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Airbnb market data · 202612 months to September 2026
Sa Pa, Vietnam Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Sa Pa brought in ₫92,081,265 over the 12 months through September 2026, about 32% less than the national average of ₫136,116,557.
The short answer
Sa Pa Airbnb Market at a Glance
Rates and bookings both trail the national average. Listings averaged ₫1,220,901 a night and were booked on 28% of available nights, against ₫1,690,000 and 35% for the national average.
July, usually the best month, brings in about 64% more per listing than September, usually the slowest.
With 418 active listings, Sa Pa is the largest of 4 Lào Cai Province markets AirROI tracks.
Browse the live Sa Pa Airbnb market
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Revenue
How Much Do Airbnb Hosts Make in Sa Pa?
Gross bookings per Sa Pa listing averaged ₫92,081,265 over the 12 months to September 2026 (Vietnam average: ₫136,116,557), before cleaning, platform and management costs and taxes.
In a typical year, the average Sa Pa listing brings in ₫13,500,000 in July, its best month, and ₫8,240,000 in September, its slowest. April runs within 5% of July, so either can come out on top in a given year. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least five times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ₫28,900,000+ a month, about 4.3 times the typical property.
- Strong performers (top 25%) earn ₫14,900,000 or more, roughly ₫8,100,000 a month above the median.
- Typical properties (median) earn about ₫6,780,000 a month.
- Entry-level properties (bottom 25%) earn ₫2,980,000 or less, about 44% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.6 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average ₫14,900,000 ₫6,910,000
The dashed line is the average of the months shown, ₫11,400,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Sa Pa Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in February 2026 and bookings in March 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ₫9,564,376 | 25.2% | ₫1,297,831 | ₫318,813 | 40 days | 2 nights |
| Oct 2025 | ₫11,750,395 | 30.1% | ₫1,358,844 | ₫379,045 | 37 days | 1.9 nights |
| Nov 2025 | ₫12,269,613 | 34.1% | ₫1,412,063 | ₫408,987 | 43 days | 2 nights |
| Dec 2025 | ₫12,587,071 | 32.1% | ₫1,443,710 | ₫406,035 | 27 days | 2.3 nights |
| Jan 2026 | ₫9,965,445 | 29.3% | ₫1,481,707 | ₫321,466 | 28 days | 2 nights |
| Feb 2026 | ₫11,562,159 | 36.0% | ₫1,528,726 | ₫412,934 | 44 days | 3.2 nights |
| Mar 2026 | ₫14,285,846 | 39.1% | ₫1,426,636 | ₫460,834 | 28 days | 2.3 nights |
| Apr 2026 | ₫13,831,388 | 37.3% | ₫1,491,678 | ₫461,046 | 42 days | 2.4 nights |
| May 2026 | ₫11,579,426 | 27.7% | ₫1,304,636 | ₫373,530 | 42 days | 2.3 nights |
| Jun 2026 | ₫11,621,496 | 26.9% | ₫1,337,342 | ₫387,383 | 32 days | 2.8 nights |
| Jul 2026 | ₫14,906,404 | 29.3% | ₫1,351,167 | ₫480,852 | 46 days | 3 nights |
| Aug 2026 | ₫13,474,631 | 29.4% | ₫1,376,527 | ₫434,666 | 38 days | 2.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Sa Pa listing earns about ₫6,780,000 a month, but one property can land well above or below that. The free Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Sa Pa Profitable?
Yes, when it's run well. The average Sa Pa Airbnb took in ₫92,081,265 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ₫202,620,000, and run by its owner at everyday costs, about ₫12,340,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Sa Pa Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ₫88,901,265 | ₫195,620,000 |
| Cleaning fees guests pay3% of Sa Pa bookings | ₫3,180,000 | ₫7,000,000 |
| Gross bookings | ₫92,081,265 | ₫202,620,000 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 78% of Sa Pa listings on Simplified Pricing, 3% for the rest | −₫11,790,000 | −₫25,950,000 |
| Cleaning and laundryPaid for by the cleaning fee; ₫0 if you clean yourself | −₫3,180,000 | −₫7,000,000 |
| Utilities and internetAbout 5% of bookings | −₫4,600,000 | −₫10,130,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₫1,840,000 | −₫4,050,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₫2,760,000 | −₫6,080,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₫920,000 | −₫920,000 |
| Permit and registrationWhere one is required | −₫460,000 | −₫460,000 |
| Management₫0 when you run it; co-hosts charge from about 10% of nightly bookings | ₫0 | ₫0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₫0 | ₫0 |
| Lodging taxesAdded to the guest's bill and passed on | ₫0 | ₫0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −₫25,550,000 | −₫54,590,000 |
| Left for housing costs, then profit | ₫66,531,265about ₫5,540,000 a month | ₫148,030,000about ₫12,340,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Sa Pa Airbnb Profit
The estimate starts from Sa Pa's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sa Pa home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Sa Pa's Top Earners Get There
- More nights booked. The busiest quarter of Sa Pa listings are booked on 46% or more of their nights, against 25% for the median listing. Ten more booked nights a year at the median rate of ₫852,000 adds about ₫8,520,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ₫1,490,000 a night or more, against a median of ₫852,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ₫8,890,000 a year.
