, known as ADR (average daily rate), was $212 over the past year, about 29% below the Virginia average of $300 and about 37% below the U.S. average of $335. Averaged month by month, rates peak in May and June at about $205 and bottom out in January and December at about $175.
Across Palmyra's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $315+ a night, about twice the median.
- Strong performers (top 25%) charge $215 or more, about $55 above the median.
- Typical properties (median) charge about $160 a night.
- Entry-level properties (bottom 25%) charge $100 or less, about two-thirds of the median.
June rates ran 16% above January's
Average nightly rate (ADR), by month
The 12-month ADR of $212 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Palmyra
With only 18 active listings, the monthly pattern in Palmyra is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Palmyra?
Guests book Palmyra stays 45 days ahead on average (about six weeks). May stays are booked furthest out, about 95 days ahead, and January stays closest to arrival, about 21 days. A typical May booking is made in early February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Palmyra
None of the 18 active listings in Palmyra display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Palmyra.
Neighborhoods
Best Neighborhoods for Airbnb in Palmyra
AirROI's area guide picks seven Palmyra neighborhoods that draw short-term rental guests, led by Lake Monticello, Monticello and Downtown Palmyra. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Monticello | A popular residential community known for its lake and outdoor recreational activities. Attracts visitors looking for a relaxing getaway with opportunities for fishing, boating, and hiking. | Lake Monticello, Golf courses, Hiking trails, Picnic areas, Water sports activities |
| Monticello | The historic home of Thomas Jefferson, it attracts history enthusiasts and tourists interested in American heritage. A peaceful location with educational tours and beautiful scenery. | Monticello, Historic gardens, Visitor center, Jefferson's plantation, Educational programs |
| Downtown Palmyra | The small-town charm of Downtown Palmyra offers a taste of local culture and community, ideal for visitors looking for a quaint experience away from larger cities. | Local shops, Restaurants, Community events, Palmyra Historical Park, Antique stores |
| Fluvanna County | A surrounding area with beautiful countryside and outdoor activities. Perfect for those seeking nature escapes, hiking, and enjoying the outdoors. | Shenandoah National Park, Scenic driving routes, Local wineries, Outdoor markets, Hiking trails |
| Cunningham | A quiet, rural neighborhood near Palmyra, offering a peaceful retreat with natural views and space for outdoor activities. Great for families and nature lovers. | Local farms, Scenic landscape, Outdoor recreational areas |
| Fork Union | This small town is known for its military academy and serene landscapes, attracting visitors interested in quiet retreats and countryside exploration. | Fork Union Military Academy, Nearby rivers and lakes, Historic sites, Local parks |
| Walton | A serene area that offers a rural escape and a chance to enjoy the beauty of Virginia countryside, catering to visitors looking for tranquility and nature. | Scenic countryside, Local vineyards, Hiking paths, Nature photography opportunities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Palmyra vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 47 km, Bumpass (29 km away) earned the most per listing, about three times as much as Palmyra. Crozet was the busiest, booked on 44% of nights against 40% in Palmyra.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Scottsville 16 km | 35 | $20,832 | $187 | 42% |
| Charlottesville 26 km | 688 | $38,130 | $345 | 43% |
| Bumpass 29 km | 144 | $75,546 | $683 | 36% |
| Louisa 29 km | 49 | $34,023 | $301 | 37% |
| Gordonsville 31 km | 73 | $22,044 | $286 | 33% |
| Crozet 44 km | 63 | $38,062 | $275 | 44% |
| Orange 45 km | 79 | $32,358 | $384 | 33% |
| Mineral 47 km | 254 | $75,427 | $567 | 38% |
Other Airbnb Markets in Virginia
- Virginia Beach Airbnb data 1,388 listings
- Williamsburg Airbnb data 1,187 listings
- Richmond Airbnb data 1,044 listings
- Arlington Airbnb data 993 listings
- Norfolk Airbnb data 823 listings
- Alexandria Airbnb data 694 listings
- Lynchburg Airbnb data 526 listings
- Chincoteague Airbnb data 474 listings
See all 220 Virginia Airbnb markets
Markets Similar to Palmyra
Markets elsewhere in the United States with a similar nightly rate and occupancy to Palmyra:
- SeaTac Airbnb data WA · $213/night · 39.6%
- Covington Airbnb data GA · $210/night · 39.4%
- Decatur Airbnb data GA · $208/night · 39.8%
- Fort Myers Airbnb data FL · $214/night · 40.2%
- Riverview Airbnb data FL · $215/night · 39.3%
- Riverside Airbnb data CA · $214/night · 40.4%
FAQ
Palmyra Airbnb FAQ
How much do Airbnb hosts make in Palmyra?
An active Palmyra Airbnb grossed $25,046 on average in the 12 months to June 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,460 or more in a typical month.
How much can I make on Airbnb in Palmyra?
It depends most on the home's size, location and how it's run. The middle half of Palmyra listings earn between $1,350 and $4,460 in a typical month, and the top tenth $6,360 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Palmyra?
Listings in Palmyra were booked on 40% of available nights over the past year. That compares with 40% for the Virginia average. July was the busiest month.
How much does an Airbnb cost per night in Palmyra?
The average booked night in Palmyra cost $212 before fees. Half of listings charge between $100 and $215, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Palmyra?
None of the active Palmyra listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Palmyra?
Yes, when it's run well. The average Palmyra Airbnb grossed $25,046 in the 12 months to June 2025, 25% below the Virginia average of $33,560, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $18,286 a year (about $1,520 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,940 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Palmyra?
May paid best over the past year, at $4,000 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Palmyra?
Palmyra stays were booked 45 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Palmyra?
Lake Monticello, Monticello and Downtown Palmyra draw the most short-term rental interest in Palmyra. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Palmyra?
AirROI counted 18 active Airbnb listings in Palmyra as of June 2025. The closest tracked market is Scottsville, 16 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Palmyra from July 2024 to June 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.