- Open for the busy months. In a typical year, July brings the average listing about ₫13,500,000, against ₫8,240,000 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Sa Pa listings average 4.77 stars, and 33% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₫16,890,000 a month, against ₫7,670,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Sa Pa?
Sa Pa listings were booked on 28% of the nights they were open over the past year, 7 percentage points below the Vietnam average (35%). In a typical year, occupancy climbs to 36% in March and falls to 22% in September.
The busiest tenth of listings are booked about 6.1 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 44 points above the median.
- Strong performers (top 25%) fill 46% or more, roughly three nights a week.
- Typical properties (median) fill about 25% of open nights.
- Entry-level properties (bottom 25%) fill 11% or less, less than one night a week.
March is usually the busiest month in Sa Pa, September the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 29% 39% 19%
Nightly rates
How Much Does an Airbnb Cost per Night in Sa Pa?
The average nightly rate in Sa Pa, known as ADR (average daily rate), was ₫1,220,901 over the past year, about 28% below the Vietnam average of ₫1,690,000. Averaged month by month over the past two years, rates barely change through the year, staying between about ₫1,310,000 and ₫1,420,000.
Prices span a wide range: the top 10% charge about 4.6 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ₫2,540,000+ a night, about three times the median.
- Strong performers (top 25%) charge ₫1,490,000 or more, about ₫640,000 above the median.
- Typical properties (median) charge about ₫852,000 a night.
- Entry-level properties (bottom 25%) charge ₫550,000 or less, about two-thirds of the median.
Average nightly rate by month in Sa Pa
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average ₫1,530,000 ₫1,250,000
The dashed line is the average of the months shown, ₫1,360,000. The 12-month ADR of ₫1,220,901 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Sa Pa?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sa Pa it averaged ₫343,000 over the past year, from about ₫275,000 in a typical September to about ₫436,000 in a typical July.
A small group of listings earns several times more per open night than the rest.
- Best-in-class properties (top 10%) earn ₫747,000+ per open night, about 3.7 times the median.
- Strong performers (top 25%) earn ₫420,000 or more, about ₫220,000 a night above the median.
- Typical properties (median) earn about ₫203,000 per open night.
- Entry-level properties (bottom 25%) earn ₫109,000 or less, about half of the median.
July RevPAR is about 1.6 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average ₫481,000 ₫230,000
The dashed line is the average of the months shown, ₫377,000. The 12-month RevPAR of ₫343,000 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Sa Pa
Revenue in Sa Pa peaks several times a year, in March–April, July and December, a moderately seasonal pattern. Business is slowest in September and October, with a dip in June as well.
Average revenue by month in Sa Pa
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average ₫13,500,000 ₫8,240,000
The dashed line is the average of the 12 calendar months, ₫11,400,000.
Revenue by month in Sa Pa in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Shoulder season | ₫10,700,000 |
| February | Shoulder season | ₫12,200,000 |
| March | High season | ₫12,900,000 |
| April | High season | ₫12,900,000 |
| May | Shoulder season | ₫10,700,000 |
| June | Low season | ₫10,400,000 |
| July | High season | ₫13,500,000 |
| August | Shoulder season | ₫11,800,000 |
| September | Low season | ₫8,240,000 |
| October | Low season | ₫9,570,000 |
| November | Shoulder season | ₫11,800,000 |
| December | High season | ₫12,700,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMarch–April, July, December | ₫13,000,000 | 32% | ₫1,375,083 |
| Shoulder seasonJanuary–February, May, August, November | ₫11,400,000 | 30% | ₫1,375,033 |
| Low seasonJune, September–October | ₫9,400,000 | 24% | ₫1,328,815 |
How Far in Advance Do Guests Book Airbnb in Sa Pa?
Guests book Sa Pa stays 34 days ahead on average (about five weeks). November stays are booked furthest out, about 38 days ahead, and March stays closest to arrival, about 26 days. A typical November booking is made in early October.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 34 days 46 days 23 days
Permits
Airbnb Permits and Registration in Sa Pa
None of the 418 active listings in Sa Pa display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sa Pa.
Neighborhoods
Best Neighborhoods for Airbnb in Sa Pa
AirROI's area guide picks eight Sa Pa neighborhoods that draw short-term rental guests, led by Fansipan Mountain, Sa Pa Town Center and Cat Cat Village. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Fansipan Mountain | Known as the highest mountain in Vietnam, Fansipan is a major attraction for trekkers and nature lovers. Hosts can cater to adventurers seeking stunning mountain views and hiking opportunities. | Fansipan Cable Car, Fansipan Trekking Trails, Silver Waterfall, Rice Terraces, Local Ethnic Villages |
| Sa Pa Town Center | The hustle and bustle of Sa Pa's town center offers a blend of local culture, shopping, and dining. Ideal for visitors wanting to explore the local lifestyle and enjoy a vibrant atmosphere. | Sa Pa Market, Our Lady of Rosary Church, Cultural Center, Local Food Stalls, Shopping Streets |
| Cat Cat Village | A picturesque traditional village of the H'Mong ethnic group, attracting tourists interested in cultural experiences and scenic landscapes. Great for hosting guests seeking authenticity. | Cat Cat Waterfall, Traditional H'Mong Houses, Local Handicrafts, Rice Fields, Scenic Hiking Paths |
| Ta Van Village | Famous for its terraced rice fields and peaceful rural environment. A lovely spot for guests looking for tranquility and nature experiences. | Terraced Rice Fields, Local Ethnic Homestays, Muong Hoa Valley, Traditional Farming Experience, Hiking Trails |
| Lao Chai Village | This village is known for its stunning views and connections to local ethnic minorities, ideal for visitors wanting to immerse in local culture and nature. | Lao Chai Rice Fields, Black H'Mong Culture, Stunning Valley Views, Local Craft Workshops, Hiking Opportunities |
| Ham Rong Mountain | A scenic spot within Sa Pa that offers beautiful gardens and views of the town and mountains, popular among travelers looking for nature and relaxation. | Ham Rong Flower Garden, Cloud Yard, Cultural Shows, Viewing Platforms, Walking Trails |
| Muong Hoa Valley | Renowned for its breathtaking landscapes and ancient stone carvings, this area attracts visitors interested in history and outdoor activities. | Ancient Stone Field, Hiking Routes, Breathtaking Views, Cultural Exploration, Campsites |
| O Quy Ho Pass | One of the highest mountain passes in Vietnam, offering breathtaking views and adventure opportunities for motorcycle enthusiasts and photographers. | Panoramic Views, Adventure Sports, Photography Spots, Cultural Exchange, Local Cuisine |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Sa Pa Airbnb Listings by Type and Size
Sa Pa is a room-rental market as much as a whole-home one: private rooms account for 67% of listings, against 29% for entire homes. Houses are the most common property type at 46%, about 1.6 times the share of hotels, guesthouses and B&Bs (30%).
Private rooms are a large share of supply
Sa Pa Airbnb listings by room type
- Private room 67%
- Entire home 29%
- Hotel room 2%
- Shared room 1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 67.5% | 282 |
| Entire home | 29.4% | 123 |
| Hotel room | 1.9% | 8 |
| Shared room | 1.2% | 5 |
Listings by property type
Sa Pa Airbnb listings by property type
- House 46%
- Hotel/Boutique 30%
- Apartment/Condo 11%
- Cabin/Outdoor 11%
- Unique stay 2%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 46.4% | 194 |
| Hotel/Boutique | 29.7% | 124 |
| Apartment/Condo | 11.0% | 46 |
| Cabin/Outdoor | 10.8% | 45 |
| Unique stay | 1.9% | 8 |
| Others | 0.2% | 1 |
How Many Bedrooms Do Airbnb Listings in Sa Pa Have?
One-bedroom homes are the most common size in Sa Pa (40% of entire homes), and 32% have three or more bedrooms. Shares are of the 121 entire homes that give a bedroom count; rented rooms are left out.
Sa Pa entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
40%
28%
13%
5%
14%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 39.7% | 48 |
| 2 bedrooms | 28.1% | 34 |
| 3 bedrooms | 13.2% | 16 |
| 4 bedrooms | 5.0% | 6 |
| 5+ bedrooms | 14.0% | 17 |
What Each Home Size Earns in Sa Pa
A typical one-bedroom home in Sa Pa earned ₫71,700,000 over the past year, against ₫180,000,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 48 | ₫71,700,000 | ₫116,000,000 | ₫929,629 | 41% |
| 2 bedrooms | 34 | ₫77,100,000 | ₫153,000,000 | ₫2,003,333 | 28% |
| 3 bedrooms | 16 | ₫181,000,000 | ₫296,000,000 | ₫2,717,609 | 34% |
| 5+ bedrooms | 17 | ₫180,000,000 | ₫248,000,000 | ₫3,725,791 | 27% |
How Many Guests Do Airbnbs in Sa Pa Sleep?
Most Sa Pa listings are sized for couples and small families: 75% sleep four guests or fewer, and just 17% take eight or more. Shares are of the 264 listings with a guest capacity on file (63% of the market).
Sa Pa listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
2%
41%
7%
25%
2%
5%
1%
17%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 1.5% | 4 |
| 2 guests | 41.3% | 109 |
| 3 guests | 6.8% | 18 |
| 4 guests | 25.0% | 66 |
| 5 guests | 1.5% | 4 |
| 6 guests | 5.3% | 14 |
| 7 guests | 1.1% | 3 |
| 8+ guests | 17.4% | 46 |
How Sa Pa Airbnb Listings Are Set Up
Sa Pa hosts set up an average of 2.6 beds per listing. Only 47% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 14
- Beds per listing
- 2.6
- Show exact location
- 47%
What Amenities Do Airbnb Listings in Sa Pa Offer?
Free on-site parking is close to standard in Sa Pa: 79% of listings offer it, and 63% have a dedicated workspace.
Share of Sa Pa listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Sa Pa
Listings in Sa Pa with free on-site parking earned about 3.5 times as much a year, on average, as those without: ₫108,000,000 against ₫31,400,000. The gap is smaller for a sound system (about 3.1 times as much) and a keypad entry (about 3.0 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Sa Pa listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Free parking on premises | 79% | ₫108,000,000 | ₫31,400,000 | +245% |
| Sound system | 4% | ₫262,000,000 | ₫85,800,000 | +205% |
| Keypad | 2% | ₫266,000,000 | ₫87,800,000 | +203% |
| Sun loungers | 7% | ₫213,000,000 | ₫82,700,000 | +157% |
| Outdoor playground | 6% | ₫204,000,000 | ₫84,700,000 | +140% |
| Backyard | 17% | ₫158,000,000 | ₫78,800,000 | +101% |
| Air conditioning | 67% | ₫110,000,000 | ₫56,800,000 | +93% |
| Outdoor kitchen | 10% | ₫161,000,000 | ₫84,400,000 | +91% |
| Garden view | 5% | ₫162,000,000 | ₫88,400,000 | +83% |
| Pool | 12% | ₫152,000,000 | ₫84,000,000 | +80% |
Guests
Who Books Airbnbs in Sa Pa?
Sa Pa runs on foreign visitors: 99% of guests who left reviews live outside Vietnam. The United States leads with 12% of reviewers, ahead of France at 11%. Guests speak a mix of languages: English leads at 46%, followed by French and German.
99% of Sa Pa guests come from abroad
Where guests who left reviews live
- International 99%
- Domestic 1%
Where Sa Pa guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| London | 1.9% |
| Paris | 1.8% |
| Berlin | 1.5% |
| Kuala Lumpur | 1.2% |
Where Sa Pa guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 12.3% |
| France | 11.1% |
| Germany | 9.1% |
| United Kingdom | 8.8% |
| Australia | 7.3% |
Languages spoken by Sa Pa guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 45.7% |
| French | 10.7% |
| German | 8.1% |
| Spanish | 6.8% |
| Chinese | 3.1% |
What Are Airbnb Guest Ratings in Sa Pa?
Sa Pa Airbnbs average 4.77 stars, and 33% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and cleanliness is the lowest, at 4.73.
Communication scores highest in Sa Pa; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.78 |
| Cleanliness | 4.73 |
| Communication | 4.86 |
| Location | 4.78 |
| Check-in | 4.82 |
| Value | 4.78 |
Booking patterns
How Guests Book in Sa Pa: Stays, Rules and Fees
About nine in ten Sa Pa listings are open to guests more than 180 days a year, but only 9% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 38% of listings; blocked nights include any the host closes off.
Days a year Sa Pa listings are open to guests
Share of listings by days a year
- 271-366 days 72%
- 181-270 days 19%
- 91-180 days 7%
- 31-90 days 2%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 72.5% | 303 |
| 181-270 days | 18.7% | 78 |
| 91-180 days | 7.2% | 30 |
| 31-90 days | 1.7% | 7 |
Days a year Sa Pa listings are booked or blocked
Share of listings by days a year
- 271-366 days 2%
- 181-270 days 7%
- 91-180 days 20%
- 31-90 days 38%
- 1-30 days 34%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.2% | 9 |
| 181-270 days | 6.9% | 29 |
| 91-180 days | 19.6% | 82 |
| 31-90 days | 37.6% | 157 |
| 1-30 days | 33.7% | 141 |
What Is the Average Length of Stay for Airbnb in Sa Pa?
Bookings in Sa Pa average 1.8 to 2.6 nights depending on the month, longest in July and shortest in September. Listings took about 20 bookings each over the year, some 8,340 in all. About two-thirds of listings that give a check-in time set it at 2 p.m., with check-out usually at noon.
Average length of stay by month in Sa Pa
Average nights per booking, by month of stay
Average 2.2 nights 2.6 nights 1.8 nights
Two-year average by calendar month.
Sa Pa Airbnb Minimum Stay Requirements
Nearly all listings in Sa Pa accept stays of one or two nights.
Minimum stay set by Sa Pa listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Sa Pa?
Flexible is the most common cancellation policy in Sa Pa, used by 50% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: more than eight in ten listings offer Flexible or Moderate terms, against 13% on Firm or stricter ones.
Cancellation policies of Sa Pa listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Sa Pa?
About three in ten Sa Pa listings charge a cleaning fee. Fees here tend to be small: for listings that charge one, cleaning fees make up only about 3% of gross revenue.
- Listings charging a fee
- 29.7%
- Share of gross revenue
- 3.5%
Top earners
Top-Earning Airbnbs and Hosts in Sa Pa
The top-grossing Airbnb in Sa Pa, a three-bedroom home, took in ₫1,290,000,000 over the past year, about 14 times the city's average of ₫92,100,000.
Chapa Hill Villa Sapa Entire home · 3 bedrooms Rated 4.91 
Sapa Succulent Garden Homestay - 5 Private Houses Entire home · 5 bedrooms Rated 5.00 - Revenue
- ₫871M
- Occupancy
- 71.4%
- Daily rate
- ₫4.4M
Ham Rong Mountain – 03 bedrooms – Right next to Da Ban Church Entire home · 3 bedrooms Rated 4.96 - Revenue
- ₫798M
- Occupancy
- 58.8%
- Daily rate
- ₫3.8M
Private house with swimming pool Entire home · 4 bedrooms Rated 4.71 - Revenue
- ₫795M
- Occupancy
- 45.3%
- Daily rate
- ₫4.9M
DejaVu | Riverside and Rice Field View + Breakfast Entire home · 9 bedrooms Rated 4.00 - Revenue
- ₫733M
- Occupancy
- 22.3%
- Daily rate
- ₫9M
Nui Sa Pa -02 Bedroom- 100m from Sapa church Entire home · 2 bedrooms Rated 4.95 - Revenue
- ₫661M
- Occupancy
- 68.1%
- Daily rate
- ₫2.7M
Who Are the Top Airbnb Hosts in Sa Pa?
Đức is the top-grossing host in Sa Pa, with ₫4.24 billion in bookings across 8 listings over the past year. Together, the ten top-grossing hosts run 15% of the market's 418 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Đức | 8 | ₫4,243,290,293 | ₫530,411,287 | 4.84/5 | |
| Mạnh | 7 | ₫1,744,706,988 | ₫249,243,855 | 4.92/5 | |
| Huong | 3 | ₫1,694,143,397 | ₫564,714,466 | 4.92/5 | |
| 4 | Jungle | 9 | ₫1,424,172,753 | ₫158,241,417 | 4.91/5 |
| 5 | Whisper Stay | 12 | ₫1,345,670,278 | ₫112,139,190 | 4.80/5 |
| 6 | Vườn Sen Đá Homestay | 5 | ₫1,158,805,974 | ₫231,761,195 | 5.00/5 |
| 7 | Jenny | 4 | ₫1,061,519,730 | ₫265,379,933 | 4.71/5 |
| 8 | Thanh | 6 | ₫972,388,904 | ₫162,064,817 | 4.61/5 |
| 9 | Trần | 5 | ₫928,191,800 | ₫185,638,360 | 4.76/5 |
| 10 | Cáo Kinh | 3 | ₫913,327,893 | ₫304,442,631 | 4.83/5 |
Who Are the Airbnb Hosts in Sa Pa?
Fewer than 1% of Sa Pa listings are classed as professionally managed, though 35% of listings have a co-host. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 78% of listings.
- Superhosts
- 50.7%
- Professional management
- 0.5%
- Cohosted listings
- 34.7%
- Instant Book enabled
- 58.4%
- Simplified Pricing
- 78.5%
Largest Airbnb Management Companies in Sa Pa
6 management companies run five or more active Airbnb listings in Sa Pa, and companies run 10% of its 418 active listings. Whisper Stay is the largest, with 12 listings and an average guest rating of 4.85; the next largest are Admin - Sapa Stays, Helpdesk - Sapa Stays, Rùa's House Homestay and Green Villa Sapa.
The five largest run 8% of Sa Pa's listings
Share of Sa Pa's 418 active Airbnb listings each company runs as host or co-host
- Whisper Stay 3% · 12
- Admin - Sapa Stays 1% · 6
- Helpdesk - Sapa Stays 1% · 6
- Rùa's House Homestay 1% · 6
- Green Villa Sapa 1% · 5
- All other listings 92%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Vietnam, with a profile of each.
Nearby markets
Sa Pa vs. Nearby Airbnb Markets
Of the two nearby markets in the table, all within 5 km, Xã Mường Hoa (4 km away, 31 listings) earned the most per listing, about 19% more than Sa Pa.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Xã Mường Hoa 4 km | 31 | ₫109,151,062 | ₫1,704,219 | 25% |
| Tả Van 5 km | 76 | ₫41,066,476 | ₫852,636 | 21% |
Markets Similar to Sa Pa
Markets elsewhere in Vietnam with a similar nightly rate and occupancy to Sa Pa:
- Thành phố Huế Airbnb data Vietnam · ₫1,071,517/night · 28.7%
- Hà Nội Airbnb data Vietnam · ₫1,213,842/night · 33.6%
- Ninh Bình Airbnb data Vietnam · ₫1,080,724/night · 25.1%
- Hoa Lư Airbnb data Vietnam · ₫1,092,300/night · 24.1%
FAQ
Sa Pa Airbnb FAQ
How much do Airbnb hosts make in Sa Pa?
An active Sa Pa Airbnb grossed ₫92,081,265 on average in the 12 months to September 2026, according to AirROI's tracking of 418 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₫14,900,000 or more in a typical month.
How much can I make on Airbnb in Sa Pa?
It depends most on the home's size, location and how it's run. The middle half of Sa Pa listings earn between ₫2,980,000 and ₫14,900,000 in a typical month, and the top tenth ₫28,900,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Sa Pa?
Listings in Sa Pa were booked on 28% of available nights over the past year. That compares with 35% for the national average. March is usually the busiest month.
How much does an Airbnb cost per night in Sa Pa?
The average booked night in Sa Pa cost ₫1,220,901 before fees. Half of listings charge between ₫550,000 and ₫1,490,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Sa Pa?
None of the active Sa Pa listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Sa Pa?
Yes, when it's run well. The average Sa Pa Airbnb grossed ₫92,081,265 in the 12 months to September 2026, 32% below the national average of ₫136,116,557, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ₫12,340,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Sa Pa?
July usually pays best, averaging ₫13,500,000 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Sa Pa?
Each night a Sa Pa listing was open to book earned ₫343,000 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ₫747,000 or more.
How far in advance do guests book Airbnbs in Sa Pa?
Sa Pa stays were booked 34 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Sa Pa?
The average Sa Pa Airbnb stay lasts about two nights. A listing took 20 reservations over the year on average.
How are Airbnbs in Sa Pa rated?
Guests rate Sa Pa Airbnbs 4.77 out of 5 on average. Guests score communication highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Sa Pa?
Fansipan Mountain, Sa Pa Town Center and Cat Cat Village draw the most short-term rental interest in Sa Pa. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Sa Pa?
AirROI counted 418 active Airbnb listings in Sa Pa as of September 2026. The closest tracked market is Xã Mường Hoa, 4 km away.
How much are Airbnb cleaning fees in Sa Pa?
In Sa Pa, about three in ten listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 3% of gross revenue.
Method
About This Data
Figures on this page cover 418 active Airbnb listings in Sa Pa from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Vietnamese dong at ₫26,308 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.